墨西哥游戲市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

DIGITAL

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TRENDSVideogaminginMexicoCHAPTER

01OverviewLeadingvideogamemarketsinLatinAmericain2022,byrevenue(inmillionU.S.dollars)LatinAmerica:leadinggamingmarkets2022,byrevenueRevenueinmillionU.S.dollars60002004008001,0001,2001,400BrazilMexico1,325.971,174.27Chile353.79ColombiaArgentinaPeru303.25272.87208.41Ecuador126.7282.5747.0835.8DominicanRepublicPuertoRicoUruguay4Description:In2022,therevenueinthegamingmarketinBrazilamountedto1.3billionU.S.dollars,makingBrazilthecountrywiththelargestrevenueoftheselectedcountries,followedbyMexico(1.2billionU.S.dollars),Chile(354millionU.S.dollars),andColombia(303millionU.S.dollars).Incontrast,Uruguayistrailingtherankingwith35.8millionU.S.dollars,recordingadifferenceof1.3billionU.S.dollarstoBrazil.ReadmoreNote(s):LAC;2022;figuresareestimates;*Forecast.*PuertoRicowasincludedintherankingdespitebeinganunincorporatedterritoryoftheUnitedStates.Thesourcedoesnotprovideadateofrelease,dategivenistheoneoflastaccess.[...]

ReadmoreSource(s):VideogamemarketrevenueinMexicofrom2017to2027(inbillionU.S.dollars)VideogamemarketrevenueinMexico2017-202765432102017201820192020202120222023*2024*2025*2026*2027*5Description:In2022,thevideogamingmarketinMexicogeneratedannualrevenuesofover3.54billionU.S.dollars.Themobilegamingsegmentgeneratedthesector'sbiggestrevenueshares,witharound5.19millionU.S.dollarsinthesameyear,andprojectedtoreach499millionU.S.dollarsby2027.ReadmoreNote(s):Mexico;2017to2023;digitalandphysical;*ForecastThegamesmarketreferstotheentireindustryinvolvedinthecreation,development,publishing,distribution,andmonetizationofvideogames.Thismarketencompassesawiderange[...]

ReadmoreSource(s):VideogamemarketrevenueinMexicofrom2017to2027,bysegment(inmillionU.S.dollars)VideogamemarketrevenueinMexico2017-2027,bysegmentCloudGamingIn-gameAdvertisingDownloadGamesMobileGamesGamingLiveStreamingOnlineGamesGamingNetworksPhysicallySoldVideoGames3,0002,5002,0001,5001,0005000201720182019202020212022202320242025202620276Description:In2022,thevideogamingmarketinMexicogeneratedannualrevenuesofapproximately3.5billionU.S.dollars,withthebiggestrevenuesharecomingfromthemobilegamingsegment.MobilegamingrevenuesinMexicoareprojectedtoreach499millionU.S.dollarsin2027.ReadmoreNote(s):Mexico;2017to2027;digitalandphysicalSource(s):VideogamemarketrevenuegrowthinMexicofrom2018to2027VideogamemarketrevenuegrowthinMexico2018-2027200%178.2%180%160%140%120%100%80%60%40%18.2%202014%12.9%202320%9.8%201910.5%20249.5%20258.4%20267.3%20273.2%20220%201820217Description:In2023,therevenueofthevideogamemarketinMexicogrewby12.9percent,amodestgrowthratecomparedto178.2percentin2018.In2027,theannualgrowthofthevideogamingmarketinMexicowillreducetoaroundsevenpercent.

ReadmoreNote(s):Mexico;2018to2027;digitalandphysicalSource(s):VideogamemarketrevenuegrowthinMexicofrom2018to2027,bysegmentVideogamemarketrevenuegrowthinMexico2018-2027,bysegmentCloudGamingIn-gameAdvertisingDownloadGamesMobileGamesGamingLiveStreamingOnlineGamesGamingNetworksPhysicallySoldVideoGames70%60%50%40%30%20%10%0%-10%-20%20182019202020212022202320242025202620278/statistics/1418623/revenue-growth-video-games-by-segment-mexicoIn2022,therevenueofthevideogamemarketinMexicogrewby3.2percent,withthecloudgamingsegmentundergoingthebiggestannualgrowthrateat63.3percent.Physicallysoldvideogamerevenuesdeclined13.3percentduringthesameperiod.ReadmoreNote(s):Mexico;2018to2027;digitalandphysicalSource(s):Videogameaveragerevenueperuser(ARPU)inMexicofrom2017to2027(inU.S.dollars)VideogamingARPUinMexico2017-20276050403048.3946.554441.1538.3434.9332.3929.528.6325.97201009.17201720182019202020212022202320242025202620279Description:Theaveragerevenueperuser(ARPU)inthevideogamessegmentofthemediamarketinMexicoreached34.93U.S.dollarsin2022.Thisfigureisprojectedtoincreaseto48.39U.S.dollarsin2027.Theonlinegamingsegmentaccountsforthestrongestconsumerspending.ReadmoreNote(s):Mexico;2017to2027;digitalandphysicalSource(s):Advertising&MediaInsightsImportsofgamingconsolesandvideogamemachinestoMexicofrom2018to2022(inmillionU.S.dollars)ImportvalueofgamingconsolesandmachinesinMexico2018-2022900800845.35736.15692.477006005004003002001000666.31543.92018201920202021202210Description:In2022,Mexicoimportedmorethan845millionU.S.dollarsworthofvideogamingconsolesandsimilardevices,whichrepresentsanincreaseofapproximately152milliondollarsinrelationtothepreviousyear.In2018,theMexicanimportsoftheseproductsreachedaround736millionU.S.dollars-thehighestfigurethroughouttheperiodstudied.ReadmoreNote(s):Mexico;2018to2022Source(s):GobiernoFederaldeMéxico;INEGI;InternationalTradeCentre;SistemadeInformaciónArancelariaVíaInternet;UNComtradeExportsofgamingconsolesandvideogamemachinesfromMexicofrom2018to2022(inmillionU.S.dollars)ExportvalueofgamingconsolesandmachinesinMexico2018-2022600500487.8400347.23330.67300265.82201.7520010002018201920202021202211Description:Mexico'sexportsofgamingconsolesin2022amountedtonearly488millionU.S.dollars.Thismarksagrowthofnearly141percentcomparedto2020,whentheexportsofgamingconsolesandvideogameshaddroppedtoaround202millionU.S.dollars.Between2017and2020,Mexicanexportsofgamingconsolesandvideogamesfollowedadownwardtrend,beforerecoveringin2021.

ReadmoreNote(s):Mexico;2018to2022Source(s):INEGI;InternationalTradeCentre;UNComtradeFundraisingamountofleadinggamingstartupsinMexicoasofNovember2022(in1,000U.S.dollars)Mexico:fundraisingamountofgamingstartups2022300275250200150100501601501001003115.70DeKabezaTótemComputerWabisabiGamesWonderXRGamersHunterCosmogoniaCaotica

FraktaliaStudios*SAPIdeCV*12Description:AsofNovember2022,theMexicangamingstartupdedicatedtocreatinglive-streamedinteractivechallenges,DeKabeza,hadreceivedaninvestmentofapproximately275thousandU.S.dollars.Foritspart,thedeveloperofaugmentedrealitygamesforportableplatforms,WabisabiGames,hadreceived150thousanddollarsinfundingbythatdate.ReadmoreNote(s):Mexico;November2022;activeoperatingstatus;*ValueswereconvertedReadmoreSource(s):CrunchBaseCHAPTER

02AudiencesNumberofvideogamersinMexicofrom2017to2027(inmillions)Mexico:numberofvideogamers2017-2027140116.2120100806040200112.6109.8107.2105.9104.1102101.390.889.388.92017201820192020202120222023202420252026202714Description:In2023,therewere104.1millionvideogamersinMexico,thesecond-largestgamingaudienceamongLatinAmericancountries.Additionally,thecountryhasasignificantlyhighergamingpenetrationof78.4percent,morethan15percentagepointshigherthanBrazil,whichhastheregion'slargestgameraudience.ReadmoreNote(s):Mexico;2017to2027Source(s):VideogaminguserreachinMexicofrom2017to2027VideogamingpenetrationinMexico2017-202790%84.5%82.5%81.3%81.2%79.9%79.1%78.4%77%80%70%60%50%40%30%20%10%0%72.8%70.7%69.7%2017201820192020202120222023202420252026202715Description:In2023,thevideogamingmarketpenetrationinMexicowasabout78.4percent.Thisfigureisprojectedtoreach84.5percentin2027.Videogaminguserpenetrationreferstotheshareofactivecustomers(oraccounts)ofthetotalpopulation.Overall,videogamingisamainstreamhobbyinMexico,asmorethantwo-thirdsofthecountry'spopulationplayvideogames.ReadmoreNote(s):Mexico;2017to2027;digitalandphysicalSource(s):DigitalMarketInsightsDistributionofvideogameusersinMexicoasofJuly2023,byagegroupVideogamersinMexico2023,byagegroup35%30%30%30%25%20%15%10%5%20%13%5%3%0%18-19years20-29years30-39years40-49years50-59years60-64years16Description:AsofJuly2023,60percentofvideogamersinMexicowerebetween20to39yearsold.Additionally,respondntsagedbetween40to49yearsoldrepresentedanother20percentoftheMexicanvideogamingaudiencesbeingfemale.Asofthelatestmeasuredperiod,therewereapproximately104.1milliongamersinMexico.ReadmoreNote(s):Mexico;July26,2023;18-64years;includingsmartphonegamersSource(s):ConsumerInsightsDistributionofvideogameusersinMexicoasofJuly2023,bygenderVideogamersinMexico2023,bygender60%51%49%50%40%30%20%10%0%FemaleMale17Description:AsofJuly2023,51percentofvideogamersinMexicoweremale,withtheremaining49percentofMexicanvideogamingaudiencesbeingfemale.Asofthelatestmeasuredperiod,therewereapproximately104.1milliongamersinMexico.

ReadmoreNote(s):Mexico;July2023;18-64years;includingsmartphonegamersSource(s):ConsumerInsightsDistributionofvideogameusersinMexicoasofJuly2023,byhouseholdincomeVideogamersinMexico2023,byhouseholdincome40%35%34%34%32%30%25%20%15%10%5%0%High-incomeMedium-incomeLow-income18Description:AsofJuly2023,therewasanoverallbalanceonthehouseholdincomeofgamersinMexico,asindividualsfrombothmediumandlow-incomehomesconstituted34percentofthegamingpopulationinthecountry.Individualsresidinginhigh-incomehouseholdsrepresentedaround32percentofthesamepublic.Amongtheapproximately104.1millionMexicangamersinthecountryin2023,around51percentofthemweremale,withtheremaining49percentofMexicanlocalgaming[...]

ReadmoreNote(s):Mexico;July2023;18-64years;includingsmartphonegamersSource(s):ConsumerInsightsCHAPTER

03ConsumerpurchasesVideogamepurchasesinMexicoasofJune2023VideogamepurchasesinMexico2023Shareofrespondents0%5%10%15%20%25%30%29%35%Yes,ongamedownloadsYes,onin-gamepurchasesYes,onsubscriptions36%16%16%Yes,onsubscriptionstogamingservices/platforms(e.g.,cloudgaming,gaminglibraries)Yes,ononlinegamesYes,ongamesonadatamedium(e.g.,disc)15%9%Yes,onsubscriptionstoindividualonlinegames(e.g.,WorldofWarcraft)Idon'tplayvideogames7%10%No,Ihavenotspentanymoneyonvideogames31%20Description:Whenaskedabout"Videogamepurchases",29percentofMexicanrespondentsanswer"Yes,onin-gamepurchases".Thisonlinesurveywasconductedin2023,among2,020consumers.

ReadmoreNote(s):Mexico;July2022toJune2023;2020respondents;18-64yearsSource(s):ConsumerInsightsVideogamepurchasesbystorebrandinMexicoasofJune2023VideogamepurchasesbystorebrandinMexico2023Shareofrespondents0%10%20%30%40%50%60%AmazonLiverpoolWalmart56%36%35%GameplanetCoppel32%26%ElPalaciodeHierroCostco21%18%18%17%Sam'sClubSanbornsSears15%14%14%13%BestBuyGamersElektra21Description:WeaskedMexicanconsumersabout"Videogamepurchasesbystorebrand"andfoundthat"Amazon"takesthetopspot,while"IShopMixup"isattheotherendoftheranking.ReadmoreNote(s):Mexico;July2022toJune2023;190respondents;18-64years;respondentswhoboughtvideogamesonadatamedium(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsDigitalvideogamepurchasesbystorebrandinMexicoasofJune2023DigitalvideogamepurchasesbystorebrandinMexico2023Shareofrespondents0%10%20%30%40%50%GooglePlayStorePlayStationStore49%34%AmazonGames/primegamingMicrosoftStore27%24%EpicGamesStore/EpicGamesLauncherNintendoeShop19%19%AppleAppStore/AppleArcadeEAPlay/Origin18%15%14%SteamBlizzard/B7%Uplay/UbisoftStore/UbisoftConnectGameJolt5%4%4%GOG.com/GOGGalaxy22Description:WeaskedMexicanconsumersabout"Digitalvideogamepurchasesbystorebrand"andfoundthat"GooglePlayStore"takesthetopspot,while"HumbleBundle"isattheotherendoftheranking.ReadmoreNote(s):Mexico;July2022toJune2023;1084respondents;18-64years;respondentswhoplayvideogamesandspentmoneyondigitalvideogames(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsAveragemonthlyvideogameexpenditurepergamerinMexicoin2020and2022,byservice(inMexicanpesos)Mexico:monthlyconsumerspendingonvideogamesMexico2020-2022,byserviceConsolegamingMobilegamingGamingsubscription1,0009008007006005004003002001000860.55688.1229195.22022177.2136.22202023Description:In2022,gamingaudiencesinMexicospentanaverageof688.1Mexicanpesosonconsolevideogamespermonth,upfrom19.94U.S.dollarspermonthin2019.InJuly2022,theretailgamingrevenueintheUnitedStatesamountedto4.18billionU.S.dollars.ReadmoreNote(s):UnitedStates;2020and2022Source(s):CIUCHAPTER

04GamingbehaviorShareofinternetusersinMexicowhoplayvideogamesonselecteddevicesasof3rdquarter2022VideogamingpenetrationinMexico2022,bydeviceShareofrespondents40%

50%0%10%20%30%60%70%80%90%100%AnydeviceSmartphone91.3%74.2%Gamingconsole47%LaptopordesktopTablet41.7%23.2%19.3%Hand-heldgamingdeviceMediastreamingdeviceVirtualrealityheadset10.2%6.4%25Description:Asofthe3rdquarterof2022,asurveyfoundthataround74.2ofthegamersinMexicohaveusedsmartphonesforplaying.Thesecondmostusedplatformsweregamingconsoles,playedby47percentoftherespondents,followedbycomputers,with41.7percent.ReadmoreNote(s):Q32022;14-64years;amongthoseplaygamesoneachkindofdeviceSource(s):DataReportal;GWI;Meltwater;WeAreSocialMarketshareofgamingconsolemanufacturersinMexicoin2022Mexico:gamingconsolemarketshare2022,bymanufacturerMicrosoftXbox60.2%PlayStationNintendo70%60%50%40%30%20%10%0%60.7%54.1%33.5%29.2%27.2%202112.6%12.4%10.1%2020202226Description:In2022,withitsXboxconsoleseries,MicrosoftwastheleadingmanufacturerofvideogameconsolesinMexico,withover54percentmarketshare.Despiteconqueringmorespaceovertheanalyzedperiod,PlayStationrankedsecond,withover33percentin2022,whileNintendowasthird,accountingforaround12percentofthemarket.ReadmoreNote(s):2022Source(s):CIUHoursspentonplayingvideogamesperweekinMexicoasofJune2023HoursspentonplayingvideogamesperweekinMexico2023Shareofrespondents0%5%10%15%20%25%30%35%40%Lessthan1hour1to5hours16%37%6to10hours18%11to15hours8%16to20hours5%Morethan20hoursDon'tknow4%2%Idon'tplayvideogames10%27Description:Whenaskedabout"Hoursspentonplayingvideogamesperweek",37percentofMexicanrespondentsanswer"1to5hours".Thisonlinesurveywasconductedin2023,among2,020consumers.

ReadmoreNote(s):Mexico;July2022toJune2023;2020respondents;18-64yearsSource(s):ConsumerInsightsMostpopularvideogamegenresinMexicoasofMarch2022Mexico:mostpopulargaminggenres2022Shareofrespondents0%5%10%15%20%25%30%ShootersBattleroyaleRacing27%25%24%Fights22%Sports21%Adventure/actionStrategy17%16%SimulationTablegamesArcade13%12%8%28Description:Accordingtoa2022surveycarriedoutinMexico,around27ofgamersinthecountryoptedforgamesinvolvingshooters.Battleroyaleandracinggamescameinsecondandthirdplacerespectively,pickedby25percentofrespondents.However,whenplayingmobilegamesspecifically,Mexicansshowedapreferenceforactionand/oradventuregames.ReadmoreNote(s):January24toMarch6,2022;1,969respondents;7yearsandolder;amongrespondentswhoplayvideogames;multipleanswerspossibleSource(s):InstitutoFederaldeTelecomunicaciones(Mexico)ShareofvideogamerswhoplayedonlinegamesinMexicofrom2016to2022Mexico:onlinegamingpenetration2016-202280%70%60%50%72%59%44%40%37%29%28%30%20%10%0%20162017201820192020-2021202229Description:Asurveyconductedin2022inMexicofoundthat59percentofrespondentswhoplayedvideogamesstatedplayingthemonline,goingdownfrom72percentfrom2020to2021.

ReadmoreNote(s):November30toDecember2020;March3toApril21,2021;January24toMarch6,2022;1,969respondents;7yearsandolder;amongrespondentswhoplayvideogames;*Thenumberofrespondentsvariesfromyeartoyear.Figures[...]

ReadmoreSource(s):InstitutoFederaldeTelecomunicaciones(Mexico)MostpopularvideogaminggenresamongchildreninMexicoasofMarch2022Mexico:leadingvideogamecategoriesamongchildren2022Shareofrespondents15%0%5%10%20%25%30%RacingFight28%23%ShootersBattleroyaleTablegamesSport20%17%17%16%Action14%12%SimulationStrategyMusical7%7%30Description:Accordingtoa2022survey,28percentofchildrenwhoplayedvideogamesinMexicooptedforracingastheirfavoritegamingcategory.Fightgamescameinsecond,playedby23percentofminorsinterviewed.However,whenplayingmobilegames,Mexicansshowedapreferenceforactionand/oradventuregames.ReadmoreNote(s):January24toMarch6,2022;504childrenplayingvideogames;7-11years;multipleanswerspossible*;*Averageof2answersperindividual.

ReadmoreSource(s):InstitutoFederaldeTelecomunicaciones(Mexico)DeviceschildreninMexicousedtoplayvideogamesasofMarch2022Mexico:deviceschildrenusetoplayvideogames2022Shareofrespondents0%10%20%30%40%50%60%70%80%78%90%MobilephoneConsole22%Tablet19%Computer/LaptopHandheldconsoleVirtualrealitydevice6%5%1%31Description:Accordingtoa2022surveyinMexico,78percentofchildrenaged7yearsandoldersaidtheyusedsmartphonestoplayvideogames.Meanwhile,22percentofthoserespondentsusedvideogameconsoles,19percentusedtablets,andonly6percentusedcomputersforthismean.ReadmoreNote(s):January24toMarch6,2022;504childrenwhoplayvideogames;7-11yearsSource(s):InstitutoFederaldeTelecomunicaciones(Mexico)CHAPTER

05MobilegamingRevenueofthemobilegamingmarketinMexicofrom2018to2027(inmillionU.S.dollars)RevenueofthemobilegamingindustryinMexico2018-2027300250200150100500201820192020202120222023202420252026202733Description:Therevenueinthe'MobileGames'segmentofthedigitalmediamarketinMexicowasforecasttocontinuouslyincreasebetween2023and2027byintotal57.8millionU.S.dollars(+26.78percent).Afterthefourthconsecutiveincreasingyear,theindicatorisestimatedtoreach273.59millionU.S.dollarsandthereforeanewpeakin2027.ReadmoreNote(s):Mexico;2018to2027Source(s):DigitalMarketInsightsNumberofusersofmobilegamesinMexicofrom2018to2027(inmillions)NumberofusersofmobilegamesinMexico2018-2027706058.2355.9753.751.4148.655045.845.642.54034.4632.213020100201820192020202120222023202420252026202734Description:Thenumberofusersinthe'MobileGames'segmentofthedigitalmediamarketinMexicowasforecasttocontinuouslyincreasebetween2023and2027byintotal9.6millionusers(+19.73percent).Afterthefifthconsecutiveincreasingyear,theindicatorisestimatedtoreach58.23millionusersandthereforeanewpeakin2027.ReadmoreNote(s):Mexico;2018to2027Source(s):DigitalMarketInsightsDistributionofmobilegamersinMexicoasofthe3rdquarter2022,byageMexico:shareofmobilegamersQ32022,byage35%31%30%25%25%20%15%10%5%23%15%6%0%16-2425-3435-4445-5455+35Description:Accordingtoa2022survey,approximately54percentofmobilegamersinMexicowerebetween16and34yearsold.Adultsover45yearsofageaccountedforalmost21percentofallmobilegamersintheNorthAmericancountry,althoughonly6percentofthosewereolderthan55yearsold.ReadmoreNote(s):Q32022;16yearsandolderSource(s):Adsmovil;GWIDistributionofmobilegaminginMexicoasof3rdquarter2022,bygenderMexico:distributionofmobilegamersQ32022,bygender60%51%49%50%40%30%20%10%0%MaleFemale36Description:DuringasurveycarriedoutinMexicoin2022,51percentofthemobilegamersinthecountrywerewomen,against49percentoftheirmalecounterparts.Meanwhile,approximately54percentofMexicanmobilegamersinwereagedbetween16and34yearsold.ReadmoreNote(s):Mexico;Q32022;16yearsandolderSource(s):Adsmovil;GWI;Varioussources(theesports.mx)PreferredmobilegaminggenresinMexicoasof3rdquarter2022Mexico:favoritemobilegamecategoriesQ32022Shareofrespondents0%10%20%30%40%50%60%58%70%80%AdventureShooter71%66%PlatformingBattleroyalePuzzle50%49%49%SportsRacing48%46%46%44%PartygamesFightingSurvival/horror37Description:Accordingtoa2022survey,adventuremobilegameswerethemostpopularamongMexicans,withover71percentofrespondentschoosingthiscategory.Shootergamescameinsecond,with66percentofmobilegamerssayingtheypreferthistypeofgame.ReadmoreNote(s):Q32022;16yearsandolderSource(s):Adsmovil;GWILeadingfreemobilegameappsinMexicoinSeptember2023,bydownloadsMexico:mostpopularfreemobilegames2023,bydownloadsNumberofdownloads400,000

600,0000200,000800,0001,000,0001,200,0001,400,000NextbotsInBackrooms:SandboxMyPerfectHotel1,146,1311,123,455Roblox945,973FreeFireBuildAQueen914,721871,990Bluey:Let'sPlay!706,508SubwaySurfersMagicPianoTiles:musicgameStumbleGuys688,643680,710665,925GeometryDashLitePou648,435615,437ImpossibleDate2:FunRiddleRealCarDriving:RaceCity3D601,790598,27438Description:SimulationgametitleNextbotsInBackrooms:SandboxwasthemostpopularfreegamingappamongMexicansinSeptember2023,recordingover1.14milliondownloadsduringthemeasuredperiod.InsecondplacewasMyPerfectHotel,withnearly1.12milliondischarges,followedbyRoblox,with945thousanddownloads.ReadmoreNote(s):September2023;oniPhoneandiPadAppStore,andGooglePlaySource(s):AppMagicHighest-grossingmobilegamingappsinMexicoinSeptember2023,byrevenue(inU.S.dollars)Mexico:mobilegameswithhighestrevenue2023RevenueinU.S.dollars0200,000400,000600,000800,0001,000,0001,200,000FreeFire:6thAnniversaryRoblox1,139,723971,604CandyCrushSagaCallofDuty?:MobileCoinMaster626,567576,413475,866RoyalMatch347,645StumbleGuys330,561PUBGMOBILEGardenscapes255,181226,186ClashRoyale225,551222,435PokémonGOEASPORTSFC?MobileSoccerHomescapes204,860182,20739Description:TheMOBAtitleFreeFire:6thAnniversarywasthehighest-grossingmobilegamingappamongMexicansinSeptember2023,generatingover1.13milliondollarsinrevenue.InsecondplacewasthecreativegamingplatformRoblox,witharound971thousanddollarsinthesameperiod.Regardingdownloads,Robloxwasthethirdmostpopularmobiletileinthecountry,with945thousanddownloadsinthesameperiod,followingthesimulationtitlesNextbotsInBackrooms:SandboxandMy[...]

ReadmoreNote(s):September2023;oniPhoneandiPadAppStore,andGooglePlaySource(s):AppMagicMobilegameapprevenueofselectedpublishersinMexicoin2022(inmillionU.S.dollars)Mexico:mobilegameappsrevenue2022byselectedpublisherRevenueinmillionU.S.dollars05101520253035GarenaInternationalI28.95SupercellRobloxCorporationKing10.929.559.198.257.48PlayrixActivisionPublishing,Inc.ELECTRONICARTSMoonActive5.333.633.583.493.243.173.1miHoYoGamesShenzhenTencentTianyouTechnologyLtdMojangFunPlusInternationalAGScopelyTocaBocaLongTechNetworkLimited2.682.5540Description:FromJanuarytoDecember2022,Singapore-basedmobilegamesdeveloperGarenaInternationalIgeneratedrevenuesofapproximately28.95millionU.S.dollarsinMexico,almostthreetimestheamountgeneratedbyFinnishpublisherSupercell,whichrecordedrevenuesofnearly10.92milliondollarsthatyear.VideogamecompanyRoblox,foritspart,recordedrevenuesof9.55millionU.S.dollarsinitsmobilegamingappssegmentinMexico.

ReadmoreNote(s):JanuarytoDecember2022;Incl.GooglePlay,iPhone,andiPadstoresSource(s):AppMagicCHAPTER

06StreamingandeSportsVideogamestreamingsitesusageinMexicoin2022VideogamestreamingsitesusageinMexico2022Shareofrespondents0%10%20%30%40%50%60%Yes,IbroadcastYes,Iwatchchannels10%36%No,Idonotusethesesites58%42Description:Whenaskedabout"Videogamestreamingsitesusage",36percentofMexicanrespondentsanswer"Yes,Iwatchchannels".Thisonlinesurveywasconductedin2022,among1,782consumers.

ReadmoreNote(s):Mexico;fourwavesfrom10January2022to13December2022;1782respondents;18-64years;respondentswhoplayvideogames(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsMostusedvideogamestreamingsitesbybrandinMexicoin2022MostusedvideogamestreamingsitesbybrandinMexico2022Shareofrespondents0%10%20%30%40%50%60%57%TwitchYouTubeGamingFacebookGamingDailymotionGamesNimoTV52%47%10%9%9%SmashcastBigoLive8%Dlive4%Other7%43Description:WeaskedMexicanconsumersabout"Mostusedvideogamestreamingsitesbybrand"andfoundthat"Twitch"takesthetopspot,while"Dlive"isattheotherendoftheranking.ReadmoreNote(s):Mexic