商務(wù)英語函電chapter2省公開課金獎全國賽課一等獎微課獲獎?wù)n件

Chapter2

EstablishingBusinessRelations1/84BusinessknowledgeTheStudyofLetters

Case1

Case2

Case3

Case4

Case5ExercisesStructure2/84BusinessKnowledge(1)Banks(2)ChambersofCommercebothathomeandabroad(國內(nèi)外商會)(3)TradeDirectory（貿(mào)易名目）(4)ChineseCommercialCounselor‘sOfficeinforeigncountries(中國駐國外商務(wù)參贊處)ChannelsforObtainingInformationAboutaNewFirm3/84

ChannelsforObtainingInformationAboutaNewFirm(5)Advertisementsinnewspaperorperiodicals(6)Theintroductionfromhisbusinessconnections/Recommendationbyothers,suchashissubsidiaries(子企業(yè))orbranches,agentsabroad(7)Themarketsurvey4/84ChannelsforObtainingInformationAboutaNewFirm(8)Visitabroadbytradedelegationsandgroups(9)Attendanceattheexportcommoditiesfairs(10)Internet5/846/84TheChineseExportCommoditiesFairTheChineseExportCommoditiesFair7/84TheChineseExportCommoditiesFair8/84lettersaimingatestablishingbusiness

relationsThesourceofinformation(howyoulearnedofthiscompany);Briefintroductiontoyourowncompany(linesofyourbusiness,little“advertising”onyourproductsorservice);9/84lettersaimingatestablishingbusinessrelations3.Theintentionofwritingtheletter.4.Expressingtheexpectationofcooperationandearlyreply（表示與對方合作和早日收到回復(fù)愿望）.10/84Case1寧波興隆企業(yè)于1990年成立，主要從事電動玩具生產(chǎn)與出口，想與澳大利亞悉尼約翰·史密斯企業(yè)建立業(yè)務(wù)關(guān)系，隨函寄宣傳冊一本。從事電動玩具生產(chǎn)與出口建立業(yè)務(wù)關(guān)系隨函寄宣傳冊一本Keypoints11/84UsefulExpressionselectronictoysprospectivebuyerfallwithinourbusinesslinebusinessrelations5.businessscope6.concludebusiness7.uponreceiptof電動玩具預(yù)期（可能）買主屬于我們經(jīng)營范圍業(yè)務(wù)關(guān)系經(jīng)營范圍達(dá)成交易收到12/84UsefulExpressions8.goodsavailable9.brochure10.makeaquotation11.submitaquotation12.state-ownedcorporation13.privatecompany可供商品小冊子報價提交報價國有企業(yè)私營企業(yè)13/84UsefulSentences1.Thisarticlesfallwithinourbusinessline.2.Weareenclosingoursalescontractintwocopies.3.Enclosedpleasefindtwocopiesofoursalescontract.4.Enclosedaretwocopiesofourprice-lists.5.Pleasequoteusyourlowestprice.6.OurcompanyisaprospectivebuyerofChineseelectronictoys.14/84NingboXinglongCo.,Ltd.120XingningRoad,Ningbo315000,ChinaJuly28,Messrs.JohnSmith&Co.180EdwardsStreetSydney1000,AustraliaDearSirs,YourcompanyhasbeenrecommendedtousbyMessrs.Willington&Co.,Sydney,Australia,asaprospectivebuyerofChineseelectronictoys.Asthisitemfallswithinthebusinessscopeofourcompany,wearepleasedtoenterintobusinessrelationswithyou

atanearlydate.

LetterOne15/84LetterOneTogiveyouageneralideaofvariouskindsofelectronictoysnowavailableforexport,weencloseabrochure.Quotationswillfollowuponreceiptofyourspecificenquiry.

Welookforwardtohearingfromyousoon.

Yoursfaithfully,

WangXiaoqiang16/84NotestoLetterOneYourcompanyhasbeenrecommendedtousbyMessrs.Willington&Co.Ltd.,asaprospectivebuyerofChineseelectronictoys.威靈頓有限企業(yè)已將貴企業(yè)作為中國電動玩具預(yù)期買主介紹給我們。1）hasbeenrecommendedtous是被動語態(tài)結(jié)構(gòu)，意為“被介紹給我們”。2）“由某處得知某人姓名和地址”英文表述方式以下：Nextpage17/84learn/know/obtain/noteone’snameandaddressfromoweone’snameandaddresstothroughthecourtesyofontherecommendationofberecommended/introduced/giventosb.byNotestoLetterOne18/842.TheuseofMessrs(a)courtesytitle(b)usedonlyinthecaseofafirmnamedafteroneormorepersonsNotestoLetterOneNextpage19/84Itisnotusedinanyofthefollowingcases:Whenanindividualisaddressed(寫給個人信)(b)Whenthetitleisimpersonal(非人稱行號)(c)Whenacourtesytitleisalreadyincluded（禮節(jié)尊稱已經(jīng)包含在企業(yè)行號名稱之中）(d)Whenthetitlebeginswiththe(以冠詞the開頭行名）NotestoLetterOne20/843.andCompany（企業(yè)名稱中）其它關(guān)系人；企業(yè)股東e.g.:RobinsonandCompany羅賓遜企業(yè)4.fall(lie/tobe)withinthebusinessscopeof/fallwithinthebusinesslineof/fallwithinthescopeofone’sbusinessactivities/comeunderthebusinessscopeof..屬于…經(jīng)營范圍NotestoLetterOne21/845.enterintobusinessrelationswith/establish/build/setupbusinessrelations與…建立業(yè)務(wù)關(guān)系enterinto:startupon,begintotakepartinNotestoLetterOne22/846.giveyouageneralidea概要向你介紹一下makeyouabriefof…,toacquaintyouwithdetailedinformation,fulldetails詳細(xì)情況7.availableforexport:readyforexport可供出口available:obtainableNotestoLetterOne23/848.enclose附上toenclose(orundercover)隨函附上toencloseunderseparatecover另函附上9.quotation報價make/send/give~~sheet報價單NotestoLetterOne24/8410.on[upon]receiptof一….收到,接收Uponreceiptofyourinstructions,wewillsendthegoods.一收到你方裝運(yùn)指示后,我們即發(fā)貨。beinreceiptof已收到...11.specificenquiry詳細(xì)詢盤NotestoLetterOne25/84TowhichofthefollowingtitleswouldyouaddMessrs?J.B.Peterson&Co.TheAsianTradingCo.,Ltd.UniversalMachineCompanyIndustrialSuppliersCo.,Ltd.TheExportManagerWalker&PeltzLtd.Exercise26/84上海飛躍進(jìn)出口企業(yè)多年來從事塑料玩具進(jìn)口。得知澳大利亞悉尼大衛(wèi)·米勒企業(yè)主要從事該產(chǎn)品出口。他們希望建立正常貿(mào)易關(guān)系，飛躍企業(yè)希望出口方能提供產(chǎn)品目錄和報價。從事塑料玩具進(jìn)口建立貿(mào)易關(guān)系提供產(chǎn)品目錄和報價Case2Keypoints27/841.

plastictoys2.obtainyournameandaddress3.inthehopeof4.inhopesof5.hopingthat6.inline7.lookforwardto塑料玩具獲知貴企業(yè)名稱和地址希望希望希望與（現(xiàn)行價格）一致期盼UsefulExpressions28/841.Theyareleadingexportersofplastictoys.2.Wearewritingtoyouinthehopeofexportingplastictoystoyou.3.Wearesendingoutsamplesinhopesofgainingcomments.UsefulSentences29/844.Wearewritingtointroduceourselves,hopingtoopenupbusinessrelationswithyourfirm.5.Wearelookingforwardtoyourearlyvisit.6.Wewishtoobtainfirst-handinformationaboutyourmarket.UsefulSentences30/84ShanghaiFeiyueExport&ImportCo.,Ltd.280NanjingRoad,Shanghai01,ChinaOctober18,Messrs.DavidMiller&Sons36KentStreetSydney1000AustraliaDearSirs,HavingobtainedyournameandaddressfromMessrs.Anderson&Co.,Australia,wearewritingtoyouinthehopeofestablishingbusinessrelationsbetweenus.LetterTwo31/84LetterTwoWehavebeenanimporterofplastictoysformanyyears.Atpresent,weareinterestedinvariouskindsofAustralianplastictoys,andwewouldappreciate

yourcataloguesandquotations.Wetrustthatimportantbusinesscanbematerializedifyourpricesareinline.Wearelookingforwardtoreceivingyourearlyreply.Yoursfaithfully,ZhangJunqiang32/84appreciate:感激(Wethankyouforyourletter,forthesamples,yourhelp,yourcooperation,etc.)(1)+nounWehighlyappreciateyourkindcooperation.NotestoLetterTwoNextpage33/84(2)+it,ifclauseWeshallappreciateitifyouwouldsendusabrochureandtwosamplebooksbyairimmediately.Itwouldbeappreciated,ifyouwouldsendusabrochureandtwosamplebooksbyairimmediately.NotestoLetterTwoNextpage34/84(3)appreciateone’sdoingsth.Weshallappreciateyoursendingus…NotestoLetterTwo35/842.Wetrustthatimportantbusinesscanbematerializedifyourpricesareinline.假如貴企業(yè)價格適當(dāng)，我們相信能做成大生意?！芭c……一致，與……相符”英語表示方式以下：beinlinewithbeinagreementwithNotestoLetterTwoNextpage36/84beinconformitywithbeincompliancewithbeinaccordancewithconformtosth.“大生意”翻譯時用important，還能夠用substantial。NotestoLetterTwoBack

37/84Fillintheblanks:We

youbyairmailacompletelist

textileswe

.2.Electricgoods

withinourscopeof

business

.

receiptofyour

enquiry,weshallairmailyouimmediatelyour

sheet.Wearelooking

toyour

reply.Weare

ofthelargestexportersofelectricgoodsinthis

.Send/aresendingfallspecificexportactivitiesUponquotationforwardearlyonearea/region/city/lineofExercise38/84寧波東方進(jìn)出口企業(yè)很愿意與美國洛杉磯詹姆斯·史密斯企業(yè)就益智玩具出口建立業(yè)務(wù)關(guān)系。出口方愿意寄上目錄一本和小冊子一套。益智玩具出口建立業(yè)務(wù)關(guān)系寄上目錄一本和小冊子一套Case3Keypoints39/841.intelligencetoys2.withreferenceto3.foryourreference4.inthelineof5.incompliancewith6.furnishsb.withsth.益智玩具

關(guān)于供你參考在……行業(yè)按照提供UsefulExpressions40/847.anenquiryforsth.8.sendanenquirysheet9.enquirefor10.enquireofsb.aboutsth.11.forwardpackage12.forwardsamples詢價寄出詢價單問詢就某事向某人問詢寄出包裹寄出樣品UsefulExpressions41/841.Thegoodsyouenquireforareoutofthestocknow.2.Thebuyerenquiredoftheselleraboutthequalityofthisnewproduct.3.Wehavebeeninthelineoftoysformorethanthirtyyears.UsefulSentences42/844.Referencematerialswillbefurnishedunderseparatecover.5.Severalcopiesofoursalesliteraturehavebeenforwardedtoyoutoday.6.Incompliancewithyourwishes,wearesendingyousomesamplesofsofttoys.UsefulSentences43/84NingboOrientalExport&ImportCo.,Ltd.218BaizhangRoad,Ningbo315000,ChinaNovember8,Messrs.JamesSmith&Co.23GranvilleCourtLosAngeles905001U.S.A.DearSir,

WithreferencetoyourletterofOctober18,,weareverygladtolearnthatyouwishtoenterintotraderelationswithourcompanyintheline

ofintelligencetoys.

LetterThree44/84LetterThreeIncompliancewithyourrequest,wearesendingyoubyairacataloguetogetherwitharangeofpamphlets

foryourreference.

Pleaseletushaveyourspecificenquiry,ifanyoftheitemslistedinthecataloguemeetsyourinterest,andourquotationwillbeforwarded

withoutanydelay.

45/84LetterThreeInthemeantime,youarerequestedtofurnishuswith

thenameofyourbankpriorto

theconclusionof

thefirsttransactionbetweenus.Yoursfaithfully,Manager46/84Withreferenceto:about關(guān)于withoutreferenceto:irrespectiveof,havingnoconnectionwithSeeP262.enterintotraderelations:establishbusinessrelationsenterinto:startupon,begintotakepartinNotestoLetterThreeBack47/843.line:business(行業(yè))Wehavebeeninthechemicallineforovertenyears.我們經(jīng)營化工產(chǎn)品已經(jīng)有十年歷史。4.incompliancewith:inaccordancewith依據(jù)Asperyourrequestasrequestedbyyouatyourrequest

NotestoLetterThreeBack48/845.arangeof:seriesof一套/一些（表示系列產(chǎn)品）6.pamphlet:小冊子booklet/brochure7.foryourreference(FYR):foryourinformation(FYI)8.item:指目錄中或前面提到商品

NotestoLetterThree49/849.forward:sendaletterafterapersontoanewaddress轉(zhuǎn)遞10.furnishsb.withsth.:provideorsupplysb.withsth.furnishsth.tosb.11.priorto:before12.concludeatransaction：做成一筆生意NotestoLetterThree50/84寧波興達(dá)玩具進(jìn)口企業(yè)很愿意與日本東京諾達(dá)有限企業(yè)就毛絨玩具進(jìn)口建立業(yè)務(wù)關(guān)系。進(jìn)口方希望出口方寄上一些樣品和一份價目單。毛絨玩具進(jìn)口建立業(yè)務(wù)關(guān)系寄上一些樣品和一份價目單Case4Keypoints51/841.stafftoys2.establishafirm3.establishbusinessrelations4.establishment毛絨玩具建立企業(yè)建立業(yè)務(wù)關(guān)系建立,企業(yè)UsefulExpressions52/845.astrongdemandfor6.jointefforts7.togetherwith對……需求量大共同努力連同，和UsefulExpressions53/841.Thatestablishmentwasfounded50yearsago.2.Iwillappreciateitifyoupaypromptattentiontoit.3.Itwillbeverymuchappreciatedifyouwillagreetoshowussomeofyourproducts.UsefulSentences54/844.Therehasbeenalargedemandforstafftoysrecently.5.YourletterofMarch6,togetherwitheachcopyofcatalogueandpricelist,hasbeenreceived.6.Theimporterdrewasampleofthetoybear.UsefulSentences55/84NingboXingdaToyImportCo.,Ltd.288JiangbeiRoad,Ningbo31,ChinaDecember9,PaulTunkisExecutiveVice-presidentMessrs.Noda&Co.,Ltd.Ginza,Tokyo197-0804JapanDearMr.Tunkis,

WearetheimporterofJapanesestafftoysinNingbo.NowthereisastrongdemandherefordifferentkindsofstaffLetterFour56/84LetterFourtoys,andthereforewewritetoyouinthehopeofestablishingmutuallybeneficialbusinessrelationswithyou.Itwillbegreatlyappreciatedifyoucouldsendussamplesofstafftoysavailabletogetherwithaprice-list,givingdetailsofpacking,grossandnetweight,etc.Thus,wecanhaveabetterunderstandingofyourproducts.

57/84LetterFourWeareanticipatingyourearlyreplyandtrustthat,throughjointefforts,weareabletodobusinesstogetherinthenearfuture.

Yoursfaithfully,ChengBing58/84astrongdemandfor:對……需求量大strongdemand大量需求其它表示“大量需求”表示方式有：tobeinheavydemandfor…/tobeinbriskdemandfor…/tobeinlargedemandfor…/tobeingreatdemandfor…不一樣需求表示方式：穩(wěn)定需求steadydemand增加需求growingdemand潛在需求latentdemand過多需求overfulldemandNotestoLetterFour59/842.…andthereforewewritetoyouinthehopeofestablishingmutuallybeneficialbusinessrelationswithyou.…所以我們來信希望與貴企業(yè)建立互利貿(mào)易關(guān)系?；ダ簃utualbenefit平等互利：equalityandmutualbenefitNotestoLetterFour60/843.pricelist價格單quotationsheet報價單4.grossweight毛重netweight凈重tareweight皮重NotestoLetterFour61/845.anticipatev.期望，期待e.g.Weanticipatehearingfromyouagain.我們期待再收到貴企業(yè)來信。Weanticipateyourfavorablereplytothismatter.我們期待貴企業(yè)對此事有利回復(fù)。NotestoLetterFour62/84Wearegiventounderstandthat你企業(yè)有意在平等互利基礎(chǔ)上與我企業(yè)建立業(yè)務(wù)關(guān)系。2.Wearedesirousof取得你方最近可供出口商品目錄本。3.Asyouknow,許多外國商人渴望和我們進(jìn)行貿(mào)易4.Weareappreciativeof你企業(yè)愿望到廣交會來談判業(yè)務(wù)。5.Wehopeyoucanprovideuswith中國天津制造足球20個。CompletethefollowingsentencesinEnglishExercise63/841.WearegiventounderstandthatYouintendtoestablishbusinessrelationswithusonthebasisofequalityandmutualbenefit.2.WearedesirousofObtainingyourlatestcatalogueofgoodsnowavailableforexport.3.Asyouknow,Manyforeignmerchantsaredesirousoftradingwithus.4.WeareappreciativeofYourwillingnesstonegotiatebusinessinGuangzhouFair.5.Wehopeyoucanprovideuswith20photosoffootballsmadeinTianjing,China.TheKey64/84杭州永生企業(yè)一直從事填充玩具批發(fā)零售業(yè)務(wù)，現(xiàn)因?yàn)榻?jīng)營方面改變，本企業(yè)在銷售方面政策也發(fā)生了改變。本企業(yè)欲與美國休斯頓外貿(mào)出口企業(yè)建立業(yè)務(wù)關(guān)系，也愿意以收取傭金為條件充當(dāng)出口方在中國獨(dú)家采購代理。填充玩具批發(fā)零售銷售政策改變建立業(yè)務(wù)關(guān)系以收取傭金為條件充當(dāng)獨(dú)家采購代理Case5Keypoints65/841.stuffedtoy2.various3.avarietyof4.domesticmarket5.withregardto6.exclusiveagent填充玩具各種多樣各種多樣國內(nèi)市場關(guān)于獨(dú)家代理UsefulExpressions66/841.Theysellstuffedtoystothehomemarket,buttheydon’texport.2.Pleaseletusknowifyouareinterestedinanyofourdesignedtoys.3.Wehavenothingtosaywithregardtoyourcreditstatus.UsefulSentences67/844.Wouldyouliketobetheexclusiveagentofourguntoysinyourregion?5.Wehaveavarietyofvinyltoysforyoutochoosefrom.6.Weawaithearingfromyousoon.UsefulSentences68/84HangzhouYongshengCo.,Ltd.158WulinRoad,Hangzhou310000,ChinaJanuary28,HoustonForeignTrade&ExportCo.,Ltd.ShellBuildingHouston77041U.S.A.DearSir,YournameandaddresshavebeenobtainedfromChinaChamberofCommerce,whichstatesthatyou

LetterFive69/84LetterFiveareinterestedinformingimportandexportrelationsforvariouscommoditiesandproducts.

Ifyouhavenotyetestablisheddefiniterelationshere,wewouldliketohaveyourconsideration.Ourfirmwasoriginallyestablishedasadistributorofstuffedtoysforthedomesticmarket,andchangeshavebeenmadeinthefirm’ssalespolicyrecently.70/84LetterFiveThankstomanyyears’experienceinforeigntrade,weareinterestedinbuildingsuitableandlastingtradingrelationsallovertheworld.Ourlongdirectrelationswithmanufacturersallowustobethemostcompetitiveinmanylines,especiallythestuffedtoys.

71/84LetterFiveWelookforwardtoreceivingyouropinions,requirementsandsuggestionsaboutourfuturecooperationbasedonmutualbenefits.Inaddition,wearealsoinapositiontoactasyourexclusive

purchasing

agentinChinaonacommissionbasis.Wenowawaityourearlyreplywithinterest.

Yoursfaithfully,WangGuozhong72/841.chamberofcommerce:anassociationofbusinesspersonsandmerchantsforthepromotionofcommercialinterestsinthecommunity.商人或?qū)崢I(yè)家為增加本小區(qū)商業(yè)利益而建立協(xié)會商會Abbr.:C.ofC.pl.chambersofcommerce;NotestoLetterFive73/842.formimportandexportrelations建立進(jìn)出口關(guān)系和某人建立業(yè)務(wù)關(guān)系表示方式有：establishenterintobusinessrelationssetuptradeconnectionswithbuildNotestoLetterFive74/843.distributor：onethatmarketsorsellsmerchandise,especiallyawholesaler銷售者,尤指批發(fā)商4.thanksto:astheresultof;owingto因?yàn)?多虧,因?yàn)閑.g.:Thankstoyourhelpweweresuccessful.5.competitive:競爭性，含有競爭力e.g.:Ourfirmoffersyoucompetitiveprices.NotestoLetterFive75/846.beinapositionto:能夠;有做...機(jī)會e.g.:IregretIamnotinaposition(=amunable)tohelpyou.7.exclusiveagent:soleagent總代理商,獨(dú)家代理人8.onacommissionbasis:以傭金為條件9.await:towaitfor等候e.g.:Iawaityourinstructions.NotestoLetterFive76/84Weareverymuchinterestedinimporting“Haier”brandrefrigeratorsfromyoursideandwouldbegladifyouwouldsendusyourcatalogues.WehavelearnedfromChinaCouncilforthePromotionofInternationalTradethatyouareinthemarketforChineseCottonPieceGoods.TranslatethefollowingintoChinese77/84YourcompanyhasbeenintroducedtousbytheBankofChinaasaprospectivebuyerofelectronicproducts.Aswedealintheitems,weshallbepleasedtoestablishdirectbusinessrelationswithyou.Wesendyoubyairmailabrochureonthevariouskindsofbicyclesnowavailableforexport.Willyoukindlygiveusageneralideaofthemarketpriceoftextilesinyourcity?TranslatethefollowingintoChineseExercise78/84Letter-writing