大學(xué)體驗英語3unit3passageB省公開課金獎全國賽課一等獎微課獲獎?wù)n件

ReturntoMenuPassageB1/71FindoutwhyHaierhasbeensosuccessfulonthewayofbuildingitsbrandname.2/711. DoyourfamilyhaveaHaierproduct?Ifyes,describeit.

Open.Reference:3/712. WhyisHaiersosuccessfulintheU.S.?ItisHaier’smarketingstrategythatworksthesuccess.Reference:4/71ReadAboutItLanguagePointsContentAwarenessLanguageFocusReadingSkillPracticeTranslatingSkillPractice5/71

HaierSeeksCoolU.S.ImageNEWYORK,Aug2(Reuters)—FormostAmericanshoppers,“madeinChina”maystillsuggestcheaptoys,butChina’slargesthouseholdappliancemakerhasambitiousplanstochangethatwithitssalesofagrowingrangeofsleekminibars.HaierGroupCo.,whichaccordingtosomeindustryestimatesistheworld’ssecond-biggestmakerofrefrigerators,isseekingtooutflankAmerica’sthreemajorappliancemakersbycompetingonimageratherthanprice,andbytargetingstudentsinthehopethattheywillremainloyalastheygetolder.6/71Andsofarthestrategy,whichmaysignalthewayforfuturecampaignintheU.S.marketbyotherChineseconsumerproductscompanies,maybeworking—atleastaccordingtotwoarmsoftheworld’slargestretailerWal-MartStoresInc.“It’snotaboutwhetherthey’remadeinChina,”saidMelissaBerryhill,aspokeswomanforWal-Mart’sSam’sClub,whoselastholidayseasoncatalogfeaturedablackHaiercoolerwithsmokedglassdoorsthatisbigenoughtochill30bottlesofwine.7/71“They’reanexceptionalvalue,”shesaidofthe$300luxurymachine,soldalongwiththemoreordinaryHaierchestfreezerthatcostsabout$160.Wal-Mart’smaindiscountoperationinAprilbegansellingthechestfreezersinhalfofits2600stores,whilemostofitsstoressellatleastoneoftwoversionsofcompactrefrigeratorsmadebyHaier.“They’repopularandbeatingourexpectationsonsales,”saidWal-MartspokesmanRobPhillips,whoaddedthattheHaier4.6cubicfeetand5cubicfeetfreezerscostaboutthesameasGeneralElectricCo.’scomparableproducts,sellingforaround$169.8/71COLLEGETOEHOLDGE,WhirlpoolCorp.andMaytagCorp.currentlydominatetheU.S.marketplaceforhouseholdappliancesbuttheytendtofocusmostoftheirattentiononmainstreamareassuchaslargerefrigeratorsandfreezers.Haier,whichsaysitcurrentlysells$200millionworthofappliancesintheU.S.annually,nowclaimsmorethana35percentshareoftheU.S.marketforrefrigerators4cubicfeetandsmaller—theminibarsfoundinhotelsandcollegedormitories.9/71“Whenthosecollegekidsusingourlittlerefrigeratorsgrowupandmarry,wewantthemtobethinkingofusfortheirfirstfridge,”saidMichaelJemal,HaierAmerica’spresident,whowasHaier’sfirstU.S.distributorbeforesettinguptheunitin1999.HaiermayneedtodependlessontheChinesemarketbecauseitislikelytofaceanincreasingchallengeonitsownturf.China’sentryintotheWorldTradeOrganizationwillopenupChinesemanufacturerstogreaterforeigncompetitionathome.10/71Haier,whichhadglobalrevenuesof$5billionlastyear,spent$30millionsettingupaplantlatelastyearinCamden,SouthCarolinathatwillmakelargeHaierbrandrefrigerators.CompanyofficialssaytheyhopeinitiativeslikethatwillgrowU.S.salesto$1billionby.“They’rebuildinguptheirlearningcurveintheU.S.,andthenpickingupnichemarkets,”saidMing-JerChen,aprofessorattheDardenSchoolofBusinessAdministrationattheUniversityofVirginiaandtheauthorofanewbook,InsideChineseBusiness.11/71BROADWAYHEADQUARTERSThecompany,whoseChiefExecutiveZhangRuiminisfamousinChinaforbeingfilmedsmashing

sub-standardproductswithahammer,lastweekboughtahistoricalbankbuildingonBroadwayinManhattanfor$14million.“BuyingaNewYorkbuildingfor$14millionisnotwhat’sgoingtomakeus,”saidJemal.“It’saboutofferingthecustomerstheproductsthecompetitiondoesn’thave.”Inthethirdquarterof,forexample,thecompanyplanstolaunchstainlesssteelInternet-linkedapplianceswithFlashGordonstylings,suchasahomeclotheswashingmachinethatcanbestartedviatheInternet,hesaid.12/71TogrowitsbrandintheU.S.,thecompanyhastakenoutadspaceonacase-by-casebasisontrolleycarsatJFKInternationalAirportinNewYorkandonbillboardsinMiamiandChicago,buthasnotyetcontractedwithanyofthebigadvertisingfirms.AndHaierAmericaisnotonlybattlingrivalappliancemakersintheU.S.—itisalsomanufacturingforsomeofthem.AsOEM2,HaierAmericadoesabout20to25percentofitsmanufacturingonacontractbasisforothercompanies,includingbigU.S.competitors,whosellitsproductsundertheirownbrandnames.(719words)13/71Moretolearnhousehold

a.— concernedwiththemanagementofahouse;domesticExampleHusbandandwifeshouldsharethehouseholdchores.14/71householdname

— commonlyknownnamehousehold

a.— concernedwiththemanagementofahouse;domesticExampleHewasonceahouseholdname,butnownooneremembershim.Moretolearn15/71householdname

— commonlyknownnamehousehold

a.— concernedwiththemanagementofahouse;domestichouseholdword— awordthateveryoneknowsExample“WTO”quicklybecameahouseholdwordinChina.16/71ambitious

a.— 1) havingastrongdesireforsuccess,power,wealth, etc. 2) needingorshowingagreatamountofskilland efforttobeachievedExamplesTheambitiousyoungmanintendstohaveacompanytohisownname.Thecitymayorhassetambitiousgoalsfortherecyclingofhouseholdwaste.Translate 他們雖窮卻很有志氣。Key Theyareambitiousalthoughtheyarepoor.17/71sleek

a.—smoothandshiningExamplesThecathassleekfur.Thenewcar’ssleeklinesshouldmakeitverypopular.18/71outflank

v.

— togainanadvantageover(someone)bydoing somethingunexpectedExamplesJack’sproposalwasoutflankedbythoseofmoreradicalreformers.Tooutflankitsrivals,thecompanycarriedoutunexpectedpricereductions.19/71compete

v.— totrytodoorbebetterthansomeoneelseExamplesBysettingupitsAmericanheadquartersinNewYork,Haierisreadytocompeteinternationally.Thestoreswillinevitablyendupcompetingwitheachotherintheirpushforincreasingmarketshare.Translate 我們要同日本企業(yè)競爭國際市場。Key WemustcompetewithJapanesecompaniesforworldmarket.20/71…bytargetingstudentsinthehopethattheywillremainloyalastheygetoldertarget

v.— tocausetohaveaneffectonaparticular, intentionallylimitedgroupExamplesThiscomputeristargetedspecificallyatteenagers.Mostadstargetaspecificareaofthemarket.Moretolearn21/71…bytargetingstudentsinthehopethattheywillremainloyalastheygetolder …byaimingatstudentsasprimarycustomers,hopingthattheywillremainregularcustomersofHaierastheygetolder.22/71sofar

— uptothepresentmomentExamplesThestockmarkethassofardonesignificantlyforthenationaleconomy.Sofarsogood.Pleasemakeasentencebyusing“sofar”

?23/71chill

v.— to(causeto)becomecold,esp.withoutfreezingExamplesBeerstastebetterifchilled.Chillthefruitsaladuntilservingtime.Doyouknowit’sadjectiveform?chilly

24/71luxury

n.— 1) greatcomfort,esp.asprovidedbyexpensiveand beautifulthings 2) somethingexpensiveorhardtoobtainExamplesIt’saluxurytodineinsuchanelegantrestaurant.Duringthewar,champagnewasarealluxury.

25/71They’repopularandbeatingourexpectationsonsales Theyarepopularandthesalesarebeyondourexpectation(betterthanweexpected).26/71ExamplesTheincomeoffarmersisnotcomparableatpresenttothatoftownspeople.Thegirlsareofcomparableages.comparable a.— equivalent;similar;thatcanbecomparedTranslate 一臺象這么好冰箱在歐洲可要貴得多。Key AcomparablerefrigeratorwouldcostfarmoreinEurope.27/71ExamplesThecompanyhasalmostdominatedthesoftwaremarketwithitsoperatingsystems.Thestrongusuallydominate(over)theweak.dominate v.— tohaveorexercisecontrolorpower(over)28/71mainstream

n.— thewayoflifeorsetofbeliefsacceptedbymost people

ExamplesDisabledpeopleshouldenterthemainstreamofsociallife.Thiswasthecompany’sfirststepintothemainstreamofcommercialmovies.CanyoutranslatethefollowingwordsintoChinese?

mainbody mainland mainstayn.主體；正文n.大陸；本土n.支柱,中流砥柱29/71China’sentryintotheWorldTradeOrganizationwillopenupChinesemanufacturerstogreaterforeigncompetitionathome.ExamplesThefundsopenedupfreeeducationtomorechildren.Einstein’stheoryopenedupawholenewworldtous.openup…to— tomakeavailableoraccessibletoMoretolearn30/71China’sentryintotheWorldTradeOrganizationwillopenupChinesemanufacturerstogreaterforeigncompetitionathome.Translate

中國加入WTO后，廠家在國內(nèi)市場將面臨愈加激烈外來競爭。31/71revenue

n.— theincomethatagovernmentorcompanyreceives regularlyExamplesTaxesprovidemostofthegovernment'srevenue.Revenuesoftextileindustryhavefallendramaticallyinrecentyears.32/71smash

v.— to(causeto)breakintopiecesviolentlyandnoisilyExamplesTheangrycrowdstartedsmashingcarsontheroad.Aglasscupfelloffandsmashedintopieces.33/71smash

v.— to(causeto)breakintopiecesviolentlyandnoisilyExamplesTheangrycrowdstartedsmashingcarsontheroad.Aglasscupfelloffandsmashedintopieces.34/71FlashGordon

— acharacterwhoappearedinAmericancomicsandfilmsinthe1930s.Inthestories,FlashGordontravelsthroughspaceandsavestheEarthfrommanydangers.35/71contract

— 1)

v.

toarrangebyformalagreement 2) n.alegaldocumentthatstatesaformalagreement betweentwodifferentpeopleorgroupsExamplesThecompanyhasjustcontractedtobuildsheltersforthehomeless.Wehavecontractedwithsomemajorsupermarketsforthesupplyofourproducts.Theymighttakelegalactionagainstyouifyoubreakthecontract.36/711. Whatisthemainideaofthepassage? A) Haierrefrigeratorsandfreezersarebecomingmoreandmore popularwithAmericancollegestudents. B) TheoldideathatChineseproductsinAmericaaremainly cheaptoysisnolongertruebecauseofHaier’sefforts. C) Usingitsownstrategies,Haierisgraduallybuildingitsbrand nameintheAmericanmarket. D) Haier’ssuccessfulstrategysignalsthewayotherChinese companiesshouldtakefortheirfuturecampaignsintheU.S. market.1. Whatisthemainideaofthepassage? A) Haierrefrigeratorsandfreezersarebecomingmoreandmore popularwithAmericancollegestudents. B) TheoldideathatChineseproductsinAmericaaremainly cheaptoysisnolongertruebecauseofHaier’sefforts.

C) Usingitsownstrategies,Haierisgraduallybuildingitsbrand nameintheAmericanmarket. D) Haier’ssuccessfulstrategysignalsthewayotherChinese companiesshouldtakefortheirfuturecampaignsintheU.S. market.Ex.10 Choosethebestanswertoeachquestionwiththeinformationfromthepassage.37/712. Whichofthefollowingbestexplainsthesubtitleofthesecondpart—“COLLEGETOEHOLD”? A) HaieraimsatU.S.collegestudentsinthehopethattheywill becomeitsfutureemployees. B) HaiertakesadvantageofthestrongpurchasingpowerofU.S. collegestudentstostriveforagreatershareoftheU.S. market. C) Haierwantstobenefitfromtheadvancedtechnologyand administrationofU.S.colleges. D) HaierfocusesonU.S.collegestudentsfortheprospectof havingthemasfuturecustomers.Ex.10 Choosethebestanswertoeachquestionwiththeinformationfromthepassage.2. Whichofthefollowingbestexplainsthesubtitleofthesecondpart—“COLLEGETOEHOLD”? A) HaieraimsatU.S.collegestudentsinthehopethattheywill becomeitsfutureemployees. B) HaiertakesadvantageofthestrongpurchasingpowerofU.S. collegestudentstostriveforagreatershareoftheU.S. market. C) Haierwantstobenefitfromtheadvancedtechnologyand administrationofU.S.colleges. D) HaierfocusesonU.S.collegestudentsfortheprospectof havingthemasfuturecustomers.38/713. Jemal’sstatementthat“buyingaNewYorkbuildingfor$14millionisnotwhat’sgoingtomakeus”canbeunderstoodas________. A) theyarenotgoingtomakemoneyfromthatbuilding B) buyingthatbuildingisnotforshowingtheirstrength C) Haierwon’tsucceedonlybythepurchaseofthatbuilding D) buyingthatbuildingwon’tputthemindifficultyEx.10 Choosethebestanswertoeachquestionwiththeinformationfromthepassage.39/714. Ming-JerChen’scomment“they’rebuildinguptheirlearningcurveintheU.S.,andthenpickingupnichemarkets”referstothefactthat________. A) HaierwillfindasuitablepositionintheU.S.marketthrough exploration B) Haierprovidesitsemployeestrainingcoursesonmarketing C) HaierhassetupaplantinCamdenthatwillmakelargeHaier refrigerators D) HaierplanstolaunchInternet-linkedapplianceswithFlash GordonstylingEx.10 Choosethebestanswertoeachquestionwiththeinformationfromthepassage.4. Ming-JerChen’scomment“they’rebuildinguptheirlearningcurveintheU.S.,andthenpickingupnichemarkets”referstothefactthat________. A) HaierwillfindasuitablepositionintheU.S.marketthrough exploration B) Haierprovidesitsemployeestrainingcoursesonmarketing C) HaierhassetupaplantinCamdenthatwillmakelargeHaier refrigerators D) HaierplanstolaunchInternet-linkedapplianceswithFlash Gordonstyling40/715. Itcanbeinferredfromthepassagethat________. A) withthehelpofsomebigadvertisingfirms,Haierisgrowing quickly B) arefrigeratorwithanAmericanbrandnamemaybeaproduct ofHaier’s C) refrigeratorsmadebyHaieraremuchcheaperthanthoseby America’scompanies D) Haieristhesecond-biggestmanufacturerofrefrigeratorsin theU.S.Ex.10 Choosethebestanswertoeachquestionwiththeinformationfromthepassage.5. Itcanbeinferredfromthepassagethat________. A) withthehelpofsomebigadvertisingfirms,Haierisgrowing quickly B) arefrigeratorwithanAmericanbrandnamemaybeaproduct ofHaier’s C) refrigeratorsmadebyHaieraremuchcheaperthanthoseby America’scompanies D) Haieristhesecond-biggestmanufacturerofrefrigeratorsin theU.S.41/71LanguageFocusVocabulary(Ex.11)Phrases

(Ex.12)Translation

(Ex.13)42/711. Government________haverisendramaticallywiththesuccessfulreadjustmentofthestate-ownedenterprises.revenues2. By________youngpeopleaged15to25,theTVseriesturnedouttobequiteahit.targetingEx.11 Fillintheblankswiththewordsgivenbelow.Makechangeswherenecessary.alongside appliance claim comparable film(v.)loyal revenue smash target(v.) via 43/713. Somethinkthatinsteadofgivingusmoreleisuretime,such________ascomputersjustseemtoaddtothepressuresofmodernlife.appliances4. PeopleallovertheworldwereshockedwhentheylearnedofthedeathofPrincessDiana________televisionandradio.viaEx.11 Fillintheblankswiththewordsgivenbelow.Makechangeswherenecessary.alongside appliance claim comparable film(v.)loyal revenue smash target(v.) via 44/71Ex.11 Fillintheblankswiththewordsgivenbelow.Makechangeswherenecessary.alongside appliance claim comparable film(v.)loyal revenue smash target(v.) via 5. Whenthehostteamwasbeaten,thefuriousfootballfanthrewthebeerbottleathisTVset,________ittopieces.smashing6. Nowadays,80%ofcompaniesmakethebestprofitsfromkeepingcustomerswhoremain________tothem.loyal45/71Ex.11 Fillintheblankswiththewordsgivenbelow.Makechangeswherenecessary.alongside appliance claim comparable film(v.)loyal revenue smash target(v.) via 7. Tobegrantedasubstantialyearlybonus(獎金)isconsidered________togettingaraiseinpay.comparable8. MyIDcardislockedupinthetopdrawer______someimportantdocuments.alongside46/71Ex.11 Fillintheblankswiththewordsgivenbelow.Makechangeswherenecessary.alongside appliance claim comparable film(v.)loyal revenue smash target(v.) via 9. Withsomanypeople________unemploymentbenefit,youcan’texpecttheeconomyofthatcountrytorecoversoon.claming10. Asitwas________inamountainvillage,themoviegivesarealisticpictureofcountrylife.filmed47/711. It________everyone’s________thathisdebutalbum(個人首張專集)stayedintheAmericanTopTenChartsfor15weeks.beat…expectation2. ________therehasbeennoeffectivemedicineagainstthediseasealthoughalotofefforthasbeenmadetofindone.SofarEx.12 Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Makechangeswherenecessary.buildup on…basis beatone’sexpectation athome sofar48/713. Thefactoryhas________agoodreputationforitsproductsbyattachinggreatimportancetoqualityandafter-salesservice.builtup4. WhenevertheSouthKoreanfootballteamwereplaying________,thousandsoffanswouldcometothestadiumtosupportthem.athomeEx.12 Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Makechangeswherenecessary.buildup on…basis beatone’sexpectation athome sofar49/715. Onlineeducationalcourseswouldbeputtouse________aglobal________inthefollowingdecade.on…basisEx.12 Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Makechangeswherenecessary.buildup on…basis beatone’sexpectation athome sofar50/71Ex.13 TranslatethefollowingsentencesintoEnglish.1. 偉人能以人格力量來控制困難局面。(todominate)agreatmanbyforceofcharacterAgreatmancandominatedifficultsituationsbyforceofcharacter.dominatedifficultsituationsdifficultsituations51/71Ex.13 TranslatethefollowingsentencesintoEnglish.2. 依據(jù)最新報道，旅游者去一些東南亞國家旅游無需再申請入境簽證。(accordingto)accordingtothelatestreportapplyforAccordingtothelatestreport,ChinesetouristsdonothavetoapplyforanentryvisatosomesoutheastAsiancountries.entryvisa52/71Ex.13 TranslatethefollowingsentencesintoEnglish.3. 從信封顏色來看，這封信可能來自一位女性。(tosuggest)…suggestmightbefrom…Thecoloroftheenvelopesuggeststhatthelettermightbefromawoman.53/71Ex.13 TranslatethefollowingsentencesintoEnglish.4. 即使火車速度比不上飛機，不過很多人還是愿意坐火車。(torival)rivalplanesforspeedprefertoTrainscan’trivalplanesforspeed,butmanypeopleprefertotravelbytrain.54/71Ex.13 TranslatethefollowingsentencesintoEnglish.5. 一旦人們看到這種管理模式確實有效，就更有可能接收它。(tobelikelytodo)administrationmode(it)reallyworksPeoplearemuchmorelikelytoacceptthisadministrationmodeoncetheyseethatitreallyworks.bemuchmorelikelytoaccept55/71propositionalmeaning(tobedealtwithinUnit4)contextualmeaning(tobedealtwithinUnit5)conceptualmeaningUnderstandingforlevelsofmeaningpragmaticalmeaning(tobedealtwithinUnit6)Exercises56/71Definition Theconceptualmeaningofawordisknownasthedictionarymeaningwhichindicatestheconcepts.

Inreadingwecanfindthatmanydifferentwordshavethesameconceptualmeanings.ConceptualmeaningExample57/71Example Theconceptualmeaningortheprimarydictionarymeaningoftheword“walk”istomoveforwardbyplacingonefootinfrontoftheother. Therearealsoafewotherwordsthat,accordingtothedictionary,mean“tomoveforwardonfoot”:

stroll

swagger

lumber

Thesesynonyms,althoughwithdifferentconnotativemeanings,havethesameconceptualmeaning.ConceptualmeaningExampleExampleExample58/71Conceptualmeaningstroll ThenewlywedsstrolleddownthestreetsofParis. (Strollsuggestsaleisurely,carefreewalk)59/71Conceptualmeaningswagger Thewealthybusinessmanswaggeredintotherestaurantanddemandedatable. (Swaggersuggestwalkinginabold,arrogantmanner.)60/71Conceptualmeaninglumber Theoverweightmanlumbered

along,breathingheavilyandoccasionallytripping. (Lumber

suggestsaclumsy,awkwardmovement.)61/71Ex.14 Readthefollowingparagraphcarefullyandanswerthequestionsabouttheconceptualmeaningofthecoloredwords. WhenanAmericanpresidenttakesavacation,hisassistantsusuallyemphasizetonewsreporterstheworkthathedoesduringhisvacation.Incontrast,whentheprimeministerofJapanrecentlytookavacation,hisaidsemphasizedtothepressthathispurposewasrelaxation—noworkatall.1. WhoisthecounterpartinpositiontotheAmericanpresident?TheprimeministerofJapan.

Reference62/71Ex.14 Readthefollowingparagraphcarefullyandanswerthequestionsabouttheconceptualmeaningofthecoloredwords.2. Whatisthesynonymforassistants?Aids.Reference WhenanAmericanpresidenttakesavacation,h