新實用英語視聽說教程（第3冊）第二版 unit 7 Social Life

SocialLifeUnit7新實用英語視聽說教程（第3冊）第二版Lifeislikeasea,onlythestrongwillofpeople,toreachtheothershore.—KarlHeinrichMarx生活就像海洋，只有意志堅強的人，才能到達彼岸?！枴ずＲ蚶锵！ゑR克思（1818—1883，馬克思主義的創(chuàng)始人之一）新實用英語視聽說教程（第3冊）第二版PARTⅠVideoComprehensionPARTⅡListeningComprehensionPARTⅢSpeakingDevelopmentPARTⅣWorkplaceContextCONTENTSTeachingTipsEpisode1SocialMediaMarketingEpisode2TheTalkoftheTownWordstoKnowShortConversationsSituationalDialoguesPassageListeningTopicIntroductionCulturalBackgroundWordstoKnowSituationalDialoguesUsefulSentencesandExpressionsBriefDescriptionWorkplaceDialogueChineseCultureTimeOralPracticeNotes?WordsandExpressionstoMasterabsolutelybrandextendexposuregalloputilizeemotionalfeedbackdeeplyspanstudioimagineadviserembarrassmentconfidentobviouslysignifyclutteronearthviralprospectsquitinawaygenderbeindebtedtoonaverageNEXTBACK?ImportantSentencePatterns1.besupposedto理應....，應當...（后接動詞原形）Everyoneissupposedtoknowtherules.每個人理應知道規(guī)則。Youweresupposedtobehereatnine.你應當在九點到這里。2.beindebtedto感激WearedeeplyindebtedtoDr.Allenandtherestofthehospitalstaff我們對艾倫醫(yī)生和其他醫(yī)院工作人員非常感激。3.beunwillingtodosomething不愿意做某事4.onaverage平均說來5.succeedindoingsomething成功地做某事6.Itistimethat-clause.（注意從句中常用過去時）NEXTPREV.UP?LanguageSkillsPartⅠVideoComprehension談論社交媒體的話題。PartⅡListeningComprehension學習一些有關社交媒體的表述和人們對發(fā)達的媒體資訊的看法。PartⅢSpeakingDevelopment談談社交媒體給人們帶來哪些便利和對人們生活的改變和影響。PartⅣWorkplaceContext了解傳媒的類型、手段及功能并作簡單描述。BACKPREV.PartⅠVIDEOCOMPREHENSIONSocialLife中國人民大學出版社新實用英語視聽說教程（第3冊）第二版SocialMediaMarketingEpisode1WordstoKnowVideoTaskNotesBACKWordstoKnowtousesth.,especiallyforapracticalpurpose利用remainingfaithfultosb./sth.andsupportingthemorit忠誠的；忠實的utilize/'ju?t?la?z/v.loyal/'l???l/adj.connectedwithpeople’sfeelings情感的，情緒的；激起感情的；有感染力的；激動人心的emotional/?'m????nl/adj.completelynecessary;extremelyimportantinaparticularsituationorforaparticularactivity極其重要的；必不可少的essential/?'sen?l/adj.NEXTBACKWordstoKnow值得信賴；守信trustworthiness/'tr?st?w??e?n?s/n.PREV.BACKSearchEngineOptimization搜索引擎優(yōu)化SEOBACK中國人民大學出版社新實用英語視聽說教程（第3冊）第二版TranslationTranscriptThere’sabsolutelynowayyouhaven’tofityet.Overthelastfewyears,socialmediahaschangedtheInternet.Actuallyithaschangedthewholeworldandalsotheworldof.Sowhatarethereasonsforyourbusinesstostartthisnewformofcommunicationassoonaspossible.Thesearethesevenmostimportantones....No2.Developacommunity.Peopleenjoybeingpartofabusinessthatisproactivelybuildingalively,suchasonlinecommunitycanhelpyou_____heardNEXTBACKTask1Watchtheepisodetwiceandthenfillinthemissinginformationyouhear._____loyal________completely________marketing________utilizing________communityestablishanconnectionbetweenyourcompanyandyourprospects,whichisessentialforyourlong-termsuccess.NEXTPREV.UPTask1Watchtheepisodetwiceandthenfillinthemissinginformationyouhear.__________emotionalNEXTPREV.UPTask2Watchtheepisodeagainandchoosethebestanswertoeachquestion.2.Whatdoessocialmediaprovideforus?B.Channel.A.News.D.Happiness.C.Business.1.Whatdoessocialmediareferto?A.Wayofcommunication.B.Business.D.TheInternetC.Mobilephone.NEXTPREV.UPTask2Watchtheepisodeagainandchoosethebestanswertoeachquestion.3.Whyisonlinecommunityimportant?D.Toestablishanemotionalconnectionbetweenyourcompanyandyourprospects.A.Tohelppeopledobusiness.C.Easyforsuccess.B.Easyforcommunication.4.Whydoessocialmediaincreaseonlinepresence?D.BothBandC.A.Becauseofdigitaltechnology.C.Becauseofhugeamountofdailyusers.B.Becauseofworldwideaccesssharingcapabilities.Task3Watchtheepisodeagainanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).PREV.BACK1.Socialmediacanbringhighvolumetraffictoyourwebsite.2.Socialmediaisnotfree.3.Comparedtotraditionalchannel,socialmediamarketingisnotaffordableforany

business.()()()TFFNotesBACK1.Socialmedia社交媒體是公眾之間彼此分享看法觀點、交流信息的工具和平臺，比如國內有微信、微博、嗶哩嗶哩、抖音等，國外有Twitter、Facebook、YouTube、

Instgram、TikTok等。2.highvolumetraffic高流量3.digitalexposure數字曝光?TranscriptNEXTBACKThere'sabsolutelynowayyouhaven'theardofityet.Overthelastfewyears,socialmediahascompletelychangedtheInternet.Actuallyithaschangedthewholeworldandalsotheworldofmarketing.Sowhatarethereasonsforyourbusinesstostartutilizingthisnewformofcommunicationassoonaspossible.Thesearcthesevenmostimportantones.No.1Showcaseyourbrand.Socialmediaoffersanothermarketingchannelforcreatingbrandawareness,relationshipbuildingordrivingnewsales.Sowhynotuseitespeciallywhenit'sfree,right??TranscriptNEXTPREV.UPNo.2Developaloyalcommunity.Peopleenjoybeingpartofabusinessthatisproactivelybuildingalivelycommunity,suchasonlinecommunitycanhelpyouestablishanemotionalconnectionbetweenyourcompanyandyourprospects,whichisessentialforyourlong-termsuccess.No.3Improvecustomerservice.Socialmediaisagreatfeedbacksource,enablingyourprospectstocommunicatewithyourcompanyandeachotherandgreatlyimproveyourcustomerserviceandincreasebrandtrustworthiness.No.4Increasedigitalexposure.Interactinginsocialnetworkscansignificantly?TranscriptNEXTPREV.UPincreaseyouronlinepresence.Socialmedialeadstomassiveexposureduetoitsworldwideaccesssharingcapabilitiesandhugeamountofdailyusers.No.5Boosttrafficinsearchenginerating.Socialmediaisamajorgeneratorthatitconstantlybringshighvolumetraffictoyourwebsite.TheycanalsohelpwithSEOsincesearchenginessignificantlyreflectyoursocialmediacontent.No.6Expandsalesinreachinganewaudience.Listeningtoyourprospectsonsocialnetworkscanhelpyourespondtotheirspecificneeds.Thiswillmostlycausesincreaseinsales,butalsoexpandyourcustomerbase.?TranscriptNo.7Cutmarketingcosts.Comparedtotraditionalchannelslikeprinteradvertising,socialmediamarketingisaffordableforanybusiness.Rememberthatthechannelitselfisfree.Managingsocialmedia,takingcareofallthecontentofTwitterorfeedbackcangetprettyconsumingandyouneedtofocusprimarilyonyourbusiness,sohowaboutleavingthesocialstufftous?Noworries.'Wehaveplentyofexperiencetotakecompleteresponsibilityofyoursocialpresence.Sogetintouchwithus.BACKPREV.?TranslationNEXTBACK你絕對不可能還沒聽說過。在過去的一些年里，社交媒體徹底改變了互聯網。事實上，它改變了整個世界，也改變了市場營銷。那么，是什么原因讓您的公司要盡可能快地使用新的交流方式呢？有七個最重要的原因。第一，展示你的品牌，社交媒體為創(chuàng)造品牌知名度、建立關系或推動新的銷售提供了另一種營銷渠道。所以為什么不使用它，尤其是免費的時候，對嗎？第二，建立一個忠誠的社區(qū)。人們喜歡積極主動地建立一個活躍社區(qū)并成為它的一部分，例如在線社區(qū)可以幫助你在公司和你的潛在客戶之間建立情感聯系，這對你的長期成功至關重要。第三，改善客戶服務。社交媒體是一個很好的反饋來源，使你的潛在客戶能夠與你的公司彼此進行溝通，大大改善你的客戶服務，增加品牌的可信度。?TranslationNEXTPREV.UP第四，增加網絡曝光。在社交網絡中互動可以顯著提高你的在線狀態(tài)。社交媒體由于其在全球范圍內的訪問共享能力和龐大的日常用戶量，導致了大量的曝光。第五，搜索引擎排名提升流量。社交媒體就是一個大型發(fā)電機，它不斷給你的網站帶來高流量。由于搜索引擎反映了你的社交媒體內容，社交媒體有助于搜索引擎優(yōu)化。第六，擴大銷售范闈。在社交網絡上傾聽你的潛在客戶可以幫助你回應他們的特定需求，不僅可以提高銷售量，而且也可以擴大你的客戶群。第七，削減營銷成本。與傳統(tǒng)渠道如打印機廣告相比，任何人都能負擔得起社交媒體營銷。記住渠道本身是免費的。管理社交媒體、處理Twitter上的所有內容或反饋都會非常耗費精力，你需要把注意力主要放在你的業(yè)務上，那么把社交內容留給我們怎么樣？別擔心。我們有足夠!的經驗為您?TranslationBACKPREV.的社會存在負責。所以聯系我們。WordstoKnowVideoTaskNotesBACKTheTalkoftheTownEpisode2WordstoKnowawayofsolvingaproblemordealingwithadifficultsituation解決方案solution/s?'lu???n/?n.givenormadewhenpeoplearewatching,notrecorded直播的live/laIv/?adj.BACKBACK中國人民大學出版社新實用英語視聽說教程（第3冊）第二版TranslationTranscriptDougJonesdoesn’tworkattheCityHallanymore.Hedidn’twantto,butheissixty-five.Hehadtoquitascommunity.Becauseofhisjobat,Mr.Jonesknowsagreatdealaboutthecommunity.Althoughheisold,Dougdoesn’tfeelit.Dougstillworkseveryday,butnowheworksfreeasaatthelocalradiostation.Doughashisownshowcalled“TheTalkoftheTown.”Everyeveningfrom4:00to5:30,Dougannouncesimportantthingsthataregoingoninthetown,andheaskspeopletocallhimupandtalkwithhimandhisontheradio.SometimespeopleNEXTBACKTask1Watchtheepisodetwiceandthenfillinthemissinginformationyouhear_________volunteer_______advisor______retire________CityHall________Sunday________listenerscalluptoaskhimforhisadvice.Othertimespeoplecalluptogiveadvicetothepeoplewhocallin.Quiteoftenhecan’tsolvetheproblemsinafewsecondsontheradio.Afterhisshowisover5:30,Dougdowntheproblemsandthenamesofthepeople.Thenduringtheweek,hethepeopleheknowsfromCityHallandtriestofindthesolutionstotheproblemsbeforethenextSunday’sshow.EveryoneknowsthatiftheycallDougwithproblem,hetrieshisbesttosolveit.BecauseDoug’sshowisliveandnotpre-recorded,peoplelistentohisshowverycarefully.WithDougpeopleneverfeelNEXTPREV.UPTask1Watchtheepisodetwiceandthenfillinthemissinginformationyouhear___________contacts______writes

abouttheirproblems.Soeveryoneisinterestedinwhathehastosay.EveryonelearnsfromDougandfromhisadvice.DougalsogetstomanyeventsthroughoutthestateandeverySundayDougtellshislistenerswherehegoesandwhathesees.EveryonelikesDoug.Heis“TheTalkoftheTown.”NEXTPREV.UPTask1Watchtheepisodetwiceandthenfillinthemissinginformationyouhear___________invitations_____________uncomfortableNEXTPREV.UPTask2Watchtheepisodeagainandchoosethebestanswertoeachquestion.1.WheredidDougwork?B.Atthecityhall.C.Atschool.D.Atthepolicestation.A.Atthebank.2.HowoldisDougnow?A.Sixty-five.B.Fifty-six.D.Fifty.C.Sixty.3.WhatdoesDougusuallydoeverySundayevening?D.Worksontheradio.C.Haveatalkwithpeople.B.Listentotheradio.A.Callup.NEXTPREV.UPTask2Watchtheepisodeagainandchoosethebestanswertoeachquestion.4.WhatwillDougdoifhedoesn’tsolvetheproblemsontheradio?C.Contactsoldcolleaguesandtriestosolveit.B.Askfriendstohelphim.D.Askpeopleforadvice.A.Leavethemalone.5.Whydopeoplelistentohisshowverycarefully?A.Becausetheshowislive.B.Becausepeoplelikehim.D.BecausepeopleareinterestedintheshowC.Becausetheshowispre-recorded.Task3Watchtheepisodeagainanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).PREV.BACK1.DougJonesworksfreeasavolunteeratthelocalradiostation.2.DougworksforoneandahalfhourseverySunday.3.Dougdoesn’ttellhislistenerswherehegoes.()()()TTFNotesBACK1.CityHall市政廳2.radiostation廣播電臺3.quiteoften經常?TranscriptNEXTBACKDougJonesdoesn'tworkattheCityHallanymore.Hedidn'twanttoretire,butheissixty-five.Hehadtoquitascommunityadviser.BecauseofhisjobatCityHall,Mr.Jonesknowsagreatdealaboutthecommunity.Althoughheisold,Dougdoesn'tfeelit.Dougstillworkseveryday,butnowheworksfreeasavolunteeratthelocalradiostation.Doughashisownshowcalled“The4alkoftheTown.”EverySundayeveningfrom4：00to5：3O,Dougannouncesimportantthingsthatarcgoingoninthetown,andheaskspeopletocallhimupandtalkwithhimandhislistenersontheradio.Sometimespeoplecalluptoaskhimforhisadvice.Othertimespeoplecalluptogiveadvicetothepeoplewhocall?TranscriptNEXTPREV.UPin.Quiteoftenhecan'tsolvetheproblemsinafewsecondsontheradio.Afterhisshowisover5：3O,Dougwritesdowntheproblemsandthenamesofthepeople.Thenduringtheweek,hecontactsthepeopleheknowsfromCityHallandtheotherpeopleandtriestofindthesolutionstotheproblemsbeforethenextSunday'sshow.EveryoneknowsthatiftheycallDougwiththeproblem,hetrieshisbesttosolveit.BecauseDoug'sshowisliveandnotpre-recorded,peoplelistentohisshowverycarefully.WithDougpeopleneverfeeluncomfortableabouttheirproblems.Soeveryoneisinterestedinwhathehastosay.EveryonelearnsfromDougandfromhisadvice.Dougalsogetsinvitationsto?TranscriptNEXTBACKmanyeventsthroughoutthestateandeverySundayDougtellshislistenerswherehegoesandwhathesees.EveryonelikesDoug.Heis“TheTalkoftheTown.”?TranslationNEXTBACK道格?瓊斯不在市政廳工作了。他不想退休，但他65歲了。他不得不辭去社區(qū)顧問一職。因為他在市政廳，瓊斯非常了解社區(qū)。雖然他年紀大了，但他并不感覺老。道格仍然每天工作。他是一個當地廣播電臺的志愿者。道格有他自己的節(jié)目叫“城市話題”。每個星期日晚上4點到5點半，道格宣布鎮(zhèn)上重要的事情，他讓聽眾給他打電話與他和他的聽眾的交談。有時有人打電話來征求他的意見。有時有人打電話來給那些打進電話的人提供建議。在節(jié)目上幾秒鐘的時間解決不了的問題，節(jié)目之后在5：30，道格寫下來人的名字和問題，然后在一周內，他聯系那些市政廳的人試圖在下一次節(jié)目前找到解決問題的辦法。大家都知道，如果他們打電話請道格幫助解決問題，他會盡力解決。由于道格的節(jié)目是直播，不預先錄制，人們都很仔細地聽他的節(jié)目。從來沒有人覺得講自己的問題給道格會很不舒服。所以每個人都對他說的感興趣。每個人都學習道格和聽取他的建議。道格也會?TranslationBACKPREV.收到很多參加各種州內活動的邀請事件，每個星期日，道格告訴他的聽眾他去了哪里，他看到了什么。每個人都喜歡道格。他就是“城市話題”。PartⅡLISTENINGCOMPREHENSIONSocialMedia中國人民大學出版社新實用英語視聽說教程（第3冊）第二版untidy/?n’ta?di/adj.alotofthingsinanuntidystate,especiallythingsthatarenotnecessaryorarenotbeingused;astateofconfusion雜亂的東西（尤指不需要的或無用的）；雜亂notneatorwellarranged;inastateofconfusion不整潔的；不整齊的；凌亂的clutter/’kl?t?/n.NEXTBACKquiz/kw?z/n.competitionorgameinwhichpeoplehavetoanswerquestions問答比賽，智力競賽WordstoKnowtomakeaplacetidybyremovingthingsyoudonotwantorneed清理declutter/di?’kl?t?/v.跨度，跨徑；兩個界限間的距離；一段時間拿起；開始從事；占據（時間、地方）span/sp?n/n.takeupWordstoKnowBACKPREV.平均；普通，通常onaverage1.A:Whyarepeoplechoosingtosocialmedia?B:I’mnotsurewhetherotherpeopleonthetubewouldbehappybutIlookatother

peoplemore.Iliketo,havealookatwhatsomeone’swearing,

imaginewhatsortofpersonthey’dbe2.A:Dopeoplewanttospendhoursandhourseverydaytheirstatusand

seeingwhatotherpeoplethinkaboutthem?B:Idon’tthinkso.Butthosearethemselvesaddictive.Directions:Listentothedialoguesandfillintheblankswiththewordsyouhear.ShortConversationsNEXTBACK________observe______quit________updating__________behavioursDirections:Listentothedialoguesandfillintheblankswiththewordsyouhear.3.A:Areyoufondofsomethingaboutyourselfwithothers?

B:Yes,Icangetfeedbackfrommyfriends.4.A:What’sthesocialmedia?B:Itreferstosomeonewhohasalotoffollowersonline.5.A:Socialmediaandphonesleadtoalossofsleepandface-to-face

necessaryfortheirmentalwell-being.

B:Yes,that’sright.ShortConversationsBACKPREV.________sharing__________influencer___________interactionsDirections:Listentothedialoguesandchoosetherightanswertoeachofthefollowingquestions.YouaregoingtohearadialoguebetweenRobandAliceondealingwithclutter.Dialogue1TranscriptSituationalDialoguesNEXTBACK2.Whatarethesuggestionsgivenbyafriend?B.Threebucketssystem.A.Preparingabigbucket.D.Abigbag.C.Keepingthethingsyoudon’tneed.1.Whatmakesithardertofindthethingsyouneed?A.Clutter.B.Buckets.D.Cleanup.C.Boxes.SituationalDialoguesDirections:Listentothedialoguesandchoosetherightanswertoeachofthefollowingquestions.NEXTPREV.UP4.Whichwordmeansphysicalpossessionsarethemostimportantthinginlife?B.Materialism.A.Metaphysics.D.Communisim.C.Existentialism.3.Whatdoesthephrase“togetridof”mean?A.Toremovesomethingyoudon’twant.D.Tokeepsomethingyoudon’twant.C.Tobuysomethingyoudon’twant.B.Toputawaysomethingyoudon’twant.YouaregoingtohearadialoguebetweenNeilandCatherineonattentionspan.Dialogue2TranscriptDirections:Listentothedialoguesandchoosetherightanswertoeachofthefollowingquestions.SituationalDialoguesNEXTPREV.UP1.Whatistheprogramme?C.Englishlearningshow.A.TalkshowB.Musicshow.D.Talentshow2.What’sthetopicofthisprogramme?A.Attentionspans.B.Learning.D.Music.C.Smartphones.Directions:Listentothedialoguesandchoosetherightanswertoeachofthefollowingquestions.SituationalDialogues4.Howlongdowelookatourmobilephonesforinaday,onaverage?C.Notmentioned.A.30minutes.B.Overthreehours.D.Aroundtwoandahalfhours.3.Isthehumanattentionspannowshorterthanthatofagoldfish?A.Yes.B.No.D.Same.C.Uncertain.BACKPREV.PassageListening1.Directions:Listentothepassageandfillinthemissingwordswiththeexactwordsyouhear.PekingOperaleadingedgetechnologyasitcelebratestenyearsontheUNESCOIntangibleCulturalList.Duringthesecondhalfofthe20thcentury,PekingOperasawa

inpopularity.Thishasbeenattributedbothtotheofthetraditionaloperaformtomodernlife,aswellastheinfluenceofWesternculture.Now,ishelpingmoreyoungoperaloverspursuetheirofperformingonthestage.Aofaugmentedreality,5G,andVRmakesthe

feelasifthey’vegonebackintimetowatchashow.NEXTBACK_______decline_____________incorporates_______Heritage_______inability_______capture_______dream____________technology____________combination_______audience_______livePassageListening2.Directions:Listentothepassageagainandanswerthefollowingquestionsinbrief.NEXTPREV.UP(1)WhatchangesdoesPekingOperamakeasitcelebratestenyearsontheUNESCO

IntangibleCulturalHeritageList?PekingOperaincorporatesleadingedgetechnology.(2)WhydidPekingOperabecomeunpopularduringthesecondhalfofthe20thcentury?Thishasbeenattributedbothtotheinabilityofthetraditionaloperaformtocapturemodernlife,aswellastheinfluenceofWesternculture.(3)Whatmakesoperalovers’dreamofperformingonthestagecometrue?Technology.PassageListening2.Directions:Listentothepassageagainandanswerthefollowingquestionsinbrief.TranscriptBACKPREV.(4)What’sthefeelingofaudiencewiththehelpof5GandVR?Asifthey'vegonebackintimetowatchaliveshow.Notes1.

incorporatesth.(in/into/withinsth.)將……包括在內；包含；吸收；使并入2.theUNESCOIntangibleCulturalHeritageList聯合國教科文組織非物質文化遺產名錄3.sawadecline看到……下降/下滑例如：“Offshorefinancialcentersmightseeadeclinein

business.”。這是種擬人的敘述方法。4.attributedto...把……歸因于；認為……是由于；認為是……所為?Theirsuccessisattributedtoitsstrongcommitmentanddedicationtoqualityandservice.他們的成功在于其對于質量和服務的承諾和重視。5.performingonthestage在舞臺上表演BACK?TranscriptNEXTBACKRob:Alice:Rob:Now,ingeneralIdon'thavealotofclutterinmyflatandthatmeansanuntidycollectionofobjects.Cluttermakesithardertofindthethingsyouneed.Anditmakesmovinghouseanightmare!Allthoseboxesfullofthingsyoudon'tneed...Goodpoint.Ihaveafriendwhosuggestedthethreebucketssystem.Yousortthingsintothreedifferentbuckets：oneyoulabelas“tokeep,“oneas“togetridof"andoneas“maybetogetridGetrido￡bythewaymeanstoremovesomethingyoudon'twant.It'sthe"maybe“bucketthat'stricky;isn'tit?―Youneverknowifyoumightneedsomethinginthefuture.Yes,itwouldneedtobeabigbuckettoo.?TranscriptBACKPREV.Alice:Rob:Alice:Yes,itwould.Well,Ithinkwecouldalllivebetterwithless.OK,well,let’shavetoday'squizquestionbeforewetalkaboutdeclutteringourlives：Sowhichword,Alice,meansabeliefthatphysicalpossessionsarethemostimportantthinginlife?Isita)metaphysics?b)materialism?Orc)existentialism?OK...Ithinkit'sb)materialism.?TranscriptNeil:Catherine:Neil:Catherine:Neil:Catherine:Helloandwelcometo6MinuteEnglish—theprogrammewherewebringyouaninterestingtopicandsixitemsofvocabulary.I'mNeil.AndI'mCatherine.Nowthisprogrammeissixminuteslong.Yes.It's6MinuteEnglish!Andwehaveachallengeforeveryone-canyoustayfocusedforthefullsixminutes?Soundseasy?Maybenot,becausetodaywe’retalkingaboutourattentionspans:Aretheyshrinking?That'sright,sowe'reaskingtoday：Isthelengthoftimewecanfocusonsomething-that'sourattentionspan—actuallygettingshorter?Now,onestudysays'yes."Infact,itNEXTBACK?TranscriptBACKPREV.Neil:claimsthehumanattentionspanisnowshorterthanthatofagoldfish.Canthatbetrue?Smartphones,theInternet,socialmedia—theseallcertainlydotakeupalotofourattention.Buthowmuch?Howlongdowelookatourmobilephonesforinaday;onaverage?Isit...a)around30minutes,b)aroundtwoandahalfhours,orc)overthreehours??TranscriptPekingOperaincorporatesleadingedgetechnologyasitcelebratestenyearsontheUNESCOIntangibleCulturalHeritageList.Duringthesecondhalfofthe20thcentury,PekingOperasawadeclineinpopularity.Thishasbeenattributedbothtotheinabilityofthetraditionaloperaformtocapturemodernlife,aswellastheinfluenceofWesternculture.Now,technologyishelpingmoreyoungoperaloverspursuetheirdreamofperformingonthestage.Acombinationofaugmentedreality;5G,andVRmakestheaudiencefeelasifthey'vegonebackintimetowatchaliveshow.BACKPartⅢSPEAKINGDEVELOPMENTSocialMedia中國人民大學出版社新實用英語視聽說教程（第3冊）第二版社交媒體是一種電子通信形式。國內主要社交網站有微博、微信、博客、論壇、播客等等。用戶能夠通過社交網站和應用程序創(chuàng)建和共享信息、觀點、消息等內容。隨著互聯網接入的改善，我們彼此之間以及與這個世界發(fā)生的事情聯系更加緊密。與此同時，社交媒體和信息應用正在改變我們的生活和商業(yè)模式。我們生活在一個數字時代，互聯網已經讓任何一個擁有筆記本電腦或手機的人都成為媒體人。它打破了溝通的時間和距離障礙，使人們能夠實時地連接到世界各地。因此，社交媒體占據了我們很多人的日常生活。在做研究、買東西等決定之前，我們會上網查找一下相關的知識與信息。這就是社交媒體帶給我們的優(yōu)勢和便利。TopicintroductionNEXTBACK參與社交媒體似乎與其他人交談一樣安全。人們在社交媒體網站上分享想法、個人經歷、照片等，但這些信息可能被利用而入侵你在社交媒體上的賬戶、電子郵件，甚至你的手機賬戶。社交平臺上也有許多誤導性信息，導致上當受騙?，F在有些人花太多時間瀏覽社交媒體，造成心理健康問題，出現了一些社交媒體使用成癮者。社交媒體存在參與人數多和傳播速度快及內容不確定等風險，需要國家的進一步監(jiān)管和治理。TopicintroductionBACKPREV.京劇至今已有20。年的歷史。它是在徽劇和漢劇的基礎上，吸收了昆曲、秦腔等一些戲曲劇的優(yōu)點和特長逐漸演變而形成的。1790年(清乾隆55年)，徽戲開始進京，最早進京的徽戲班是享有盛名的安徽“三慶班”，隨后又有“四喜”“和春”“春臺”諸班，史稱“四大徽班”(四大徽班從揚州進京)。四大徽班和以后陸續(xù)進京的徽班，以其優(yōu)美動聽的唱腔和卓越的表演受到觀眾的歡迎。從全國300多個戲曲劇種中脫穎而出，與豫劇、越劇同為中國戲曲三鼎甲(京劇為榜首)。京劇形成后在清朝宮廷內開始快速發(fā)展，直至民國得到空前的繁榮。京劇的腔調以西皮和二黃為主，主要用胡琴和鑼鼓等伴奏，被視為中國國粹。京劇走遍世界各地，成為介紹、傳播中國傳統(tǒng)藝術文化的重要媒介。2010年11月16日聯合國教科文組織保護非物質文化遺產政府間委員會在內羅畢審議通過中國申報項目“中醫(yī)針灸”和“京劇”，將其列入“人類非物質文化遺產代表作名錄”。?CulturalBackgroundBACKthepartthatyouholdnexttoyourfaceinordertospeakandlisten手機；電話聽筒handset/'h?ndset/n.WordstoKnowexistingatthebeginningofaparticularperiod,processoractivity原來的；起初的；最早的original/?'r?d??nl/?adj.differentfromanythingknownbefore;new,interestingandoftenseemingslightlystrange新穎的；與眾不同的；珍奇的novel/'n?vl/adj.NEXTBACKashortformofaword,etc.略語；縮寫詞；縮寫形式abbreviation/??bri:vI'e??n/n.WordstoKnowBACKPREV.awordformedfromthefirstlettersofthewordsthatmakeupthenameofsth.首字母縮略acronym/'?kr?n?m/

n.StudentsAandBaretalkingaboutchanginghandsetcases.A:Haveyouboughtanotherhandset?B:No,itistheoriginalone.A:Thisissilvergray,whileIrememberyourhandsetwasblack.B:Ihavechangedacaseforit.A:Canahandsetcasebechanged?B:Ofcourse.That’swhyIboughtthistype.Icanchangeitscasefrequently,soitisnovel

touseit.Dialogue1SituationalDialoguesNEXTBACKDialogue1SituationalDialoguesNEXTPREV.UPA:Howmanycasesareaccessible?B:Therearetwomore,oneisorangeandtheotherispink.Ihaveboughtthemall.A:It’sreallygoingtobefreshallthetime.Dialogue2NEXTPREV.UPSituationalDialoguesStudentsAandBaretalkingabouttheimpactofsocialmediaonlifeandlearning.A:Ineedyourhelp,Bob.B:What’sthematter?A:I’mreallyconfusedbymostofthestudentswhoaremuchmoreactiveonsocialmedia.B:Justrelax.Theyuseittokeepintouchwiththeirfriendsandseewhatthey’reupto.A:Whatthehelldotheythink?B:Socialmediagivesyoungpeoplethechancetonetworkwithorganizationsthatcould

helpthemwithopportunitiesforpersonalprogression.A:Soundsreasonable.Thenwhat’sthenegativeimpact?Dialogue2NEXTPREV.UPSituationalDialoguesB:Oh,yes.Manyyoungpeopleexcessivelyusesocialmedia,whichaffectstheirlearning

andlife.A:That’strue.B:Soyoungpeopleshouldmakeappropriateuseofsocialmedia.Dialogue3SituationalDialoguesNEXTPREV.UPRobandAlicearetalkingaboutbuyingfamousbrandproducts.Rob:Alice,doyoubuylabelledgoods?Alice:I’mafraidIdo.Andlabelledgoodsorproductsaretheoneswithafamousbrand

name,likeGucci,Dior,Pradaetc.ButIdothinkJamesWallmanisright—buying

thingsjustbec