埃森哲：2024年變化指數(shù) Accenture 2024 Pulse of Change Index

Accenture2024

PulseofChangeIndex

Therateofchangeaffectingbusinessreached

anunprecedentedheightin2023andisexpected

toaccelerateevenmorein2024.

Puttinganumberonchange

TheAccenturePulseofChangeIndex,builtona

rangeofkeybusinessindicatorssuchaslabor

productivityandITspending,quantifiesthechange

companiesarefacing,acrosssixfactors-Technology,

Talent,Economic,Geopolitical,Climateand

Consumer&Social.Itthencomparesthisdatatoa

surveyof3,400C-suiteexecutivesonhowtheyview

theimpactofeachfactorontheirorganizations,as

wellastheirpreparednesstorespond.

Accenture2024PulseofChangeIndex2

3

KeyFindings

Therateofchangeaffectingbusinesseshasrisen

steadilysince2019,by183%overthepastfouryears

andby33%inthepastyearalone.

MostC-suiteexecutivesanticipateanevenfasterrate

ofchangein2024,butmorethanhalfsaytheyarenot

fullypreparedtorespond.

CatapultedbyadvancesingenerativeAI,Technology

changeincreasedthemostin2023,risingtotheNo.1

causeofchangefromNo.6in2022.

Talent,theNo.2causeofbusinesschange,isranked

No.4byC-suiteleaders–aperceptiongap

Accenture2024PulseofChangeIndex

+183%

4-yrgrowthrate(2019–2023)

33%

35%

50%

5%

4

TheIndexindicatoranalysisrevealsthattherateofchangeaffectingbusinesseshasrisensteadilysince2019—rising183%overthepastfouryearsand33%inthepastyearalone.Inthesurvey,most(88%)ofC-suiteexecutivesexpectthischangetoaccelerateevenmore;60%seeitasanopportunity,and68%expectrevenuegrowthtoacceleratein2024.

Whatlevelofchangedoyouexpectin2024relativetotoday?

Annualgrowthrateofdisruptionbetween2019and2023(in%)

Higherchange

Nochange

Lowerchange

Global

10%

2%

88%

2019-20202020-20212021-20222022-2023

Accenture2024PulseofChangeIndex

56%

55%

53%

51%

47%

47%

5

TheC-suitesurveyrevealsthatmorethanhalf(52%)ofthemdon’tfeelfullypreparedtorespondtothechange

theywillfaceinthe2024businessenvironment.

Towhatextentisyourorganizationpreparedtorespondtoanychangesinyourbusinessenvironmentheadinginto2024?

Environmental

Geopolitical

Economic

Consumer&Social

Technological

Talent

44%

45%

47%

49%

53%

53%

52%

Notfullyprepared

Fullyprepared

Accenture2024PulseofChangeIndex

#1Technology

#2Geopolitics

#3Consumer&Social

#4Talent

#5Economic

#6Climate

Accenture2024PulseofChangeIndex

Technologywasthetopcauseofchangein2023,driven

primarilybyadvancesinAI

Amongthesixfactors,theIndexindicator

analysisrevealsthatTechnologychange

increasedthemost,catapultedbyadvancesin

generativeAI.Itwasthetopcauseofchange

in2023,upfromNo.6in2022.

Inthesurvey,C-suiteexecutivesagree,saying

technologyistheNo.1causeofbusiness

change.Asignificantportion(61%)expectthe

paceoftechnologydisruptiontoaccelerate

evenfurtherin2024.Notably,76%saw

generativeAIasmoreofanopportunitythana

threat,andmorebeneficialtorevenuegrowth

thancostsreduction.

AccenturePulseofChange:2024Index

AnalysisofbusinessdisruptionC-suiteleaders'perception

2022

2023

2023

Technology

Talent

Climate

Economic

Geopolitics

Consumer

&Social

Geopolitics

Consumer&Social

Climate

Technology

Economic

Talent

#6

#4

#3

#5

#2

#1

*Rankingisbasedon%ofincrease*Basedonaglobalsurveyof3,450

C-suiteexecutives,accross20countriesand19industries.

measuredfrom2022to2023foreach

ofthesixfactors.

6

25%

31%

35%

8%

33%

25%

36%

26%

30%

35%

10%

WearecurrentlyreadytoscaleupgenerativeAI

Wewillbereadywithin3-6months

Wewillbereadywithin6-12months

Wewillbereadywithin12-18months

Wewillbereadywithin18-24monthsorlonger

44%

44%

45%

41%

1%

1%

5%

7

Accordingtothesurvey,almosthalf(47%)ofC-suiteexecutivesdon’tfeelpreparedfortheacceleratingrateoftechnologicalchange.Further,only27%claimtheirorganizationsarereadytoscaleupgenerativeAI,and44%sayitwilltakemorethansixmonthstodosoandtakeadvantageofthepotentialbenefits.

HowsoonwillyourorganizationbereadytoscaleupGenerativeAItechnologiesandtakeadvantageofthepotentialbenefits?

27%

29%

35%

8%

GlobalNorthAmericaEuropeAPAC

Accenture2024PulseofChangeIndex

8

72%ofC-suiteleaderssaytheyareapproachinginvestmentswithcautionbecauseofsocietalconcernsabouttheresponsibleuseofAI.RespondentsinNorthAmericaandAsiaPacificwereleastdeterredbybacklashagainstgenerativeAI,whilemorethanthree

quartersofC-suiteleadersinEuropeareapproachingitwithcaution.

Towhatextentdoyouagreeordisagreewiththefollowingstatement:“TherecentbacklashongenerativeAI

(e.g.,policyissues,lackofaccuracy,lowintialROI)willcauseourorganizationtoslowdownplannedinvestmentinGenAIin2024.”

Global

Regional

Stronglyagree

Agree

9%72%

63%

Neitheragree

nordisagree

Disagree

Stronglydisagree

14%

21%

I3%

Samplesize=2,091

4%

2%

54%

31%

7%

8%

2%

3%

69%

18%

9%

4%

52%

8%

27%

NorthAmericaEuropeAPAC

Stronglyagree

Agree

Neitheragree

nordisagree

Disagree

Stronglydisagree

Accenture2024PulseofChangeIndex

#1Technology

#2Geopolitics

#3Consumer&Social

#4Talent

#5Economic

#6Climate

Accenture2024PulseofChangeIndex

Talent,theNo.2causeof

businesschange,isranked

No.4byC-suiteleaders–

aperceptiongap

TheIndexindicatoranalysisplacesTalent,

includingissuessuchasskillsshortagesand

lackofemployeeengagement,justbehind

Technologyasatopcauseofchangein

2023.Yetinthesurvey,C-suiteleadersrankit

fourth,behindGeopoliticalandConsumer&

Social.Thisgapinperceptionunderscores

theimportanceforbusinessesofmaking

theirpeopleatopinvestmentpriorityasthey

tapthepotentialofnewtechnologiessuchas

generativeAI.

AccenturePulseofChange:2024Index

AnalysisofbusinessdisruptionC-suiteleaders'perception

2022

2023

2023

Technology

Talent

Climate

Economic

Geopolitics

Consumer

&Social

Geopolitics

Consumer&Social

Climate

Technology

Economic

Talent

#2

#6

#4

#3

#5

#1

*Rankingisbasedon%ofincrease*Basedonaglobalsurveyof3,450

C-suiteexecutives,accross20countriesand19industries.

measuredfrom2022to2023foreach

ofthesixfactors.

9

10

42%ofC-suiteleaderssayskillsshortageisoneofthetop3challengesthatwouldholdbacktheirorganizations’abilitytorespondtochange.Itisparticularlyamajorconcerninthehealthcareindustry.

Whichofthefollowingchallengesdoyouthinkyourorganizationwillencounterthatwillimpactyourorganization’sabilitytorespondtochange?Shortageofpeoplewithskillstomanagetransformations(%whorankedittop3),byindustry

Health

Industrial

Auto

M&E

Transport

PublicservicesInsurance

Chemicals

S&P

LS

CG&S

Utilities

Banking-Retail

Naturalresources

Energy

Capitalmarkets

Retail

HighTech

A&D

51%

46%

46%

45%

45%

45%

44%

44%

43%

43%

42%

41%

40%

39%

38%

37%

37%

36%

31%

42%

Accenture2024PulseofChangeIndex

11

ResearchMethodology

Accenture’sPulseofChangeIndexcomparesfindingsfromtwomajorinputs:

1.Ananalysisofchangeaffectingbusinessesglobally,causedbysixmajorfactors:

?Technology,whichisbasedonindicatorssuchasITspendingandVCfundingonemergingtechnologies,reflectsthepaceandscaleat

whichtechnologies,suchasgenerativeartificialintelligence,areadoptedandimplemented;

?Talent,whichincludesindicatorsmeasuringtheriskoflabor

shortages,levelofemployeeengagement,wagecostsandlaborproductivity,reflectstheoveralltalentenvironmentfroma

quantitativeandqualitativeperspective;

?Economic,whichincludesmacroeconomic,financialandbusiness

indicators,reflectstheoveralleconomicdisruption,financialvolatilityandbusinessoutlook;

?Geopolitical,whichincludesindicatorsmeasuringgeopoliticalrisk,numberofeconomicsanctionsandnumberofcyberattacks,reflectschangesinwarandconflicts,tradetensionsandcybersecurity;

?Climate,whichisbasedonindicatorssuchasclimate-related

disastersanddirecteconomiclossattributedtonaturaldisasters,looksattherisksrelatedtoenvironmentalissues,aswellasthe

financialcostimplicationsofclimate-relatedregulationsforbusinesses;

?Consumer&Social,whichincludesindicatorsassessingsocialunrestandhouseholdsavings,reflectstheoverallsocialclimateaswellas

consumers’confidenceinthefuture.

Toevaluateboththerateandnatureofchange,theIndexcomputes,throughAIleddatamodeling,40proprietaryandpublicdataseriescovering2019to

November2023fromleadinginstitutionssuchastheOrganizationfor

EconomicCooperationandDevelopment(OECD).InternationalMonetary

Fund(IMF)ortheUnitedNationsSustainableDevelopmentGoals(UNSDG),.Itquantifiesthechangebusinessesarefacinganddeterminestherankingsofthetopsixcausesofchangebycomparingtheirrespectiveincreasesfrom

2022to2023.Thisapproachidentifiesthespecificchangefactorsthathadthemostsubstantialimpactontheoverallrateofchangein2023.

2.Aglobalsurveyofmorethan3,400C-suiteexecutives,conductedfrom

October10toNovember14,2023across20countries,19industriesandafullrangeofcorporatefunctions,capturedtheirperceptionsofchange,

whichthenwerecomparedwiththeanalysisofbusinessdisruption.

Accenture2024PulseofChangeIndex

AboutAccenture

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theworld’sleadingbusinesses,governmentsandotherorganizationsbuildtheirdigitalcore,optimizetheiroperations,acceleraterevenuegrowth

andenhancecitizenservices—creatingtangiblevalueatspeedandscale.

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