商務(wù)英語(yǔ)視聽(tīng)說(shuō)3課程教學(xué)大綱

商務(wù)英語(yǔ)視聽(tīng)說(shuō)3課程教學(xué)大綱

課程編號(hào):04051013

課程名稱：商務(wù)英語(yǔ)視聽(tīng)說(shuō)3/BusinessAudio-visualCourseIII

學(xué)時(shí)：72學(xué)分：3.0

適用專業(yè)：商務(wù)英語(yǔ)專業(yè)開(kāi)課學(xué)期：3

先修課程：無(wú)

考核要求：閉卷考試成績(jī)比例：平時(shí)成績(jī)30%,期末成績(jī)70%

使用教材及主要參考書(shū)：

1.沈愛(ài)珍主編，《新編商務(wù)英語(yǔ)聽(tīng)力教程》第3冊(cè)，高等教育出版社，2013年

2.馬龍海、李毅主編，《商務(wù)英語(yǔ)視聽(tīng)說(shuō)》，外語(yǔ)教學(xué)與研究出版社，2009年

3.王曉瑩主編，《商務(wù)英語(yǔ)教程》，上海大學(xué)出版社，2008年

4.陳梅主編，《實(shí)用商務(wù)英語(yǔ)教程》，北京師范大學(xué)出版社，2010年

一、課程性質(zhì)和任務(wù)

“商務(wù)英語(yǔ)視聽(tīng)說(shuō)3"是為高等學(xué)校商務(wù)英語(yǔ)專業(yè)二年級(jí)學(xué)生開(kāi)設(shè)的一門(mén)綜

合語(yǔ)言技能課，是專業(yè)必修基礎(chǔ)課程之一。該課程的主要任務(wù)該課程的主要

任務(wù)是培養(yǎng)學(xué)生進(jìn)一步提高語(yǔ)言應(yīng)用能力，特別是用于國(guó)際商務(wù)的專門(mén)用途

英語(yǔ)。該課程突出自主、互動(dòng)的學(xué)習(xí)過(guò)程，使學(xué)生學(xué)以致用。在教學(xué)過(guò)程中

注重國(guó)際商務(wù)實(shí)踐能力的鍛煉，在商務(wù)活動(dòng)的情境中既熟悉了國(guó)際貿(mào)易流程,

又學(xué)習(xí)了相關(guān)英語(yǔ)的應(yīng)用。

二'教學(xué)目的與要求

(-)教學(xué)目的

本課程以視，聽(tīng)，說(shuō)綜合技能訓(xùn)練為主要教學(xué)目的，旨在培養(yǎng)學(xué)生在商務(wù)環(huán)

境中正確理解并恰當(dāng)使用英語(yǔ)的能力。本課程以多樣化的輸入手段，通過(guò)學(xué)

習(xí)有關(guān)商務(wù)活動(dòng)的實(shí)用材料，聽(tīng)錄音磁帶或CD,看錄像，使學(xué)生獲得生動(dòng)、

豐富、效果好的語(yǔ)言形式、語(yǔ)言知識(shí)、文化背景知識(shí)與信息的輸入，熟悉并

掌握主要的商務(wù)語(yǔ)言和用法，提高對(duì)文化差異的敏感性。

在聽(tīng)力方面要求學(xué)生能聽(tīng)懂正常語(yǔ)速為每分鐘約140-180個(gè)單詞的商務(wù)活

動(dòng)的談話，類(lèi)型涉及電話，采訪，討論，演講，會(huì)議發(fā)言等。要求學(xué)生能正

確辨認(rèn)聽(tīng)覺(jué)信息，并做出適當(dāng)判斷，并能結(jié)合具體語(yǔ)言環(huán)境，理解所聽(tīng)內(nèi)容

的深層含義，把握說(shuō)話者的態(tài)度和意圖。

在口語(yǔ)方面，通過(guò)各種口語(yǔ)活動(dòng)有效地提高學(xué)生的口頭輸出能力，使他們能

夠?qū)β?tīng)覺(jué)信息做出恰當(dāng)?shù)姆磻?yīng)，并運(yùn)用正確，得體的英語(yǔ)討論各種商務(wù)和日

常生活的話題，進(jìn)行電話交談，客戶接待，商業(yè)談判，作簡(jiǎn)單的會(huì)議發(fā)言，

商務(wù)報(bào)告，產(chǎn)品演示和介紹。學(xué)生要能夠較好地使用專業(yè)詞匯，表達(dá)連貫、

內(nèi)容充實(shí)、語(yǔ)篇條理清晰、觀點(diǎn)明確和重點(diǎn)突出。同時(shí)注重在活動(dòng)中培養(yǎng)學(xué)

生的交際能力，合作能力，提出建議和討論問(wèn)題的能力等。

(-)教學(xué)基本要求

“商務(wù)英語(yǔ)視聽(tīng)說(shuō)3”課程以商務(wù)專業(yè)知識(shí)為主題，側(cè)重商務(wù)能力的培養(yǎng)。

教學(xué)內(nèi)容豐富，包括出口、投資、股票、保險(xiǎn)、金融、運(yùn)輸、物流、商務(wù)談

判及商務(wù)領(lǐng)域精英介紹等板塊，了讓學(xué)生更好地掌握當(dāng)代國(guó)際商務(wù)慣例，正

確并恰當(dāng)?shù)赜糜⒄Z(yǔ)完成商務(wù)活動(dòng)，本課程選用高等教育出版社教材《新編商

務(wù)英語(yǔ)聽(tīng)力教程3》，并配以大量的真實(shí)的商務(wù)英語(yǔ)視聽(tīng)材料，按照劍橋商

務(wù)英語(yǔ)中級(jí)水平的要求，讓學(xué)生具備基本商業(yè)及文化素質(zhì)，提高商務(wù)溝通能

力。

三、學(xué)時(shí)分配

章節(jié)課程內(nèi)容學(xué)時(shí)

Unit1Export(1)6

Unit2Export(2)6

Unit3Investment4

Unit4Stock(l)6

Unit5Stock(2)4

Unit6Insurance(l)4

Unit7Insurance(2)4

Unit8BusinessPresentation4

Test1Test12

Unit9Finance4

Unit10SteveJobs6

Unit11Freight4

Unit12Shipping4

Unit13E-commerce4

Unit14Business4

Unit15Negotiations4

Test2Test22

四、教學(xué)中應(yīng)注意的問(wèn)題

1)教學(xué)形式的多樣化，達(dá)到專業(yè)性和趣味性相結(jié)合。

2)突出知識(shí)性和實(shí)踐性的良好結(jié)合。

3)突出自主、互動(dòng)的學(xué)習(xí)過(guò)程，使學(xué)生學(xué)以致用。在教學(xué)過(guò)程中注重國(guó)際商務(wù)

實(shí)踐能力的鍛煉，在商務(wù)活動(dòng)的情境中既熟悉了國(guó)際貿(mào)易流程，又學(xué)習(xí)了相關(guān)英

語(yǔ)的應(yīng)用。

4)在模擬商務(wù)場(chǎng)景中操練商務(wù)交際技能，了解相關(guān)知識(shí)。

五'教學(xué)內(nèi)容

Unit1

基本內(nèi)容

PartI

WhatIsExporting?

TheImportanceofExportTrade

PartII

ExportMarketResearch

VariablesinMarketing

PartIII

ExportProcedures(1)

ExportProcedures(2)

PartIV:TheWorldofHumor

2.教學(xué)基本要求

Listentothematerialsonexporttrade.

Understandtheimportanceofexportandexportprocedures.

3.教學(xué)重點(diǎn)難點(diǎn)

Practisenote-takingandoutliningskills.

4.教學(xué)建議

Somebackgroundknowledgeandvocabulariesaboutexporttradeare

providedtostudents.

Unit2

1.基本內(nèi)容

PartI

SomeSpecialTermsinExportTrade

ImportanceofExportPricing

PartII

SettingExportPrices-CostConsiderations

LongchampmakesBigChinaStrides

PartIII

BusinessInquires(l)

BusinessInquires(2)

BusinessInquires(3)

PartIV:TheWorldofHumor

2.教學(xué)基本要求

Learnthewordsandexpressionsrelatedtoexporttrade.

Understandtheimpliedmeaning.

learntomakesummaries.

3.教學(xué)重點(diǎn)難點(diǎn)

Understandtheimpliedmeaningandmakesummaries.

4.教學(xué)建議

Studentsshouldhaveadiscussionaboutthistopic.

Askstudentstolistwordsandexpressionindescribingamarriage

ceremony.

Tellstudentsthecustomsofbusinessinquires.

Unit3

1.基本內(nèi)容

PartI

ForeignInvestment1)

ForeignInvestment(2)

PartII

InvestmentWisdomfromWarrenBuffet

InvestmentEnvironment

PartIII

EstablishingJointVentures

PreferentialPolicies

PartIV:TheWorldofHumor

2.教學(xué)基本要求

LearnaboutthefilmandTVindustriesintheUSandtheUK.

UnderstanddiscussionsandargumentsonfilmsandTV.

Learntoexpresslikes,dislikesandreferencesinfilmsandTV

programmes.

Learntosummarizeandtakenoteswhilelistening.

3.教學(xué)重點(diǎn)難點(diǎn)

Learntosummarizeandtakenoteswhilelistening.

4.教學(xué)建議

Askstudentstohaveadiscussionabouttheadvantagesanddisadvantagesof

TV.Whilelisteningtotask2,drawstudents'attentiontothestructuresand

expressionsintheconversationshowinglikesanddislikesandpreferences.While

listeningtotask3drawstudents'attentiontothesemarkersinthelecture.

Unit4

1.基本內(nèi)容

PartI

Stock

StockMarket

PartII

StockValueandIndexes

RiskInvestment

PartIII

WarrenBuffet-AceStockpicker

GeorgeSoros—TheManWhoMovesMarket

PartIV:TheWorldofHumor

2.教學(xué)基本要求

Learnwords,phrasesandsentencepatternsoftenusedindescribingstock.

Learnhowtofindoutthemainideaandsupportingarguments.

Learntofollowthespeaker'strainofthought.

3.教學(xué)重點(diǎn)難點(diǎn)

Learntofollowthespeaker'strainofthought.

4.教學(xué)建議

BeforelisteningtopartII,tellstudentssomeinformationaboutstock

indexes.BeforelisteningtopartII,tellstudentssomeinformationaboutWarren

BuffetandGeorgeSoros.

Unit5

1.基本內(nèi)容

PartI

StockExchange

ABullandBearMarket

PartII

UnderstandtheStockMarket

HowtoStartanInvestment

PartIII

HowtoBeaSuccessfulStockInvestor

StockmarketTips

PartIV:TheWorldofHumor

2.教學(xué)基本要求

Learnsomewordsandexpressionsaboutstockexchange.

Learntograspthemainideasandimportantsupportingdetails.

Practisetakingnotes.

Learntohearbetweenthelines.

3.教學(xué)重點(diǎn)難點(diǎn)

Practisetakingnotesandlearntohearbetweenthelines.

4.教學(xué)建議

Givestudentssomebackgroundknowledgeaboutstockexchange.

BeforelisteningtopartIB,getstudentstodiscussbrieflywhattheyknow

aboutabullandbearmarket,givethemsomebackgroundknowledge.

Tellstudentsnote-takingisanimportantskillthatoneshoulddevelopand

ExerciseAisdesignedforthepurpose,Remindstudentsthatnote-takingdoes

notrequirecompletesentences.Justjotdownthekeywordsorkeyphrases.

Unit6

1.基本內(nèi)容

PartI

WhatisInsurance?

InsuranceisaNecessity

PartII

BuyingInsurance

HealthInsurance

PartIII

QuestionstoExpectwhenApplyingforInsurance

InsuranceCompanies

PartIV:TheWorldofHumor

2.教學(xué)基本要求

Understanddifferenttypesofinsurance.

Learntomakereferences.

Learntosummarizemainideasandgivesupportingdetails.

3.教學(xué)重點(diǎn)難點(diǎn)

Learntomakereferencesandlearntosummarizemainideasandgive

supportingdetails.

4.教學(xué)建議

Askstudentstohaveadiscussionaboutinsuranceandthefeatures.

Providestudentswithsometipsaboutbuyinginsurance.

Providestudentswithsomeknowledgeabouthealthinsurance.

Unit7

1.基本內(nèi)容

PartI

LifeInsuranceBasics

PropertyInsuranceCompanies

PartII

HowtoBuyGoodHealthInsurance?

TravelInsurance

PartIII

ScreenOutGoodInsuranceRisksfromPoorOnes

TipsforbuyingInsurance

PartIV:TheWorldofHumor

2.教學(xué)基本要求

Learnsomewordsandexpressionsaboutinsurance.

Learntograspthemainideasandimportantsupportingdetails.

Practisetakingnotes.

3.教學(xué)重點(diǎn)難點(diǎn)

Learntograspthemainideasandimportantsupportingdetailsandpractise

takingnotes.

4.教學(xué)建議

Tellstudentssomebackgroundknowledgeaboutlifeinsurance.

Providestudentswithsomeknowledgeaboutpropertyinsurance.

Providestudentswithsomeknowledgeabouttravelinsurance.

Unit8

基本內(nèi)容

PartI

Promotionstrategies

APromotionProject

PartII

GivingBusinessPresentations(l)

GivingBusinessPresentations(2)

PartIII

ASalespresentation(l)

ASalespresentation(2)

PartIV:TheWorldofHumor

2.教學(xué)基本要求

Learntodescribepromotion.

Understanddiscussionsonbusinesspresentations.

Learnsometermsrelatedtosalespresentations.

3.教學(xué)重點(diǎn)難點(diǎn)

Understandandanalyzetheissuesinbusinesspresentations

4.教學(xué)建議

Teachercanaskstudents,afterfinishingtheexercise,todescribe

"promotion".

AfterlisteningtopartIII,askstudentstodescribetipsforgivingasales

presentationandencouragethemtogiveasalespresentation.

Unit9

1.基本內(nèi)容

PartI

WhyisFinanceImportant?

FinancialMarket

PartII

TheProblemofInflation

DollarsintheWorldMarket

PartIII

CreditCards

Shanghai'sFinancialIndustry

PartIV:TheWorldofHumor

2.教學(xué)基本要求

Learntodescribefinance.

Understanddiscussionsoninflation.

Learnsometermsrelatedtofinance.

3.教學(xué)重點(diǎn)難點(diǎn)

Understanddiscussionsonfinance.

4.教學(xué)建議

Teachercanaskstudents,afterfinishingtheexercise,todescribethis

"inflation".

AfterlisteningtopartIII,askstudentstodescribethetoneofthis

joke(Humorous,ironicorsarcastic?)andencouragethemtofindevidenceto

supporttheiropinions.

Unit10

1.基本內(nèi)容：

PartI

StockMarket'sMiracleMan

SeekingtheGoldApple

PartII

SteveJobs

GiogioArmani

PartIII

ForbesRichList—World'sBillionairesin2011

FounderoftheGoogle'sSearchEngine

PartIV:TheWorldofHumor

2.教學(xué)基本要求

Learntoobtainusefulinformationfromthepassage.

Understandtheimpliedmeaning.

Learntolistenforthegistofarguments.

3.教學(xué)重點(diǎn)難點(diǎn)

Understandtheimpliedmeaninglearntolistenforthegistof

arguments.

4.教學(xué)建議

BeforelisteningtopartII,tellstudentssomeinformationaboutSteveJobs

andArmani.

BeforelisteningtopartIII,tellstudentssomeinformationaboutForbesRich

List.

Unit11

1.基本內(nèi)容

PartI

RailfreightandRoadTransport

OceanFreightandAirFreight

PartII

PhysicalDistribution

Containerization

PartIII

ModeofTransportation

ShippingGoods

PartIV:TheWorldofHumor

2.教學(xué)基本要求：

Learnaboutdifferentmodeoftransportations

Understandterms,expressionsanddiscussionsinbusiness.

Understandcontainerization

3.教學(xué)重點(diǎn)難點(diǎn)

Understanddifferentmodesoftransportations.

4.教學(xué)建議

BeforelisteningtoPartI,tellstudentssomeinformationaboutdifferent

modesoftransportations.

Unit12

1.基本內(nèi)容

PartI

ShippingwithanExpert

EasystepstoPreparingYourpackages

PartII

BackgroundofDHLWorldwideExpress

ChoosingShippingOptions

PartIII

IntroductionofDHL-Sinotrans

PhilosophiesofDHL-Sinotrans

PartIV:TheWorldofHumor

2.教學(xué)基本要求

UnderstanddescriptionsofUPS,DHL.

Summarizemainideasandsupportingdetails.

Followanalysesofcauseandeffect,developmentsandconsequencesof

events.

Makeinference.

3.教學(xué)重點(diǎn)難點(diǎn)

Followanalysesofcauseandeffect,developmentsandconsequences

ofevents.

4.教學(xué)建議

AskstudentstohaveadiscussionaboutWorldwideExpress.

GivestudentssomebackgroundknowledgeaboutUPSandDHLbefore

listentothematerial.

Unit13

基本內(nèi)容

PartI

WhatisE-commerce?

WhatisWeber?

PartII

SalesofRealEstateontheInternet

HowtomakeMoneyontheInternet?

PartIII

EmailMarketingTips

EmailMarketingforYourOnlineBusiness

PartIV:TheWorldofHumor

2.教學(xué)基本要求

GetfamiliarwithsomewordsandexpressionsaboutE-commerce.

Learntograspthemainideasandimportantsupportingdetails.

Practicetakingnotes.

Learntodetectimpliedmeaning.

3.教學(xué)重點(diǎn)難點(diǎn)

Practicetakingnotesandlearntodetectimpliedmeaning.

4.教學(xué)建議

AskstudentstohaveadiscussionaboutEmailmarketing.

GivestudentssomebackgroundknowledgeaboutE-commercebefore

listeningtopartI.

Unit14

1.基本內(nèi)容

PartI

BusinessUnusualfbrPrivateEyes-DetectiveAgenciesSeekLegal

TradeStatus

HuntingDowntheUnfaithful

PartII

RemittanceBusinessgrows

ArbitrationThrivesinChina

PartIII

NewFirmsSellsBargains

ClubsTeachKidsInvestment

PartIV:TheWorldofHumor

2.教學(xué)基本要求

Getfamiliarwithsomewordsandexpressionsdi