大學(xué)體驗(yàn)英語第二冊(cè)Unit3課文B課件

UNIT

3

(Passage

B)ADVERTISINGOct.14-18,

2013Week

71Warming

Up2Italian

SpacecraftHow

do

you

understand

theword

“Spacecraft”?What

connotations

do

youhave

when

you

think

of

it?3No

One

Cares

More

AboutYour

Image.How

do

youinterpretthe

word

“Image”

?4The

Uses

and

Abuses

ofAdvertisements5Lead-in6Many

products

for

sale

seem

to

scream

at

us,

“Buyme!

Buy

me!”

Advertising

is

a

big

business

in

our

worldwitchommpaentyinpgroducts

1)

for

our

attention.Think

of

the

last

time

you

bougvhatriceltoythes.

Youprobablynoticed

the2)

of

ccohlooross,epatterns,

fabrics

andbradnrdinskyou

could

3)

from.

Which

kind

of

soft

would

you

like

to

have

today

or

what

kind

ofcomputer

do

you

want?

Advertisers

are

skilled

in

the

artof

making

their

products

look

the

best

to

appeal

to

oursecnosnesusm.

Beurst

products

aren’t

always

what

they

seem.Sometimes

advertisincgomispdaerceeptive

and

as

,

we

must

be

careful

about

what

wechoose

to

buy.

It

is

important

to

learn

to

6)

Lead-in7But

the

good

thing

about

advertising

is

that

it

helpspemopakleetdoe7ci)sions

andrefinetheirchoices.In

the

United

States,

the

Ad

Council

creates

timelypublic

service

messages

tothe

rneastpioonn.dTheir

purpose

isto

raise

awareness

of

public

problems

that

cPiotilzluetnison

can

8)

to.

Inspiring

ads

cause

individualstotake

action

and

even

save

lives.

9)

inAmperroicvaid,

efosr

example,

has

been

reduced

over

the

yearsbecause

of

the

creative

public

service

advertisementsthat

the

council

10)

.

“Please,

please

don’t

bea

litter

bug,

’cause

every

‘litter

bit’

hurts.”

Many

familieshave

taught

their

children

to

place

litter

in

the

trash

canLead-in8for

salebe

on

sale

/

have

a

salea

clearance

saleappeal

todeceptiveraise

awarenessoftake

actiontrash

can出售減價(jià)銷售清艙出售吸引欺騙的提高意識(shí)采取行動(dòng)垃圾箱Language

Focus

-

Lead-in9Task1Task2Dialogue1Dialogue2Communicative

Tasks10Lili:No,

John,

I

don’t

believe

I’ve

seen

it.

Where

did

you

find

it?John:public

service

group

who

is

seeking

financial

assistance

anddonations

to

help

these

children.Lili:I

had

no

idea

this

problem

even

existed.

I

wish

there

wassomething

we

could

do

to

help.swcheoroel

othrealroecuantiaobnleist;oita’sttaelnadrgsechvooolul

nbteecearucsenttheeri.rTfhame

iliescaadnvneortiaseffmorednthseaytus

itthioant

?they

are

looking

formoneydonations

as

well

as

educational

books

and

schoolLili:I’ve

got

quite

a

few

school

books

left

over

from

a

SummerSchool

program

that

I

was

enrolled

in

a

few

years

ago.

Iwould

love

to

donate

them

to

the

children

there.John:And

I

would

be

willing

to

donate

some

money.

Why

don’tyou

carry

the

books

over

to

the

address?LJJoilhi:n:TWLihleail,tlh,staohvueenaydosvugesretiasnte.

mtIh’meisnrtpepuarbllolyivcgidslaedrsvayiocteuelasedapvwheotrnhtieastenpmuumebnbltiecorsnaenrvdice

acadhnvilaeddrrdteirsneeismns

etwhnhet.emIrteofedueonlntsaagitnoi

onudshcreaelngpiibonengsmowtahhdeoer.saIritnehdninrekoepdI

p.kinnogwout

ofJohn:I’m

glad

I

saw

it

too.

I’m

sure

more

people

would

be

willing

tohelp

out

if

only

they

knew

there

was

a

need.Lili:Isaugprpeleie.

sV.olunteer

groups

are

so

important.

We

need

more

oftIhnetsheekloincdasl

noef

wefsfporatpsehre.

Alppipnagrseonctileytyit.’s

an

advertisement

by

aDialogue

1: Talking

About

a

Public

Service

AdvertisementCommunicative

Tasks11expiration

dates

on

some

of

the

products.

I

bought

a

largeweek.

IMXiiacohlaienl::scahveeat5e0d%?

,

I

lost

money

because

I

had

to

throw

the

milkaway.MXMiiiaccohlaainel:l:Xiaolin:ISI

ghsuuoerpsepsefeIrewslhacashvseeoatceoadub!gehotnugpuianrtdhaegeaxincistetmheonset

o“bf

egaeutttiinfuglstruacphsa”

goof

oadvdeirstciosuinngt.tWhaettIhdinidknw’teb’roethgeertttiongnoatriceealtlhye

gooddWishcyo?uDnitdwshoemneibnofdaycttawkee’raedjvuasnt

tgaegtetinofgyaoluo?wer

qualityMichael:

bpNorooxtdoruef

camtl.liylk.

Itth’sinrekainllgy

imt

wy

ouwlnd

flasutltm.

Iestahwe

awshaolleesMichael:

jIpu’lrslotsmntiololttiwicoeandtcathdovfdoearytditishseacmot

uietnwtsai,nsbtduhut

eI’nmteowgeosxpipnaigrpeteortomlamasktowerrseouewrke!

IWasalwhyaiantygastwchhaestctmke!athney

eitxepmirsaatitoAnAdSautepsefrrmomarkneotwwoenr.e

goingto

be

marked

down

50%

over

the

weekend.

So,

I

got

upXiaolin:ITelaheraltry’nsSewadthutahrtdeIasdyaom.

eorlensinsognanthderhuasrhdedwoavyemr

ythselrfe.

Ifti’rsst

thingfarnudstbraotuignhgt,

Isekvneorwa.l

of

the

items.IStomunakdesslimkee

ysouangogtrysotomreegarliezaet

tdheaatlns!oStoownlhyyddido

Iynoout

feelDialogue

2: Talking

About

a

Sales

AdvertisementCommunicative

Tasks12Brian

and

Xiaohong

talk

about

an

environmental

protection

advertisement

in

whichthe

citizens

are

requested

to

sort

out

the

useful

wastes

and

put

them

in

three

slots

—blue

slot

for

paper,

yellow

for

aluminium

cans,

and

brown

for

plastic

bottles.

Theythink

it

a

good

idea

to

dispose

of

the

wastes.Brian,

who

comments

on

an

environmental

protectionadvertisement

about

west

disposal.ReferenceSituation1Communicative

TasksRoleARoleB13RoleARoleBBrian

and

Xiaohong

talk

about

an

environmental

protection

advertisement

in

whichthe

citizens

are

requested

to

sort

out

the

useful

wastes

and

put

them

in

three

slots

—blue

slot

for

paper,

yellow

for

aluminium

cans,

and

brown

for

plastic

bottles.

Theythink

it

a

good

idea

to

dispose

of

the

wastes.Xiaohong,

who

also

contributes

his/her

idea

on

the

sameadvertisement.ReferenceCommunicative

TasksSituation114Brian:Xiaohong:Brian:Xiaohong:I

received

an

advertisement

in

the

mail

today

about

sortingwaste

products

to

help

protect

the

environment.I

received

it

too.

It

sure

sounds

like

a

good

idea

—sorting

outitems

that

can

be

recycled,

like

paper,

aluminium

cansandplastic

bottles.I’ve

already

seen

the

three

slots

that

the

advertisement

saidwe

should

use:

a

blue

slot

for

paper,

yellow

for

aluminiumcans,

and

brown

for

plastic

bottles.Do

you

think

we’re

supposed

to

rinse

out

the

cans

andbottles

before

we

put

them

in

the

slots?Task

1Communicative

Tasks15Brian:Xiaohong:Brian:Xiaohong:Brian:The

ad

didn’t

say,

but

I

think

it’s

a

good

idea

since

the

itemsare

going

to

be

recycled.

Well,

at

least

that’s

what

I

plan

todo.Me

too.

Do

you

think

other

citizens

will

bother

withthisprogram?I

certainly

hope

so.

Everyone

should

be

able

to

recognize

theimportance

of

protecting

the

environment.You’re

right.

Recycling

these

kinds

of

items

shoulddrastically

reduce

the

amount

of

land

used

for

wastedisposal.Let’s

hope

everyone

else

sees

this

advertisement

and

startsrecycling

today!Task

1Communicative

Tasks16RoleARoleBVictor

saw

an

advertisement

saying

“Clearance

Sale”

in

front

of

XYZ

fashion

shop.Hepaid

30

yuan

for

two

T-shirts,

but

they

shrank

to

children’s

size

after

being

washedonly

once.

His

friend

Lili

reminded

him

to

be

always

careful

about

the

so-called“price

cutting”

and

not

to

be

misled

by

the

beautiful

lies

in

the

ad.Victor,

who

bought

two

T-shirts

for

the

“Clearance

Sale”advertisement

while

the

shirts

shrank

to

children’s

size

after

beingwashed

only

once.ReferenceSituation2Communicative

Tasks17Victor

saw

an

advertisement

saying

“Clearance

Sale”

in

front

of

XYZ

fashion

shop.Hepaid

30

yuan

for

two

T-shirts,

but

they

shrank

to

children’s

size

after

being

washedonly

once.

His

friend

Lili

reminded

him

to

be

always

careful

about

the

so-called“price

cutting”

and

not

to

be

misled

by

the

beautiful

lies

in

the

ad.Lili,

who

suggests

Victor

to

be

careful

about

the

beautiful

lies

in

thead.ReferenceCommunicative

TasksSituation2RoleARoleB18Victor:I’m

never

going

to

shop

at

XYZ

Fashion

Shop

again!Lili:It’s

not

one

of

my

favorite

stores

either.

What

happenedyou

there?toVictor:They

were

advertising

a

“Clearance

Sale”

in

front

of

theand

I

bought

two

T-shirts

for

30

yuan.

The

problemshopis,theLili:shirts

shrank

to

children’s

size

after

being

washed

only

once!Did

the

shirts

have

laundry

instructions

on

them?Victor: Yes,

and

I

followed

them

exactly.

Talk

about

cheap

merchandise!Lili: Did

you

try

and

get

your

money

back

from

the

store?Victor: Yes,

but

they

said

they

don’t

guarantee

their

products.

I’mnever

shopping

there

again!Task

2Communicative

Tasks19Lili:That’s

why

XYZ

Fashion

Shop

is

not

a

store

I

will

shop

ateither.

There

are

other

better

quality

stores

that

willrefund your

money

if

there

is

a

problem

with

one

of

theirproducts.

It’s

just

not

worth

taking

a

chance

when

stores

use

so-called

“price

cutting”

techniques

to mislead

shoppers

intobuying

poor

quality

products.Victor: Yeah,

misleading

with

their

beautiful

advertising

lies!Lili:Victor:If

enough

people

become

aware

of

their

poor

quality,

and

theirlies

in

advertising,

the

store

will

not

be

able

to

stay

in

businessbecause

no

one

will

shop

there.I

hope

you’re

right.

Stores

like

that

should

not

be

in

business!Task

2Communicative

Tasks20public

service

advertisementattend

schooldrop

out

of

schoolapparentlyseek

financial

assistancevolunteer

groupdonation/donateI

have

noidea…Why

don’tyou…公益廣告上學(xué)輟學(xué)顯而易見尋求經(jīng)濟(jì)援助志愿者組織捐助我不知道…為什么不…Language

Focus

–

Dialogue

Sample

121take

advantage

ofsale

promotionadsexpiration

datebe

due

to

expire

tomorrowlearn

the

lessonbe

on

guard

againstget

adiscountlow

/

poor

quality

productclearance

saletrap

ofadvertisingIt’s

really

not

myfault.Sounds

like…利用促銷廣告保質(zhì)期至保質(zhì)期到明天吸取教訓(xùn)警惕打折購(gòu)買質(zhì)次產(chǎn)品清倉(cāng)甩賣廣告陷阱不是我的錯(cuò)。似乎……這些商品半價(jià)銷售。?The

items

are

marked

down

50%.Language

Focus

–

Dialogue

Sample

222Text

Structure23Content

Awareness24Content

Awarenessjob

vacancieshome

servicesLife

partnersannouncements

ofbirths

and

deathssecond-handhouses

&

carsnew

products25Content

Awareness261 Advertisements

contribute

financially

to

most2 Advertisements

of

cigarettes

are

not

seen

anymore

nowadays.3

We

may

turn

mentally

numbed

by

continuousadvertising.4 Keeping

a

cold

mind

may

prevent

people

frombeing

taken

in

by

advertisements.TFmagazines.TTFContent

Awareness27Content

Awareness

–

Para

2The

uses

of

advertisements

aruendisputed

.

Largecompanies

dependheavily

onadvertisementstomake

their

products

known

to

the

consumers.

Thesecompanies

play

a

major

role

in

the

development

ofsportsinourcountry.Withouttshpeomnsaocrstingas

wewsotualgdenotbeableto

international

sportingevents.Mossut

rmviavgeazinesandperiodicals

because

of

advertisements.

The

people

or

firms

thatadvertise

provideruthneninnegcessary

finance

to

keep

thesemagazines

.

Both

parties

benefit.Thepublishers

get

to

carry

on

their

business

and

theadvertoisreigrsingaelt

to

sell

their

products.

However

somemagazinesseemtolosetheir

purpose

aftera

while

because

they

have

too

many

advertisements.28Content

Awareness

–

Para

7Besides

giving

us

a

mentajlolt

thmeyethodically

numb

and

abuse

our

minds

until

wewatch

them

without

accthuaatlltyerseeing

and

hear

their

without

actually

listening.

It

would

certainlybe

for

the

good

of

all

viewers

if

the

advertisers

cut

downodnistchreeier

talydvertisements

and

onlyadvertise

.

Presently

aadsvsaeurtlitsement

on

television

isbasedonhard-sellingandrelentless

on

theviewers.29Reading

SkillsReading

meaning

clusters

is

one

of

the

techniquesfor

increasing

reading

speed.

It

means

that

when

youread,

try

not

to

think

of

a

sentence

as

a

string

ofsinglewords.

Instead,

think

of

it

as

several

word

clusters,

orphrases.

In

other

words,

try

to

move

your

eyes

clusterby

cluster,

not

from

word

to

word.

In

this

way

you

willread

faster.Ex.

1630Reading

SkillsThe

United

Negro

College

Fund/has

been

remindingAmericans/that

“A

Mind

is

a

Terrible

Thing

to

Waste,/”/

since

1972.Ex.

1631Reading

SkillsEx.

16/The

War

Advertising

Council/,/a

private,

non-profitorganization,/was

founded

to

rally

support/for

World

War

II-related

efforts.The

Ad

Council’s

missio/n/

is

toidentif/ya

select

number

ofsignificant

public

issues/

and

stimulate

action

on

thoseissues

through

communications

pro/gramsthat

make

ameasurable

difference

/in

our

society.3.

In

1995,/to

maximize

the

impact

of

all

of

the

campaigns,

T/he

Ad

Council’s

Board

of

Directors/voted

unanimously

to

adopta

new,

ten-year

initiative

t/o

help

Americans

w/ho

can’t

speakfor

themselves

—

our

children.32Reading

SkillsThe

Ad

Council’s

pledge/is

to

remain

committedand

vigilant

/in

establishing

a

foothold/for

publicserviceadvertising/in

a

rapidly

changing

medialandscape.These

new

messages

are

designed

/to

inform,inspire

and

involve

all

Americans/to

participate

inactivities/that

will

strengthen

the

nation/and

helpwin

the

war

onterrorism.Ex.

1633Conjunctions

and

Connective

WordsWe

sometimes

wish

to

join

short,

choppysentences

to

form

longer

sentences.

One

waytojoin

two

ideas

is

to

use

a

coordinatingconjunction

and

a

comma.General

Writing34Ex.

18Each

of

the

following

thoughts

is

complete

by

itself,but

you

can

join

two

of

them

together

to

make

moreinteresting

sentences.

Combine

these

thoughts

intopairs,

using

and,

but,

yet,

for,

so,

and

or,

and

writesix

new

sentences

on

the

lines

below.

Punctuatecorrectly.General

WritingEx.

1835General

WritingEx.

1836Teeth

fascinate

him,

soJack

has

decided

tobecome

a

dentist.General

WritingEx.

1837He

will

rent

asmallapartment

by

himself,

orhe

will

get

a

large

placewith

afriend.General

WritingEx.

1838Since

the

1840s,

Americanwomen

had

fought

for

the

rightto

vote,

yet

they

did

not

win

thatright

until

1920General

WritingEx.

1839A

curious

crowd

gathered

onthe

sidewalk,

and

livemodelsdanced

in

the

store

window.General

WritingEx.

1840They

are

the

best

poolplayers

on

the

block,

butthey

can’t

beat

mycousinfromCleveland.General

WritingEx.

1841The

ancient

Chinese

valuedpeaches,

for

they

believedthat

eating

peaches

made

aperson

immortal.General

WritingEx.

1842The

trip

was

fine,

and

I

learned

a

great

deal

from

it.The

television

picture

is

blurred,

but

we

will

watch

thefootball

game

anyway.She

wants

to

practice

her

Italian,

so

she

is

going

to

Italyfor

the

entire

summer.Coordinating

Conjunctions:

and,

but,

yet,

for,

so,

orGeneral

Writing43Conjunctive

AdverbsWe

can

also

use

a

special

kind

of

adverb

to

join

ideas.

Thisspecial

kind

of

adverb

is

called

a

conjunctive

adverb

because

it

ispartly

a

conjunction

and

partly

an

adverb.

A

conjunctive

adverbjoins

ideas

together

in

an

emphatic

way.

It

is

used

with

asemicolon

when

both

ideas

are

independent

and

can

stand

alone.Common

Conjunctive

Adverbs:

furthermore,

however,nevertheless,

thereforeGeneral

Writing44ExamplesHe

received

an

A

on

his

term

paper;

furthermore,theinstructor

exempted

him

from

the

final.He

rarely

seems

to

study;

nevertheless,

he

alwaysgetsA’s.General

WritingEx.

1945.furthermore,

.1.

My

parents

may

not

have

had

much

formal

education;nevertheless,they

are

interesting,

articulate

people.General

WritingEx.

19Thomas

is

afraid

of

the

dark;

therefore,he

sleeps

with

a

light

on

inhis.

room.On

the

moIrtnoionkgthoeftethsteatnedsgto,

tI

aanwAo.

ke

with

chills

and

afever;however,

.IIwroenfu’tsweeatrothweeteanr-gthalolosnehraet.d

cowboy

bootsagain;we

can

stay

later

at

the

park.46ProsConsVSCommercial

advertisements

are

more

ablessing

than

a

curse.Debate4748Vocabulary

(Ex.

13)Phrases

(Ex.14)Translation

(Ex.

15)Language

Focus1. If

you

agree

to

be

our

sales

agent,

we

will

allow

youagooddiscountaspartofthe

.revealsponsorabusestagediscardauthority

eliminate

destrbargain

bargain2. Onnoaccountshouldwe

our

finetraditions

and

styles

of

work.

discardEx.

13

Fill

in

theblanks

with

theeconomicalwordsgiventhe

form

where

necessary.The

pop

singer

cancelled

his

concert

scheduledfortonight

because

the

cannot pay

him

the

monspeoynhseoar

sked

for.Thecurtainsopened,to

a

darkened

stage.

revealrevealsponsorabusestagediscardauthority

eliminate

destrbargainEx.

13

Fill

in

theblanks

with

theeconomicalwordsgiventhe

form

where

necessary.5. Severedamagewitnessedthe

force

ofthe

storm.

destructive6. Themothercouldnot

her

amusementat

the

boy’s

mistake.

abusesrevealsponsorabusestagediscardauthority

eliminatedestrbargainEx.

13

Fill

in

theblanks

with

theeconomicalwordsgiventhe

form

where

necessary.7. The

showed

no

signs

of

giving

in

to

thekidnaper’s

demands.

authorities8. Engineersareforeverseekingmore

methods

of

solvingproblems.

economicalrevealsponsorabusestagediscardauthority

eliminatedestrbargainEx.

13

Fill

in

theblanks

with

theeconomicalwordsgiventhe

form

where

necessary.9. The

protest

was

awell-planned

andcarefully

affair.

staged10. If

you

think

you

may

be

allergic

to

a

food

or

drink,

it

from

your

diet.

eliminaterevealsponsorabusestagediscardauthority

eliminatedestrbargainEx.

13

Fill

in

theblanks

with

theeconomicalwordsgiventhe

form

where

necessary.He’s

disorganized,

inefficient,

never

there

when

youwanthim—

,

the

man

is

hopeless.

InshortReadoveryourcompositionand

every

sentence

that

is

not

related

to

the

subject.

weed

outEx.

14thefollowingsentencesCompleteexpressions

fromInhisjob,he

different

people.

comes

in

contact

withWe

can

no

longer

claim

ignorance

about

theeffectsofpollutionorcontinueto

it.

turn

a

blind

eye

toEx.

14thefollowingsentencesCompleteexpressions

from5. Don’t

by

his

charming

manner;he’scompletely

a

cruel

man.

be

taken

inEx.

14thefollowingsentencesCompleteexpressions

fromThe

old

woman

was

numbed

by

her

son’s

death.Ex.

15

Translate

the

following

sentences

into

English.1.

兒子的死讓老婦人變得麻木癡呆了。(numb)be

numbed

by2.

在所有這些煩惱之中，他依然能保持樂觀。(in

themidst)troublesremain

cheerfulIn

the

mi