美國禮品卡市場前景及投資研究報告-培訓課件外文版2024.4

COUNTRIES

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REGIONSGiftcardsintheUnitedStatesCHAPTER

01GiftbuyingbehaviorLeadingwaysinwhichinflationwillimpactthewayconsumersshopfortheholidaysin2023HowinflationwillchangethewayconsumersshopfortheholidaysintheU.S.2023Shareofshoppers20%0%10%30%40%50%60%IwilllookformoresalesthanusualIwilltakemoreadvantageofdealdaysIwillbuylessexpensivegifts53.4%32.7%32.7%Iwillshopforfewerpeople23.5%IwillnotbuyanythingformyselfIwillre-gift12.1%8.2%Iwillbuymoreused/refurbishedproductsItwillnotchangehowIshopfortheholidays6.8%33.2%3Description:In2023,aconsiderableshareofconsumersintheUnitedStatesintendedtolookforwaystosavemoneywhenbuyingproductsandgiftsduringtheChristmasseason,duetotheimpactofinflation.Notably,over50percentofsurveyedU.S.shopperssaidtheywouldlookforsalesmorethanusual,whileabout33percentsaidtheywouldbuylessexpensivegiftsthistimearound.Anotherthirdofsurveyrespondentssaidtheywouldnotchangehowtheyshoppedfortheholidays.

ReadmoreNote(s):UnitedStates;August2023;1,095respondentsSource(s):JLLTypesofretailersconsumerswilllikelyshopatforholidaygiftsintheUnitedStates,asofSeptember2023U.S.consumers'preferredtypesofretailersforholidayshopping2023Shareofrespondents30%0%10%20%40%50%60%70%Online-onlyretailersMassmerchantsOffpricestores63%53%25%DepartmentstoresWarehouseclubs24%24%4Description:AsofSeptember2023,63percentofsurveyrespondentsintheUnitedStatessaytheyarelikelytoshopforholidaygiftsthroughonline-onlyretailers.Overhalfsaytheyarelikelytoshopatmassmerchants,whileonlyaquarterprefershoppingatoffpricestores,departmentstores,orwarehouseclubsforfestivepurchases.ReadmoreNote(s):UnitedStates;August30toSeptember8,2023;4,318respondentsSource(s):DeloitteDeviceusageintentionforholidaygiftshoppingintheUnitedStatesin2023DeviceusageintentionforholidaygiftshoppingintheU.S.202380%70%60%50%40%30%20%10%0%67%62%27%14%SmartphoneDesktop/laptopTabletVoice-enableddevice(AmazonEcho,GoogleHome)5Description:Whenaskedaboutthedevicestheywouldusetobuyholidaygiftsin2023,almostsevenintenonlineshoppersreportedthattheywouldbeusingtheirmobilephone.Additionally,62percentofshoppersplannedonusingadesktoporlaptop.27percentexpectedtousetheirtablet.ReadmoreNote(s):UnitedStates;2023;1,053respondents;18yearsandolderSource(s):PureSpectrum;TinuitiRoughlyhowmuchmoneydoyouthinkyoupersonallywillspendonChristmasgiftsthisyear?(inU.S.dollars)AveragespendingonChristmasgiftsintheU.S.2000-20231,000950942932923909907906885900850800750700650837812805801786785781740715712200620072008200920102011201320142015201620172018201920202021202220236Description:In2022,consumersintheUnitedStatesexpectedtospendapproximately920U.S.dollarsonChristmasgiftsonaverage.Thisisaslightdecreasecomparedtothepreviousyear.

ReadmoreNote(s):UnitedStates;2000to2023;1,009*;18yearsandolderSource(s):GallupParentsspendingonChristmasgiftsperchildintheUnitedStatesin2023ParentsspendingonChristmasgiftsperchildintheUnitedStates202320%18%16%14%12%10%8%19%19%16%15%12%9%9%6%4%2%2%0%NoexpensesUpto$25Morethan$25to

Morethan$50to

Morethan$100to

Morethan$150to

Morethan$200$50

$100

$150

$200Don'tknowyet7Description:ThisstatisticshowstheresultsofasurveyconductedintheUnitedStatesinOctober2023.U.S.consumerswereaskedhowmuchtheyusuallyplantospendonChristmasgiftsfortheirchildren.Duringthesurvey,19percentoftherespondentssaidthattheyplantospendmorethat$200onChristmasgiftsperchild.ReadmoreNote(s):UnitedStates;October2023;533respondents;18yearsandolder;U.S.onlinepopulation,respondentswhoplantogiveChristmasgiftstotheirchildrenthisyearSource(s):ConsumerInsightsSalesdaysonwhichshoppersintheUnitedStatesbuyholidaypresentsfrom2020to2022U.S.salesdayswhenmostpeopledotheirholidayshopping2020-202220202021202260%53%49%50%40%30%20%10%0%45%43%38%34%25%22%20%18%17%16%16%14%14%13%10%7%SinglesdayBlackFridaySmallBusinessSaturdayCyberMondayGreenMondaySuperSaturday8Description:BlackFridayledthewayformostpopularsalesdaysin2022,withoverhalfofAmericanshoppersintendingtopurchaseapresentonthisday.ThefewestrespondentsofthesameyearplannedtobuyagiftonGreenMonday,althoughthissalesdayhasseenthebiggestproportionalincreaseinpopularityfrom2020,risingfromsevento16percent.Severalsalesdaysareexpectedtoseedecreasedpopularityin2022.

ReadmoreNote(s):UnitedStates;September2022;1,234respondents;18-66;shoppersandKlarnacustomersSource(s):KlarnaCHAPTER

02GiftcardshoppingbehaviorLikelihoodofpurchasinggiftcardsasholidaygiftsintheUnitedStatesin2022and2023LikelihoodofbuyinggiftcardsasholidaygiftsintheU.S.2022-2023202236%202340%36%35%35%35%29%30%25%20%15%10%5%26%0%VerylikelySomewhatlikelyNotatalllikely10Description:Whenaskediftheywouldpurchasegiftcardsorvouchersasholidaypresentsin2023,aboutathirdofsurveyedconsumersintheUnitedStatessaidtheywerelikelytodoso.Specifically,about30percentofrespondentssaidtheywereverylikelytobuygiftcardsasgifts,whileoverathirdsaiditwasveryprobable.ReadmoreNote(s):UnitedStates;September2022andSeptember2023;4,855*;18yearsandolderSource(s):CivicScienceConsumersintheUnitedStateswhoweremorelikelytobuy/givegiftcardsasgiftsduringthe2023holidayseason,bygenerationU.S.consumersbuying/givinggiftcardsduringtheholidays2023,bygeneration60%51%50%44%39%40%30%20%10%0%34%31%TotalGenZMillennialsGenerationGenXBabyboomers11Description:IntheUnitedStates,approximatelyhalfofGenZconsumerssaidtheyweremorelikelytobuy/givegiftcardsduringthe2023holidayseason,comparedtothepreviousyear.Babyboomersweretheleastlikelytoacquiregiftcards.

ReadmoreNote(s):UnitedStates;September13to17,2023;2,019respondents;18yearsandolderSource(s):BigVillageLeadingreasonstopurchasegiftcardsasholidaygiftsintheUnitedStatesin2022and2023LeadingreasonsforbuyinggiftcardsasholidaygiftsintheU.S.2022-20232022202360%50%40%30%52%47%31%29%20%13%12%9%8%10%0%HigherpricesongoodsSupplychain/stockingissuesConvenienceGiftrecipientishardtobuyfor12Description:AmongthoseplanningpurchasegiftcardsasholidaypresentsintheUnitedStatesin2023,roughlyhalfsaidtheyplannedtobuythemduetoconvenience.Thatyear,roughly30percentofU.S.giftcardshopperssaidthemainreasonforpurchasingthemwasbecausethegiftrecipientishardtobuyfor.ReadmoreNote(s):UnitedStates;September2022andSeptember2023;3,458*;18yearsandolder;consumerswhoareplanningtobuygiftcardsSource(s):CivicScienceConsumerswhohavepurchasedorplantopurchasegiftcardsworldwideduringtheholidayseasonin2022,bycountryGiftcardshoppersworldwideduringtheholidayseason2022,bycountryShareofrespondents0%5%10%15%20%25%30%35%40%45%43%50%UnitedStatesFrance40%39%38%AustraliaGermanyItaly31%UK29%29%SingaporeBrazil21%20%19%SpainPhilippinesChile14%13%RomaniaAverageacrossallmarkets28%13Description:Acrossthe12marketsanalyzed,consumersintheUnitedStateswerethemostlikelytopurchasegiftcardsasapresentfortheholidaysin2022.Ataround40percent,giftcardswerealsoapopularchoiceamongholidayshoppersinFrance,Germany,andAustralia.Globally,theaveragestoodatjustunder30percent.ReadmoreNote(s):Worldwide;November10to14,2022;About10,000;across12marketsSource(s):Ipsos;SynthesioOpinionsonwhethergiftcardsareappropriateholidaygiftsintheUnitedStatesin2022OpinionsonwhethergiftcardsareappropriateholidaygiftsintheU.S.2022100%90%90%80%70%60%50%40%30%20%10%0%77%PhysicalgiftcardsDigitalgiftcards14Description:In2022,aboutninein10consumersintheUnitedStatesagreedthatphysicalgiftcardsareappropriateasaholidaygift.Atjustunder80percent,manyalsoconsidereddigitalgiftcardsacceptableasholidaypresents.

ReadmoreNote(s):UnitedStates;2022;About2,000Source(s):BlackhawkNetworkCHAPTER

03SpendingplansAveragegiftcardspendintheUnitedStatesduringtheholidayseasonin2022and2023,bygeneration(inU.S.dollars)HolidaygiftcardspendingplansintheU.S.2022-2023,bygeneration20224562023500450400350300250200150100503433413402902782382110GenZMillennialsGenXBoomers16Description:IntheUnitedStates,GenZconsumerswereplanningtospendapproximately211U.S.dollarsongiftcardsduringtheholidayseasonin2023.Atroughly450U.S.dollars,averagegiftcardexpenditureswerehighestamongmillennialsandmembersthatyear.ReadmoreNote(s):UnitedStates;2023Source(s):BlackhawkNetworkAverageplannedspendingongiftcardsforMother'sDaypercapitaintheUnitedStatesfrom2009to2023(inU.S.dollars)Mother'sDayaverageexpenditureperpersonongiftcardsintheU.S.2009-2023302526.2924.3122.0421.9120.6519.4519.27201510518.218.117.2716.7715.0713.9613.1912.74020092010201120122013201420152016201720182019202020212022202317/statistics/1002707/us-mother-s-day-planned-expenditure-on-gift-cardsThisstatisticpresentstheplannedaveragespendingperpersonongiftcardsforMother'sDayintheUnitedStatesfrom2009to2023.In2023,U.S.consumersplannedonspendingabout26U.S.dollarspercapitaongiftcardsforMother'sDay.

ReadmoreNote(s):UnitedStates;April3toApril11,2023;8,164*;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsAverageplannedspendingongiftcardsforFather'sDaypercapitaintheUnitedStatesfrom2009to2023(inU.S.dollars)Father'sDayaverageexpenditureperpersonongiftcardsintheU.S.2009-20233024.072523.0221.9420.7919.6419.28201510518.5817.3616.5316.2116.3415.713.4411.7111.17201002009201120122013201420152016201720182019202020212022202318Description:Overtheyears,averageintendedpercapitaspendingongiftcardsforFather'sDayincreasedconsiderablyintheUnitedStates.Beginningatanaverageoflessthan12U.S.dollarsperpersonin2010,plannedconsumerspendingonFather'sDaygiftcardsgrewtoroughly24dollarsin2023.ReadmoreNote(s):UnitedStates;May1to8,2023;8,414respondents;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsBack-to-collegespendingongiftcardsintheUnitedStatesfrom2017to2023(inU.S.dollars)AmountU.S.consumersplannedtospendonback-to-collegegiftcards2017-2023120100104.7597.585.481.138068.9965.562.616040200201720182019202020212022202319/statistics/897774/back-to-college-spending-on-gift-cards-usThisstatisticdisplaystheamountU.S.consumersplannedtospendongiftcardsaspartoftheirback-to-collegeshoppingfrom2017to2023.In2023,customersintheU.S.plannedtospendabout105U.S.dollarsonaverageonback-to-collegegiftcards.ReadmoreNote(s):UnitedStates;2017to2023;7,843*;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsAverageamountconsumersplannedtospendongiftcardsforValentine'sDayintheUnitedStatesfrom2010to2022(inU.S.dollars)U.S.Valentine'sDayplannedperpersonspendingongiftcards2010-20222018161417.2215.6714.2112.521210811.2111.0511.0410.2310.2310.3198.428.436420201020112012201320142015201620172018201920202021202220Description:For2022'sValentine'sDay,whichtakesplaceonFebruary14,theaverageU.S.consumerwasplanningtospendjustover17U.S.dollarsongiftcards.Inthepastfewyears,perpersonspendingonValentine'sDaygiftcardshasseenaconsiderableincrease.ReadmoreNote(s):UnitedStates;2010to2022;7,728*;18yearsandolder;*In2022,7,728respondentsweresurveyed.Equallylargesamplesizeswereusedinprevioussurveys.

ReadmoreSource(s):NationalRetailFederation;ProsperInsights&AnalyticsAveragespendonfinanceande-commercegiftcardsamongconsumersintheUnitedStatesin2021,byservice(inU.S.dollars)Averagespendonfinance&e-commercegiftcardsintheUnitedStates2021120112.5106.8710080604020075.871.88eBayVisaAMasterCard21Description:In2021,consumersintheUnitedStatesspentanaverageofjustover75U.S.dollarsperdeviceonAgiftcards.Incontrast,eBaygiftvoucherbuyersspentanaverageofover110U.S.dollarsthatyear.

ReadmoreNote(s):UnitedStates;SeptemberandOctober2021;220,000respondents;anonymizedU.S.creditcard/debitcardconsumersSource(s):inMarketAveragespendonentertainmentgiftcardsamongconsumersintheUnitedStatesin2021,byservice(inU.S.dollars)AveragespendonentertainmentgiftcardsintheUnitedStates2021160144.3214012010080604020034.0231.63AMCDisneyNetflix22Description:IntheUnitedStates,consumersspentanaverageofnearly145U.S.dollarsperdeviceonDisneygiftcardsin2021,whichisfarmorethanpeopletypicallyspentonotherbrandslikeNetflixthatyear.WhileNetflixgiftvouchersaregearedtowardsgiftingsomeoneastreamingmembership,Disneygiftcardsareversatileandcanbespentonparktickets,resorts,thecompany'sonlineretailstores,amongotherthings.

ReadmoreNote(s):UnitedStates;SeptemberandOctober2021;220,000respondents;anonymizedU.S.creditcard/debitcardconsumersSource(s):inMarketAveragespendonapparelandfootweargiftcardsamongconsumersintheUnitedStatesin2021,bybrand(inU.S.dollars)Averagespendonshoes&clothinggiftcardsintheUnitedStates20214538.644035302520151053527.830GapOldNavyForever2123Description:IntheUnitedStates,shoppersspentanaverageofnearly40U.S.dollarsperdeviceongiftcardsfromGapin2021.Rankingsecond,U.S.consumersspentanaverageroughly35U.S.dollarsonOldNavygiftvouchersthatyear.GapandOldNavyarebothownedbyGapInc.ReadmoreNote(s):UnitedStates;SeptemberandOctober2021;220,000respondents;anonymizedU.S.creditcard/debitcardconsumersSource(s):inMarketAveragespendondepartmentstoregiftcardsamongconsumersintheUnitedStatesin2021,bybrand(inU.S.dollars)AveragespendondepartmentstoregiftcardsintheUnitedStates202140353025201510538.0736.1935.430JCPenneyKohl'sMacy's24Description:In2021,giftshoppersintheUnitedStatesspentanaverageofnearly40U.S.dollarsperdeviceongiftcardsfromJCPenney,thedepartmentstorecompany.Rankingsecond,anaverageof36U.S.dollarsperdevicewasspentonKohl'sgiftvouchersthatyear.ReadmoreNote(s):UnitedStates;SeptemberandOctober2021;220,000respondents;anonymizedU.S.creditcard/debitcardconsumersSource(s):inMarketAveragespendonelectronicandgamegiftcardsamongconsumersintheUnitedStatesin2021,byservice(inU.S.dollars)Averagespendonelectronics&gamesgiftcardsintheUnitedStates20215046.6445.884540353025201510531.3329.4420.5918.870GooglePlayAppleXboxPlayStationGameStopNintendo25Description:IntheUnitedStates,GooglePlayaccountedforthehighestaveragegiftcardspendingperdevicewithintheelectronicsandgamescategoryin2021.Specifically,U.S.consumersspentanaverageofjustunder47U.S.dollarsperdeviceonGooglePlaygiftcards.MicrosoftbeatoutSony'sPlayStationthatyear,withconsumersspendinganaverageofnearlytwoU.S.dollarsmoreonXboxgiftcards.ReadmoreNote(s):UnitedStates;SeptemberandOctober2021;220,000respondents;anonymizedU.S.creditcard/debitcardconsumersSource(s):inMarketCHAPTER

04CategorybenchmarksChristmasgiftsmostdesiredbyU.S.consumersin2023ChristmasgiftsdesiredbyU.S.consumers2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%Money(cashortransfer)Vouchers/giftcards43%38%Clothing,textiles,shoesCosmetics,perfume,bodycareFood,drinks35%24%23%23%Smartphones,tabletsandaccessoriesBooks,eBooks20%20%JewelryandwatchesTravel17%17%Computer,computeraccessoriesConsumerelectronicsHouseholdappliancesEventtickets16%15%15%27Description:ThisstatisticshowstheresultsofasurveyconductedintheUnitedStatesinOctober2023.U.S.consumerswereaskedwhatkindofChristmasgifttheywouldbehappyabout.Duringthesurvey,some43percentoftherespondentsstatedthattheywouldbehappytogetmoney,makingmoneythemostdesiredChristmasgift.ReadmoreNote(s):UnitedStates;October2023;1045respondents;18yearsandolderSource(s):ConsumerInsightsHolidaygiftstobeboughtbyconsumersintheUnitedStatesin2023,bycategoryHolidaygifts:whatU.S.consumersplantobuy2023Percentageofrespondents30%0%10%20%40%50%60%70%ClothesGiftcards59%55%ElectronicsToys35%34%HomegoodsBeautysuppliesJewelry24%24%21%SportinggoodsAlcoholbeveragesExperiencesFood17%13%12%12%Travel3%28Description:AccordingtoaholidayshoppingsurveycarriedoutintheUnitedStatesinlate2023,apparelandgiftcardsweresomeofthemostpopularChristmasgiftsshopperswereplanningtobuy-overhalfofrespondentsstatedthattheywantedtobuysuchgoodsasapresentduringthisyear'sholidayseason.ReadmoreNote(s):UnitedStates;August30toSeptember8,2023;800respondents;18yearsandolderSource(s):inMarketShareofconsumersplanningtobuygiftsforMother'sDayintheUnitedStatesin2023,bycategoryMother'sDaygiftpurchasingplansintheU.S.2023Shareofrespondents30%0%10%20%40%50%60%70%80%GreetingcardsFlowers74%74%SpecialoutingGiftcards60%54%Clothing/accessoriesJewelry48%44%PersonalservicesHousewares/gardeningtoolsBooks/CDs34%31%28%Electronics25%Other29%29Description:ThestatisticdisplaystheshareofconsumersplanningtobuygiftsforMother'sDayintheUnitedStatesin2023,bycategory.Thatyear,roughly75percentofsurveyrespondentsstatedthattheyplannedtopurchasegreetingcardsorflowersforMother'sDay.ReadmoreNote(s):UnitedStates;April3toApril11,2023;8,164respondents;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsShareofconsumersplanningtobuygiftsforFather'sDayintheUnitedStatesin2023,bytypeFather'sDaygiftpurchasingplansintheU.S.2023Shareofrespondents30%0%10%20%40%50%48%60%70%GreetingcardsClothing61%55%Specialouting52%GiftcardsPersonalcare32%Electronics27%26%24%ToolsorappliancesBooks/CDsHomeimprovement/gardeningAutomotiveaccessoriesSportinggoodsOther24%24%24%22%30Description:ThestatisticdisplaystheshareofconsumersplanningtobuygiftsforFather'sDayintheUnitedStatesin2023,bytype.SomesixintensurveyrespondentsstatedthattheyplannedtopurchasegreetingcardsforFather'sDaythatyear.

ReadmoreNote(s):UnitedStates;May1to8,2023;8,414respondents;18yearsandolderSource(s):NationalRetailFederation;ProsperInsights&AnalyticsWhatgiftsdoyoudislikereceivingforChristmas?MostunwantedgiftsforChristmasintheUnitedStates202245%42.42%40.29%40%35%30%25%20%15%10%5%34.31%30.04%28.52%27.01%19.96%18.09%8.47%0%Flowersan