文本教程文稿

33\30\20\31\\30\20\31\29\10\5\12\5\26\25\9\2\20\9\14Themarriageofscaleandcreativityinadvertisingisusuallynotalongone,butTBWAhasdemonstratedthatbeingaglobalnetworkdoesn’tmeanthatthebeancountershavetotakeover.UndertheleadershipofJean-MarieDru,CEOTomCarrollandcreativeiconLeeClow,TBWAgrewintoathrivingglobalplayerthisdecade,combiningthecreativechopsofaleanmicro-networkwithamuchbiggerfootprint.StandoutThemarriageofscaleandcreativityinadvertisingisusuallynotalongone,butTBWAhasdemonstratedthatbeingaglobalnetworkdoesn’tmeanthatthebeancountershavetotakeover.UndertheleadershipofJean-MarieDru,CEOTomCarrollandcreativeiconLeeClow,TBWAgrewintoathrivingglobalplayerthisdecade,combiningthecreativechopsofaleanmicro-networkwithamuchbiggerfootprint.StandoutworkforPedigree,Marsand,ofcourse,Apple,whose“GetaMac”campaigncouldrightlybecalledthecampaignofthedecadeandremainsatestamenttothepowerofawell-executedcreative566\RHIA780Talent80Growthover3yearsGUANG80Talent80Growthover3yearsGUANG120508LAESIBrianSwordsManagingDirector,MikeChouManagingLAESIBrianSwordsManagingDirector,MikeChouManagingIanThubronGroupJoanneLaoManagingMiloChaoAntoineGouinManagingDirector,AUDITOIREChiefStrategyJosephGeneralManager,E-graphicsGordonExecutiveCreativeColinExecutiveXinyuGeneralManager,JasonGeneralTBWA’sDANTBWA’sDAN9TTTTWE“THEDEFINITIONOF“THEDEFINITIONOFISDOINGTHESAMETHINGOVERANDOVERANDEXPECTINGRESUT.AlbertAprojectionofthecompanyintothefuture;abigideatoaspireto.AroadmapAprojectionofthecompanyintothefuture;abigideatoaspireto.Aroadmaptohelpreachthevisionfaster.AwidelyDefinesDefinesBrandBeliefMEDIAGuidesBrandBehaviorPEPERFORMANC THOTHOUGHLEADERSHIWITHSOULWITHSOUL代HIHISFITMarketProgress,MarketProgress,Relentless,Separated.Manypeoplehomeless,greatpressureofwork,theyfeelAnalyzeandsummarizeAnalyzeandsummarizethesolution:IT’SGOODTOOnlineCombinewithCombinewithATLandBTL—IT’SGOODTOTVC-threestoryTVC-threestoryoflove,family,forDanceRunningforDanceRunningTVC-AdidasPRCvideo-newPRCvideo-newMarketConsumerCreativePRCvideoPRCvideo-newProgramHARNESSINGTHEPOWERHARNESSINGTHEPOWEROFTECHNOLOGYTOCHANGETHEYPEOPLETHINK,FEELANDAC.InsertMichelincaseInsertMichelincasestudyInteractiveParticipatinginInsertMichelincaseInsertMichelincasestudyParticipatinginCASE雅詩CASE雅詩蘭CASE巴黎卡CASE巴黎卡美寶HUGECASEI.T中國CASEI.T中國十年b+aSILVOUCASESTELLACASESTELLA梅賽德斯奔IFoundedIFoundedinParisin6officesthroughouttheworld(Paris,Doha,Shanghai,Beijing,HongKong,Acollaborativeteamofover200live(design,project,Morethan2500eventsorganizedthepast22AqualiaEssenceAqualiaEssence2013Essence--Essence--Bi-‐‐WhiteMedBi-‐‐WhiteMed2013Bi-‐‐WhiteMed--Bi-‐‐WhiteMed--Bi-‐‐WhiteMedBi-‐‐WhiteMedAqualiaSPAAqualiaSPAMask2013AqualiaSPAAqualiaSPAMask--AqualiaSPAAqualiaSPAMaskLiAAcBvSerumLiAAcBvSerum102013LiAAcBvSerumLiAAcBvSerum10--LiAAcBvSerumLiAAcBvSerum10ADV(2LiAAcBvSerumLiAAcBvSerum10Eyes&Lashes2014LiAAcBvSerumLiAAcBvSerum10Eyes&Lashes-‐‐LiAAcBvSerumLiAAcBvSerum10Eyes&LashesAqualia2014Aqualia2014Aqualia