保險(xiǎn)專(zhuān)業(yè)本科論文-試論新華保險(xiǎn)銀行保險(xiǎn)業(yè)務(wù)及其營(yíng)銷(xiāo)發(fā)展問(wèn)題

試論新華保險(xiǎn)銀行保險(xiǎn)業(yè)務(wù)及其營(yíng)銷(xiāo)發(fā)展問(wèn)題OntheBankInsuranceBusinessandMarketingDevelopmentofNeLifeInsuranceCompanycountry,butinthetrendoacase,thispaperfirststudiesthecurrentsituationofthedevelopmentofbankseverebuthopeful.Basedontheabovebackgroumarketingproblemsrelatedtoproducts,prices,placeandpromotion,suchasthelackofuniquenessofproducts,pricingfailure,highoperatingcostofchannels,andextensivepromotion.Themostimportantpartofthispaperistorefertothemarketingcorrespondingsolutions,hopingtohelppromotethemarketinChinaLifeInsuranceCompanyLtd.,butalsotobrandtherobustgrowthofChina'sbankingandinsurancehasacertainsignificance.Keywords:bankinsurance;Xinhuainsurance;m20世紀(jì)七十年代興起于歐洲的保險(xiǎn)公司和銀行結(jié)合就是其產(chǎn)物三、新華保險(xiǎn)銀保業(yè)務(wù)發(fā)展現(xiàn)狀2019年里，新華保險(xiǎn)銀保渠道全年保費(fèi)收入達(dá)272.86億元，同比去年增長(zhǎng)了31.2%①,可見(jiàn)銀保業(yè)務(wù)的進(jìn)步。其中來(lái)自銀保渠道的惠添富年金保險(xiǎn)和穩(wěn)得盈123454在核定的業(yè)務(wù)范圍開(kāi)展保險(xiǎn)經(jīng)營(yíng)工作，但保險(xiǎn)公司的銀行渠道不能夠涉險(xiǎn)人和投保人的合法權(quán)益對(duì)目的，進(jìn)一步規(guī)頒布了“1+4”系列文件，由于部分保險(xiǎn)機(jī)構(gòu)急功近利、貪快求全社會(huì)環(huán)境對(duì)保險(xiǎn)業(yè)有著更加不一樣的重大影響。首先我國(guó)人口基數(shù)大，到2018現(xiàn)在新華保險(xiǎn)的銀行保險(xiǎn)產(chǎn)品主要是榮華世家終身壽險(xiǎn)、穩(wěn)得盈兩全保險(xiǎn)人以保障交換對(duì)等額。而附加費(fèi)用則是保險(xiǎn)公司經(jīng)營(yíng)該項(xiàng)保險(xiǎn)產(chǎn)品所需要的費(fèi)現(xiàn)如今保險(xiǎn)公司對(duì)銀行市場(chǎng)的搶奪。對(duì)于銀行保險(xiǎn)產(chǎn)品來(lái)說(shuō)是“得銀行者的天新華保險(xiǎn)銀保業(yè)務(wù)的從業(yè)人員需要較強(qiáng)的專(zhuān)業(yè)能力，并且為銀行服學(xué)歷人數(shù)學(xué)歷研究生本科本科以下合計(jì)2149515649385423.63%55.77%40.60%五、新華保險(xiǎn)銀保業(yè)務(wù)營(yíng)銷(xiāo)對(duì)策;;精心篩選、嚴(yán)格把控、重點(diǎn)考核。2014年銀監(jiān)會(huì)和保監(jiān)會(huì)頒布政策，要求保險(xiǎn)我國(guó)保險(xiǎn)市場(chǎng)最重要的渠道之一了。它的進(jìn)步離不開(kāi)保險(xiǎn)公司和銀行的不懈努參考文獻(xiàn)[11]EldaMarzan.Bancassuranceinadigitalera.[J].ProceedingsoftheIntemaConferenceonBusinessExcellence,2018,12.[12]PhilipKotler,KevinRy[13]PulteDianne,JansenLina,BrennerHermann.Socialdisparitdiagn