新視野商務(wù)英語(yǔ)unit2省公開(kāi)課金獎(jiǎng)全國(guó)賽課一等獎(jiǎng)微課獲獎(jiǎng)?wù)n件

商務(wù)英語(yǔ)

Unit2Companies教材：新視野商務(wù)英語(yǔ)（上）1/34Unit2CompaniesObjectivesKeyvocabularyLead-inLanguagefocusSkillsBusinesscommunicationHomework2/34SkillsWriting:avoidingrepetitionReading:FTGraduateTrainingProgramListening:fourmajorcompanies3/34ObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationoncompaniesandproductscollectinginformationoncompaniesandproducts4/34LanguagefocusPresentsimpleandpresentcontinuousPronunciation:Thirdpersonsingular5/34Keyvocabulary1.buy:togetsthbypayingmoneye.g.Whetheryouarebuyingorselling,ourpricesarethebestintown.buyin:tobuyincaseoffutureneed大量買(mǎi)進(jìn)buyoff:買(mǎi)通，向某人行賄buyout:收購(gòu)…股份6/342.sell:givesbelseinexchangeformoneye.g.I’dliketobuyyourhouseifyouarewillingtosell.sellout:全部賣光，賣完3.marketing:市場(chǎng)學(xué)，銷售業(yè)務(wù)marketingstrategy銷售策略marketingdirector:銷售經(jīng)理7/344.Producationproductionline:生產(chǎn)線5.IT=informationtechnology6.telecommunication:電信7.multi:很多multicolored多色multilingualcountry:多語(yǔ)言國(guó)家8.subsidiary:companywhoiscontrolledbyanother子企業(yè)8/34Lead-in3.Workingroups.Choosethreeofthesecompanies.Writewhatyouknowabout:1.Whateachcompanyproducesorprovides.2.Wherethecompanystarted.3.Wherethecompanyoperated.4.Whoitsmaincompetitorsare.BMWCoca-ColaNikeLeviStraus&Co.Microsoft9/34LanguageFocus

GranadaFilmwantstorecruita______________________.GranadaFilmispartofthe_________________________________.Thecompany___________and___________films.

Theywantsomeonewiththefollowingexperienceandskills:

_________________________________

_________________________________

_________________________________

FinanceManagerGroupMediaGranadaproducesco-financesabilitytoworkunderpressurefilmfinanceexperiencegoodcommunicationskills10/34He/Shewilljointhefinanceteamandreporttothe_________________________________.

Toapply,senda__________anda___________tothePersonnelDepartment.ControllerofFinanceletterCV11/34Presentcontinuous現(xiàn)在進(jìn)行時(shí)USE1Weusethepresentcontinuoustotalkabout;Thingswhicharehappeningatthetimeofspeaking.現(xiàn)在進(jìn)行時(shí)用來(lái)表示說(shuō)話時(shí)正在發(fā)生事情e.g.I’mtryingtocallGeoffPeters.e.g.Heisn’tworkingtoday.e.g.Whatareyoudoing?112/342Thingswhicharehappeningaroundthetimeofspeaking.說(shuō)話前后正在發(fā)生事情e.g.Thecompanyisdevelopinganewdrugagainstasthma.e.g.Thecompanyisn’trecruitingatthemoment.e.g.Whataretheyplanningtodo?e.g.Someverbsarenotusuallyusedinitthecontinuousform.213/34有些動(dòng)詞普通不用進(jìn)行時(shí)hearseesmelltastelikedislikehatelovewantwishhopebelievefeel(=think)forgetknowmeanrememberthink(=haveanopinion)understandcontainhave(=own)oweownpossessThesearestativeverbs;theydescribestatesorsenses.這些動(dòng)詞是狀態(tài)動(dòng)詞，用于表示狀態(tài)或感覺(jué)。314/34FORMBe+_______ing形式Positiveandnegative必定形式和否定形式Iam/’mamnot/’mnotflyingYou/we/you/theyarearenot/aren’tflyingHe/she/itisisnot/isn’tflyingQuestion疑問(wèn)形式AmIflying?Areyou/we/you/theyflying?Ishe/she/itflying?415/34Verbsthatendinaconsonantfollowedbye以輔音字母e加結(jié)尾動(dòng)詞去掉e再加ingtaketakingmanagemanagingBUT不過(guò)Verbsthatendinvowel+e以元音字母e結(jié)尾動(dòng)詞直接加ingagreeagreeing,seeseeingvowel+consonantdoubleconsonant516/34Whenthelastsyllableisstressed,weusuallydoublethefinalconsonant.以元音字母加輔音字母結(jié)尾動(dòng)詞，假如最終一個(gè)音節(jié)重讀，通常雙寫(xiě)末尾輔音字母再加ingfitfittingbeginbeginningcontrolcontrolling17/34Pronunciation:Completetherules1.Forverbsthatendin/p/,/t/,/k/,/f/wepronouncethefinals:/s/2.Forverbsthatendin/s/,/z/,/dζ/wepronouncethefinals:/iz/3.Forverbsthatendinallothersoundswepronouncethefinals:/z/18/34LanguagePractice:Keywordsinthelisteningmaterial:Pharmaceuticaladj.Relatedtomakinganddistributionofdrugsandmedicines.制藥Launchv.setgoing;putintoaction開(kāi)始行動(dòng)Sufferfrom:忍受……痛苦Asthma:哮喘19/34PharmaceuticalCompanyCableOperatorWhatthecompanydoesCurrentactivitiesItdevelopandmanufacturesawiderangeofmedicines.It’scurrentlypreparingtolaunchaTVadvertisingcampaign.It’scurrentlydevelopinganewhigh-speedInternetservice.Itprovidescabletelevisiontothousandsofhomes.20/34Reading:Keywordsinthereadingmaterial:plc.:PublicLimitedCooperationstrategic:戰(zhàn)略性editorial:采編innovative:創(chuàng)新性awareness:敏感度ambition:理想annum:annually,everyyear每年21/34Reading

Readthetextcarefullyandanswerthesequestions.1.WhatistheparentcompanyoftheFinancialTimesGroup?Answer:2.Whichfourareasdoestheparentcompanyoperatein?Answer:TheFTGroupispartofPearsonplcPublishing,TVproduction,broadcastingandelectronic/multimediabusiness22/343.WhichfourareasdoestheFinancialTimesGroupoperatein?Answer:4.NamethreenewspaperswhichtheFTGrouppublishes.Answer:5.WhatistheFTGroupplanning?Answer:6.Graduaterecruitscanexpecttogainexperienceinanumberofareas.Namethreeofthem.Answer:a,d,f,gTheFinancialTimes,LesEchos,RecoletosTheyareplanningtorecruitupto6businessgraduatetrainees.Strategicplanning,productdevelopment,editorial,Marketing,advertisementsales.23/347.WhatrequirementsdoestheFThaveoftherecruits?Answer:8.Whichofthesearepersonalqualities?Whichoftheseareskillsorknowledge?Answer:9.Howlongisthetrainingscheme?Answer:10.Whatisoneofthecompany’sbeliefs?Answer:Abilitytothinkinnovativelyandpractically,ahighdegreeofbusinessawareness,goodcommunicationskills,ambition,awiderangeofinterestsandexperience.Personalqualities:abilitytothink,interests,ambitionSkills/knowledge:businessawareness,communicationskillsandexperience15monthsQualityofopportunity24/34Vocabulary:NOUNSVERBSproductionproductprovidersprovision(notintext)developmentmarketingmarket(notintext)advertisementmarketprovideadvertisedevelopproduce25/34Vocabulary:…Companiesofferproductsorservicestotheconsumerinacompetitive________.Inthemanufacturingsector__________developmentisakeyactivity.Companies________newproductsandlaunchthemonthe_________.Theytrytokeepthecostof_____________lowtostaycompetetive.Itisessentialto________theproductandtotelltheconsumeraboutit.marketproductdevelopmarketproductionadvertise26/34Listening:Keywordsinthelisteningmaterial:Megastore:supermarketSector:partSportswear:clothingwearingtodosports27/34VirginBenettonNationalityProduct(s)OtherinformationRunbyRichardBransonBritishVirginColaVirginAtlanticVirginRadioVriginMegastoreClothesSportswearItalianTrademark—Sisley28/34DaimlerChryslerSonyNationalityProduct(s)OtherinformationMercedez-BenzispartofthegroupGerman-AmericanExpensive,luxurycarsTheSmartcarElectronicsComputergamesMusicJapaneseSonyWalkman29/34Writing:Avoidingrepetition2.Somecompaniesaremultinationalsandothersarenot.3.Reutersprovidesinformationformanydifferentclients;theseincludenewspapersandfinancialmarkets.4.TheEMIGroupproducesrecords.TheCompanyisalsoinvolvedinmusicretailing.30/34Writing:Avoidingrepetition5.DHLisaninternationalairexpresscarrier.Itdeliversdocumentsandpackagesallovertheworld.6.Thereare300HMVGroupstoresaroundtheworld.Theyar