版權說明:本文檔由用戶提供并上傳,收益歸屬內容提供方,若內容存在侵權,請進行舉報或認領
文檔簡介
教師公開招聘考試小學英語(閱讀理解)模擬試卷4一、閱讀理解(本題共27題,每題1.0分,共27分。)IthinkthatIshallneverseeabillboardlovelyasatree.Indeed,unlessthebillboardsfall,I'llneverseeatreeatall.SowroteOgdenNash,settingthetoneforawholegeneration'sattitudestooutdooradvertising.Creativeadmenwentintotelevisionandprint.Tackybillboardsandbusposterswereforbrainlessbores.NowattitudesarechangingasmoreandmoreoftheoutdooradvertisingindustryfallsintothehandsofmultinationalsrunbypeoplewithHarvardMBAs.Theworldoutdoor-advertisingmarket—billboards,transportand"streetfurniture"(thingslikebussheltersandpublictoilets)—isworthabout$18billionayear,just6%ofalltheworld'sspendingonadvertising.Butitisoneofthefastest-growingsegments,havingdoubleditsmarketshareinrecentyears.Outdooradvertising'sappealisgrowingasTVandprintarelosingtheirs.FragmentationandthesoaringcostsofTVarepromptingclientstoconsideralternatives.Outdooradvertisingreferredtoasthelasttruemass-marketmedium.Itisalsocheap.A30-secondprime-timeTVslotcostsover60,000pounds;placinganadonabusshelterfortwoweeksworksoutatabout90pounds.Addingtoitsattractionshasbeenarevolutioninthequalityandingenuityofoutdoordisplays.Famousarchitectsaredesigningartybussheltersandkioskswithbacklitdisplays.Backlightingandplasticposterskinshavevastlyimprovedcolourandcontrast.Movementispossibletoo.Smirnoffusednewmulti-imageprintingtomakeaspider,which,seenconfusedanimal-lovertocallthefirebrigade.Thissortofinnovationhasattractedanewclassofadvertisers.RecentdatafromConcord,aposterbuyer,showsthatinBritain,alcoholandtobaccohavebeenreplacedbyentertainment,clothingandfinancialservicesasthebigoutdoorspenders.Andtraditionaloutdooradvertisers,likecarmakers,areusingitinnewways.BMWrana"teaser"campaigninBritainexclusivelyonbusshelters.Particularlyattractivetothenewadvertisersisstreetfurniture,thefastest-growingsegmentoftheoutdoormarket.Itaccountsforsome20%inEuropeandabout5%inAmerica.Itsgrowthisbeingfosteredbycooperationwithlocalauthorities.SpecialistslikeDecauxandMoregivemunicipalitiesfreebussheltersandkiosks,plusahostofcivicfacilitiesthatdon'tcarryads,inreturnfortheadvertisingspace.1、WhatisOgdenNash’sviewofoutdooradvertising?標準答案:B知識點解析:觀點態(tài)度題。根據第一段第二、三句"Creativeadmenwentintotelevisionandprint.Tackybillboardsandbusposterswereforbrainlessbores."可知,廣告牌和公交海報被認為是愿蠢的無聊行為,并且這兩句是在解釋上文Nash這一代人對廣告的態(tài)度,因此可以推斷Nash認為戶外廣告很無趣。故選B。2、Bymentioning"peoplewithHarvardMBAs"atthefirstparagraph,theauthortriestoshowthat_________.標準答案:A知識點解析:細節(jié)理解題。根據第一段最后一句“NowattitudesarechangingasmoreandmoreoftheoutdooradvertisingindustryfallsintothehandsofmultinationalsrunbypeoplewithHarvardMBAs.”可知,擁有哈佛MBA的人經營的跨國公司掌拉著越來越多戶外廣告行業(yè),人們的態(tài)度也正在發(fā)生變化。根據上文可以推斷,之前戶外廣告不被人看好,而現在卻越來越受跨國大企業(yè)青除,證明其地位正在逐漸提高,因此A項正確;B項具有一定途惑性,但是B項主要是下文的內容,不屬于第一段要表達的主題,排除;C項是以前人們對戶外廣告的態(tài)度,所以排除;D項文中未提及,所以排除。故選A。3、BMWinParagraph6ismostprobably_________.標準答案:C知識點解析:細節(jié)理解題。根據第六段最后兩句“Andtraditionaloutdooradvertisers,likecarmakers,areusingitinnewways.BMWrana"teaser"campaigninBritainexclusivelyonbusshelters.”可知,前文說到傳統(tǒng)的戶外廣告商,比如汽車行業(yè),也在使用新方法,下文用BMW公司舉例例證,由此可知該公司是一家汽車公司;另外本題也可通過常識判斷,BMW指的是寶馬汽車公司。故選C。4、Thispassageismainlyabout_________.標準答案:D知識點解析:主旨大意題。文章用大量篇幅和大量的數據說明了戶外廣告業(yè)的大好形勢,可知主要內容為戶外廣告業(yè)近期的快速發(fā)展。A項“廣告商和地方政府的合作”在文中沒有提及;B項是第一段的主要內容,講了人們對戶外廣告態(tài)度的變化;C項是文章后四段的主要內客,不具有概括性,因此排除。故選D。5、Thispassageismostprobablytakenfrom_________.標準答案:B知識點解析:判斷推理題。從文章內容看,主要是講了戶外廣告業(yè)的發(fā)展現狀,尤其是它的技術發(fā)展帶來了大量的市場份額,由此可知主要是經濟類的文章,因此最有可能來自于經濟類報紙,B項正確;雜志可以包含各類文章,因此有可能出現經濟類,但并不是最佳選項,因此A項排除;科學雜志應該介紹科技發(fā)展,而廣告本身則是介紹某個商品或服務,因此C、D項錯誤。故選B。Themostexcitingkindofeducationisalsothemostpersonal.Nothingcanexceedthejoyofdiscoveringforyourselfsomethingthatisimportanttoyou!Itmaybeanideaorabitofinformationyoucomeacrossaccidentallyorasuddenunderstanding,fittingtogetherpiecesofinformationorworkingthroughaproblem.Suchpersonalencountersarethe"payoff"ineducation.Ateachermaydirectyoutolearnandevenencourageyouinit—butnoteachercanmaketheexcitementorthejoyhappen.That'suptoyou.Aresearchpaper,assignedinacourseandperhapscheckedatvariousstagesbyaninstructor,leadsyoubeyondclassrooms,beyondthetextsforclassesandintoaprocesswherethejoyofdiscoveryandlearningcancometoyoumanytimes.Preparingtheresearchpaperisanactiveandindividualprocessandanideallearningprocess.Itprovidesastructurewithinwhichyoucanmakeexcitingdiscoveries,ofknowledgeandofself,whicharebasictoeducation.Theresearchpaperalsogivesyouachancetoindividualizeaschoolassignment,tosuitapieceofworktoyourowninterestsandabilitiesandtoshowotherswhatyoucando.Writingaresearchpaperismorethanaclassroomexercise.Itisanexperienceinsearchingout,understandingandsynthesizing,whichformsthebasisofmanyskillsapplicabletobothacademicandnonacademictasks.Itis,inthefullestsense,adiscovery,aneducation.So,toproduceagoodresearchpaperisbothausefulandathoroughlysatisfyingexperience!Tosome,thethoughtofhavingtowriteanassignednumberofpages,oftenmorethaneverproducedbefore,isdisconcerting.Toothers,theveryideaofhavingtoworkindependentlyisthreatening.Butthereisnoneedtoapproachpaperassignmentwithanxiety,andnobodyshouldviewtheresearchpaperasanobstacletoovercome.Instead,consideritagoaltoaccomplish,agoalwithinreachifyouusethehelpthispassagecangiveyou.6、Accordingtothewriter,personaldiscoveries_________.標準答案:C知識點解析:細節(jié)理解題。根據第一段第一、二句“Themostexcitingkindofeducationisalsothemostpersonal.Nothingcanexceedthejoyofdiscoveringforyourselfsomethingthatisimportanttoyou!”可知,最激動人心的教育也是最個性化的教育。沒有什么比發(fā)現對你重要的事情所帶來的快樂更勝一籌了。所以個人探索是個性化教育中最為重要的一部分,故選C。7、Itcanbeinferredfromthepassagethatwritingaresearchpapergivesonechances_________.標準答案:A知識點解析:推理判斷題。根據第二段“Itprovidesastructurewithinwhichyoucanmakeexcitingdiscoveries,ofknowledgeandofself,whicharebasictoeducation.Theresearchpaperalsogivesyouachancetoindividualizeaschoolassignment,tosuitapieceofworktoyourowninterestsandabilitiesandtoshowotherswhatyoucando.Writingaresearchpaperismorethanaclassroomexercise.”可知,寫論文可以使你在知識、個人方面得以提升,同樣可以為你提供個性化學校作業(yè),符合你自己的興趣能力,充分展示自我,寫論文也不僅僅是課堂練習。A項綜合體現了以上幾個特點;B項、D項表述錯誤;C項文中未提及。故選A。8、Fromthecontext,theunderlinedword"disconcerting"(Para.3,line2)mostprobablymeans_________.標準答案:D知識點解析:詞義猜測題。根據第三段“Tosome,thethoughtofhavingtowriteanassignednumberofpages,oftenmorethaneverproducedbefore,isdisconcerting.Toothers,theveryideaofhavingtoworkindependentlyisthreatening.Butthereisnoneedtoapproachpaperassignmentwithanxiety..…”,對上下文進行分析,對一些人來說,要寫指定頁數的文章,而且常常比以往任何時候都要多,這讓他們感到不安。對其他人來說,必須獨立完成論文的想法本身就是一種威脅。但是沒有必要焦慮地對待論文作業(yè)。從第三句中的“but”可推斷出“disconcerting”與第二句中的“threatening”一樣,均能給人帶來“anxiety”,而在給出的四個選項中,misleading意為“誤導”;embarrassing意為“令人尷尬的”;stimulating意為“促進”;upsetting意為“令人心煩意亂的”。故選D。9、Thewriterarguesinthepassagethat_________.標準答案:C知識點解析:推理判斷題。根據第二段最后一句“So,toproduceagoodresearchpaperisbothausefulandathoroughlysatisfyingexperience!”以及最后一段最后兩句話“andnobodyshouldviewtheresearchpaperasanobstacletoovercome.Instead,consideritagoaltoaccomplish,agoalwithinreachifyouusethehelpthispassagecangiveyou."可知,寫出一篇好的研究論文是一種有益的,也是一種完全令人滿意的體驗;應該把寫論文當成一個目標,而不是障礙。故選C。10、Whatwillprobablyfollowthispassage?標準答案:A知識點解析:推理判斷題。本文第一段寫教育中個人探索的重要性。第二段寫論文的重要性及能夠全面提升個人能力。第三段主要寫大家對待論文的態(tài)度應由消極轉為積極。跟隨文章的主旨大意,續(xù)寫文章的下一步應是:如何寫一篇論文。故選A。Intheanimalkingdom,weaknesscanbringaboutaggressioninotheranimals.Thissometimeshappenswithhumansalso.ButIhavefoundthatmyweaknessbringsoutthekindnessinpeople.Iseeiteverydaywhenpeopleholddoorsforme,pourcreamintomycoffee,orhelpmetoputonmycoat.AndIhavediscoveredthatitmakesthemhappy.Frommywheelchairexperience,Iseethebestinpeople,butsometimesIfeelsadbecausethosewhoappearindependentmissthekindnessIseedaily.Theydon'tgettoseethissoftsideofothersoften,wetryeverywaypossibletoavoidshowingourweakness,whichincludesalotofpretending.Butonlywhenwestoppretendingwe'rebraveorstrongdoweallowpeopletoshowthekindnessthat'sinthem.Lastmonth,whenIwasdrivinghomeonabusyhighway,Ibegantofeelunwellanddrovemoreslowlythanusual.Peoplebehindmebegantogetimpatientandangry,withsomespeedingupalongsideme,horningorevenshoutingatme.AtthemomentIdecidedtodosomethingIhadneverdoneintwentyfouryearsofdriving.Iputonthecarflashlightsanddroveonatareallylowspeed.Nomoreangryshoutsandnomorehorns!WhenIputonmyflashlights,Iwassayingtootherdrivers,"Ihaveaproblemhere.IamweakanddoingthebestIcan."Andeveryoneunderstood.Severaltimes,Isawdriverswhowantedtopass.Theycouldn'tgetaroundmebecauseofthestreamofpassingtraffic.Butinsteadofgettingimpatientandangry,theywaited,knowingthedriverinfrontofthemwasinsomewayweak.Sometimessituationscallforustoactstrongandbraveevenwhenwedon'tfeelthatway.Butthosearefewandfarbetween.Moreoften,itwouldbebetterifwedon'tpretendwefeelstrongwhenwefeelweakorpretendthatwearebravewhenwearescared.11、Theauthorhasdiscoveredthatpeoplewillfeelhappywhen_________.標準答案:A知識點解析:細節(jié)理解題。根據文中第一段第三句“ButIhavefoundthatmyweaknessbringsoutthekindnessinpeople.”可知,我的弱勢顯現了人們的善良,進而有許多人幫助我。又根據該段最后一句“Ihavediscoveredthatitmakesthemhappy”可知,幫助別人能使他們感到幸福。故選A。12、Theauthorfeelssadsometimesbecause_________.標準答案:D知識點解析:細節(jié)理解題。根據第二段第一、二句“sometimesIfeelsadbecausethosewhoappearindependentmissthekindnessIseedaily.Theydon’tgettoseethissoftsideofothersoften,wetryeverywaypossibletoavoidshowingourweakness,whichincludesalotofpretending”可知,看到有些人過于獨立而拒絕別人的幫助,從而看不到別人善良的一面,我感到很傷心。故選D。13、Whatdidtheotherdriversdowhentheysawtheflashlights?標準答案:B知識點解析:細節(jié)理解題。根據文章第五段最后一句“Butinsteadofgettingimpatientandangry,theywaited,knowingthedriverinfrontofthemwasinsomewayweak.”可知,當我打開閃光燈的時候,這些駕駛員沒有變得不耐煩和憤怒,而是等待著,他們知道前面的司機有些虛弱。故選B。14、Inthispassage,theauthoradvisesusto_________.標準答案:C知識點解析:推理判斷題。根據文章的第一段可知,“ButIhavefoundthatmyweaknessbringsoutthekindnessinpeople.”是文章的中心句,全文作者以自己的親身經歷向人們闡述有時承認自己的弱勢給人們帶來好處,承認弱勢能改善人們之間的關系使自己得到更多的幫助,讓我們看到人性的善良。所以本文作者建議我們適當承認自己的弱勢,給別人幫助自己的機會,這樣雙方都會有所得。故選C。15、Whichofthefollowingisthebesttitleforthepassage?標準答案:B知識點解析:主旨大意題。作者第一段就提出了自己的論點“myweaknessbringsoutthekindnessinpeople”,文章通篇以自己的經歷向人們闡述弱勢與善良的關系。故選B。IntheUSAsian-Americanhasbecomethefastest-growingminority.Astheirchildrenbeganmovingupthroughthenation'sschools,itbecameclearthatanewclassofacademicachieverswasemerging.Theirachievementsarereflectedinthenation'sbestuniversities,wheremathematics,scienceandengineeringdepartmentshavetakenonadecidedlyAsiancharacter.(ThisspeciallikingformathematicsandscienceispartlyexplainedbythefactthatAsian-AmericanstudentswhobegantheireducationabroadarrivedintheUSwithasolidgroundinginmathematicsbutlittleornoknowledgeofEnglish.)Theyarealsoinfluencedbythepromiseofagoodjobaftercollege.Asiansfeeltherewillbelessunfairtreatmentinareaslikemathematicsandsciencebecausetheywillbejudgedmoreobjectivelyinsomethinglikeengineeringthanwithanartsdegree.MostAsian-AmericanstudentsowetheirsuccesstotheinfluenceofparentswhoaredeterminedthattheirchildrentakefulladvantageofwhattheAmericaneducationalsystemhastooffer.Aneffectivemeasureofparentalattentionishomework.AsianparentsspendmoretimewiththeirchildrenthanAmericanparentsdo,andithelps.ManyresearchersalsobelievethereissomethinginAsianculturethatbreedsuccesssuchasidealsthatstressfamilyvaluesandemphasizeeducation.BothexplanationsforacademicsuccessworryAsian-Americansbecauseoffearsthattheyfeedatypicalracialimage.ManycanrememberwhenChinese,JapaneseandFilipinoimmigrantswerethevictimsofsocialisolation.Indeeditwasnotuntil1952thatlawswerelaiddowngivingallAsianimmigrantstherighttocitizenship.16、WhatarethemajorfactorsthatdeterminethesuccessofAsian-Americans?標準答案:B知識點解析:細節(jié)理解題。根據文章第二段第一句“MostAsian-Americanstudentsowetheirsuccesstotheinfluenceofparents..…”和最后一句“ManyresearchersalsobelievethereissomethinginAsianculturethatbreed..…”可知大多數亞裔學生的成功歸功于父母的影響以及亞洲文化。故選B。17、Whilemakingachievements,Asian-Americanstudentsarestillworriedbecause________.標準答案:C知識點解析:細節(jié)理解題。根據文章最后一段第二句“ManycanrememberwhenChinese,JapaneseandFilipinoimmigrantswerethevictimsofsocialisolation.”可知,美籍華人擔憂的是再次被美國社會孤立。故選C。18、Whatistheauthor’sattitudetoAsian-Americans’successinthispassage?標準答案:B知識點解析:觀點態(tài)度題。作者在文中客觀地描述了亞裔美國人的現狀、成功的原因以及存在的擔憂。故選B。Asinbusinessandotherprofessions,theuseofcomputersisagrowingtrendinhealthcare.Atfirst,computerswereusedonlyinthebusinessofficeforsuchthingsaspatientbillingandpayingforpurchase.Ascomputertechnologyadvanced,theuseofcomputersbroadenedtoincludepatientinformationandcommunicationsystems.Hospitalinformationsystemshavebeendevelopedwhichcollect,send,record,andstoreinformation.Theinformationcanberetrievedwhenneeded.Patientrecordsandpatientcareplansareonthecomputerinmanyhealthcarefacilities.Insteadofrecordingonthepatient'schart,healthteammembersenterinformationintothecomputer.Enteringinformationintoacomputeriseasier,faster,andmoreefficientthanwritingonthechart.Usingthecomputertorecordobservationsisalsomoreaccurateandreliable.DepartmentssuchastheX-raysdepartmentandthelaboratorycommunicatewithotherunitsofthehospitalthroughthecomputer.Insteadofsendingatypedreportbyapersonforthepatient'srecord,theinformationisenteredintothecomputer.Theinformationcanbeaccessedatthecomputerinthenurses'ordoctors'station.Thesystemshavereducedtheamountofclerks,workandtelephonecallsbetweendepartments.Informationiscommunicatedwithgreaterspeedandaccuracy.Computersarealsobeingusedtomonitorcertainmeasurementssuchasbloodpressures,temperatures,heartrates,andheartfunctions.Thecomputerisprogrammedtorecognizenormalandabnormalmeasurements.Whentheabnormalissensed,analarmissounded.Monitoringbythecomputerhasprovedtobeveryaccurateandincreasedearlydiscoveryoflife-threateningevents.19、TheunderlinedwordinParagraph2means"_________".標準答案:A知識點解析:詞義猜測題。根據前半句“recordingonthepatient’schart”可知,此處表示“健康小組成員不是在病人的病歷上記錄,而是把信息輸入計算機”。故選A。20、InParagraph3,informationiscommunicatedbetweentheX-raysdepartmentand_________.標準答案:D知識點解析:細節(jié)理解題。根據文章第三段第一句“DepartmentssuchastheX-raysdepartmentandthelaboratorycommunicatewithotherunitsofthehospitalthroughthecomputer.”可知,X光科和化驗室等部門通過計算機與醫(yī)院其他單位進行聯系。故選D。21、Accordingtothepassage,theapplicationofcomputersinvolvesthefollowingEXCEPT_________.標準答案:C知識點解析:細節(jié)理解題。根據第二段第一句“Hospitalinformationsystemshavebeendevelopedwhichcollect,send,record,andstoreinformation.”和第一段第二句“Atfirst,computerswereusedonlyinthebusinessofficeforsuchthingsaspatientbillingandpayingforpurchase.”以及最后一段第一句“Computersarealsobeingusedtomonitorcertainmeasurementssuchasbloodpressures,temperatures,heartrates,andheartfunctions.”可知,醫(yī)院的信息系統(tǒng)可以收集、發(fā)送、記錄和存儲信息,可以用于病人賬單和購買付款等事務,可以用來監(jiān)測某些測量數據,如血壓、體溫、心率和心臟功能,所以A、B、D三項均屬于計算機的應用;根據第三段第二句“Insteadofsendingatypedreportbyapersonforthepatient’srecord,theinformationisenteredintothecomputer”可知,這些信息被輸入到計算機中,而不是由一個人發(fā)送一份打印好的報告作為病人的記錄。這些信息可以在護士或醫(yī)生站的計算機上獲取。所以C項不屬于計算機的應用。故選C。22、Whatisthebenefitofusingcomputersinhealthcare?標準答案:B知識點解析:主旨大意題。根據全文第一段可知,起初,計算機只用于商務辦公室,例如病人賬單和購物支付。隨著計算機技術的進步,計算機的使用范圍擴大到包括病人信息和通信系統(tǒng),為醫(yī)生和病人提供了很多便利。故選B。Everyoneisinsearchforfriendshipallthroughtheirlivesandthebestformofcompanionshipcomesintheformofanimals,thatis,pets.Catsanddogsarethemostpreferredofthelot.However,nowadayspeoplehavebirdsandotheranimalsastheirpetstoo.Ifyouhavepets,youmusthaverealizedbynowthattheybecomeanindispensablepartofyourlivesandyoutreasureeverymomentspentwiththem.Butifyoudon'townone,thenthisarticlewillgiveyouenoughreasonstodothesame.Assaidearlier,apetcangiveyouutmostcompanionshipatalltimes.Yourpet,thoughsilent,takesyoutoanotherleveloffriendship.Itsjustbeingthereseemsenoughforyou.Forsomeonewholivesalone,petscanbeasolace.Childrenandoldpeoplewhoareoftenaloneathomecanhaveagoodtimewiththeirpets.Whetheryouarejoggingorgoingforastrollinthepark,yourpetcanalwayskeepyoucompany.Ifyouliketoworkout,youcantakethemrunningwithyou.Simplyput,yourpetwillhelpyouinbeingactive.Apetneedstobetakencareof.Itneedstobebathed,groomed,fedandthereareothersuchresponsibilitiesthatyouneedtolookafter.Allthiswillhelpyouincharacterbuilding,asyouwillnotonlylearntodotheselovelythingsforyourpets,butinthelongrunalsolearntotakeupresponsibilitiesonyourown.Childrencanbetaughtdiscipline,responsibilitiesandorganizationalskillsbyhandlingpets.Handlingalltheseresponsibilitiesalsomakesadultsandoldpeoplecultivatepatience.Bathingyourpet,groomingit,feedingit,allrequirelotsofpatience.Thus,havingapetmakesyouresponsibleaswellasacalmandpatientperson.23、What’sthebestformofcompanionship?標準答案:Thebestformofcompanionshipcomesintheformofanimals,thatis,pets.知識點解析:細節(jié)理解題。根據關鍵詞thebestformofcompanionship定位至文章第一段第一句“thebestformofcompanionshipcomesintheformofanimals,thatis,pets”可知,最好的陪伴形式是動物,也就是寵物。24、Willoldpeoplehaveagoodtimewiththeirpetswhentheyarealoneathome?標準答案:Yes,theywill.知識點解析:細節(jié)理解題。根據關鍵詞oldpeople和whentheyarealoneathome定位至文章第三段最后一句“Childrenandoldpeoplewhoareoftenaloneathomecanhaveagodtimewiththeirpets.”可知,經常獨自在家的兒童和老人可以和他們的寵物玩得很開心。25、Whatareyourresponsibilitieswhenlookingafteryourpets?標準答案:Apetneedstobetakencareof.Itneedstobebathed,groomed,fedandthereareothersuchresponsibilitiesthatyouneedtolookafter.知識點解析:細節(jié)理解題。根據文章第五段第一、二句“Apetneedstobetakencareof.Itneedstobebathed,groomed,fedandthereareothersuchresponsibilitiesthatyouneedtolookafter.”可知,寵物需要照顧。它需要洗澡,梳洗,喂食,還有其他這樣的責任,你需要照顧。26、Whatcanchildrenlearnfromtakingcareofapet?標準答案:Childrencanbetaughtdiscipline,responsibilitiesandorganizationalskillsbyhandlingpets.知識點解析:細節(jié)理解題。根據文章第五段最后一句“Childrencanbetaughtdiscipline,responsibilitiesandorganizationalskillsbyhandlingpets."可知,孩子們可以通過照顧寵物來學習紀律、責任和組織能力。27、Whatistheoverallbenefitofhavingapet?標準答案:Petsaregreatcompanions,tokeepyouactive,tohelpbuildcharacterandtoteachyoupatience.知識點解析:細節(jié)理解題。根據文章內容可知,本文論述的就是養(yǎng)寵物的4大益處。一、閱讀理解(本題共27題,每題1.0分,共27分。)IthinkthatIshallneverseeabillboardlovelyasatree.Indeed,unlessthebillboardsfall,I'llneverseeatreeatall.SowroteOgdenNash,settingthetoneforawholegeneration'sattitudestooutdooradvertising.Creativeadmenwentintotelevisionandprint.Tackybillboardsandbusposterswereforbrainlessbores.NowattitudesarechangingasmoreandmoreoftheoutdooradvertisingindustryfallsintothehandsofmultinationalsrunbypeoplewithHarvardMBAs.Theworldoutdoor-advertisingmarket—billboards,transportand"streetfurniture"(thingslikebussheltersandpublictoilets)—isworthabout$18billionayear,just6%ofalltheworld'sspendingonadvertising.Butitisoneofthefastest-growingsegments,havingdoubleditsmarketshareinrecentyears.Outdooradvertising'sappealisgrowingasTVandprintarelosingtheirs.FragmentationandthesoaringcostsofTVarepromptingclientstoconsideralternatives.Outdooradvertisingreferredtoasthelasttruemass-marketmedium.Itisalsocheap.A30-secondprime-timeTVslotcostsover60,000pounds;placinganadonabusshelterfortwoweeksworksoutatabout90pounds.Addingtoitsattractionshasbeenarevolutioninthequalityandingenuityofoutdoordisplays.Famousarchitectsaredesigningartybussheltersandkioskswithbacklitdisplays.Backlightingandplasticposterskinshavevastlyimprovedcolourandcontrast.Movementispossibletoo.Smirnoffusednewmulti-imageprintingtomakeaspider,which,seenconfusedanimal-lovertocallthefirebrigade.Thissortofinnovationhasattractedanewclassofadvertisers.RecentdatafromConcord,aposterbuyer,showsthatinBritain,alcoholandtobaccohavebeenreplacedbyentertainment,clothingandfinancialservicesasthebigoutdoorspenders.Andtraditionaloutdooradvertisers,likecarmakers,areusingitinnewways.BMWrana"teaser"campaigninBritainexclusivelyonbusshelters.Particularlyattractivetothenewadvertisersisstreetfurniture,thefastest-growingsegmentoftheoutdoormarket.Itaccountsforsome20%inEuropeandabout5%inAmerica.Itsgrowthisbeingfosteredbycooperationwithlocalauthorities.SpecialistslikeDecauxandMoregivemunicipalitiesfreebussheltersandkiosks,plusahostofcivicfacilitiesthatdon'tcarryads,inreturnfortheadvertisingspace.28、WhatisOgdenNash’sviewofoutdooradvertising?A、Itislovely.B、Itisboring.C、Itisattractive.D、Itisinexpensive.標準答案:B知識點解析:觀點態(tài)度題。根據第一段第二、三句"Creativeadmenwentintotelevisionandprint.Tackybillboardsandbusposterswereforbrainlessbores."可知,廣告牌和公交海報被認為是愿蠢的無聊行為,并且這兩句是在解釋上文Nash這一代人對廣告的態(tài)度,因此可以推斷Nash認為戶外廣告很無趣。故選B。29、Bymentioning"peoplewithHarvardMBAs"atthefirstparagraph,theauthortriestoshowthat_________.A、outdooradvertisingisregainingitsrespectabilityB、outdooradvertisingisaveryprofitabletradeC、outdooradvertisingisforbrainlessboresD、outdooradvertisingisoneofthefastest-growingmarkets標準答案:A知識點解析:細節(jié)理解題。根據第一段最后一句“NowattitudesarechangingasmoreandmoreoftheoutdooradvertisingindustryfallsintothehandsofmultinationalsrunbypeoplewithHarvardMBAs.”可知,擁有哈佛MBA的人經營的跨國公司掌拉著越來越多戶外廣告行業(yè),人們的態(tài)度也正在發(fā)生變化。根據上文可以推斷,之前戶外廣告不被人看好,而現在卻越來越受跨國大企業(yè)青除,證明其地位正在逐漸提高,因此A項正確;B項具有一定途惑性,但是B項主要是下文的內容,不屬于第一段要表達的主題,排除;C項是以前人們對戶外廣告的態(tài)度,所以排除;D項文中未提及,所以排除。故選A。30、BMWinParagraph6ismostprobably_________.A、anadvertisingfirmB、afilmmakerC、acarmakerD、atobaccocompany標準答案:C知識點解析:細節(jié)理解題。根據第六段最后兩句“Andtraditionaloutdooradvertisers,likecarmakers,areusingitinnewways.BMWrana"teaser"campaigninBritainexclusivelyonbusshelters.”可知,前文說到傳統(tǒng)的戶外廣告商,比如汽車行業(yè),也在使用新方法,下文用BMW公司舉例例證,由此可知該公司是一家汽車公司;另外本題也可通過常識判斷,BMW指的是寶馬汽車公司。故選C。31、Thispassageismainlyabout_________.A、cooperationbetweenadvertisersandlocalauthoritiesB、people’schangingattitudetowardadvertisingC、recentinnovationsinadvertisingD、therapidgrowthofoutdooradvertising標準答案:D知識點解析:主旨大意題。文章用大量篇幅和大量的數據說明了戶外廣告業(yè)的大好形勢,可知主要內容為戶外廣告業(yè)近期的快速發(fā)展。A項“廣告商和地方政府的合作”在文中沒有提及;B項是第一段的主要內容,講了人們對戶外廣告態(tài)度的變化;C項是文章后四段的主要內客,不具有概括性,因此排除。故選D。32、Thispassageismostprobablytakenfrom_________.A、aBritishmagazineB、anAmericaneconomicnewspaperC、asciencejournalD、anadvertisement標準答案:B知識點解析:判斷推理題。從文章內容看,主要是講了戶外廣告業(yè)的發(fā)展現狀,尤其是它的技術發(fā)展帶來了大量的市場份額,由此可知主要是經濟類的文章,因此最有可能來自于經濟類報紙,B項正確;雜志可以包含各類文章,因此有可能出現經濟類,但并不是最佳選項,因此A項排除;科學雜志應該介紹科技發(fā)展,而廣告本身則是介紹某個商品或服務,因此C、D項錯誤。故選B。Themostexcitingkindofeducationisalsothemostpersonal.Nothingcanexceedthejoyofdiscoveringforyourselfsomethingthatisimportanttoyou!Itmaybeanideaorabitofinformationyoucomeacrossaccidentallyorasuddenunderstanding,fittingtogetherpiecesofinformationorworkingthroughaproblem.Suchpersonalencountersarethe"payoff"ineducation.Ateachermaydirectyoutolearnandevenencourageyouinit—butnoteachercanmaketheexcitementorthejoyhappen.That'suptoyou.Aresearchpaper,assignedinacourseandperhapscheckedatvariousstagesbyaninstructor,leadsyoubeyondclassrooms,beyondthetextsforclassesandintoaprocesswherethejoyofdiscoveryandlearningcancometoyoumanytimes.Preparingtheresearchpaperisanactiveandindividualprocessandanideallearningprocess.Itprovidesastructurewithinwhichyoucanmakeexcitingdiscoveries,ofknowledgeandofself,whicharebasictoeducation.Theresearchpaperalsogivesyouachancetoindividualizeaschoolassignment,tosuitapieceofworktoyourowninterestsandabilitiesandtoshowotherswhatyoucando.Writingaresearchpaperismorethanaclassroomexercise.Itisanexperienceinsearchingout,understandingandsynthesizing,whichformsthebasisofmanyskillsapplicabletobothacademicandnonacademictasks.Itis,inthefullestsense,adiscovery,aneducation.So,toproduceagoodresearchpaperisbothausefulandathoroughlysatisfyingexperience!Tosome,thethoughtofhavingtowriteanassignednumberofpages,oftenmorethaneverproducedbefore,isdisconcerting.Toothers,theveryideaofhavingtoworkindependentlyisthreatening.Butthereisnoneedtoapproachpaperassignmentwithanxiety,andnobodyshouldviewtheresearchpaperasanobstacletoovercome.Instead,consideritagoaltoaccomplish,agoalwithinreachifyouusethehelpthispassagecangiveyou.33、Accordingtothewriter,personaldiscoveries_________.A、willgiveoneencouragementanddirectionB、arehelpfulinfindingtherightinformationC、arethemostvaluablepartofone’spersonaleducationD、willhelponetosuccessfullycompleteschoolassignments標準答案:C知識點解析:細節(jié)理解題。根據第一段第一、二句“Themostexcitingkindofeducationisalsothemostpersonal.Nothingcanexceedthejoyofdiscoveringforyourselfsomethingthatisimportanttoyou!”可知,最激動人心的教育也是最個性化的教育。沒有什么比發(fā)現對你重要的事情所帶來的快樂更勝一籌了。所以個人探索是個性化教育中最為重要的一部分,故選C。34、Itcanbeinferredfromthepassagethatwritingaresearchpapergivesonechances_________.A、tofullydevelopone’spersonalabilitiesB、topracticetheskillslearntintheclassroomC、toprovethatoneisaproductivewriterD、toshowhowwellonecanaccomplishschoolassignments標準答案:A知識點解析:推理判斷題
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯系上傳者。文件的所有權益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網頁內容里面會有圖紙預覽,若沒有圖紙預覽就沒有圖紙。
- 4. 未經權益所有人同意不得將文件中的內容挪作商業(yè)或盈利用途。
- 5. 人人文庫網僅提供信息存儲空間,僅對用戶上傳內容的表現方式做保護處理,對用戶上傳分享的文檔內容本身不做任何修改或編輯,并不能對任何下載內容負責。
- 6. 下載文件中如有侵權或不適當內容,請與我們聯系,我們立即糾正。
- 7. 本站不保證下載資源的準確性、安全性和完整性, 同時也不承擔用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 廣東松山職業(yè)技術學院《文獻檢索與利用》2023-2024學年第一學期期末試卷
- 廣東生態(tài)工程職業(yè)學院《海洋生物資源調查》2023-2024學年第一學期期末試卷
- 廣東青年職業(yè)學院《基礎醫(yī)學概論Ⅱ3(病理學)》2023-2024學年第一學期期末試卷
- 七年級上冊《5.2.1 解一元一次方程 合并同類項》課件與作業(yè)
- 廣東南華工商職業(yè)學院《飛機裝配技術》2023-2024學年第一學期期末試卷
- 廣東嶺南職業(yè)技術學院《素描(1)》2023-2024學年第一學期期末試卷
- 會計年終工作總結
- 2025年人教版七年級數學寒假復習 專題01 有理數(6重點串講+15考點提升+過關檢測)
- 【全程復習方略】2020年高考化學課時提升作業(yè)(三十一)-11.1-脂肪烴(人教版-四川專供)
- 【狀元之路】2020-2021學年高中數學人教B版必修3雙基限時練12
- 醫(yī)療器械的檢查與包裝講解課件
- 高頻焊接操作技術規(guī)范
- 環(huán)氧樹脂固化
- GB_T4897-2015刨花板(高清版)
- 公路工程竣工驗收辦法
- 畢業(yè)設計(論文)安徽汽車產業(yè)的現狀分析及發(fā)展戰(zhàn)略研究
- 帆軟BIFineBI技術白皮書
- 絞車斜巷提升能力計算及絞車選型核算方法
- 6_背景調查表
- 畢業(yè)設計(論文)礦泉水瓶吹塑模設計
- 在離退休老干部迎新春座談會上的講話(通用)
評論
0/150
提交評論