高中英語(yǔ)必修4 unit1Reading

英語(yǔ)教學(xué)課件高一（下）Unit1AdvertisingReadingAdvertisements

Doyoulikeadvertisements?Wherecanwefindthem?2.Doyouthinkadvertisementplayanimportantroleinourlives?Whyorwhynot?3.Howmanytypesofadvertisementdoyouknow?Whatarethey?Showsomeexample?Lead-inAdvertisementsQuicklook

Takeaquicklookatthetitleandthesubtitles(小標(biāo)題).Whatdoyouthinkmightbediscussedinthearticle?

Fast-reading1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.2.WhatdoesPSAstandfor?Publicserviceadvertisement.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.IntroductionofsubjectSupportingdetailsConclusionReadingstrategy:readingexpositorywritingstructure

Para1Para2-5Para6Thesamestructureexistsineachpart.Supportingdetail1

Whatisanadvertisement?Supportingdetail2DoesanadvertisementtellpeoplethecompleteTruth?Supportingdetail3

Publicserviceadvertisements

QuestionsReadthetextagainandanswerthequestions.1.Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.In1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.TorF

Mostpeoplearenotawareofhowmanyadsarearoundthem.Advertisementsarealwaysmeanttopromoteaproductorservice.PSAsareonlyfoundinnewspapersandonTV.PSAsandcommercialadsusesomeofthesamemethods.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofaPSA.FTFTFTFillinthechartTypesofadsSimilaritiesDifferencesexam-plesplacesfoundmethodsusedpurposesValidityCommercialads

PSAs????????

SimilaritiesPlacesfoundMethodsused

_____________language______________picturesNewspapersMagazinesTheinternetRadioTelevisioncleverattractiveTypesDifferencesPurposes

validityComme-rcialadsPSAsTopromoteaproductorserviceToeducatepeopleabouthealth,safetyoranyOtherproblemaffectspublicwelfareTheyarenotaltogetherinnocent.Theyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.Types

examples

Commerc-ialadsPSAs“Bright-teethfightsbadbreath!”“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”“Yestolife,notodrugs”“Knowledgechangeslife”“ProjectHope–educatingeverychild”“Whenyousmokecigarettes,Choosethewordsbelowtofinishtheauthor’se-mailtoaprofessorwhohelpedherwithherresearch.dealingwithcommentscampaignspromotebenefitcheatedeveniffoolConsolidationDearProfessorLiuKai,Iwanttothankyouforofferingmesuchusefuladvice___________myresearch.Ihavejustpublishedmyarticleaboutadvertisementsonourschoolwebsite,andhavealreadyreceivedmanykind__________aboutitfrommyreaders.TheinformationIfoundhasreallyhelpedmeeducateothersinthewaysinwhichcompanies___________theirproducts.

dealingwith

commentspromoteBeforeIconsultedyou,Ihadnocomprehensionthatacompanymighttryto________peopleintobuyingaproductorservice.Now,________thereareexcitingpicturesandcleverlanguageinanad,IwillremembertothinkbeforeIbuysomethingsothatIwillnotbe_______________.Iwillalsopayalotmoreattentiontothepublicservicead____________.foolevenifcheated

campaignsNowIknowhowtheycan__________society.Iwillencouragemyfriendstopaymoreattentiontothemaswell.Thankyouagainforhelpingmefindsomuchusefulinformation!YoursQianLilibenefitIhopethataftertheyreadmyarticle,myschoolmateswillunderstandthatPSAsare_________toeducateusabout_______________issues,andthatcommercialadsaremeantto_________productsorservices.Beforeourtalk,Ididnotthinkverymuchabouthowanadvertisermightbetryingtotrick_________intobuyingaproductoraservice.NowIthinkIwillbemuchsmarteraboutwhatthingstobuy.

public

welfarecustomerspromoteintended

Eveniftherearelotsofexcitingimagesandlanguage,IwillremembertothinkaboutthethingsIbuy.Iwillalsopayalotmoreattentiontothe_________publicservicead_________,becausenowIknowhowhelpfultheycanbe.Iwill_________myfriendstopayattentiontothemaswell.Thankyouagainforhelpingmefindsomuchusefulinformation!Yoursfaithfully,QianLilinationwide

campaigns

encourage

DebateGroupA: Advertisinghasapositiveeffectonourlives.GroupB: Advertisinghasanegativeeffectonourlives.Languagepoints

1.Wearesousedtothem…(line1)

beusedtodo/doingsth.---getaccustomedtousedto---happenedinthepaste.g.Iamnotquiteusedtolivinghere/citylife.IusedtoliveinNanjing.Ex:Thenewmachine_____production.HoweverI_____it.A.isusedtoincrease;amnotusedtocontrollingB.isusedtoincreasing;don’tusedtocontrolC.usedtoincrease;don’tusedtocontrolD.usedtoincreasing;amnotusedtocontrolA注意被動(dòng)語(yǔ)態(tài)的區(qū)別！2.Ididsomeresearchon…（line2)

…tosharewithyou.(line3)research:

1)N.

do/conductresearchon:我正在做關(guān)于廣告的研究。2)V.tostudy商人研究市場(chǎng)很重要。sharewith:usesth.togetherwithe.g.I’dliketosharemybookwithyou.She_____mytroublesaswellasmyjoys.A.shareswithB.shares(in)Iamconductingresearchonadvertisements.It’simportantforabusinessmantoresearchthemarket.Bsharesth.withsb.3.encouragepeople…believeinanidea(line6)encourage:givesupportorconfidencetosb.Don’tencouragebadhabitsinachild.老師鼓勵(lì)她看英文電影。TheteacherencouragedhertowatchEnglishfilms.believein:tohavefirmfaithinManypeoplebelieveinGod.Ex:believe/believeinIdon’t________ghosts.I_______thatstoriesofghostsweremadeupbyhumanbeings.believeinbelieve

Youcandoitwell!4.…forfree,andareintendedto…(line11)forfree:freeofcharge/withoutpaymentYoucantaketheticketforfree.每個(gè)孩子都會(huì)得到一本免費(fèi)的書(shū)。intendto:

design/meantodosth.Iintendedtodoit,butI’mafraidIforgot.Whathesaidatthemeeting____makeustosupporthisidea.A.intendedtoB.intendstoC.wasintendedtoD.isintendedto

Everychildwillgetabookforfree.C5.Chinahasstronglawstoprotectpeoplefrom…(line14)protect…from…keepsb/sthsafefromWeshouldprotecttheearthfrompollution.人們通常戴太陽(yáng)鏡以妨眼睛被太陽(yáng)灼傷。Morerelativephrases:Peopleusuallywearsunglassestoprotecttheireyesfrombeingburnedbythesunlight.protect/prevent…(from)…stop/keep…from…6.fromadvertisementsthatlieor…(line14)lie:lied(pt,pp),lying(presp)vt.說(shuō)謊

~tosb.aboutsth.Shewaslying!Sheliedtomeaboutherage!lie:lay(pt)lain(pp)lying(presp)vi.平躺Hehaslaininbedsincethismorning.lay:laid(pt,pp)laying(presp)vt.放置He