英國(guó)社交媒體使用情況分析報(bào)告-培訓(xùn)課件外文版2024.5

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TRENDSSocialmediausageintheUnitedKingdom(UK)CHAPTER

01OverviewActivesocialmediaaudienceintheUnitedKingdom(UK)inJanuary2023ActivesocialmediausersintheUnitedKingdom(UK)2023UnitTotalnumberofusers(inmillions)Shareofpopulation(%)57.184.45Description:TheUnitedKingdom(UK)washometo57.1millionactivesocialmediausersasofJanuary2023.Thattranslatedtoasocialmediapenetrationrateof84.4percentofthepopulationoftheUK.

ReadmoreNote(s):UnitedKingdom;January2023Source(s):DataReportal;Meltwater;WeAreSocialSocialnetworkuserpenetrationintheUnitedKingdom(UK)from2019to2028UK:socialmediapenetration2019-2028100%93.14%93.48%93.74%92.67%92.03%91.17%90.03%88.51%86.52%90%80%70%60%50%40%30%20%10%0%83.96%20192020202120222023202420252026202720286Description:In2023,around91percentofthepopulationoftheUnitedKingdomisactiveonsocialmedia,upby1.2percentonthepreviousyear.By2028,itisestimatedthatnearly94percentofthecountry'spopulationwillbeusingsocialmediaservices.

ReadmoreNote(s):UnitedKingdom;2019to2028;shareofthetotalpopulationwhouseasocialnetworkviaanydeviceatleastoncepermonth.;*Forecast.Internetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth.

ReadmoreSource(s):MostpopularsocialmediaplatformsintheUnitedKingdom(UK)asofthethirdquarter2022,byusagereachLeadingsocialnetworksintheUnitedKingdom(UK)2022,byreachShareofinternetusers0%10%20%30%40%50%60%70%80%WhatsAppFacebookInstagramFacebookMessengerTwitter73.4%70.7%56.4%55.3%42.8%TikTok38%IMessageSnapchatLinkedIn33.5%29.5%27.1%26%PinterestReddit18.2%Skype15.1%TelegramNextdoorDiscord10.6%10.5%10.2%7Description:Asofthethirdquarterof2022,WhatsAppwasthemostactivesocialnetworkamonginternetusersintheUnitedKingdom(UK),withnearly75percentofinternetusersreportinguseoftheservice.Facebookwasveryclosebehind,witharateof70.7percent,followedbyInstagramwith56.4percent.ReadmoreNote(s):UnitedKingdom;Q32022;16-64years;internetuserswhousedeachplatforminthepastmonthSource(s):DataReportal;GWI;Meltwater;WeAreSocialMostpopularsocialnetworksintheUnitedKingdom(UK)asofJune2023,byshareofvisitsLeadingsocialnetworksintheUK2023,bymarketshareShareofvisits30%0%10%20%40%50%60%70%FacebookTwitter62.28%15.02%InstagramPinterestYouTubeReddit10.69%5.83%2.26%2.43%LinkedInTumblr0.65%0.61%

0.11%VKontakte

0.04%StumbleUpon

0.05%SinaWeibo

0.04%Other

0.01%8Description:InJune2023,Meta'sFacebookheldapproximately62percentofthesocialnetworkmarketintheUnitedKingdom,whileTwitteraccountedforapproximately15percent.Overall,Redditheld2.43percentofthesocialnetworkmarketintheUK.Throughoutrecentyears,Facebookhasheldasteadydominanceoverthesocialnetworkmarket.TheagegroupwiththehighestshareofFacebookusersintheUnitedKingdomisthe25to34yearolds,withapproximately12.8percentfemale[...]

ReadmoreNote(s):UnitedKingdom;June2023;includesdesktop,mobile,tabletandconsoleuse;*StatCountercalculatesthestatisticsbasedonmorethan15billionhitsonlinepermonthfrommorethan3millionmembersitesworldwide.ReadmoreSource(s):StatCounterCHAPTER

02BenchmarksMostusedsocialmediaplatformsbytypeintheUKasofJune2023MostusedsocialmediaplatformsbytypeintheUK2023Shareofrespondents0%10%20%30%40%50%60%58%70%71%Instantmessengers(e.g.,WhatsApp,FacebookMessenger,WeChat)Socialnetworks(e.g.,Facebook)66%Mediasharing(e.g.,Snapchat,Instagram,YouTube,Pinterest)(Micro-)blogging(e.g.,Twitter,Tumblr,WordPress)Businessnetworks(e.g.,LinkedIn)26%22%Consumerreviewnetworks(e.g.,Yelp,TripAdvisor)Discussionforums(e.g.,Reddit,Quora)Idonotusesocialmediaregularly18%17%6%Other2%10Description:71percentofUKrespondentsansweroursurveyon"Mostusedsocialmediaplatformsbytype"with"Instantmessengers(e.g.,WhatsApp,FacebookMessenger,WeChat)".Thesurveywasconductedin2023,among14,107consumers.

ReadmoreNote(s):UnitedKingdom;July2022toJune2023;14107respondents;18-64yearsSource(s):ConsumerInsightsFavoritesocialmediaplatformsamonginternetusersintheUnitedKingdom(UK)asof3rdquarter2022UK:favoritesocialnetworksQ32022Shareofusers10%0%5%15%20%25%WhatsAppFacebook22.4%20.4%InstagramTikTok14.2%9.8%Twitter6.4%FacebookMessengerSnapchat4.1%3.8%IMessage2.2%1.9%1.7%RedditPinterest11Description:Inanonlinesurveyduringthethirdquarterof2022,22.4percentofinternetusersintheUnitedKingdomreportedthatWhatsAppwastheirfavoritesocialmediaplatform,whilst20.4percentsaidthatFacebookwastheirfavorite.Overall,oneintenuserssaidthatTikTokwastheirfavoritesocialmediaservice,eventhoughbrandawarenessoftheappishighintheUK.ReadmoreNote(s):UnitedKingdom;Q32022;13yearsandolder;amonginternetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocialAveragedailytimespentintheUnitedKingdom(UK)onleadingsocialmediaappsfrom2019to2024(inhours.minutes)UKdailyengagementonselectedsocialmediaapps2019-2024Facebook0.45Instagram0.48TikTok0.43Snapchat0.490.60.50.40.30.20.10.00.490.490.470.440.420.420.420.290.290.290.290.290.270.250.250.250.250.250.250.2320192020202120222023*2024*12Description:In2022,dailytimespentonTikTokintheUnitedKingdom(UK)reachedapproximately50minutes,upbyover110percentcomparedto2019.Incomparison,Facebookusagebetween2020to2022wentdowntoapproximately43minutesonadailybasis.Intheexaminedtime,Instagramengagementremainedataround30minutesperdayamongUKusersintheexaminedperiod.ReadmoreNote(s):UnitedKingdom;2019toApril2022;18yearsandolder;dailysocialmediausageSource(s):eMarketerLeadingsocialnetworksusedweeklyfornewsintheUnitedKingdomasofFebruary2023LeadingsocialnetworksusedfornewsintheUK202318%17%16%14%12%10%8%13%10%9%6%6%4%3%2%0%FacebookTwitterYouTubeWhatsAppInstagramFacebookMessenger13Description:AccordingtodatafromFebruary2023,FacebookwasthemostpopularsocialnetworkfornewsaccessintheUnitedKingdom,with17percentofrespondentsusingtheservice.TwitterandYouTuberankedsecondandthirdwith13and10percentofusersrespectivelyusingthenetworksfornewscontent.ReadmoreNote(s):JanuarytoFebruary,2023;2,107respondents;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalism;YouGovCHAPTER

03DemographicsDistributionofsocialnetworkusersintheUnitedKingdomasofJune2023,bygenderUK:socialmediausers2023,bygenderMale49%Female51%15Description:AsofJune2023,51percentofsocialmediausersintheUnitedKingdomwerewomen.Overall,therewereover57millionpeopleusingsocialnetworksintheUK,accountingforover84percentofthecountry'spopulation.

ReadmoreNote(s):UnitedKingdom;July4,2022toJune22,2023;24,183respondents;18-64yearsoldSource(s):ConsumerInsightsDistributionofsocialnetworkusersintheUnitedKingdomasofJune2023,byagegroupUK:socialmediausers2023,byagegroup60%50%40%49%28%30%23%20%10%0%18-2930-4950-6416Description:AsofJune2023,49percentofsocialmediausersintheUnitedKingdomwereagedbetween30to49years.Overall,one-quarterofsocialnetworkusersintheUKwereaged18to29years.Over20percentofsocialmediausersintheUKstatedthatFacebookwastheirfavoritesocialmediaplatform.ReadmoreNote(s):UnitedKingdom;July4,2022toJune22,2023;24,183respondents;18-64yearsoldSource(s):ConsumerInsightsShareofsocialnetworkusersintheUnitedKingdomasofJune2023,bygenerationUK:socialmediausers2023,bygeneration100%94%94%90%80%70%60%50%40%30%20%10%0%86%74%GenerationZ(1995-2012)Millennials(1980-1994)GenerationX(1965-1979)Babyboomer(1946-1964)17Description:AsofJune2023intheUnitedKingdom,94percentofGenerationZ,thosebornbetween1995and2012,wereusingsocialmedia.ThesamewastrueforMillennialsinthecountry.Overall,86percentofGenXwereonsocialnetworks,aswere74percentofBabyboomers.ReadmoreNote(s):UnitedKingdom;July4,2022toJune22,2023;24,183respondents;18-64yearsoldSource(s):ConsumerInsightsDistributionofsocialnetworkusersintheUnitedKingdomasofJune2023,byeducationUK:socialmediausers2023,byeducationShareofusers10%0%5%15%20%25%30%35%Noformaleducation1%1%PrimaryschoolSecondaryeducation(GCSE)20%Furthereducation(ALevel,HigherNationalDiplomas)Nationalvocationalqualification(Level4orhigher)Bachelordegreeorequivalent23%9%29%Masterdegreeorequivalent15%Doctoraldegreeorequivalent4%18Description:AsofJune2023,socialmediausersintheUnitedKingdomwithasecondaryleveleducationmadeup20percentofusersinthecountry.Overall,23percentofsocialmediausershadachievedfurthereducation,and29percentwereofbachelor'sdegreeeducationorequivalent.ReadmoreNote(s):UnitedKingdom;July4,2022toJune22,2023;24,183respondents;18-64yearsoldSource(s):ConsumerInsightsDistributionofsocialnetworkusersintheUnitedKingdomasofJune2023,byincomeUK:socialmediausers2023,byincomeShareofusers6%0%2%4%8%10%12%12%14%16%Lessthan￡15,600￡15,600-￡19,200￡19,200-￡22,800￡22,800-￡31,200￡31,200-￡43,200￡43,200-￡57,600￡57,600-￡76,800￡76,800-￡98,400￡98,400-￡123,600Morethan￡123,600Prefernottosay4%5%5%13%12%14%11%4%8%12%19Description:AsofJune2023intheUnitedKingdom,12percentofsocialmediausershadahouseholdincomeoflessthan15.6thousandpounds.Overall,13percentofsocialmediausersintheUKhadanincomeofbetween22.8thousandand31.2GPB,whilsteightpercenthadanannualhouseholdincomeofover123thousandGBP.ReadmoreNote(s):UnitedKingdom;July4,2022toJune22,2023;24,183respondents;18-64yearsoldSource(s):ConsumerInsightsCHAPTER

04Spotlight:GenZonsocialmediaMostusedonlineplatformsamongchildrenintheUnitedKingdom(UK)asofNovember2022UK:mostusedonlinewebsitesandappsforchildrenandteens2023100%88%90%80%70%60%50%40%30%20%10%0%55%53%46%41%34%YouTubeWhatsAppTikTokSnapchatInstagramFacebook21Description:AsofNovember2022,YouTubewasthemostpopularonlineplatformsamongchildrenandteensagedbetweenthreeand17yearsintheUnitedKingdom.WhatsAppfollowed,with55percentofrespondentsreportingtousethechatapp.TikTokrankedthird,witharound53percentofyoungusersengagingwiththepopularsocialvideoplatformasofNovember2022.ReadmoreNote(s):asofNovember2022;3-17yearsSource(s):OfcomNumberofteenusersofFacebook,Messenger,andInstagramintheUnitedKingdom(UK)asofJune2023(in1,000s)UK:teenFacebook,Messenger,andInstagramusers20232,0001,821.11,8001,537.81,6001,4001,2001,000800564.56004002000FacebookInstagramFacebookMessenger22Description:InJune2023intheUnitedKingdom,therewereapproximately1.8millionusersofMeta'sFacebookagedbetween13and17years.Additionally,FacebookMessengerhadatotalof564thousandusersintheUKbelongingtothisagegroup.Overall,Meta'sInstagramhadover1.5millionUKteenageuserstheplatforminJune2023,accountingforaroundfivepercentoftheplatform'saudienceinthecountry.ReadmoreNote(s):UnitedKingdom;June2023;13-17years;Facebook,InstagramandFacebookMessengerusersSource(s):NapoleonCatShareofGenZusersintheUnitedKingdomengagingwithselectedsocialmediaplatformsdailyinOctober2022DailysocialmediausageamongGenZusersintheUK2022,byplatformShareofrespondents40%0%10%20%30%50%60%70%80%InstagramTikTok71%68%68%67%YouTubeSnapchatFacebookTwitter46%33%BeReal25%PinterestLinkedInTumblr17%11%8%23Description:Accordingtoasurveyofsocialmediausersagedbetween16and24yearsintheUnitedKingdom,71percentofrespondentsusedtheInstagrammobileappdailyasofOctober2022.Approximatelysevenin10respondentsreportedusingsocialvideoappTikTokandYouTubeonadailybasis,respectively.NewsocialappappBeReal,whichpromptsuserstopostcontentonceperday,wasusedbylessthanthreein10respondentsagedbetween16and24years.

ReadmoreNote(s):UnitedKingdom;October2022;2,691respondents;16-24years;dailysocialmediausersSource(s):BBC(Newsbeat);IpsosMORIShareofGenZusersintheUnitedKingdomengagingwithselectedsocialmediaplatformsinOctober2022,byfrequencySocialmediausageamongGenZusersintheUK2022,byfrequencyShareofrespondentsMultipletimesaday10%Onceaday20%Every2-3days30%Every4-5days40%

50%Aboutonceaweek60%Lessoftenthatonceawekk70%

80%Never90%0%100%InstagramTikTokSnapchatYouTubeFacebookTwitterBeRealPinterestLinkedInTumblr24Description:Accordingtoasurveyofsocialmediausersagedbetween16and24yearsintheUnitedKingdom,55percentofrespondentsreportedusingInstagramandTikTokmultipletimesperday,respectively.Around16percentofusersreportedaccessingthesocialappBeRealonceaday,whichpromptsuserstopostcontentsimultaneouslyandonlyonetimeperday.Incomparison,56percentofrespondentsreportedneverusingBeReal,whilerespondentsneveraccessingTikTokwere15percent[...]

ReadmoreNote(s):UnitedKingdom;October2022;2,689respondents;16-24years;weeklysocialmediausersSource(s):IpsosMORIShareofGenZusersintheUnitedKingdomengagingwithselectedsocialmediaplatformsinOctober2022,bytimespentSocialmediausageamongGenZusersintheUK2022,bytimespentShareofrespondents0-15minutesperday3-4hoursperday16-30minutesperday5ormorehoursperday31-59minutesperdayDon'tknow1-2hoursperday0%10%20%30%40%50%60%70%80%90%100%TikTokYouTubeInstagramSnapchatFacebookTumblrTwitterPinterestLinkedInBeReal25Description:Accordingtoasurveyofsocialmediausersagedbetween16and24yearsintheUnitedKingdom,31percentofrespondentsreportedspendingbetweenoneandtwohoursperdayusingTikTok,while25percentreportedspendingbetweenthreeandfourhoursperdayonthesocialvideoapp.VideoplatformYouTubecommandedthesecondhighestengagementintermsoftimespent,with29percentofrespondentsreportingspendingbetweenoneandtwohoursontheplatform,and13[...]

ReadmoreNote(s):UnitedKingdom;October2022;1,247respondents;16-24years;dailyusersofatleastonesocialmediaplatformSource(s):IpsosMORIShareofGenZusersintheUnitedKingdomengagingwithselectedsocialmediaplatformsinOctober2022,byreasonSocialmediausageamongGenZusersintheUK2022,byreasonFor

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witFacebookTwitter22%36%40%26%63%27%11%25%59%26%36%12%40%62%6%InstagramSnapchatYouTubePinterestLinkedInTumblr6%10%12%10%42%TikTokBeReal26Description:Accordingtoasurveyofsocialmediausersagedbetween16and24yearsintheUnitedKingdom,62percentofrespondentsreportedusingSnapchattokeepintouchwithfriends.MaintainingconnectionswasalsothereasontousethesocialappBeRealfor42percentofrespondents,while20percentreportedengagingwiththenewlypopularapptoavoidboredom.Additionally,62percentofrespondentsportedusingYouTubeforentertainment,whileonlyeightpercentreportedusing[...]

ReadmoreNote(s):UnitedKingdom;October2022;2,191respondents;16-24years;usersofsocialmediaplatformsSource(s):IpsosMORILeadingdailydigitalandmediaactivitiesamongGenZusersintheUnitedKingdominOctober2022MostpopulardailydigitalandmediaactivitiesforGenZusersintheUKin2022Shareofrespondents0%10%20%30%40%50%60%70%80%90%UsesocialmediaListentomusiconamusicstreamingservice(e.g.Spotify,AppleMusic)WatchvideoonYouTube83%72%65%64%Useasubscriptionon-demandstreamingservicePlayvideogames(e.g.onaconsoledevice,PC,smartphone)Catchupwoththenews51%43%40%WatchliveTVUseaUKbroadcaster`son-demandstreamingListentotheradio33%28%Listentopodcasts18%17%Listentotheradioviaaradioapp(e.g.BBCSounds,GlobalPlayer)27Description:AccordingtoanOctober2022surveyofsocialmediausersaged16to24intheUnitedKingdom,approximately83percentofrespondentsreportedusingsocialmediadaily.MusicstreamingservicessuchasSpotifyandAppleMusicweresaidtobeuseddailyby72percentoftherespondents.Incomparison,podcastswereusedbylessthantwooutofevery10respondents.In2022,TikTok,Instagram,andYouTubewerethemostpopularsocialmediaplatformsamongGenZusersintheUK.

ReadmoreNote(s):UnitedKingdom;October2022;2,719respondents;16-24years;socialmediausageSource(s):IpsosMORICHAPTER

05UsageMostcommonsocialmediaactivitiesintheUKasofJune2023MostcommonsocialmediaactivitiesintheUK2023Shareofrespondents0%10%20%30%40%50%LikedpostsbyotherusersSentprivatemessages54%54%Commentedonposts47%Followedpeople41%Postedpictures/videosSharedpostsbyotherusersPostedtexts/statusupdatesLikedcompanyposts39%31%30%27%Followedcompanies22%Sharedcompanyposts15%IhaveonlyusedsocialmediapassivelyIhaven'tusedsocialmedia8%7%29Description:"Likedpostsbyotherusers"and"Sentprivatemessages"arethetoptwoanswersamongUKconsumersinoursurveyonthesubjectof"Mostcommonsocialmediaactivities".

ReadmoreNote(s):UnitedKingdom;July2022toJune2023;24183respondents;18-64yearsSource(s):ConsumerInsightsSocialnetworkusagebyfrequencyintheUKasofJune2023SocialnetworkusagebyfrequencyintheUK2023Shareofrespondents0%10%20%30%40%50%60%70%DailySeveraltimesaweekOnceaweek71%16%5%SeveraltimesamonthOnceamonthLessoften2%1%2%2%Never30Description:Whenaskedabout"Socialnetworkusagebyfrequency",16percentofUKrespondentsanswer"Severaltimesaweek".Thisonlinesurveywasconductedin2023,among3,590consumers.

ReadmoreNote(s):UnitedKingdom;July2022toJune2023;3590respondents;18-64years;respondentswhousesocialnetworks(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsSocialnetworkusagebybrandintheUKasofJune2023SocialnetworkusagebybrandintheUK2023Shareofrespondents0%10%20%30%40%50%60%70%80%FacebookYouTubeInstagramTikTok75%60%54%36%35%TwitterSnapchatLinkedInPinterestReddit25%24%20%14%Twitch9%NextdoorFlickrClubhouse6%5%4%31Description:WeaskedUKconsumersabout"Socialnetworkusagebybrand"andfoundthat"Facebook"takesthetopspot,while"Yelp"isattheotherendoftheranking.ReadmoreNote(s):UnitedKingdom;July2022toJune2023;12549respondents;18-64years;respondentswhouseanykindofsocialmedia(exceptinstantmessengers)regularlySource(s):ConsumerInsightsMostusedwebsitesandonlineservicesbytypeintheUKasofJune2023MostusedwebsitesandonlineservicesbytypeintheUK2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%99%SearchenginesOnlinestores64%64%SocialmediawebsitesandappsVideowebsitesandapps(e.g.,YouTube)NewswebsitesandappsCompanywebsitesandappsBlogs57%42%41%17%15%NewslettersNoneoftheabove1%32Description:99percentofUKrespondentsansweroursurveyon"Mostusedwebsitesandonlineservicesbytype"with"Searchengines".Thesurveywasconductedin2023,among4,030consumers.

ReadmoreNote(s):UnitedKingdom;July2022toJune2023;4030respondents;18-64yearsSource(s):ConsumerInsightsMostusedsmartphoneappsbytypeintheUKasofJune2023MostusedsmartphoneappsbytypeintheUK2023Shareofrespondents0%10%20%30%40%50%60%70%InternetbrowserE-mailservicesSocialmediaappsMessengerappsWeatherapps67%63%63%61%54%Shoppingapps49%CalendarMusicservices45%45%Games43%Newsservices33%TrafficnavigationappsCamera/photoeditingappsHealthapps31%30%28%33Description:"Internetbrowser"and"E-mailservices"arethetoptwoanswersamongUKconsumersinoursurveyonthesubjectof"Mostusedsmartphoneappsbytype".

ReadmoreNote(s):UnitedKingdom;July2022toJune2023;3635respondents;18-64years;respondentswhouseasmartphone(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsMostusednewssourcesintheUnitedKingdom(UK)asofMarch2022NewssourceuseintheUnitedKingdom(UK)2022Shareofrespondents0%10%20%30%40%50%60%BBCOneITV1/ITVWales/UTV/STVFacebook53%35%32%BBCNewsChannelBBCwebsiteorappSkyNewsChannelChannel424%23%23%17%17%TwitterInstagramDailyMailWhatsApp16%15%14%Google(searchengine)BBCTwo12%11%34Description:A2022surveyconductedintheUnitedKingdom(UK)forecastBBCOnetobethemostusednewssourceamongnewsconsumersaged16yearsoldandabove,with53percent.RankinginsecondcameITVwith35percent,followedbythesocialmediaFacebookwith32percent.ReadmoreNote(s):UnitedKingdom;2022;2,792respondents;16yearsandolderSource(s):OfcomLeadingnewssourcesintheUnitedKingdom(UK)from2018to2023MostusednewssourcesintheUK2018-2023Shareofrespondents202320%2022202030%201920180%10%40%50%60%70%49%53%BBCOneITV1/ITVWALES/UTV/STVFacebook56%58%62%34%35%41%40%41%30%32%34%35%33%23%24%BBCNewsChannelBBCwebsiteorappSkyNewsChannelTwitter21%21%23%26%25%22%23%23%23%23%25%23%24%17%17%17%16%14%14%16%16%Instagram13%9%16%17%18%17%18%Channel414%15%TheDailyMail/MailonSundayWhatsApp17%18%18%13%14%13%14%10%35Description:In2023,theleadingnewssourcewhichrespondentstoasurveyintheUnitedKingdomreportedusingthemostwasBBCOne,with49percentofparticipantsaged16oroldersayingthatthiswasthesourcetheyusedfornewsnowadays.Thiswas13percentagepointslowerthanin2018,thoughstillhigherthanthatofITVandFacebook.OnetowatchintheyearstocomewillbeTikTok,withonlyonepercentreportingtouseitfornewsin2020,afigurewhichhadjumpedto10percentin2023.ReadmoreNote(s):UnitedKingdom;2018to2023;2023:4,556;16yearsandolder;TVchannels,newspapers,radiostationsandwebsites/appsSource(s):OfcomAveragemonthlytimespentonselectedsocialmediaappsintheUnitedKingdom(UK)in2022(inhours,minutes)UKmonthlytimespentonselectsocialapps20223027.18252015.314.42151058.367.420TikTokYouTubeFacebookWhatsAppInstagram36/statistics/1315572/uk-social-media-app-usage-monthly-time-spentIn2022,TikTokwasthesocialmediaappintheUnitedKingdomwiththehighestaverageuserengagement,seeingover27monthlyhoursonaverageperuser.YouTubefollowedwith15hoursand30minutesbeingspentontheapponaveragepermonth.ReadmoreNote(s):UnitedKingdom;2021;13yearsandolder;AndroidonlySource(s):Data.ai;DataReportal;Meltwater;WeAreSocialYear-over-yeargrowthinmonthlyhoursspentonsocialmediaandcommunicationappsonAndroidintheUnitedKingdom(UK)in2022UKyearlygrowthinmonthlytimespentusingsocialmediaappsonAndroid20220%0%0.0%-1.0%-2.0%-3.0%-4.0%-5.0%-6.0%-2%-3%-4%-5%TikTokFacebookMessengerWhatsAppMessengerInstagramYouTubeFacebook37Description:In2022,AndroidusersintheUnitedKingdomdidnotengagemoretimeonsocialvideoappTikTokandsocialcommunicationappFacebookMessengercomparedto2021.YouTubesawadecreaseofaroundfourpercentyear-over-yearinengagementfromAndroidusersintheUK.Facebooksawusersinthecountryspendingapproximatelyfivepercentmorelessontheapp.ReadmoreNote(s):UnitedKingdom;2022;AndroidphonesonlySource(s):Data.aiCHAPTER

06FacebookMetaPlatformsaudiencesintheUnitedKingdom(UK)inJanuary2023,byagegroupandgenderMetaaudiencesintheUnitedKingdom2023,byageandgenderFemaleMale14%12.4%11.7%12%10%8%10%9.4%8.9%8.7%7.8%6.5%6.4%5.6%6%4.9%4.1%4%2.1%1.5%2%0%13-1718-2425-3435-4445-5455-6465+39Description:InJanuary2023intheUnitedKingdom,Meta'ssocialmediaplatformsweremostpopularwithpeopleaged25to34years.Overall,womenbetweentheagesof25to34yearsmadeupover12percentofMetaPlatforms'totaluserbase,whilst11.7percentofallusersweremenbelongingtothesameagegroup.Just3.6percentofMeta'sUKuserswereagedbetween13and17years.Additionally,asofFebruary2022,therewereover57millionsocialmediausersintheUK.

ReadmoreNote(s):UnitedKingdom;January2023;13yearsandolder;basedonMeta'sadvertisingaudiencesacrossFacebook,Instagram,andMessengerSource(s):DataReportal;Meltwater;WeAreSocialNumberofFacebookusersintheUnitedKingdom(UK)from2018to2027(inmillions)UK:numberofFacebookusers2018-20276049.2548.5848.0647.8847.925040302010047.4446.5846.8345.8745.85201820192020202120222023*2024*2025*2026*2027*40Description:In2022,thereare46.5millionusersofsocialmediaplatformFacebookintheUnitedKingdom.In2027,thenumberofmonthlyactiveFacebookusersisprojectedtoreach49.2millionindividuals.InJanuary2020,Facebookreachedamarketshareof37.27percent.In2018,theservicesofferedthroughFacebookreachedallagegroupsinthecountrybutslightlymorefemaleusersthanmaleusers.Facebookgetsusedmorethanonceadaybyaround45percentoftheUKonlinepopulation.Only[...]

ReadmoreNote(s):UnitedKingdom;2018to2022;individualswhouseFacebookviaanydeviceatleastoncepermonth.;*Forecasteddata.ThisstatisticpresentsexclusivedatabysMarketAnaly