marketing and sales(英文)市場營銷_第1頁
marketing and sales(英文)市場營銷_第2頁
marketing and sales(英文)市場營銷_第3頁
marketing and sales(英文)市場營銷_第4頁
marketing and sales(英文)市場營銷_第5頁
已閱讀5頁，還剩19頁未讀， 繼續(xù)免費閱讀

下載本文檔

版權(quán)說明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請進行舉報或認(rèn)領(lǐng)

文檔簡介

December2002LevinConsultingConfidentialforDigiralRiver1EmetrixSalesTrackingSummaryMostpeoplefindyourproductsusingGoogle!Specialtysitesincreasing!Goodsourceforaffiliates!GeneraldownloadsitescontinuetodeclineYahoodecreasingMSNincreasingDecember2002LevinConsultingConfidentialforDigiralRiver2LookingCloseratGoogleWheredothesesalescomefrom?Idon’tknow!ThreewordphrasesconvertthebestDecember2002LevinConsultingConfidentialforDigiralRiver3AnExampleofaWebPageOptimizedforGoogleKeywordsinURLKeywordsinTitleKeywordsinbold,largetype300+wordsoftargetedcontentLinktoKeywordsProductNameContainsKeywordsDecember2002LevinConsultingConfidentialforDigiralRiver4AnExampleofaWebPageOptimizedforGoogleKeywordinmetadescriptiontagDecember2002LevinConsultingConfidentialforDigiralRiver5AnExampleofaWebPageOptimizedforGoogleKeywordinimagelinkDecember2002LevinConsultingConfidentialforDigiralRiver6IncreasingYourPageRankFindpageswithhighPageRankGetlinkstoyourwebsiteusingyourkeywordDecember2002LevinConsultingConfidentialforDigiralRiver7AdditionalLinkTipsGooglehonorsoldlinks–itsimportanttoestablishyourkeywordsearly(GoogleSandboxing)SubmitapressreleaseCheckthatallsitesthatlinktoyourwebsiteareindexedbyGoogleDecember2002LevinConsultingConfidentialforDigiralRiver8AnotherStrategy–UncommonKeywordsItiseasytogethighrankingsforuncommonkeywordsrelatedtoyourproduct(i.e.blank-redirectbrowservirus)PublishhelpdocumentsonyourwebsiteCreatesmallwebsitesthatarefocusedononetopicandkeywordthatdescribehowyourproductsolvesaproblemPublishyouranswerstoyourcustomersquestionsonyourwebsiteCheckthatallyourpagesareindexedbyGoogle(Searchon:site:)December2002LevinConsultingConfidentialforDigiralRiver9BuyingGoogleTraffic–GoogleAdWordsGoogleAdWordsDisplayedonGTargetedbasedonsearchtermsGoogleAdWords(sponsoredlinks)December2002LevinConsultingConfidentialforDigiralRiver10BuyingGoogleTraffic–GoogleAdSenseGoogleAdSenseDisplayedonanywebsitesTargetedbasedoncontentDecember2002LevinConsultingConfidentialforDigiralRiver11GoogleAdWordsvs.AdSenseInthiscase6x’sgreaterconversionwiththesamekeywords!AdWordsconvertsbetterthanAdSenseSplityourAdWordandAdSensecampaignsSetyourcost-per-clicksobothareprofitableDecember2002LevinConsultingConfidentialforDigiralRiver12SomeCountriesConvertBetterThanOthersIndiagenerates12%ofclicksonAdSensebutfewsalesClickfraudiscommoninIndiaDecember2002LevinConsultingConfidentialforDigiralRiver13UseGeo-TargetingtoLimitClicksbyCountryChoosethosecountriesthatgeneratesalesDecember2002LevinConsultingConfidentialforDigiralRiver14AdditionalGoogleAdWord/AdSenseTipsCreatecustomizedadsforeachhighvolumekeyword.Googlegivesmoreexposuretoadswithhighclick-through-rates.FindtargetedkeywordsthroughsiteslikeWordTracker()December2002LevinConsultingConfidentialforDigiralRiver15UsingTimeandMoneyWiselyEnableGoogleAdWordsConversionTrackingtotrackGoogleAdWordandAdSenseconversionrates(SupportedbymostDigitalRivere-commerceplatforms).EnableFileKickerdownloadtosalesreportingtotrackwhichdownloadsitesgeneratesales.(SupportedbymostDigitalRivere-commerceplatforms).EnableeMetrixsalestracking.Trackreferringsitesandlandingpagesforeachorder(AvailabletoeMetrixcustomers).December2002LevinConsultingConfidentialforDigiralRiver16New!GoogleAnalyticsGoogleAnalyticsisageneralpurposeanalyticsengine.GoogleAnalyticsisnowfree!Althoughnewsignupsarecurrentlylimitedwhilenewcapacityisadded.IntegratedwithAdWordandAdSense.eMetrixwillbeworkingonintegrationwithGoogleAnalyticsinDecember.OtherDigitalRivere-commerceplatformswillsoonfollow.December2002LevinConsultingConfidentialforDigiralRiver17GoogleAnalytics–ReportsNumberofvisitorsandpageviewsNewandreturningvisitorsReferringsitereportGeographicvisitorreportDecember2002LevinConsultingConfidentialforDigiralRiver18GoogleAnalytics–AdditionalReportsTopentryandexitpagesBrowserversionsOperatingsystemsLanguagesConnectionSpeedsScreenResolutionandColorsDecember2002LevinConsultingConfidentialforDigiralRiver19GoogleAnalytics–AdvancedFeaturesIsmywebsiteconfusingmycustomers?HaveImadeitclearwhattheyshoulddonext?WhichsearchkeywordsshouldIoptimizemywebsitefor?Howprofitablearemypaidmarketingcampaigns?CanImakemyemailcampaignsmoreprofitable?DidlaunchingmyproductinGermanincreasemyconversionrateforGermancustomers?December2002LevinConsultingConfidentialforDigiralRiver20GoogleAnalytics(Advanced)–GoalsThefirstgoalisalwaysenteringthewebsiteGoalsallowyoutoconfiguretheexpectedpathofacustomerthroughyourwebsiteThesecondgoalmaybetoclickpurchaseThelastgoalmaybetocompletethepurchaseDecember2002LevinConsultingConfidentialforDigiralRiver21GoogleAnalytics(Advanced)–GoalsOncegoalsareset,youcanseehowdifferentgroupsofcustomersmovetowardstheendgoalVisitorsfromtheUSA10,000USAvisitorsenteredthewebsite600clickedpurchase200completedtheorderDecember2002LevinConsultingConfidentialforDigiralRiver22GoogleAnalytics(Advanced)–GoalsUsedproperly,goalscanimprovethefocusofyourwebsiteandincreaseyourwebsite’sconversionrateDecember2002LevinConsultingConfidential

溫馨提示

  • 1. 本站所有資源如無特殊說明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽，若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲空間，僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護處理，對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容，請與我們聯(lián)系，我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

最新文檔

評論

0/150

提交評論