學(xué)術(shù)英語(yǔ)Unit 6 課后練習(xí)答案課件

學(xué)術(shù)英語(yǔ)管理Consumer

Behavior學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案TextA─CriticalreadingandthinkingOverviewSupplementaryinformation─Languagebuilding-upSpecializedvocabularyFormalEnglishConsumerBehaviorInfluencersUnit6

ConsumerBehavior學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextAOverview

—TextanalysisCriticalreadingandthinkingDifferentkindsofconsumerbehavior(Para.3)Some______________________________________________________

Others_____________________________________________________

Others_____________________________________________________

Stillothers_________________________________________________arefocusedpeopleonamissiontryingtofulfillaspecificlistofgoods.slowlycompareproductssidebyside,decidingwhattheywantastheygoalong.wandertheaisleslookingforinspirationastowhattheyshouldpreparefortheweek.arefocusedongettingthebestdealsthroughsales,couponsandvolumedeals.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案CriticalThinkingThereareotherinfluencersonConsumerBehaviorforexample,customerservice,asmentionedinTextB.Whatcategorydoyouthinkitbelongsto,environmentfactorsorculturefactors?學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking1.Othersarefocusedon…preparefortheweek.(Line4,Para.3)

其他人正集中精力通過(guò)購(gòu)買(mǎi)打折產(chǎn)品、使用優(yōu)惠券和大批量采購(gòu)的方式買(mǎi)到最實(shí)惠的東西。另外，還有人在走道上徘徊，尋思著本周還有什么要準(zhǔn)備的。學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking2.…thisfamilywasintheknowandcouldaffordexpensiveWesternbrands.(Line3,Para.10)

Thisfamilyisfamiliarwiththehigh-gradeandexpensiveWesternbrandsandcouldpayforit.

intheknow:informed,aware知內(nèi)情的學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextALanguageSupportCriticalreadingandthinking3.Alaundrydetergentfullofbleachmaydeliver…,thismaybeahugedisaster.(Line4,Para.18)

含有大量漂白劑的洗衣粉可以為一味追求潔凈的市場(chǎng)提供超白的衣物，但是對(duì)于一個(gè)有環(huán)保意識(shí)，或者飲用水匱乏的市場(chǎng)來(lái)說(shuō)，這恐怕是一場(chǎng)大災(zāi)難。學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

1.marketingcampaign

市場(chǎng)營(yíng)銷(xiāo)（活動(dòng)）

Aneffectivemarketingcampaignhelpsdeterminethesuccessofaproductorpromotionallaunch.

Exceptionallycreativeandappealingmarketingcampaignscanwinnewcustomersforthebusiness,andhelpthecompanytooutperformitscompetitorsand

dominatethemarkets.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

2.stemfrom

（起）源于

Nervousillnesscanstemfrombeingtreatedinconsideratelyinchildhood.Doyourmoneyproblemsstemfromaddictivebehavior?Overspending,gamblingandotheraddictivebehaviorscandrainyourbankaccount.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

3.intheknow

知內(nèi)情的

Ihavegottofindsomeoneintheknow,soIcangetmybusinessofftheground(=tosucceedinitially).

I’msurehe’sgoingtoresign,foritwastoldmebysomeonewhoisintheknow.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

4.holdtruefor

適用于

Somepoliticalstereotypesholdtrueforliberalsand

conservatives.Keynes’stheorydoesnotalwaysholdtrueforalleconomicproblems.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextALanguagebuilding-up

Collocations

5.beobsessedwith

癡迷于

Brandsshouldbeobsessedwithcreatingconceptinnovations.

Thedictatorwasobsessedwiththeillusionofaworldconquest.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upMatchthewordsinColumnAwiththoseinColumnBandthentranslatethe

collocationsyouhavegotintoChinese.

adfhbcge學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upMatchthewordsinColumnAwiththoseinColumnBandthentranslatethe

collocationsyouhavegotintoChinese.

adfhbcge消費(fèi)者行為消費(fèi)驅(qū)動(dòng)的文化打零工的人經(jīng)濟(jì)上的成功區(qū)域性品牌營(yíng)銷(xiāo)活動(dòng)流動(dòng)性大的社會(huì)大批量交易學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-upCompletethefollowingsentenceswiththecorrectform

ofthetermsinthebox.

aspecificlistofgoodsglobalbrandactualproduct學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorSpecializedvocabularyTextALanguagebuilding-up

statussymbol

comparingproductspackagingandadvertising

Goodmarketing學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextALanguagebuilding-upSignpostlanguage

—Classification

Herearesomecommonclassificationtransitionsandcluewordsforyourreference.thefirst(kind/type/group/class,etc.)…;thesecond…;thethird…some…;other…sort,classify,categorizeform,category,group,class,kind學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextALanguagebuilding-upSignpostlanguage

—Classification

Keytotheexercises(P129)1.differentkinds;some;others;Others;stillothers2.two3.one;another4.Some;other學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorFormalEnglishTextALanguagebuilding-upThefollowingsentencesareselectedfromTextA.Replacetheunderlinedformalwordswithlessformalones.

taskrulessymbolobservedachievement學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorFormalEnglishTextALanguagebuilding-upuncontrolledthrownawayfairlylargegreatdevelopingclimax學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextB

TheCustomers’RevengeCriticalthinkingandreadingSupplementaryanalysisCollocationsSuggestedanswers學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking1.Inthefinalsequence,theman…probabilities.(Line1,Para.3)

Inthelastpartofthevideo,themensaidalotofchanceratesaboutthehappeningsofcertainthingsquicklywithoutpause.

reelsth.off:sayorrepeatsth.rapidlywithouthavingtostoporthinkaboutit一口氣說(shuō)或重復(fù)某事

學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking2.NorwillweeverbeifIcanhelpit,Jimthought,ashesnappedhislaptopshut.(Para.5)

Jimtoldhimselfhewouldtryhisbesttoavoidsuchbadserviceinhiscompanywhenheshutdownhislaptopwithasnap.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking3.Anothernailintheircoffin,hethought.(Line4,Para.6)

Thephrase“anailinone’scoffin”meanssth.thatmakestheendoffailureofanorganization,someone’splans,etc.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextBLanguageSupportCriticalreadingandthinking4.Executiveshadhighhopesthat…wouldexciteWallstreet.(Line4,Para.8)

高管們迫切地希望，新上市的AndromedaXL車(chē)型目前的強(qiáng)勁銷(xiāo)售勢(shì)頭能得到華爾街的青睞。

學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

1.reeloff一口氣說(shuō)出Theheadmastercanreeloffthenamesofallthechildrenintheschool.HarrycanreeloffthenamesofallthePresidentsoftheUnitedStatesinlessthanaminute.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

2.inunison完全一致地

E.U.mustactinunisonforclimatechangenegotiations.Militaryleadershavelongknownthatmarching

inunisonmakesforatight-knit(緊密團(tuán)結(jié)的)platoon(軍隊(duì),隊(duì)伍).學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

3.onthereceivingendof遭受

Thepartyinpowersoonlearnswhatit'sliketobeonthereceivingendofpoliticalsatire.Inansweringthisquestion,youmightwanttodrawonanyexperiencesyouhavehadofbeingonthereceivingend

of“racialisation”(種族化)ofthiskind.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorTextBLanguagebuilding-up

Collocations

4.takerevengeon

報(bào)復(fù)Inordertotakerevengeontheenemywhokilledhisfather,hehasbeenenduringhumiliationinordertosurvive.Adentisttakesrevengeonex-boyfriendbypullingoutallhisteethduringdentalsurgeryjusttwodaysafterhedumpedherforanotherwoman.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorSuggestedanswersTextBInTextB,theauthorprovidesthreeexamplesofcustomerservice.Readthetextandthencompletethefollowingtable.

treatingpassengerslikeprisonersoverbookingitsseatssurlyattendantslostbaggage

學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorSuggestedanswersTextB

offeringacomprehensivewarrantyonallitsnewvehiclesaspartofitsmassivelypromotedRedCarpetprogram,coveringeverythingfromtransaxlerepairstothepaintwork;anAtidacreditcardrewardingcustomerswithaccessoriesfortheircarsandapparelsportingtheAtidalogo;providingreturningcustomerswithafreesatelliteradio;buildingacallcentertoreducecostsandcall-waitingtimes,standardizingandstreamliningserviceforcustomers.

學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorSuggestedanswersTextBItseemslikeeverytimeMichellecallstogethelp,theyreferhertosomenewidiotwhodoesn'tknowanything,andshehastoexplaineverythingalloveragain.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorListening

學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorListeningDealingwithunfamiliarwordsIfthewordsdonothinderyourunderstandingofthemajorpoints,justskipthemover.Usecontextualinformation,commonsenseandbackgroundinformationtoguessthewordmeaning.Sometimes,thespeakermightuseparaphrasesordefinitionstoexplainnewterms.Ifyoufailtofigureoutthemeaningofanimportantword,justmoveonandlistenattentivelytothespeaker.Neverletanynewworddistractyourattentionfromthetalk.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorListeningListentoapartofalecturegivenbyJosephPine,awriterandveteranconsultanttoentrepreneursandexecutivesalike.Thendefinethefollowingwordsaccordingtothecontextualinformation,commonsenseorbackgroundinformation.

thingsthatyougrowintheground,raiseonthegroundorpulloutofthegroundremove/totakeorgetsthoutbeingtreatedlikeacommoditymakingaccordingtorequirementstheeconomywhereexperiencesarebecomingthepredominanteconomicoffering學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorListeningListentothelectureagainandthenanswerthefollowingquestions.

Four.Theyareagrarian,industrial,service-basedandexperienceeconomies.

Weusedcommoditiesasarawmaterialtobeabletomakeormanufacturegoods.學(xué)術(shù)英語(yǔ)Unit6課后練習(xí)答案Unit6

ConsumerBehaviorListeningListentothelectureagainandthenanswerthefollowingquestions.

Goodshavebec