【品牌VI手冊(cè)】miltech-brand-book-市場營銷策劃-百強(qiáng)企業(yè)品牌視覺VI設(shè)計(jì)手冊(cè)參考

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005IntroductionCorporate

Brand

Guidelines

ensure

thatthe

visual

design

elements

of

MILTECH

areThese

guidelines

should

be

followed

to

giveMILTECH

a

global

uniform

corporate

identity,greater

visibility

and

powerful

marketingpossibilities.The

purpose

of

the

program

is

to

createuniformity

in

the

visual

image

of

MILTECH’sappliedcorrectly

in

everyapplication

in

whichlarge

and

diverse

organization.It

is

importantMILTECH

is

identified.

Published

guidelines

artehat

the

standards

are

strictlyfollowed,essential

for

providingconsistency

in

a

largee,specially

in

regard

to

those

of

the

MILTECHdiverseorganization

like

MILTECH

.

logo.The

success

of

maintaining

corporate

identitydepends

on

the

ownershipof

its

goals

andvaluesby

every

associate.Any

questions

regarding

MILTECH

CorporateBrand

Guidelines

should

be

directed

to

theMILTECH

General

Manager

,Mr.

Milinko

Milincic

Tel.

+381-65-2313038Email

incic@miltech.co.yuBrand

GuidelinBuilding

the

MILTECH

BrandBrand

GuidelinBrands

are

icons

of

our

society

reflecting

ourpersonal

preferences,

values

and

lifestyles.A

brand

is

notsomething

tangible,

such

asa

label,

logo,

style

and

feature.

In

other

words,it

does

not

consist

of

rational

features

andbenefits.

Abrandis

created

in

the

hearts

andminds

of

the

consumer.

Brands

are

anemotional

connection

–

way

beyond

rationalreasoning

and

logic,

product

superiority,

productattributes,

or

technical

specifications

alone.Theimportance

of

buildingMILTECH’s

brandidentity

is

vital

to

our

success

as

an

organization.It’s

like

a

fingerprint;

it

reflects

the

mood

andtone

you

want

to

capture

in

whatever

piece

ofcommunication

–

advertising,

newsletters,brochures,

signs,

web

sites,

etc.

360-degreebranding

captures

the

thought

that

every

pointof

contact

that

an

individual

has

with

MILTECHshould

reflect

thesametone.

Having

thesametone

doesn’t

necessarily

mean

that

every

piece

ofcommunication

must

look

the

same.Any

communication

generated

by

MILTECHshould

reflect

the

passion

that

those

affiliatedwith

MILTECH

have

for

the

betterment

of

society.Brand

GuidelinThe

MILTECH

ShieldThe

logotype“

Digital

Security”

tagMILTECH

General

Manager

,Mr.

Milinko

Milincic

Tel.+381-65-2313038Email

incic@miltech.co.yuThe

primary

purpose

of

aregisteredtrademarkis

to

prevent

people

from

becoming

confusedabout

thesourceor

origin

of

a

product

orservice.

Trademarks

help

people

answer

thequestion:“Who

makes

this

product?”

and“Who

provides

this

service?”As

people

become

familiar

with

MILTECH

’s

Mark

and

the

goods

or

services

it

represents,

it

canacquire

a

secondary

meaning

as

an

indicator

ofquality.

Thus,

established

trademarks

help

peopleanswer

another

question:“Is

this

productorservicea

good

one?”

For

this

reason,

MILTECH

trademarks

arevaluable

assets,

worthy

of

protection.The

MILTECH

Corporate

MarkThe

MILTECH

Corporate

Mark

is

comprised

of

threeMILTECH

’s

corporate

identity

is

an

important

asset,trademarked

elements: and

managing

it

is

an

important

responsibility.The

objectives

of

MILTECH’s

corporate

identity

areas

follows:To

present

a

well-articulated,

consistent

andThe

MILTECH

Mark

is

a

registered

trademark,

and

legally

protected

corporate

identity.its

use

by

any

other

organization

is

notallowed

?

To

lay

thefoundationfor

recognition

of

andwithout

expressed,

written

permission

from

the

preference

for

MILTECH

among

customers,associates,

vendors,

investors

and

thegeneral

public.To

demonstrate

the

essenceofthe

MILTECHbrand.123Brand

GuidelinThe

MILTECH

PrimaryColour

PaletteThe

MILTECH

Corporate

Mark

is

a

tree

colour

identity.

Inorderto

reflect

the

MILTECH’s

higlydefined

simplisity

whilst

giving

ita

fresh

new

look,a

set

of

tree

colors

have

has

been

chosen

as

theMILTECH

organisation’s

primarycolours.First

coloris

knownas

MILTECHORANGE

its

colour

referenceis

Pantone

158

C

,

the

second

color

is

known

asMILTECHORANGELIGHT

its

colour

reference

isPantone

1235

C,

third

color

is

known

asMILTECH-BLACK

ts

colour

reference

is

Pantone

Black

C,

allcolors

are

from

the

PANTONE

solid

coated,

aninternationally

recognized

standard

of

matchingcolored

inks

used

in

the

printing

industry.No

other

exceptions

in

color

usageare

allowedusage

of

colors

depending

on

the

backroundPantone

Black

CCMYK

RGB

WebC

75%

R

0

#000000

M

68%

G

0

Y

67%

B

0K

98%Gradient,

linear,

angle

=

0Pantone

158

C

-

Pantone

1235

CPantone

158

CCMYK

RGB

WebC

0%

R

234

#EA6914

M

61%

G

105Y

98%

B

20

K

0%Pantone

1235

CCMYK

RGB

WebC

0%

R

249

#F9AC18

M

29%

G

172Y91%

B

24

K

0%CorrectUsageof

theMILTECH

Corporate

MarkThe

MILTECH

Corporate

Mark

has

been

speciallydesigned

asaunit

and

must

not

berecreated.

These

correct

variations

of

theMILTECH

Mark

are

supplied

on

the

official

brandcd.

Consistent

application

of

the

mark

willreinforce

MILTECH

as

a

brand

.the

original

logotypeBrand

Guidelinthe

land

scape

versiononly

the

shieldClearance

ZoneBrand

GuidelinAs

shown

here,

the

mark

should

always

have

a

minimum

clearance

zone

around

it.This

ensures

clarity

of

communication

andprevents

the

mark

from

becoming

lostor

crowded.Always

use

the

cirlce

from

the

center

of

the

shieldas

a

reference

for

clearence

zone

dimension.Incorrect

Usage

of

theMILTECH

Corporate

MarkThe

correct

variations

of

the

JCI

Markare

supplied

on

the

official

brand

cd.Do

not

change

the

appearance,shape

or

size

of

any

element

of

the

mark.Do

not

use

the

elements

of

the

mark

independentlyfrom

one

another.Do

not

cut

off

any

part

of

the

mark.Do

not

change

the

proportions

of

any

part

of

themark

in

relation

to

the

other

parts.Brand

GuidelinThe

MILTECH

TypefaceBecouse

of

seperation

themain

logotype

from

thetagline

we

use

two

typefaces

in

our

communica-tions:

ISOCT2

has

been

chosen

for

its

clarity,Elegancy

and

modern

look

.

For

primary

LOGO

andHeadline

font

usage

one

of

the

two

versions

ofISOCT2

are

recommended.Eurostile-Norma

should

be

used

in

all

parts

ofplain

text

and

sub

head

lines

and

bolded

parts

oftext

.This

is

a

universally

available

typeface.This

appliesto

business

documents,

correspondence,promotional

materials,

displays,

productlabels,

signs,

Web

pages

andother

media.However,

the

MILTECH

logo

must

always

appearin

ISOCT2.abcdefghijklmABCDEFGH1234567890ISOCT2abcdefghijklmABCDEFGH1234567890ISOCT2color

white

outline

1.ptabcdefghijklmABCDEFGH1234567890Brand

GuidelinPromotional

ProductsPromotional

products

may

bear

the

MILTECHtrademarked

elements

as

long

as

the

logoand

tagline

specifications

are

adhered

to.Official

merchandise,

clothing,

awards,jewellry

and

other

promotional

applicationsmust

adhere

tothelogo

specifications.Please

contact

theMILTECH

General

Manager

,Mr.

Milinko

Milincic

Tel.

+381-65-2313038Email

incic@miltech.co.yuJointPromotionsOccasionally,

MILTECH

enters

into

a

partnershipagreement

tojointly

promote

a

MILTECH

product

or

service.Jointpromotion

initiatives

requirea

full

review

of

content

and

design