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AnalysisofArgumentQuestions
1.ThefollowingappearedaspartofanannualreportsenttostockholdersbyOlympicFoods,a
processoroffrozenfoods.
“Overtime,thecostsofprocessinggodownbecauseasorganizationslearnhowtodothings
better,theybecomemoreefficient.Incolorfilmprocessing,forexample,thecostofa
3-by-5-inchprintfellfrom50centsforfive-dayservicein1970to20centsforone-dayservice
in1984.Thesameprincipleappliestotheprocessingoffood.AndsinceOlympicFoodswill
sooncelebrateitstwenty-fifthbirthday,wecanexpectthatourlongexperiencewillenableus
tominimizecostsandthusmaximizeprofits/5
下面摘自一家冷凍食品處理商(processor)奧林匹克食品提交給股東的年報(bào):隨著時(shí)間流逝,由于機(jī)構(gòu)了解了做好
事情的方法進(jìn)而提高了效率,處理的成本會(huì)降低。比如在彩色膠卷處理方面,3/5英寸照片的成本從1970年的5天
50cent降至1984年的1天20cent。同樣的規(guī)律適用于食品處理方面。由于奧林匹克食品即將慶祝它的25歲生日,
我們可以指望我們長(zhǎng)期的經(jīng)驗(yàn)會(huì)使我們達(dá)到最小的成本和最大的利潤(rùn)。
1.falseanalogy:Thefoodindustryisnotanalogoustothecolorfilmindustry.
2.causaloversimplification:Otherfactorsthatmaycontributettothecostdeclineofthe
printingcostshouldbeconsideredandruledout.
3.gratuitousassumption:Theconclusionoftheargumentisbasedonagratuitous
assumptionthatthecompanycanminimizecostandmaximizeprofitbecausethe
companyhasbeenconductedfor25years.
1.錯(cuò)誤類比:colorfilmprocessing和processingoffood不相同。problemsofspoilage,contamination,
andtimelytransportation都只影響food不影響film.
2.同時(shí),忽略他因。是否是因?yàn)榻M織更有效率才使COST卜降的?很可能是materialnecessaryforthe
process下降了價(jià)錢。所以,兩者更不同。
3.gratuitousassumption:二十五年不代表學(xué)到了很多。很可能什么都沒學(xué)到,或者技術(shù)已經(jīng)outof
date.
Citingfactsdrawnfromthecolor-filmprocessingindustrythatindicateadownwardtrendin
thecostsoffilmprocessingovera24-yearperiod,theauthorarguesthatOlympicFoodswill
likewisebeabletominimizecostsandthusmaximizeprofitsinthefuture.Insupportofthis
conclusiontheauthorcitesthegeneralprinciplethat"asorganizationslearnhowtodothingsbetter,
theybecomemoreefficient.^^Thisprinciple,coupledwiththefactthatOlympicFoodshashad25
yearsofexperienceinthefoodprocessingindustryleadstotheauthor'srosyprediction.This
argumentisunconvincingbecauseitsuffersfromtwocriticalflaws.
First,theauthor'sforecastofminimalcostsandmaximumprofitsrestsonthegratuitous
assumptionthatOlympicFoods'"longexperience^^hastaughtithowtodothingsbetter.Thereis,
however,noguaranteethatthisisthecase.Nordoestheauthorciteanyevidencetosupportthis
assumption.Justaslikely,OlympicFoodshaslearnednothingfromits25yearsinthe
food-processingbusiness.Lackingthisassumption,theexpectationofincreasedefficiencyis
entirelyunfounded.
Second,itishighlydoubtfulthatthefactsdrawnfromthecolor-filmprocessingindustryare
applicabletothefoodprocessingindustry.Differencesbetweenthetwoindustriesclearlyoutweigh
thesimilarities,thusmakingtheanalogyhighlylessthanvalid.Forexample,problemsofspoilage,
contamination,andtimelytransportationallaffectthefoodindustrybutarevirtuallyabsentinthe
film-processingindustry.Problemssuchasthesemightpresentinsurmountable不可抗拒的
obstaclesthatpreventloweringfood-processingcostsinthefuture.
Asitstandstheauthor'sargumentisnotcompelling.Tostrengthentheconclusionthat
OlympicFoodswillenjoyminimalcostsandmaximumprofitsinthefuture,theauthorwouldhave
toprovideevidencethatthecompanyhaslearnedhowtodothingsbetterasaresultofits25years
ofexperience.Supportingexamplesdrawnfromindustriesmoresimilartothefood-processing
industrywouldfurthersubstantiate證實(shí)theauthor'sview.
2.ThefollowingappearedinamemorandumfromthebusinessdepartmentoftheApogee
Company.
“WhentheApogeeCompanyhadallitsoperationsinonelocation,itwasmoreprofitablethan
itistoday.Therefore,theApogeeCompanyshouldclosedownitsfieldofficesandconductall
itsoperationsfromasinglelocation.Suchcentralizationwouldimproveprofitabilitybycutting
costsandhelpingthecompanymaintainbettersupervisionofallemployees.”
下面摘自APogee公司的商務(wù)部門的備忘錄:
當(dāng)Apogee將它所有的業(yè)務(wù)部門集中在一處時(shí),它將有比現(xiàn)在更多的利潤(rùn)。因此,Apogee應(yīng)該關(guān)閉它的駐外辦公室并從單
一場(chǎng)所管理它的所有部門。這樣的話,集中會(huì)通過削減成本提高利潤(rùn),并幫助公司更好地對(duì)所有員工進(jìn)行監(jiān)督。
1.causaloversimplification:Itisimprudenttoconcludethattheestablishmentofthe
fieldofficesistheonlyreasonexplainingthedeclineoftheprofit
2.allthingsareequal:Thesuccessofthecentralizationofthepastdoesnotguarantee
theapplicabilityinthefuture.
3.either-or-orchoice:Theauthorassumesthatthecentralizationandthe
establishmentoffieldofficesaremutuallyexclusivealternatives,thereisnomiddle
groundbetweentheytwo.Infact,wecanhavethefieldofficesundercentralized
control.
InthisargumenttheauthorconcludesthattheApogeeCompanyshouldclosedownfield
officesandconductallitsoperationsfromasingle,centralizedlocationbecausethecompanyhad
beenmoreprofitableinthepastwhenallitsoperationswereinonelocation.Foracoupleof
reasons,thisargumentisnotveryconvincing.
First,theauthorassumesthatcentralizationwouldimproveprofitabilitybycuttingcostsand
streamliningsupervisionofemployees.Thisassumptionisneversupportedwithanydataor
projections.Moreover,theassumptionfailstotakeintoaccountcostincreasesandinefficiencythat
couldresultfromcentralization.Forinstance,companyrepresentativeswouldhavetotraveltodo
businessinareasformerlyservedbyafieldoffice,creatingtravelcostsandlossofcriticaltime.In
short,thisassumptionmustbesupportedwithathoroughcost-benefitanalysisofcentralization
versusotherpossiblecost-cuttingand/orprofit-enhancingstrategies.
Second,theonlyreasonofferedbytheauthoristheclaimthatApogeewasmoreprofitable
whenithadoperatedfromasingle,centralizedlocation.Butiscentralizationtheonlydifference
relevanttogreaterpastprofitability?Itisentirelypossiblethatmanagementhasbecomelax
regardinganynumberoffactorsthatcanaffectthebottomlinesuchasinferiorproducts,careless
productpricing,inefficientproduction,pooremployeeexpenseaccountmonitoring,ineffective
advertising,sloppy月巴大的buyingpoliciesandotherwastefulspending.Unlesstheauthorcanrule
outotherfactorsrelevanttodiminishingprofits,thisargumentcommitsthefallacyofassumingthat
justbecauseoneevent(decreasingprofits)followsanother(decentralization),thesecondeventhas
beencausedbythefirst.
Inconclusion,thisisaweakargument.TostrengthentheconclusionthatApogeeshouldclose
fieldofficesandcentralize,thisauthormustprovideathoroughcost-benefitanalysisofavailable
alternativesandruleoutfactorsotherthandecentralizationthatmightbeaffectingcurrentprofits
negatively.
6.Thefollowingappearedaspartofanarticleinamagazinedevotedtoregionallife.
"CorporationsshouldlooktothecityofHelioswhenseekingnewbusinessopportunitiesora
newlocation.Evenintherecentrecession,Helios'sunemploymentratewaslowerthanthe
regionalaverage.Itistheindustrialcenteroftheregion,andhistoricallyithasprovidedmore
thanitsshareoftheregion9smanufacturingjobs.Inaddition,Heliosisattemptingtoexpandits
economicbasebyattractingcompaniesthatfocusonresearchanddevelopmentofinnovative
technologies.^^
一份面向地方生活的雜志上的一篇文章:
企業(yè)在尋找新的商機(jī)或位置時(shí)應(yīng)該去Helios城。甚至在最近的衰退中,Helios的失業(yè)率也比地區(qū)平均水平低,它是地
區(qū)的工業(yè)中心,歷史上它提供的比它在地區(qū)制造業(yè)工作中分享的份額中更多。而且,Helios正試圖通過吸引研究和發(fā)
展革新技術(shù)的公司來擴(kuò)張它的經(jīng)濟(jì)基礎(chǔ)。
1.作者認(rèn)為應(yīng)該到該地區(qū)建廠理由是這里的失業(yè)率很高。但是卻沒有給出因果關(guān)系。從
常理來看這是沒有道理的因?yàn)槭I(yè)率高的地方可能更難雇傭到雇員從而使成本增加。
2.作者認(rèn)為該地區(qū)會(huì)鼓勵(lì)研發(fā),所以應(yīng)該到該地區(qū)投資。但事實(shí)上就象作者說的那樣該
地區(qū)是制造業(yè)中心怎么可能有很多對(duì)技術(shù)和科研很熟練的人員。
1,因?yàn)镠地區(qū)industrialandmanufacturing比較attractive,所以那里的工人很可能只適合做這
類的,如果缺乏能夠做innovativetechnologiesandresearch的工人laborpool,那么很可能
導(dǎo)致失敗。
2,H的低失業(yè)率更可能成為壞處。因?yàn)楸热缬衛(wèi)essavailableworkforce?企業(yè)必須提高wage才
能吸引他們。提高了COST。
3,錯(cuò)誤的假設(shè)過去的成功能夠代表未來。比方說已經(jīng)飽和的資源、過分的競(jìng)爭(zhēng)、以及可能出現(xiàn)
的錯(cuò)誤政策,都可能導(dǎo)致H地區(qū)的經(jīng)濟(jì)不再發(fā)達(dá)。
InthisargumentcorporationsareurgedtoconsiderthecityofHelioswhenseekinganewlocationornew
businessopportunities.Tosupportthisrecommendat
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