新視野商務(wù)英語(yǔ)視聽說(第三版)(下) Unit 1-電子教案

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課程名稱新視野商務(wù)英語(yǔ)視聽說（第三版）（下）

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教材《新視野商務(wù)英語(yǔ)視聽說（第三版）（下）》

Unit1AFactoryTour

LearningObjectives（教學(xué)目標(biāo)）

Aftercompletingthisunit,Ssshouldbeableto:

—comprehendbasicvocabularyandsentencepatternsrelatedtoafactorytour;

—identifyandunderstandthebasicelementsofafactorytour;

-understandtheimportanceofafactorytourinbusiness.

BusinessProfile(內(nèi)容概覽)

SupplierAssessmentProgramme—AFactoryTour

Selectingtherightsuppliersisoneofthemostimportantconditionsforsuccessful

sourcing.Supplierassessmentenablesyoutoevaluatemanufacturers'capabilities,toensure

compliancetoregulationsandtogetproductsinlinewiththecontractedqualityand

quantitywithinaspecifiedtimeframe.Howdoyouevaluatethesupplierseffectively?You

canmakeafactorytourtoassesstheirquality,serviceandtechnology.Infact,afactorytour

isoneofthemostimportantpartsoftheassessmentofapotentialsupplier.Duringor

beforethefactorytour,youshouldbeabletodofinancialandcostreviews.Duringthetour

youwillwanttoseetheworkingenvironment,productdevelopmentandthequalitycontrol

andmanufacturingsystems.Youcanevaluateasupplierinthefollowingways:

Financialreview

Askthesuppliertoprovidethefollowingmaterials:

?Thelasttwofiscalyears/incomestatementsandtwoyears/balancesheets.(Askforan

explanationofanyunusualtrendsorrelationships.)

?Thefinalauditreportofanyindependentaccountingfirms(ifavailable,fromthelastthree

years).

?Ananalysisofagingofaccountspayableandaccountsreceivableforthepastthreeyears.

Thisinformationmaybeprovidedinsummary,statingthedollaramountandpercent

outstandingforunder30days,30to60days,andover90days.(Discussanyunusualtrends

orrelationships,andaskforanexplanationofanywrite-offsforbaddebt.)

?Detailedcapitalequipmentexpenditureplansforthenextthreeyears,includingplansfor

anyfacilities.

Costreview

Askthesuppliertoanswerthefollowingquestions:

?Doyouhaveanylong-termagreementswithothersuppliersorcustomers?Doanyof

thesecontracts/agreementshavebuilt-inpriceadjustments?

?Doyouhaveanyprogrammes/incentivesinplacetodelivercostreductions?Ifso,explain.

Ifnot,why?Canyouprovidetwoexamplesofimplementedideaswhichhaveresultedin

lowercoststoyourorganisation?Wereanyofthesesavingspassedontoyourcustomers?

?Doyouusecost-basedormarket-basedpricing?Couldyoupleaseexplainyourreasoning

forselectingyourmethod?

?Comparedtoyourcompetition,howwouldyourateyourcompanyonpricing

competitiveness,quality,anddelivery?Howwouldyourcustomersrateyou?

?Doyoucurrentlysharecostinformation(rawmaterials,labour,manufacturingoverheads,

profit,etc.)withacustomer?Wouldyoubewillingtosharethisduringthequotation

process?

Workingenvironment

Askthesuppliertoanswerthefollowingquestions:

?Howextensiveareyouremployeetrainingandeducationplans?

?Doemployeesreceiveincentives,bonuses,orprofit-sharing?Ifso,whataretheybased

on?

?Canyouexplainyourhousekeepingandworkplaceguidelines?

?Canyouexplainhowyouevaluateyouremployees'performance?

Productdevelopment

Askthesuppliertoanswerthesequestionsandprovideanyrelatedmaterials:

?DoyoucurrentlyuseCAD(Computer-AidedDesign)forproductdesign?

Toolingdesign?Ifyes,detailthetypeofequipment,softwarepackagesanddata

transmissionrequirements.Ifno,givereasonsorfuturepurchaseplans.

?Pleasedetailallmeasureswhichwillbetakentoensureasuccessfultransitionto

manufacturinguponcompletionoftheprototypephase.

?Canyouexplaintheplanningprocessusedtovalidateanewproductdesignand/or

manufacturingprocess?

Qualitycontrolandmanufacturingsystems

Askthesuppliertoanswerthefollowingquestionsandprovideanyrelatedmaterials:

?Describehowyouorganisequalitycontrol.

?Describethesystemforcontrollingdocumentationofdrawings,specifications,

data,etc.

Describehowsuppliersarechosen.

?Doyoumeasuresupplierperformance?Andifso,how?

?Pleaseexplainthesystemforcontrollingthesupplyofrawmaterials.

?Describeyourinspectionandtestingsystemsforincomingpurchasedmaterials,inprocess

andfinishedgoods.

?Doyouhaveacertifiedlab?Ifso,pleaseprovideacopyofaccreditationcertification.

?Detailyourgaugecontrolandcalibration.

?Whatisyoursystemforidentifyingandisolatinginternal/externalnonconforming

products?

?Whatmachinerymaintenanceproceduresareinplace?Howregularlyarethey

implemented?

?Describehowyoudealwithmalfunctionsorbreakdownsinproduction.

?Explainyourinternalqualityauditsystem.

?Doyouhaveacontinuousimprovementprogrammewithinyourfacility?

Afterthefactorytour,youshouldbeabletocometoaconclusionaboutthesupplier.

Theconclusionmaybe:

?Thefactorywillnotbeconsideredasasupplieratthistime.

?Thefactorywillbeconsideredasapotentialsupplieraftertheyimprovethe

conditionsthatarecurrentlyunsatisfactory.

?Thefactoryisconsideredasuitablesupplier.

LanguageExpansion(語(yǔ)言擴(kuò)充)

Factorytour(I)

Expressingrequeststovisitafactory

We'dverymuchliketohaveatourofyourfactory.

I'meagertovisityourcompany.

Ihopetovisityourfactorynextmonth.

Iwouldbehappytocometoseeyournewestfacilities.

WhencouldIvisityourfactory?Thesoonerthebetter!

Safetymeasuresforfactorytours

I'mafraidyou'llhavetowearanoverall.Itsahygienerequirement.

Pleasefollowthearrow.Thiswilltakeyousafelytotheassemblyline.

Watchyourstep,please.

Youneedthisforsecurity.

It'sveryimportantnottotouchthemachinery.

Expressingfurtherrequestsduringafactorytour

Ifitisnottoomuchtrouble,wewouldliketotalktoyourplantmanager.

Ihopetomeetyourgeneralmanager.

WouldyoumindarrangingformetomeetthedirectorofyourDeliveryDepartment?

IwonderwhetherIcouldtalktoyourworkers?

CouldIvisityourproduct-designcentre?

Factorytour(II)

Askingforimpressions

Whatdoyouthinkofourfactory?

What'syourgeneralimpression?

Havinghadthetour,whafsyouropinion?

Didyoulikethefactorytour?Ihopeyouenjoyedit.

Iwonderifyouenjoyedvisitingourfactory.

Expressinggratitudeforthetour'sarrangements

Thankyou.Illkeepinmindeverythingyouhavetoldme.

Ireallyappreciateyouhelpingmeduringmytour.

Thankyouforhelpingmelearnaboutthenewtechnologyinwinemaking.

Thankyouforyourkindnessduringthetour.

I'mtrulygratefulforyourhelpduringthetour.

Allthearrangementsforthetouraregreatlyappreciated.Thankyouverymuch.

Expressingapologies

Ihopethenoiseisn'tannoyingyou.

Wearerunningalittleshortoftime,soperhapsweshouldmoveonnow.

I'msorry,I'mnotfamiliarwiththatpart.Tilaskourengineertoexplainittoyou.

Ihopeyoudon'tmindhavingChinesefoodforlunch.

Ifyouhaveanyproblemswiththetour,pleasetellus.

TextBank（擴(kuò)展閱讀）

FactoryTourPolicy

Weoftenreceiverequestsforafactorytour.Wefullyunderstandyourcuriosityinseeing

howwebuildahouseandassuchhaveendeavouredtogiveyouasmuchinformationas

possible,includingphotos,onourwebsite.

Amodularhomeemploysthesamebasicmaterialsandconstructionmethodsofanygood

qualityon-sitebuilder;infactourdefinitionofamodularhomeis"itisastickbuilthome,

constructedinafactoryunderidealconditions,structurallyengineeredtobebuiltin

sections(modules)whichcanbetransportedtoyoursite”.Itspurposeissimplytogiveyou:

?abetterthansite-builtproduct,

?amoreeconomicalproduct,

?ashorterperiodofconstruction,

?afarlowerriskofcostoverruns,whichbanksfavourhighly,

?lesson-siteworktoperform,henceamoredependableandcost-effectiveconstruction.

Frankly,thereisnomajormysterytomodularconstructionanymore.Ithasbeenaroundfor

over50years.Therearegood,better,bestmanufacturersjustlikegood,better,beston-site

(stick)builders.Howwillyoudecideinwhomtoplaceyourtrust?Attheriskofseemingto

blowourownhornandofalienatingyou,weshallendeavourtotellyouthetruth.

?Afactorytourwillnothelpyoumakeanydecisionssinceeveryfactorywilltellyouthey

arethebest.

?Itisdifficultenoughtofigureoutwhatisbeingdoneinafactorythatbuildshousesin

sections;letalonetrytoaccuratelyconcludewhichfactoryisproducingabetterproduct.

?Asaone-timebuyer,yousimplydonothavetheexpertisetodifferentiatebetween

factories.

?Whatyoutypicallyseebeingbuiltinthefactoryissomeoneelse'shouse,whichmaynot

impressyouandmayinfact"turnyouoff”.

?Inthetypicaltimebetweenyourinitialenquiryandfinaldeliveryofyourhome,thefactory

mayundergomajormanagementchanges,getsoldorevengooutofbusiness.

?Whatinfactareyoutryingtoseeatafactoryotherthansatisfyingyourcuriosity?Nowlet

usprovideyouwithsomemeaningfulinformationandstateourpolicyregardingplantvisits:

?WehavebeenintheModularBusinesssince1975,muchlongerthanmostcurrent

manufacturers

?Wehaveengagedinallphasesofthebusinessincludingfullon-siteconstructionand

managementofindividualhomesandprojects.

?Asaresultofourexperienceweareabletocounselandguideyouonmostfacetsof

construction,notjustthemodular.

?Ourreputationisoneweareproudofandwesuggestyoucheckusoutwiththeproper

agencies.No,wedonotgivereferencesbecausewerespecttheprivacyofourcustomers

andwillnotopenthemuptothousandsofenquiriesandcalls.Ourreputationspeaksloud

andclear.

?Wehaveawebsitethatissecondtononeandareproudtosharewithyoufree

informationforwhichotherschargesubstantialfees.

?WecoveranarealargerthananyothermodularsalesofficeinAmerica.

?Weareabletocoordinatespecialtyneedsincludingyourtotalfinancingandcraneandset

needs,overourmarketingarea.

?Weselldirectlytobuilders,developers,governmentagenciesandcommercialclientsand

ofcourseprivatehomeowners.

?BecauseofoursizewehavedevelopedtheHallmarkSeriesHomeandhaveseveral

factoriesthatproduceourproduct.Whichfactoryisusedwillbebasedonseveralfactors,

suchasthelocationofyourproject,projectschedulingandthedegreeofcomplexityofyour

home.

?ItisOURjobtoensurethatweemploythebestpossiblesourceforeachprojectandwe

havesuccessfullydonesosince1975.

?Wereceivethousandsofenquirieseveryyear.Assuchifweweretoindulgeeveryperson

thatwantedafactorytour,wewouldneedasubstantialstaffandtourbuses.Asanexample,

whenyoubuyacar,doyouaskthedealertoarrangeatourtoDetroittovisitthefactory?

?Wewillconsiderafactorytouroncecertainconditionshavebeenmet:

Youhavebeenfullyguaranteedbyabank,

Youhavemadeaplanselectionandknowwhatyouwanttobuild,

Youhavemadeacommitment(paidadeposit)towarddevelopingplansorbuyingahouse.

Youmaynowask—whatifaftervisitingyourfactory,Idonotlikeyourproduct?

Ifyouarefirstofallqualifiedenoughtodistinguishbetweenthevariousproductsand

methodsofconstructionavailabletoyouandnowdesiretotakeafactorytourpriorto

orderingyourhomeandafterhavingtakenafactorytourcanbespecificastowhyyoufeel

wearenotqualifiedtobuildyourhouse,wewillrefundyourdeposit.

Wedonotbelievethatwecanbemoreaccommodatingandfairthanthis.Usuallybythe

timewegettothisstageyouwillhaveabetterunderstandingoftheproduct,theservicewe

provideandthushavedevelopedconfidenceinusasyourmodularrepresentativeand

supplier.

Discussion:

1.Whydoesthecompanymakesuchapolicy?

2.Ifyouwereabossinafactory,wouldyouinitiateasimilarpolicy?

3.Ifyouwereapotentialbuyer,wouldyouacceptsuchapolicy?

補(bǔ)充教學(xué)資源

Video1

FordRougeFactorytour

WelcometoourFordRougeFactorytour.

First,letmegiveyouabriefintroductionofFord.FordMotormanufacturesand

distributesautomobilesin200marketsacrosssixcontinents.Withabout300,000employees

and108plantsworldwide,thecompanyhascoreandaffiliatedautomotivebrands.

TheFordRougeFactoryislocatedinthesouthofDetroitatthemeetingoftheRouge

andDetroitRivers.TheoriginalRougecomplexisamileandahalfwideandmorethana

milelong.Themultiplexof93buildingstotals15,767,708squarefeetoffloorarea.

Buildingsincludeplantsfortire-making,stamping,enginecasting,frameandassembly.

AmassivepowerplantproducesenoughelectricitytolightacitythesizeofnearbyDetroit,

andasoybeanconversionplantturnssoybeansintoplasticautoparts.

Ourfactorytourhasfourparts:

First,youwilltaketheHistoricDrivingTour.Buseswilltransportyouforanarratedtour

pastfamouslandmarksandbehindthescenesofthismassivemanufacturingcomplex.Itwill

takeapproximately20to30minutes.

SecondistheRareHistoricFootageViewing.Hereyouwillseeashortfilmofrare,

never-before-seenhistoricfootage.Youwilllearnaboutthetriumphsandtragedies

surroundingtheRouge.Ittakes13minutes.

ThirdistheVirtualRealityExperience.Avirtualrealitytheatrewillprovideyouwitha

360-degreelookathowautomobilesaremade!Theapproximatetimeforthisis15minutes.

Finally,wecometotheAssemblyPlantWalkingTour.Youwilltourthefactoryandsee

wherethenewFordF-150sareassembledinthenew,leanandflexiblemanufacturingplant.

Visitorswi