美國披薩店行業(yè)市場前景及投資研究報告-培訓課件外文版2024.5

INDUSTRIES

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MARKETSPizzarestaurantsintheU.S.CHAPTER

01IndustryoverviewPizzarestaurantsalesintheUnitedStatesfrom2012to2022(inbillionU.S.dollars)U.S.pizzarestaurantsales2012-2022504546.9846.3446.2445.7345.5944.4343.4838.5238.540353025201510537.3836.790201220132014201520162017201820192020202120223Description:PizzarestaurantsintheUnitedStatesgeneratedaround46.98billionU.S.dollarsinsalesin2022,showinganincreaseoverthepreviousyear'stotalof45.59billion.Chainrestaurantscontributedaround27.21billionU.S.dollarstothetotalsales,comparedto19.77billionU.S.dollarsfromindependentrestaurants.ReadmoreNote(s):UnitedStates;2012to2022Source(s):CHDExpert;PMQPizzaMagazinePizzarestaurantsalesintheUnitedStatesfrom2017to2022,byrestauranttype(inbillionU.S.dollars)U.S.pizzarestaurantsales2017-2022,byrestauranttypeIndependentrestaurants27.8Chainrestaurants27.613027.6527.2126.952525201510519.7818.7818.6418.518.5317.9402017201820192020202120224Description:In2022,salesgeneratedatU.S.independentpizzarestaurantsamountedto19.78billionU.S.dollars,upfrom17.94billionU.S.dollarsthepreviousyear.SalesgeneratedatchainpizzarestaurantsintheU.S.reached27.21billionU.S.dollarsinthesameyear,slightlylessthanthepreviousyear'stotalsales.ReadmoreNote(s):UnitedStates;2017to2022Source(s):CHDExpert;PMQPizzaMagazinePizzarestaurantaveragesalesperunitintheUnitedStatesfrom2017to2022,byrestauranttype(inU.S.dollars)AveragesalesperunitofU.S.pizzarestaurants2017-2022,bytypeIndependentrestaurantsChainrestaurants900,000782,945.38770,808769,171.41765,822.4800,000700,000600,000500,000400,000300,000200,000100,0000762,358.92745,557450,687.28443,258446,885445,761.77445,048.3443,006.262017201820192020202120225Description:TheaveragesalesgeneratedperunitinU.S.-basedchainpizzarestaurantsamountedtocloseto766thousandU.S.dollarsin2022,downfromaround782thousandU.S.dollarsinthepreviousyear.Comparatively,averagesalesperunitofindependentpizzarestaurantsintheU.S.amountedto443thousandU.S.dollarsin2022.ReadmoreNote(s):UnitedStates;2017to2022Source(s):PMQPizzaMagazineNumberofpizzarestaurantsintheUnitedStatesfrom2012to2022NumberofpizzarestaurantsintheU.S.2012-202290,00080,17577,72478,09276,99380,00070,00060,00050,00040,00030,00020,00010,000076,72374,81275,24375,11773,09771,85671,387201220132014201520162017201820192020202120226Description:ThenumberofpizzarestaurantsintheUnitedStatesreacheditspeakin2022,with80,175establishmentsacrossthecountry.Whilstthefigureshavefluctuatedoverthepastdecade,thenumberofpizzarestaurantsintheU.S.hasincreasedbynearlyninethousandunitssince2012.ReadmoreNote(s):UnitedStates;2012to2022Source(s):PMQPizzaMagazineNumberofpizzarestaurantsintheUnitedStatesfrom2017to2022,byrestauranttypeNumberofpizzarestaurantsintheU.S.2017-2022,byrestauranttypeIndependentrestaurantsChainrestaurants41,87950,00045,00040,00035,00030,00025,00020,00015,00010,0005,00044,64442,02641,72841,57339,80836,15136,21335,30935,53134,96733,51502017201820192020202120227Description:In2022,therewere44.644independentpizzarestaurantsintheUnitedStates,roughly4.8thousandmorethanthepreviousyear.Meanwhile,thenumberofU.S.-basedpizzachainrestaurantswas35,531inthesameyear.

ReadmoreNote(s):UnitedStates;2017to2022Source(s):PMQPizzaMagazineCHAPTER

02QuickservicepizzarestaurantsConsumerspendinginthequickservicerestaurant(QSR)pizzasectorintheUnitedStatesfrom2004to2022(inbillionU.S.dollars)ConsumerspendingintheQSRpizzasectorU.S.2004-2022454040.640.738.237.836.535.83634.234.133.733.933.533.835302520151053333.432.932.432.532.5020042005200620072008200920102011201220132014201520162017201820192020202120229Description:ConsumersintheUnitedStatesspentaround40.7billionU.S.dollarsonpizzawithinthequick-servicerestaurant(QSR)industryin2022.IntheUnitedStates,QSRsalesinthepizzacategoryarethesecondlargestbehindhamburgers.

ReadmoreNote(s):UnitedStates;2004to2022Source(s):Domino'sPizza;NPDGroupConsumerspendinginquickservicepizzarestaurantsintheUnitedStatesfrom2004to2022,bysegment(inbillionU.S.dollars)ConsumerspendinginquickservicepizzarestaurantsU.S.2004-2022,bysegmentCarry-outDeliveryDine-in,drive-through,andother454035302520151053.34.53.91489.69.89.39.59.88.58.89.29.18.59.78.39.48.1108.98.39.68.39.68.39.819.817.3111012.110.511.811.610.910.311.920.318.818.917.516.516.717.115.614.514.314.614.614.813.313.613.313.813.812.20200420052006200720082009201020112012201320142015201620172018201920202021202210Description:Consumerspendinginthequick-servicerestaurant(QSR)pizzacategoryincreasedto40.7billionU.S.dollarsin2022,withsalesinthecarryoutsegmentaccountingfornearly19billion.Consumerspendinginthedine-in,drive-through,andothersegmentalsoincreasedovertheyear.Incontrast,thedeliverysegmentdecreasedduringthesameperiod.ReadmoreNote(s):UnitedStates;2004to2022Source(s):Domino'sPizza;NPDGroupConsumerspendingonquickservicecarry-outpizzaintheUnitedStatesfrom2004to2022(inbillionU.S.dollars)ConsumerspendingonQSRcarry-outpizzaintheU.S.2004-2022252020.318.818.917.517.116.716.515.614.814.514.614.614.31510513.813.813.613.313.312.30200420052006200720082009201020112012201320142015201620172018201920202021202211Description:Consumerspendingoncarry-outordersfromquick-servicepizzarestaurantsintheUnitedStatesreachedaround18.9billionU.S.dollarsin2022.Thisfigureshowsanincreaseoverthepreviousyear'stotalof17.5billion.Consumerspendingoncarry-outpizzaintheU.S.peakedin2020duringthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):UnitedStates;2004to2022Source(s):Domino'sPizza;NPDGroupCHAPTER

03KeyplayersLeadingquickservicepizzachainsintheUnitedStatesin2022,bysales(inmillionU.S.dollars)QuickservicepizzachainsintheU.S.withthehighestsales2022SalesinmillionU.S.dollars01,0002,0003,0004,0005,0006,0007,0008,0009,00010,000Domino'sPizzaPizzaHut8,571.95,269.7LittleCaesarsPapaJohns4,724.33,712Marco'sPizzaPapaMurphy'sMODPizzaHungryHowie'sRoundTableJet'sPizzaBlazePizzaChuckECheesePizzaRanch1,062.5753.1661.8534.4463441.3393.8360.6326.313Description:Withsalesworthapproximately8.57billionU.S.dollars,Domino`sPizzawastheleadingquickservicepizzachainintheUnitedStatesin2022.PizzaHutandLittleCaesarsrankedsecondandthird,respectively.ReadmoreNote(s):UnitedStates;2022Source(s):Datassential;Nation'sRestaurantNewsLeadingquickservicepizzachainsintheUnitedStatesin2022,bynumberofunitsQuickservicepizzachainsintheU.S.withthehighestnumberofunits2022Numberofunits3,00001,0002,0004,0005,0006,0007,000Domino'sPizzaPizzaHut6,6186,536LittleCaesarsPapaJohns4,1733,180PapaMurphy'sMarco'sPizzaGodfather'sPizzaMODPizzaHungryHowie'sChuckECheeseRoundTableJet'sPizza1,1681,051604533533473406406340Sbarro14Description:Domino'sPizzawasthepizzachainwiththemostunitsintheUnitedStatesin2022.Thecompanyhad6,618restaurantsacrossthecountrythatyear,whichwasnearly1,000morethanPizzaHutandwellover2,000morethanLittleCaesars.

ReadmoreNote(s):UnitedStates;2022Source(s):Datassential;Nation'sRestaurantNewsLeadingrestaurantchainsrankedbybrandawarenessintheUnitedStatesin2022Mostwell-knownrestaurantchainsintheUnitedStates2022Shareofrespondents40%

50%0%10%20%30%60%70%80%90%100%McDonald'sKFC95%94%BurgerKingTacoBell94%94%94%PizzaHutDomino'sPizzaSubway93%93%93%Wendy'sStarbucksChick-fil-ADunkin'DonutsApplebee'sArby's91%91%91%91%90%15Description:McDonald'sisthemostwell-knownrestaurantchainintheU.S.Foundedin1940inSanBernardino,California,theAmericanfast-foodchainisrecognizedby95%ofinternetrespondents.Followingcloselyarefourdifferentrestaurantchains,namelyKFC,BurgerKing,TacoBell,andPizzaHut,aseachoneofthesefast-foodbrandsincorporatesabrandawarenessof94%amongonlineconsumersintheUnitedStates.

ReadmoreNote(s):UnitedStates;August2022;1244respondents;18to64yearsSource(s):ConsumerInsightsLeadingquickservicerestaurantchainsintheUnitedStatesduringthe1stquarterof2022,byconsumerloyaltyscoreLeadingQSRchainsintheU.S.Q12022,byconsumerloyaltyscoreConsumer

loyalty

scoreMcDonald'sSonic5.443.473.163.153.083BajaFreshChick-fil-ASaladworksAuBonPainSubway2.992.942.852.8Scooter'sPizzaProTudor'sBiscuitWorldTacoBell2.792.772.74PickUpStixSimpleSimon'sPizza16Description:Quickservicerestaurantsareabletomaintaincustomerloyaltyforanumberofreasonsincludingpre-establisheddrive-thrus,menuinnovations,curbsidepickup,anddeliveryservices.Inthefirstquarterof2022,McDonald'sheldthehighestcustomerloyaltyscoreofanyQSR(seesupplementarynotesformoreinformationonhowthisscorewascalculated).Meanwhile,SonicandBajaFreshrankedsecondandthirdrespectively.

ReadmoreNote(s):UnitedStates;Q12022Source(s):inMarketAmericanCustomerSatisfactionIndexscoresofDomino'sPizzarestaurantsintheUnitedStatesfrom2000to2023AmericanCustomerSatisfactionIndex:Domino'sPizzarestaurantsU.S.2000-20238381817977757371696765808079797978787878777777777575757575757371692000

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202317Description:Domino`sPizzareceivedanAmericanCustomerSatisfactionIndex(ACSI)scoreof78in2023.Thisscoreremainedunchangedfromthepreviousyear.Domino`sPizzareceiveditshighestACSIscorein2013,whichwas81.

ReadmoreNote(s):UnitedStates;2000to2023Source(s):ACSI?AmericanCustomerSatisfactionIndexscoresofPizzaHutrestaurantsintheUnitedStatesfrom2000to2023AmericanCustomerSatisfactionIndex:PizzaHutrestaurantsintheU.S.2000-20238382818180808079777573716967657878787878777777767676757472717170702000

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202318Description:ThisstatisticshowstheAmericanCustomerSatisfactionIndex(ACSI)scoresofPizzaHutrestaurantsintheUnitedStatesfrom2000to2023.PizzaHut'sACSIscorewas78in2023,onepointhigherthanthepreviousyear'sscoreof77

ReadmoreNote(s):UnitedStates;2000to2023Source(s):ACSI?AmericanCustomerSatisfactionIndexscoresofLittleCaesarsrestaurantsintheUnitedStatesfrom2000to2023ACSI:LittleCaesarsrestaurantsintheU.S.2000-20238381797775737169676582828180807878777777767675757575757474747470692000

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202319/statistics/216716/little-caesar--customer-satisfaction-in-the-usThisstatisticshowstheAmericanCustomerSatisfactionIndex(ACSI)scoresofLittleCaesarrestaurantsintheUnitedStatesfrom2000to2023.LittleCaesarshadanACSIscoreof74in2023.Thisscorewasonepointlowerthanthepreviousyear.

ReadmoreNote(s):UnitedStates;2000to2023Source(s):ACSI?CHAPTER

04DeliveryandtakeoutConsumerspendingonpizzadeliveryintheUnitedStatesfrom2004to2022(inbillionU.S.dollars)ConsumerspendingonpizzadeliveryintheU.S.2004-202225201519.817.31412.111.911.811.610.91110.510.310109.89.79.89.89.69.61050200420052006200720082009201020112012201320142015201620172018201920202021202221Description:ConsumerspendingonpizzadeliveryintheUnitedStatesamountedtoapproximately17.3billionU.S.dollarsin2022.Thisshowsadecreaseoverthepreviousyear'stotalof19.8billionU.S.dollars.

ReadmoreNote(s):UnitedStates;2004to2022Source(s):Domino'sPizza;NPDGroupFrequencyoforderingfromquickservicerestaurantsintheUnitedStatesasofthefirstquarterof2023,byrestauranttypeFrequencyoforderingfromaQSRintheU.S.2023,byrestauranttypeBurger20%Chicken22%Pizza10%28%31%31%Sandwich26%Coffee

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SnacksTexMex32%MorethanonceaweekOnceaweek38%26%21%15%29%28%30%22%OnceeverycoupleofweeksOnceamonth29%24%26%25%22%27%18%21%22Description:Inthefirstquarterof2023,around38percentofrespondentsintheUnitedStatessaidthattheyorderedcoffeeandsnacksmorethanonceaweek.Comparatively,only10percentofsurveyparticipantssaidthattheyorderedpizzawiththesamefrequency.Thatbeingsaid,duringthesamesurvey,respondentssaidthatpizzawasthefastfoodthattheyorderedthemost.ReadmoreNote(s):UnitedStates;Q12023;3,611respondents;18yearsandolder;respondentswereamongthosewhoorderedfromeachrespectivefastfoodcategorySource(s):InMobiMostorderedfastfoodtypesintheUnitedSatesasofthefirstquarterof2023MostorderedtypesoffastfoodintheU.S.202335%29%30%25%20%15%10%5%25%19%12%9%5%0%PizzaBurgerChickenCoffee&SnacksSandwichTexMex23Description:Inthefirstquarterof2023,consumersintheUnitedStatesweresurveyedonwhichfastfoodcategoriestheyorderedfromthemost.Pizzawasthefastfoodthatthehighestpercentageofrespondentssaidtheyorderedthemost,at29percent.Comparatively,onlyfivepercentofrespondentssaidthatTexMexwastheirmostorderedtypeoffastfood.ReadmoreNote(s):UnitedStates;Q12023;3,611respondents;18yearsandolderSource(s):InMobiMostorderedfastfoodtypesintheUnitedSatesasofthefirstquarterof2023,byageMostorderedtypesoffastfoodintheU.S.2023,byagePizzaBurgerChickenCoffee&SnacksSandwichTexMex120%100%5%10%5%9%6%9%8%80%60%40%20%0%11%17%20%17%19%28%27%21%32%29%27%18to34years35to54years55+years24Description:Inthefirstquarterof2023,consumersintheUnitedStatesweresurveyedonwhichfastfoodcategoriestheyord