人們?yōu)槭裁磿?ldquo;體驗”奢侈食物豪擲數(shù)千元

名師精講外刊人們?yōu)槭裁磿椤绑w驗”奢侈食物豪擲數(shù)千元？Whypeoplepaythousandsforopulent'experience'foods名師精講外刊對于我們現(xiàn)在這個如此多元化的社會，普通的飲食似乎已經(jīng)遠不足夠滿足人們的好奇心和獵奇心理，于是各類不同尋常的高價食物層出不窮：數(shù)百元的炸薯條、數(shù)千元的漢堡、加入金箔的冰淇淋等。但人們?yōu)槭裁磿檫@種看似智商稅的食物買單？為什么會花費平時食物十倍甚至百倍的價格去尋求這類新奇的體驗？讓我們走進今天的外刊精讀，一起揭示這背后的原因和人們的心理。課前問題1.促使人們消費新奇高價食物的誘因有哪些？2.文中用了許多詞匯來描述這些高價食物？導(dǎo)讀名師精講外刊Whypeoplepaythousandsforopulent'experience'foods【基礎(chǔ)解析】opulentadj.1)豪華的；富麗堂皇的；華麗的【釋】madeordecoratedusingexpensivematerials【例】Thedukebuiltanopulentpalaceforhimselfnearby.公爵還在附近為自己建了一座豪華的宮殿。2)極富有的；闊氣的【釋】extremelyrich【例】theopulenteliteofEurope歐洲富有的精英們名師精講外刊Spending$200onFrenchfriesor€5,000onaburgerseemsutterlyimprobable.Butconsumersacrosstheworldareincreasinglywillingtoshelloutforover-the-topdishes.【基礎(chǔ)解析】utterlyadv.完全地；絕對地【釋】completelyandwithoutqualification【例】Theirlifeseemedutterlydistantfromhisown.他們的生活與他自己的生活似乎完全不同。名師精講外刊Spending$200onFrenchfriesor€5,000onaburgerseemsutterlyimprobable.Butconsumersacrosstheworldareincreasinglywillingtoshelloutforover-the-topdishes.【基礎(chǔ)解析】improbableadj.1)不大可能真實的（或發(fā)生的）；不大可能的【釋】notlikelytobetrueortohappen【例】Itseemsimprobablethatthecurrentsituationwillcontinue.當(dāng)前的局勢似乎不大可能繼續(xù)下去。2)奇異的；荒謬的【釋】seemingstrangebecauseitisnotwhatyouwouldexpect【例】Herhairwasanimprobableshadeofyellow.她的頭發(fā)帶有怪怪的黃色。名師精講外刊Spending$200onFrenchfriesor€5,000onaburgerseemsutterlyimprobable.Butconsumersacrosstheworldareincreasinglywillingtoshelloutforover-the-topdishes.【基礎(chǔ)解析】shelloutv.為購買……付一大筆錢【釋】topayalotofmoneyforsth【例】Thebandshelledout$100,000foramobilerecordingstudio.樂隊斥資10萬美元購買了一個移動錄音室。名師精講外刊Spending$200onFrenchfriesor€5,000onaburgerseemsutterlyimprobable.Butconsumersacrosstheworldareincreasinglywillingtoshelloutforover-the-topdishes.【基礎(chǔ)解析】over-the-topadj.過多的；言過其實的；夸大其詞的【釋】extremelyorexcessivelyflamboyantoroutrageous【例】ThespecialeffectsareabitoverthetopbutIenjoyedit.特技效果有點夸張，不過我很欣賞。精講試聽結(jié)束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【長難句分析】Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome(while引導(dǎo)的讓步狀語從句),thesedishes(主語)are(系動詞)aneffectivemarketingtrick(表語)-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideos(as引導(dǎo)的非限定性定語從句，修飾主句)thatrackuptensofmillionsofviews(定語從句，修飾videos).精講試聽結(jié)束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【基礎(chǔ)解析】eye-wateringadj.流淚的；令人心痛的【釋】painfulorextremelyunpleasant【例】Parentswouldlovetoseethoseeye-wateringfeescomedown,butthatisnotabouttohappensoon.家長們會喜歡看到那些貴得離譜的學(xué)費下降，但這可不會發(fā)生在朝夕之間。精講試聽結(jié)束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【基礎(chǔ)解析】sumn.1)金額；款項【釋】anamountofmoney【例】alargesumofmoney一大筆錢2)和；總和；總數(shù)【釋】thenumberyougetwhenyouaddtwoormorenumberstogether【例】Thesumof7and12is19.7加12的和是19。3)算術(shù)；（數(shù)字的）簡單計算【釋】asimpleproblemthatinvolvescalculatingnumbers【例】IfI'vegotmysumsright,Ishouldbeabletoaffordtherent.要是我算對了的話，我應(yīng)該負擔(dān)得起這筆租金。精講試聽結(jié)束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【基礎(chǔ)解析】slabn.1)厚片；厚塊【釋】athick,flatsliceorpieceofsth【例1】aslabofchocolate一大塊巧克力【例2】slabsofmeat切成厚片的肉2)（石、木等堅硬物質(zhì)的）厚板【釋】athickflatpieceofstone,woodorotherhardmaterial【例】Oncetheoceanplatebeginstosink,itwouldbeaffectedbyanotherforce-slabpull.一旦海洋板塊開始下沉，它就會受到另一種力量——板塊拉力的影響。精講試聽結(jié)束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【基礎(chǔ)解析】ludicrousadj.滑稽的；荒唐的【釋】unreasonable;thatyoucannottakeseriously【例】Itwasludicroustothinkthattheplancouldsucceed.認為此計劃會取得成功是荒唐的。精講試聽結(jié)束Whileshellingouteye-wateringsumsforaslabofmeatoraplateoffriedpotatoesmayseemludicroustosome,thesedishesareaneffectivemarketingtrick-asdemonstratedbyweeks-longwaitinglistsand'Itriedit'-styleYouTubevideosthatrackuptensofmillionsofviews.Evenasthepandemichasdampenedopportunities(and,inmanycases,appetites)forconspicuousconsumption,whydothesebig-budgetmenuitemsremainsopopular?Dowefeellikenow,morethanever,wedeserveatreat?【基礎(chǔ)解析】rackupv.大量實現(xiàn)（利潤、銷售），慘遭（虧損）【釋】tocollectsomething,suchasprofitsorlossesinabusiness,orpointsinacompetition【例】Lowerratesmeanthatfirmsaremorelikelytorackupprofitsinthecomingmonths.更低的費率意味著各公司更有可能在未來的幾個月中大幅獲利。AccordingtoAnatKeinan,anassociateprofessorofmarketingatBostonUniversity,US,peoplemaybemorewillingtoindulgewhencircumstancesnudgethemtowardstakingalong-termperspective.【基礎(chǔ)解析】indulgev.1)滿足（欲望、興趣等）【例】Theinheritanceenabledhimtoindulgehispassionforart.這筆遺產(chǎn)使他能夠盡情投入他熱愛的藝術(shù)。2)沉湎，沉迷，沉溺（于……）【例】Theywentintotowntoindulgeinsomeseriousshopping.他們進城去大肆購物。3)放縱；聽任【例】Shedidnotbelieveinindulgingthechildrenwithpresents.她認為不能慣著孩子們要什么就給什么。AccordingtoAnatKeinan,anassociateprofessorofmarketingatBostonUniversity,US,peoplemaybemorewillingtoindulgewhencircumstancesnudgethemtowardstakingalong-termperspective.【基礎(chǔ)解析】nudgev.1)輕推，輕輕推動【例】Henudgedtheconversationtowardsthesubjectofmoney.他將談話逐步引到錢這個話題上。2)（用肘）輕推，輕觸【例】Henudgedmeandwhispered.他用胳膊肘碰了我一下，低語道。n.（肘部的）輕推，碰【例1】Shegavemeagentlenudgeintheribstotellmetoshutup.她用胳膊肘捅了一下我的腰，讓我住口。【例2】Hecanworkhardbutheneedsanudgenowandthen.他能夠努力工作，但偶爾需要督促一下。Inherresearch,she'sfoundthatwhenyouaskpeopleabouttheirregretsandprioritiesintheshort-term,theytendtofocusonconcernssuchasnotworkinghardenough,notdietingorexercisingenoughornotsavingenoughmoney.Bycontrast,whenyouaskthemtothinkbackoverthepastfiveor10years,orlooktothefuture,theytendtoprioritiseandregretmissingoutonpleasurableexperiences.【基礎(chǔ)解析】missout(on)v.錯過；遺漏；省略【釋】tofailtobenefitfromsomethingusefulorfunbynottakingpartinit【例】OfcourseI'mcoming-Idon'twanttomissoutonallthefun!我當(dāng)然要來了，我不想錯過那些歡樂。Circumstancesliketravel,aswellasmajoreventslikethepandemic,encouragethiskindoflong-rangeperspective.Peoplebecomemoreinclinedtosay,"'Oh,youknowwhat,Idon'twanttomissoutonopportunitiestobehappyandhavethesespecialexperienceswithmyfamily,withmyfriends,'"saysKeinan."Andthatallowsthemtohavethesespecialexperienceswithoutfeelingguilty."【基礎(chǔ)解析】inclinedadj.想（做某事；有……傾向；很可能【釋】tendingtodosth;likelytodosth【例】Sheisinclinedtotrusthim.她愿意相信他。Ofcourse,itwouldn'thavebeendifficulttoringupacomparabletabforafullmealatahigh-endrestaurantinthecity.Butpartoftheattractionofanoveltyitemlikeanover-the-toppastryorburgerisitshigh-lowappeal:it'safoodthat'susuallyaffordableandwidelyaccessible-muchlikeaplateoffriesoraburger.【基礎(chǔ)解析】tabn.1)賬單，賬款；費用；（尤指）餐廳賬單【釋】abillforgoodsyoureceivebutpayforlater,especiallyforfoodordrinksinarestaurantorbar;thepriceorcostofsth【例】CanIputitonmytab?我可以記賬嗎？2)標簽；簽條【釋】thenumberyougetwhenyouaddtwoormorenumberstogether【例】Theicononthistabisaseagull.這個標簽上的圖標是一個海鷗。Ofcourse,itwouldn'thavebeendifficulttoringupacomparabletabforafullmealatahigh-endrestaurantinthecity.Butpartoftheattractionofanoveltyitemlikeanover-the-toppastryorburgerisitshigh-lowappeal:it'safoodthat'susuallyaffordableandwidelyaccessible-muchlikeaplateoffriesoraburger.【基礎(chǔ)解析】appealv.1)呼吁，懇請【釋】tomakeaseriousandurgentrequest【例】Policehaveappealedforwitnessestocomeforward.警方呼吁證人挺身而出。2)上訴，申訴【釋】tomakeaformalrequesttoacourtortosbinauthorityforajudgementoradecisiontobechanged【例】Hesaidhewouldappealafterbeingfoundguiltyonfourcountsofmurder.法庭判決他犯有四項謀殺罪，他表示要上訴。3)引起興趣【釋】toattractorinterestsb【例】Thedesignhastoappealtoallagesandsocialgroups.設(shè)計得要雅俗共賞，老幼皆宜。Ofcourse,itwouldn'thavebeendifficulttoringupacomparabletabforafullmealatahigh-endrestaurantinthecity.Butpartoftheattractionofanoveltyitemlikeanover-the-toppastryorburgerisitshigh-lowappeal:it'safoodthat'susuallyaffordableandwidelyaccessible-muchlikeaplateoffriesoraburger.【基礎(chǔ)解析】appealn.1)上訴，申訴【例】tolodge/fileanappeal提出上訴2)吸引力；感染力；魅力【例】TheBeatleshaveneverreallylosttheirappeal.披頭士樂隊的感染力經(jīng)久不衰。3)呼吁，吁請，懇求【例】Thechild'smothermadeanemotionalappealonTVforhisreturn.孩子的母親在電視上懇切地要求兒子回家。Ofcourse,itwouldn'thavebeendifficulttoringupacomparabletabforafullmealatahigh-endrestaurantinthecity.Butpartoftheattractionofanoveltyitemlikeanover-the-toppastryorburgerisitshigh-lowappeal:it'safoodthat'susuallyaffordableandwidelyaccessible-muchlikeaplateoffriesoraburger.【基礎(chǔ)解析】noveltyadj.新奇的；風(fēng)格獨特的【釋】differentandunusual;intendedtobeamusingandtocatchpeople'sattention【例】anoveltyteapot新穎獨特的茶壺n.1)新奇，新穎，新鮮【例】Itwasfunworkingthereatfirstbutthenoveltysoonworeoff.開始的時候在那里工作很有趣，但這股新鮮勁很快就過去了。2)新奇的事物