德國度假旅行行為分析報告-培訓(xùn)課件外文版2024.6

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MARKETSVacationtravelbehaviorinGermanyCHAPTER

01OverviewVacationtravelpropensity*ofGermansfrom1972to2023VacationtravelpropensityofGermans202390%78%78%78%77%77%77%77%77%80%70%60%50%40%30%20%10%0%76.2%76.2%

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76.2%75.7%75%71.1%68%63%55%49%19721982199220082009201020112012201320142015201620172018201920202021202220233Description:In2023,around77percentoftheGerman-speakingpopulationwentonatleastonevacationofatleast5daysormorewithinthepastyear.Figuresremainedstableduringthelastdecade.

ReadmoreNote(s):Germany;1972to2023;>13,000;14yearsandolder;*Shareofthepopulationthatwentonatleastonevacationtrip(5daysorlonger)withinthepastyear.Base:German-speakingpopulationaged14yearsandolder.Upuntil1990,only[...]

ReadmoreSource(s):FUR;Ipsos;N.I.T.NumberofvacationtripstakenbyGermansfrom2005to2023(inmillions)NumberofvacationtripstakenbyGermans2005-20238070.770.370.870.169.569.569.369.169.668.770605040302010067.16564.46464.864.162.955.150.520052006200720082009201020112012201320142015201620172018201920202021202220234Description:In2023,Germanswentonover65millionvacationtrips.Avacationtripisdefinedhereaslastingatleast5daysoftravelorlonger.ReadmoreNote(s):Germany;2005to2023;>13,000;14yearsandolderSource(s):FURNumberofvacationtravelersinGermanyfrom2005to2023(inmillions)Germanvacationtravelers2005-20236054.854.65555.254.654.153.453.653.653.453.452.949.44948.648.55040302010047.847.844.620052006200720082009201020112012201320142015201620172018201920202021202220235Description:ThisstatisticshowsthenumberofvacationtravelersinGermanyfrom2005to2023.In2023,almost55millionpeoplewentonvacation,anincreaseontheyearbefore.

ReadmoreNote(s):Germany;2005to2023;>13,000;14yearsandolderSource(s):FURAveragenumberofshorttripsamongGermantravelersfrom2011to2023(inmillions)*AveragenumberofshorttripsamongGermantravelers2011-20231008887.69082.180.579.678.277.1778070605040302010075.675.774513720112012201320142015201620172018201920202021202220236Description:ThestatisticshowstheresultsofasurveyontheaveragenumberofshorttripsamongGermantravelersfrom2011to2022.Thenumberpeakedat88milliontripsin2018.Numbersdecreasedsignificantlyduringthecoronavirus(COVID-19)pandemic,butpickedupagaininrecentyears.ReadmoreNote(s):Germany;2011to2023;14yearsandolder;*Shorttripsincludevacationtravelswhichlasttwotofourdays.ReadmoreSource(s):FURNumberofone-dayleisuretraveltrips*takenbyGermansfrom2019to2023(inmillions)NumberoftraveltripstakenbyGermans2023GermanyAbroadTotal500441.9245040035030025020015010050415.03407.96392.1379.85365.03349.29330.88307.89294.9526.927.06202228.11202318.41202012.942021020197Description:Thisstatisticshowsthenumberofone-dayleisuretraveltripstakenbyGermansfrom2019to2023.In2023,around28.1milliondaytripsweretakentolocationsabroadthatwereatleast50kilometersaway.

ReadmoreNote(s):Germany;2019to2023;*50kilometersawayorfurther.Figureswererounded.ReadmoreSource(s):GfKExpenditureonshorttripsinGermanyfrom2011to2023(inmillioneuros)ShorttripexpenditureinGermany2011-20233027272523.723.62221.120.420.119.819.2201510518.715.411020112012201320142015201620172018201920202021202220238Description:ThisstatisticshowstheexpenditureonshorttripsinGermanyfrom2011to2023.In2023,expenditureamountedto27millioneuros,unchangedcomparedtothepreviousyear.

ReadmoreNote(s):Germany;2011to2023;14yearsandolderSource(s):FURAveragelengthofvacationtripstakenbyGermantravelersfrom1997to2023(indays)AveragelengthofvacationtripstakenbyGermans20231816.115.915.716141210814.814.814.414.113.413.3

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20239/statistics/1031698/average-length-of-travel-trips-taken-by-german-travellersIn2023,theaveragedurationofthemainvacationamongGermanswasaround12days.ThisstatisticpresentstheresultsofasurveybytheBATStiftungfürZukunftsfragenontheaveragelengthofvacationtripstakenbyGermansfrom1997to2023.ReadmoreNote(s):Germany;1997to2023(asofJanuaryeachyear);3,000respondents;18yearsandolderSource(s):BATStiftungfürZukunftsfragenCHAPTER

02TraveldestinationsDistributionoftraveldestinationplansamongGermantouristsin2024PlannedtraveldestinationofGermans2024Shareofrespondents0%5%10%15%20%25%30%28.2%35%40%45%GermanySpain8.4%Italy5.9%ScandinaviaTurkey3.8%3.5%Greece2.8%2.3%1.8%1.7%FranceAustriaCroatiaEurope38.6%Long-distancetravelNotdecidedyet16.4%16.8%11Description:Asof2024,mostGermansplannedtotravelintheirhomeland.OtherleadingtraveldestinationchoiceswerealsoSpainandItaly.GermanyhasaconvenientgeographicalpositionforextensivetravelwithinEurope,aswellasestablishedtransportroutesoutofthecountryforlong-distancetrips.ReadmoreNote(s):Germany;December2023toJanuary2024;3,000respondents;18yearsandolderSource(s):BATStiftungfürZukunftsfragenDistributionofleadinglong-distancetraveldestinationsamongGermantouristsin2023Distributionoflong-distancetraveldestinationsamongGermans2023Shareofrespondents6%

8%0%2%4%10%12%14%16%18%Asia-FarEastNorthAmerica3.5%2.6%NorthAfrica2.3%CentralAmerica/CaribbeanAsia-MiddleEast1.3%1.4%Long-distancedestinationstotal16.4%12/statistics/568618/germany-popular-long-distance-travelThisgraphshowsthedistributionofthemostpopularlong-distancetravelregionsamongtouristsfromGermanyin2023.Accordingtothesurvey,3.5percentofrespondentstravelledtoAsiaandtheFarEast.NorthAmericawasinsecondplace.

ReadmoreNote(s):Germany;December2023/January2024;3,000respondents;18yearsandolderSource(s):BATStiftungfürZukunftsfragenLeadingEuropeantraveldestinationsforGermantouristsin2023EuropeantraveldestinationsofGermans2023Shareofrespondents0%1%2%3%4%5%6%7%8%9%10%SpainItaly9.1%7%ScandinaviaTurkey4.8%4.6%Austria3.2%2.9%2.7%GreeceBeneluxstatesCroatia2.2%1.9%1.8%PolandFrance13Description:ThisgraphshowstheleadingEuropeantraveldestinationsforGermantouristsin2023.Thatyear,themostpopulartraveldestinationforGermantouristswasSpain,witharoundninepercentofrespondentsgoingthere.OtherpopulardestinationcountriesincludedItalyandScandinaviancountries.ReadmoreNote(s):Germany;December2023/January2024;3,000respondents;18yearsandolder;RespondentswhohadcompletedatleastonetripSource(s):BATStiftungfürZukunftsfragenDistributionofdomesticvacationdestinationsinGermanyin2023,byfederalstateDestinationsfordomesticvacationtripsinGermany,bystate2023Shareofholidaytrips1.5%

2.0%0.0%0.5%1.0%2.5%3.0%3.5%4.0%4.5%5.0%Bavaria4.6%Schleswig-HolsteinMecklenburg-WestPomeraniaLowerSaxony4.3%3%2.3%Baden-Württemberg2.1%14Description:ThisstatisticshowsthedistributionofdomesticvacationdestinationsinGermanyin2023,bystate.Thatyear,aroundthreepercentofdomestictravelerschoseMecklenburg-WestPomeraniaasavacationdestination.

ReadmoreNote(s):Germany;2023;14yearsandolderSource(s):FURMostpopularregionsforbiketravelinGermanyin2023PopularregionsforbiketravelinGermany2023Shareofrespondents012345675.9CountyofBentheim/Emsland/OsnabrückLandLakeConstance5.4BalticSea(Schleswig-Holstein)NorthSea(LowerSaxony)Allg?u4.74.64.5Mosel-Saar4.2MecklenburgSwitzerland/LakePlateauMünsterregion43.8NorthSea(Schleswig-Holstein)MecklenburgBalticSeacoastRügen/Hiddensee332.42.4EastFrisia15Description:ThisstatisticshowsthemostpopularregionsforbiketravelinGermanyasof2023.Amongrespondents,around5.4percentpreferredLakeConstanceforbiketours,whilealmost5percentpickedtheBalticSeacoastinSchleswig-Holstein.

ReadmoreNote(s):Germany;EndofOctobertomid-December2023Source(s):ADFC;TravelbikeCHAPTER

03BookingandspendingVacationtripsinGermanyin2023,bytypeofplanningVacationsinGermanybytypeofplanningin202360%48%50%40%30%20%10%0%33.4%12.7%11.6%4.9%Vacationpackage/customised

AccommodationseparatelytourTicketsseparatelyNothingbookedinadvance

Othercomponentsseparately17/statistics/1031911/type-of-planning-organising-of-german-holiday-tripsThisstatisticshowstheresultsofasurveyonhowGermanvacationersorganizedandplannedtheirtripsasof2023.Thatyear,roughly33percentofrespondentsbookedaccommodation,whilearound12percentdidnotbookanythinginadvanceatall.ReadmoreNote(s):Germany;2023;>13,000;14yearsandolderSource(s):FURDistributionofbookingchannelsusedbyGermansforvacationtripsin2010and2023BookingchannelsusedbyGermansforvacationtrips20232010202360%51.3%50%46%40%30%20%10%0%37.2%26%24%13.7%13.7%5%3%0.5%OnlineFace-to-faceconversationTelephoneEmailLetter/fax18Description:In2023,around51percentofGermantravelersbookedtheirvacationtriponline,comparedto26percentwhousedthissamebookingmethodin2010.Thetrendisclear:onlinebookingsareontherise.

ReadmoreNote(s):Germany;2010and2023;14yearsandolderSource(s):FURDistributionofspendingbyGermantravelersfrom2010to2023(inbillioneuros)Germantravelersspending2010-20231009086.980.18072.773.171.267.367.57065.964.163.360.358.760504030201005645.12010201120122013201420152016201720182019202020212022202319Description:ThisstatisticshowsadistributionofspendingbyGermantravelersfrom2010to2023.In2023,Germantravelersspentatotalofaround86.9billioneuros.

ReadmoreNote(s):Germany;2010to2023;14yearsandolderSource(s):FURAveragetravelexpenditureperpersonandpertripamongGermansfrom2009to2023(ineuros)TravelspendingofGermansperpersonandpertrip2009-20231,6001,4001,2001,0001,3371,1941,0541,0331,0171,017983958954914906892868845820800600400200020092010201120122013201420152016201720182019202020212022202320Description:In2023,Germansspentanaverageofaround1,337eurosperpersonpertripwhentraveling.Thiswasanincreasecomparedto892eurosspentperpersonin2020,thoughthatwasalsotheyearofCOVID-19lockdownsandclosures.Thetimelinecoverstravelspendingfiguresfrom2009to2023.ReadmoreNote(s):Germany;2009to2023;14yearsandolderSource(s):FURAmountofmoneyspentbyGermantravelersabroadfrom2006to2022(inmillioneuros)MoneyspentbyGermantravelersabroad202290807082.779.479.873.373.671.569.968.863.261.361.760.658.958.958.260504030201003431.120062007200820092010201120122013201420152016201720182019202020212022*21Description:ThisstatisticshowstheamountofmoneyspentbyGermantravellersabroadfrom2006to2022.ThespendingofGermantouristsin2022addeduptoroughly79.8millioneuros,anoticeableincreasecomparedtotheyearbefore.

ReadmoreNote(s):Germany;2006to2022;*Projection.ReadmoreSource(s):DeutscheBundesbank;DRVDailytravelspendingamongGermansin2023,bytraveldestination(ineuros)DailyGermantravelspending2023,bytraveldestinationSpendingineuros60

8002040100120140160180Croatia93Benelux106108TurkeyItalySpain124126130133ScandinaviaAustriaGreece160Domestic132Europe121Long-distancedestinationsTraveldestinationstotal14212922Description:In2023,Germansspentanaverageof93eurosadaywhentheirmaintraveldestinationwasCroatia.TravelingwithinGermanycostmoreaday,namely132euros.

ReadmoreNote(s):Germany;December2023/January2024;3,000respondents;18yearsandolderSource(s):BATStiftungfürZukunftsfragenDistributionofGermanspendingonvacationandleisuretravelfrom2023,bysaleoutletDistributionofspendingforGermantravels2023,bysaleoutlet50%45%47%42%40%35%30%25%20%15%10%5%11%0%Servicecarrier*(airlines,rail/hotel/carrentalproviders)TouroperatorProductportals/other(hotel/airline/carrentalwebsites)23/statistics/1034584/distribution-of-spending-for-german-travels-by-sale-outlet-germanyThisstatisticshowsthedistributionofspendingbyGermansforholidayandleisuretravelin2023,bysaleoutlet.Thatyear,around42percentoftravelspendinginGermanyfellonservicecarriers,namelyairlines,train,hotelandrentalcarcompanies.ReadmoreNote(s):Germany;2023;*Onlineandoffline.ReadmoreSource(s):GfKCHAPTER

04ModesoftransportandaccommodationTransportationusedfordomesticandoutboundvacationtripsamongtheGermanpopulationin2023TransportationfordomesticandoutboundvacationsinGermany202350%46.8%45%40%35%30%25%20%15%10%5%41%5%4.7%Rail2.5%0%AirplaneCar/caravanBusOther25Description:ThisstatisticshowsthepercentagedistributionoftypesoftransportationusedfordomesticandoutboundvacationtripsamongtheGermanpopulationin2023.Around5percentofalldomesticvacationtripsthatyearweremadebybus,whileroughly41percent,weremadewithacarorcaravan.ReadmoreNote(s):Germany;2023;14yearsandolderSource(s):FURAccommodationusedduringvacationtripsmadebyGermantouristsin2023VacationaccommodationusedbyGermantravelers202360%55.9%50%40%30%20%10%0%23.3%10.1%5.7%5%Hotels/inns/guesthousesVacationapartmentsandhousesFriends/familyCampgroundsOther26/statistics/566376/accommodation-holiday-trip-german-travelersThisstatisticshowsthedistributionoftravelaccommodationusedbyGermantouristswhileonvacationin2023.Thatyear,around56percentofrespondentsstayedinhotels,innsorguesthouses,whileroughlysixpercentstayedoncampgrounds.

ReadmoreNote(s):