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CONSUMERS&BRANDSMobile
payment:
Rakuten
Payusers
in
JapanConsumer
InsightsSeptember2023Consumer
Insights
GlobalsurveyIntroductionReport
overviewGlobalsurveymethodology(1)Design:OnlineSurvey,
splitquestionnaire
designThisreport
offers
thereader
acomprehensiveoverview
ofRakutenPayusers
inJapan:who
theyare;what
theylike;
whatthey
think;
andhowtoreachthem.
Itprovides
insightson
theirdemographics,lifestyle,
opinions,
and
marketing
touchpoints.Duration:
approx.
15
minutesLanguage:
official
language(s)
ofeach
country
withAmerican
Englishoffered
asanalternativeAdditionally,thereport
allows
thereader
toRegion:
56countriesbenchmark
Rakuten
Payusers
inJapan(’’brandusers’’)againstJapanesemobile
payment
usersingeneral(’’category
users’’),
and
theoverall
Japanese
onliner,labelled
as’’all
respondents’’
inthe
charts.Numberof
respondents:?
12,000+
forcountries
with
theextended
survey(including
Japan)?
2,000+
forthebasicsurveyThereport
isupdatedquarterly
andisbased
on
dataSample:
Internet
users,
aged18–64,quotasset
ongender
and
agefrom
theConsumer
InsightsGlobal
survey,
aninternational
survey
thatcovers
more
than15,000brandsacross
56
countries.Fieldwork:?
Continuousfrom
JanuarytoDecember?
Countries
thatreceive
theextended
survey
areupdatedfourtimesayear2Notes:(1):
Seethe
full
methodology
foradetailed
overviewofthe
study
designConsumer
Insights
Global
as
of
September
2023Sources:CHAPTER
01Management
summary?
Brand
usage?
Key
insightsRakuten
Pay
rankssecond
among
mobile
payment
services
in
JapanManagement
summary:
brandusageand
competitionTop10
most
used
mobile
paymentservicesinJapanPayPayRakuten
PayDBarai65%39%33%auPay27%Merpay17%16%15%14%Fami
PayLINEPayRakuten
EdyApplePayMobile
Suica10%8%4Notes:"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
points
ofsale
with
your
smartphone?";
Multi
Pick;
Base:
n=176,
mobile
payment
usersConsumer
Insights
Global
as
of
September
2023Sources:Rakuten
Pay
users
in
JapanManagement
summary:
key
insightsDemographic
profileConsumerlifestyleConsumerattitudesMarketing
touchpointsRakuten
Payismore
popularamongMillennials
thanother
mobile
paymentservices.Making
theirown
decisions
islessimportant
to
Rakuten
Payusers
thantoother
mobile
payment
users.Itstands
out
that41%
ofRakuten
Payusers
couldimagine
doingtheirfinances
viaadesktop
PC
more
often
thantheexclusively
viasmartphone.Rakuten
Payusers
access
theinternetaverage
mobile
payment
user.Rakuten
Payismore
popularamongFinanceand
economy
arerelativelymale
mobile
payment
users
than
female
prevalent
interests
of
Rakuten
Pay12%
ofRakuten
Payusers
areinnovators
or
early
adopters
ofnewproducts.Onsocial
media,
Rakuten
Payusersinteract
with
companies
more
oftenthan
other
mobile
payment
users.mobile
payment
users.users.Rakuten
Payhasalarger
shareof
userswith
ahigh
income
than
other
mobilepayment
services.Traveling
isarelatively
popularhobbyamong
Rakuten
Payusers.Arelatively
highshare
ofRakuten
Payusers
think
thattheeconomic
situationisanissuethatneedstobeaddressed.Rakuten
Payusers
remember
seeingadson
editorial
websites
and
appsmore
often
than
other
mobile
paymentusers.Rakuten
Payusers
aremore
likely
to
liveinlargecities
than
mobile
paymentusers
ingeneral.5Sources:Consumer
Insights
Global
as
of
September
2023CHAPTER
02Demographic
profile?
Generations?
Gender?
Education?
Income?
Household
classification?
Typeofcommunity?
LGBTQ+Rakuten
Pay
is
more
popular
among
Millennials
than
other
mobile
paymentservicesDemographic
profile:
generationsAgeof
consumersinJapanBrand
users4%43%46%7%9%Category
usersAllrespondents13%31%48%17%33%40%10%Generation
ZMillennialsGeneration
XBaby
Boomers7Notes:’’Howoldareyou?’’;
Single
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
or
other
points
ofsale
with
your
smartphone?";Multi
Pick;Base:n=68,
Rakuten
Payusers,n=176,mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023Sources:Rakuten
Pay
is
more
popular
among
male
mobile
payment
users
than
femalemobile
payment
usersDemographic
profile:
genderGenderofconsumersinJapanBrand
users65%35%Category
usersAllrespondents55%45%50%50%MaleFemale8Notes:’’Whatis
yourgender?’’;
Single
Pick;"Which
ofthese
serviceshave
youused
in
the
past12
months
topay
in
stores,restaurantsorotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=68,
Rakuten
Payusers,n=176,
mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023Sources:A
relatively
high
share
of
Rakuten
Pay
users
have
a
college
degreeDemographic
profile:
educationConsumer’s
level
of
educationinJapan49%42%36%34%31%30%18%15%10%9%7%6%4%3%3%1%1%0%
0%
0%0%Noformaleducation
/primary
schoolLower
secondary
UppersecondaryTechnical
/vocationaleducationBachelor
degree
Master
degree
Doctoral
degreeeducation
(noteligible
foreducation(eligible
foror
equivalentor
equivalentor
equivalentuniversity
study)
university
study)Brand
usersCategory
usersAllrespondents9Notes:’’Whatis
the
highest
levelofeducation
youhave
completed?’’;
Single
Pick;"Which
ofthese
serviceshave
youused
in
the
past12
months
topay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=68,
Rakuten
Payusers,n=176,
mobile
payment
users,n=3050,
all
respondentsSources:Consumer
Insights
Global
as
of
September
2023Rakuten
Pay
has
a
larger
share
of
users
with
a
high
income
than
other
mobilepayment
servicesDemographic
profile:
incomeShare
ofconsumersinJapan
inthe
high,
middle,andlowthirdsof
monthlyhouseholdgross
incomeBrand
users52%36%12%Category
usersAllrespondents39%41%20%33%33%33%HighMiddleLow10
Notes:Sources:Recalculated
toonly
include
respondents
that
provide
income
information,
recodebased
on’’Monthly/annual
household
income
(local
currency)’’;Single
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
topay
in
stores,
restaurants
orother
points
ofsale
with
your
smartphone?";Multi
Pick;
Base:
n=68,
Rakuten
Payusers,n=176,mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023Compared
to
other
mobile
payment
users,
Rakuten
Pay
users
are
relatively
likelyto
live
in
a
nuclear
familyDemographic
profile:
household
classificationType
of
householdsin
whichconsumersinJapanlive31%27%26%25%25%25%24%23%23%16%15%13%6%4%
5%Multi-4%4%2%1%1%0%SinglehouseholdCoupleSingleparenthouseholdPartnersandchildrenTwo
or
moreOtherhouseholdgenerationalfamilyrelated
adults
household
typesBrand
usersCategory
usersAllrespondents11
Notes:Sources:Typology
based
on’’household
size’’,’’household
constellation’’
and
’’children
under
the
age
of14
in
household’’;
Single
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
topay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=68,
Rakuten
Pay
users,n=176,
mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023Rakuten
Pay
users
are
more
likely
to
live
in
large
cities
than
mobile
paymentusers
in
generalDemographic
profile:
typeofcommunityCommunities
whereconsumersliveinJapan49%41%36%24%22%19%18%17%14%13%10%10%8%8%6%4%1%0%Rural
communitySmall
townMedium-sized
townLarge
cityCitywithover
1
Megacity
with
over
5million
inhabitants
million
inhabitantsBrand
usersCategory
usersAllrespondents12
Notes:Sources:’’Inwhat
type
ofcommunity
do
youlive?’’;Single
Pick;
"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
points
ofsale
with
yoursmartphone?";
Multi
Pick;Base:n=68,Rakuten
Payusers,n=176,
mobile
payment
users,
n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
20233%
of
Rakuten
Pay
users
consider
themselves
part
of
the
LGBTQ+
communityDemographic
profile:
LGBTQ+LGBTQ+
statusof
consumersinJapanBrand
users3%91%93%88%6%5%Category
users
2%Allrespondents
4%8%YesNoWould
rathernot
say13
Notes:Sources:’’Do
youconsider
yourself
partofthe
LGBTQ+community?’’;
Single
Pick;"Which
ofthese
services
have
youused
in
the
past12
months
to
pay
in
stores,
restaurantsorotherpoints
ofsalewith
yoursmartphone?";
Multi
Pick;Base:
n=68,
Rakuten
Payusers,n=176,
mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023CHAPTER
03Consumer
lifestyle?
Lifevalues?
Main
interests?
Hobbies
&leisure
activities?
Sportsactivities?
SportsfollowedMakingtheir
own
decisions
is
less
important
to
Rakuten
Pay
users
than
to
othermobile
payment
usersConsumer
lifestyle:
lifevaluesMost
important
aspectsof
lifefor
consumersinJapan81%82%77%62%57%57%46%43%45%38%43%37%19%19%19%26%18%16%22%20%18%12%9%7%7%6%5%4%3%1%Havingagood
timeAhappyrelationshipSafety
andsecurityMaking
myown
decisionsTobesuccessful
Anhonest
andrespectable
lifeLearningnew
thingsAdvancingmy
careerTraditionsSocial
justiceBrand
usersCategory
usersAllrespondents15
Notes:Sources:’’Outofthe
following
list,
which
are
the
3mostimportant
aspects
toyouin
life?
Pleasechoose
exactly
3.’’;Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
pointsofsalewith
yoursmartphone?";
Multi
Pick;Base:n=68,
Rakuten
Payusers,n=176,
mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023Finance
and
economy
are
relatively
prevalent
interests
of
Rakuten
Pay
usersConsumer
lifestyle:
main
interestsTop10
interestsofRakuten
Pay
usersinJapan60%57%56%53%53%51%50%49%47%42%39%38%38%38%37%37%35%28%34%35%35%32%31%26%25%22%22%21%16%16%TravelFood
&diningHealth
&fitnessMovies,TVshows&musicFinance&economySportsFashion&beautyPolitics&societyandcurrentworld
eventsHistoryScience
&technologyBrand
usersCategory
usersAllrespondents16
Notes:Sources:’’Whattopics
are
youpersonally
interested
in?’’;Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
points
ofsale
with
your
smartphone?";
Multi
Pick;
Base:
n=68,Rakuten
Payusers,n=176,
mobile
payment
users,
n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023Traveling
is
a
relatively
popular
hobby
among
Rakuten
Pay
usersConsumer
lifestyle:
hobbies
&leisure
activitiesTop10
hobbiesandleisure
activities
ofRakuten
Pay
usersinJapan62%47%40%33%32%29%29%28%23%27%18%25%24%20%24%24%19%12%19%18%19%19%15%15%10%15%11%14%13%8%TravelingDoing
sportsandfitnessReadingCooking/bakingVideo
gamingCars/vehiclesOutdooractivitiesPetsPhotographyTech
/computersBrand
usersCategory
usersAllrespondents17
Notes:Sources:’’Whatare
your
personalhobbies
and
activities?’’;Multi
Pick;"Which
ofthese
serviceshave
you
used
in
the
past12
months
topay
in
stores,restaurantsorotherpoints
ofsalewith
yoursmartphone?";
Multi
Pick;Base:
n=68,Rakuten
Payusers,n=176,
mobile
payment
users,
n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023Rakuten
Pay
users
are
more
likely
to
go
cycling
than
other
mobile
paymentusersConsumer
lifestyle:
sports
activitiesTop10
sports
activitiesofRakuten
Pay
usersinJapan18%16%16%13%12%11%10%10%9%9%8%7%7%6%6%6%6%5%5%5%5%3%3%3%3%3%2%3%2%2%Fitness,aerobics,cardioCyclingRunning/JoggingGolfHikingBaseball/SoftballSwimming/DivingYoga
/PilatesSoccerBasketballBrand
usersCategory
usersAllrespondents18
Notes:Sources:’’Which
ofthese
sports
oractivities
do
youdo
at
leastoccasionally?’’;Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
points
ofsale
with
your
smartphone?";Multi
Pick;Base:n=30,
Rakuten
Payusers,n=48,
mobile
payment
users,
n=563,
all
respondentsConsumer
Insights
Global
as
of
September
2023Rakuten
Pay
users
are
more
likely
to
follow
soccer
than
other
mobile
paymentusersConsumer
lifestyle:
sports
followedTop10
sports
followed
byRakutenPay
usersinJapan31%28%24%18%16%16%12%10%10%9%9%9%9%7%7%6%6%6%6%6%5%4%3%3%3%3%3%2%1%2%BaseballSoccerBasketballRugbyBoxingAthletics(track&
field)GolfTennisCyclingAmericanfootballBrand
usersCategory
usersAllrespondents19
Notes:Sources:’’Inwhich
ofthese
sports
do
youfollow
competitions,
leagues
orteams?’’;Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past12
months
topay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";Multi
Pick;Base:n=33,
Rakuten
Payusers,n=61,
mobile
payment
users,
n=676,
all
respondentsConsumer
Insights
Global
as
of
September
2023CHAPTER
04Consumer
attitudes?
Attitudestowards
personal
finances?
Innovation
adoption?
Challenges
facing
thecountry?
Politics20Itstands
out
that
41%
of
Rakuten
Pay
users
could
imagine
doing
their
financesexclusively
viasmartphoneConsumer
attitudes:financeAgreementwithstatements
towards
financeinJapan41%26%24%22%16%15%15%14%13%10%10%8%8%7%5%Icould
imaginedealingwith
my
financialtransactionsexclusivelyviamy
smartphoneNew
financialtopics,suchascrypto
andNFTs,fascinatemeIcould
imaginegetting
Onlinefinancialservices
Iftheservice
is
good,allmy
financialservices
havemademe
confident
I’mhappy
topayforfrom
atechcompany
abouthandling
my
own
account
administrationsuchasGoogle
or
Applefinances(Fintechservices
tohelp
withbanking,budgeting,andtransactionsBrand
usersCategory
usersAllrespondentsinvestments
etc.)21
Notes:Sources:’’Which
ofthese
statements
apply
toyou?’’;
Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past12
months
topay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=68,Rakuten
Payusers,n=176,
mobile
payment
users,
n=510,
all
respondentsConsumer
Insights
Global
as
of
September
202312%
of
Rakuten
Pay
users
are
innovators
or
early
adopters
of
new
productsConsumer
attitudes:innovation
adoptionInnovation
adopter
typesbasedonstatements
towards
innovation
byconsumersinJapan50%36%35%32%29%27%25%24%20%12%7%3%0%0%0%InnovatorsEarly
adoptersBrand
usersEarly
majorityCategory
usersLatemajorityAllrespondentsLaggards22
Notes:Sources:Recode
based
on’’Which
ofthese
statements
regardingtechnology
apply
to
you?’’;
Multi
Pick;
"Which
ofthese
serviceshave
youused
in
the
past12
months
to
pay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=68,
Rakuten
Payusers,n=176,
mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023A
relatively
high
share
of
Rakuten
Pay
users
think
that
the
economic
situation
isan
issue
that
needs
to
be
addressedConsumer
attitudes:challenges
facingthecountryThe
10
most
important
issuesfacing
Japan
accordingtoRakuten
Pay
users72%65%63%57%49%48%43%41%38%36%24%34%34%34%31%31%31%28%30%21%29%28%27%20%28%28%
25%21%26%25%EconomicsituationRising
prices/inflation/cost
of
livingEducationHealth
andsocial
securityClimatechangeDefense
&foreign
affairsPovertyEnvironmentCrimeFood
andwater
securityBrand
usersCategory
usersAllrespondents23
Notes:Sources:’’Whatdo
youpersonally
think
are
the
mostimportant
issues
in
yourcountry
ofresidence
that
need
to
be
addressed?’’;MultiPick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurantsorother
points
ofsale
with
yoursmartphone?";
Multi
Pick;
Base:
n=68,
Rakuten
Pay
users,
n=176,
mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023Many
Rakuten
Pay
users
have
centrist
political
viewsConsumer
attitudes:politicsPolitical
attitudes
ofconsumersinJapanBrand
users4%60%56%19%16%Category
usersAllrespondents7%15%13%22%11%52%23%LeftCenterRightPrefer
nottoanswer24
Notes:Sources:Recode
based
on’’Manypeople
use
the
terms’left’
and
’right’when
they
want
to
describe
political
views.Where
would
youplace
yourself
ona
scale
fromleft
to
right?’’;
Single
Pick;"Which
ofthese
serviceshave
youused
inthe
past
12
months
topay
in
stores,
restaurants
orother
points
ofsale
with
yoursmartphone?";
Multi
Pick;
Base:
n=68,
Rakuten
Pay
users,
n=176,
mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023CHAPTER
05Marketing
touchpoints?
Internet
usagebydevice?
Social
media
usage?
Media
usagebychannel?
Digitaladvertising
touchpoints?
Non-digital
advertising
touchpointsRakuten
Pay
users
access
the
internet
via
a
desktop
PC
more
often
than
theaverage
mobile
payment
userMarketing
touchpoints:internet
usagebydeviceDevicesconsumersinJapanuseregularlyto
accesstheinternet99%94%91%59%57%47%46%38%38%34%29%26%25%25%24%24%24%21%16%15%15%14%13%11%8%8%6%SmartphoneLaptopTabletDesktop
PCBrand
usersGaming
console
Streaming
device
Smart
speakersSmart
TVSmartwatchCategory
usersAllrespondents26
Notes:Sources:’’Which
ofthese
devices
do
youregularlyuse
with
an
internet
connection?’’;
Multi
Pick;"Which
ofthese
serviceshave
you
used
in
the
past12
months
topay
in
stores,restaurantsorotherpoints
ofsalewith
yoursmartphone?";
Multi
Pick;Base:
n=68,
Rakuten
Payusers,n=176,
mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023On
social
media,
Rakuten
Pay
users
interact
with
companies
more
often
thanother
mobile
payment
usersMarketing
touchpoints:social
media
usageSocial
mediaactivitiesinJapan
by
type47%43%41%36%35%31%24%29%29%28%28%21%27%26%24%17%24%15%24%22%22%19%13%19%19%11%18%16%15%10%14%9%11%6%10%4%Liked
postsbyotherusersFollowedpeopleSentprivate
Commentedmessages
on
postsPostedpictures/videosLikedcompanypostsFollowedcompaniesSharedcompanypostsPosted
texts/statusSharedpostsbyother
usersIhaveonly
Ihaven’t
usedused
social
social
mediamediaupdatespassivelyBrand
usersCategory
usersAllrespondents27
Notes:Sources:’’Which
ofthese
things
have
youdone
onsocial
media
in
the
past
4weeks?’’;
Multi
Pick;
"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=68,
Rakuten
Payusers,n=176,
mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023Rakuten
Pay
users
tend
to
read
weekly
newspapers
more
often
than
mobilepayment
users
in
generalMarketing
touchpoints:media
usagebychannelType
of
mediaconsumersinJapanhave
been
using
inthepast4weeks85%84%76%69%62%61%52%46%43%43%40%26%40%38%37%26%35%27%35%35%22%34%31%22%26%14%26%22%11%20%18%9%6%TVDigitalvideo
Onlinenews
Digitalmusiccontent
websites
contentMovies
/cinemaDailynewspapersRadioMagazinesOnlinemagazinesPodcastsWeeklynewspapersBrand
usersCategory
usersAllrespondents28
Notes:Sources:’’Whatkind
ofmedia
have
youused
in
the
past
4weeks?’’;
Multi
Pick;
"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
points
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=68,
Rakuten
Payusers,n=176,
mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023Rakuten
Pay
users
remember
seeing
ads
on
editorial
websites
and
apps
moreoften
than
other
mobile
payment
usersMarketing
touchpoints:digitaladvertising
touchpointsTop10
placeswhereRakuten
Pay
usersinJapanhave
come
across
digital
advertisinginthe
past
4weeks57%53%51%47%47%39%38%37%35%31%30%29%29%26%26%15%25%25%24%24%22%14%21%19%18%18%14%12%10%8%Social
media
Search
enginesEditorialwebsitesandappsVideo
portalsOnlinestores
Video
streamingservicesOtherappsNewslettersWebsitesandappsof
brandsMusicportalsBrand
usersCategory
usersAllrespondents29
Notes:Sources:’’Wherehave
youcomeacrossdigital
advertisements
in
the
past4
weeks?’’;
Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past12
months
topay
in
stores,restaurantsorotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;
Base:n=68,
Rakuten
Payusers,n=176,
mobile
payment
users,n=3050,
all
respondentsConsumer
Insights
Global
as
of
September
2023Rakuten
Pay
users
remember
ads
they
saw
directly
in
the
store
more
often
thanother
mobile
payment
usersMarketing
touchpoints:non-digital
advertising
touchpointsPlaces
whereconsumersinJapanhavecome
across
non-digital
advertisinginthepast4weeks72%68%66%55%57%35%
36%35%29%34%23%32%29%19%26%
26%21%21%16%14%14%15%13%9%OnTVDirectly
inthestoreBy
mailshot
/
OnadvertisingInprinteddailynewspapersInprintedmagazinesandjournalsOntheradioAtthemovies/cinemaadvertisingmailspaceson
the
goBrand
usersCategory
usersAllrespondents30
Notes:Sources:’’Wherehave
youcomeacrossnon-digital
advertisements
in
the
past4weeks?’’;
Multi
Pick;"Which
ofthese
serviceshave
yo
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