2023秋逢桂事秋季桂花主題月度暖場方案

秋逢.桂事暗淡輕黃體性柔，情疏跡遠只留香。何須淺碧深紅色，自是花中第一流。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋日里我們相聚,食獲桂花的故事秋日走得不緊不慢、有條不紊，冷靜又克制、沉著又穩(wěn)重，不似春的燦爛、不似夏的熱烈、不似秋的死寂。她的開始不是日歷撕下立秋那頁，也不是聒噪的蟬都噤了聲。而是上天往人間撒了一把桂花。琉璃剪葉、金粟綴花，空氣里盡是撣不散的香氣，馥郁纏綿、來勢洶洶，直往人心窩里鉆，肆無忌憚地提醒著你這就是秋日啊~e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事活動概述活動內(nèi)容活動布置活動細節(jié)目錄e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事壹e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事暗淡輕黃體性柔，情疏跡遠只留香。何須淺碧深紅色，自是花中第一流?；顒痈攀龌顒铀悸肥篱g風雅，以花入饌，食之有道，尤為桂花最甚。她不僅一季花香滿溢，更能收藏最完整的秋日。當桂花的后半生邂逅人間食事，平淡的日子里便洇開了些甜。契合著桂花的主題，帶著孕育了秋意的事物，開展一場活動，愿沿著桂花的脈絡(luò)，與秋天相會。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事活

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況活動人員邀約客戶、報名業(yè)主、其他意向客戶等?；顒訒r間10月-11月期間（具體暫定）桂事暗淡輕黃體性柔，情疏跡遠只留香。何須淺碧深紅色，自是花中第一流。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事活動地點XXX營銷中心（XXX古鎮(zhèn)）活動主題秋逢.桂事——桂花主題活動暗淡輕黃體性柔，情疏跡遠只留香。何須淺碧深紅色，自是花中第一流。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事借助桂花主題活動，持續(xù)在市場發(fā)聲，吸引目標客群，聚集人氣，為項目宣傳形成良好的輿論效應(yīng)通過季節(jié)性活動，宣傳品牌的知名度和美譽度，打造項目獨特的文化，提升品牌的內(nèi)在價值感恩回饋客戶，傳達品牌的延續(xù)性和內(nèi)涵性，為后續(xù)項目的開展積蓄儲能活

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的貳e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事暗淡輕黃體性柔，情疏跡遠只留香。何須淺碧深紅色，自是花中第一流?；顒觾?nèi)容內(nèi)

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板

塊e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事桂.食桂.事桂.宴桂桂花，是中國傳統(tǒng)十大名花之一，色美氣芳，食之亦別具風味。中國古代認為桂樹有延年益壽之效用，許慎《說文解字》云：“桂,江南木，百藥之長?！钡澜躺窕鸹?，認為食桂可以使人長生不老。食e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDEe7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE食.桂花藕粉羹藕是江南水八仙之一。好的藕粉，富含鐵元素，呈現(xiàn)微微粉紅色，非常像荷花瓣的粉色。糖桂花和桂花糖露是民間流傳很久的古法甜品。秋逢.桂事九曲紅梅屬于紅茶，滋味溫潤且有厚度。它的花蜜香沒有其他紅茶來得濃，但獨特的桂圓香令人難忘，值得細細去品。喝一泡新做好的桂花九曲紅梅，秋天的茶，江南的茶。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事食.桂花九曲紅梅桂花糕是一種清甜香酥的糕點，主要制作原料是白糖、糯米粉、蜜桂花、熟油。已有三百多年歷史。美味爽口，做法簡單，種類多種多樣，滿足人們對于味道的各種需求。并且擁有美麗的歷史傳說，更增添了桂花糕的歷史價值。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE食.桂花糕秋逢.桂事桂秋風起、秋意濃、桂花落。濃翠的枝葉底的細密橘芯，星星點點的翻落，落于大千世界那抹浮動的暗香再也無法深藏，天香云外飄。事e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE在刺繡香囊里填充進香料、干桂花、桂花香，不管是隨身攜帶或是將它放置一處，都能在低嗅間探到來自秋天的一抹香意。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事事.桂花香囊制作利用桂花花材，制作香氛蠟燭。秋日的桂花香，是溫暖、治愈的味道，點上一盞香氛蠟燭，靜靜燃燒，沉寂在充滿了桂花香的屋子里，治愈著不安的心情~e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE事.桂花香氛蠟燭秋逢.桂事e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE事.桂花滴膠畫秋逢.桂事桂花花期短暫用滴膠的方式，把桂花收藏替你記住一整個秋天的美好~桂將桂花融入飲食之中既得美味，亦品季節(jié)之味道于此詩意呈現(xiàn)，算是一件難得雅事宴e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDEe7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事宴.入席簽到瓦片簽到，迎面而來的是一股濃濃地古韻簽到成功后，在禮儀的指引下，有序入席昆曲之美，在于意境一方小小舞臺琴聲飄蕩、絲竹悠揚，鼓聲撥心弦沉浸式開啟這場別樣的桂花宴e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事宴.經(jīng)典昆曲演出餐桌背后的專注，蘊藏美味的秘訣美味佳肴如何誕生的呢？邀主廚娓娓道來e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事宴.主廚講解e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事宴.品鑒桂花宴菜品參考金桂栗蓉小米糊選用鮮桂花、黃小米、板栗喝酒前可以先喝上一碗米糊，可以迅速形成保護膜，保護腸胃莊太守桂香腹魚大塊鰒魚須用微火先煨鰒魚三日使其軟嫩鰒魚可滋陰清熱，益精明目莊太郭耕禮桂花炒翅大選用素魚翅、雞蛋、火腿、銀芽、香菜等，與肉類、雞、鴨、蝦等共烹達到蛋白質(zhì)互補叁e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事暗淡輕黃體性柔，情疏跡遠只留香。何須淺碧深紅色，自是花中第一流。氛圍布置e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事主

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堆

頭采用書法字幅和桂花結(jié)合的形式，營造中式氛圍感e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事活

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區(qū)合理運用書法、桂花等元素，桌旗采用桂花圖案e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事細

節(jié)

裝

飾活動區(qū)桌面，用桂花花藝、團扇進行裝飾e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事桌

席

區(qū)書法菜單、桂花團扇，烘托桂花主題宴肆e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事暗淡輕黃體性柔，情疏跡遠只留香。何須淺碧深紅色，自是花中第一流?；顒蛹毠?jié)e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事活

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傳宣傳排期微信、微博、小紅書等媒體平臺推送造勢話題、活動軟文、主題海報、倒計時海報等[第一階段]后期媒體平臺輸出活動回顧軟文、照片、短視頻等[第三階段]線上發(fā)布活動亮點，吸引客群[第二階段]e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事活

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傳官方公眾號官方公眾號與其他本土知名公眾號聯(lián)合發(fā)布，告知此次活動內(nèi)容的同時，制作報名H5.嵌入推文中，有意向的業(yè)主（客戶）可通過H5報名，線下工作人員于活動前3天進行回訪確認并進行登記。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事活

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傳線上互動互動活動：賞秋大賞征集活動參與方式：帶話題#賞秋大賞#在官方公眾號的推文下方留言我們將從根據(jù)點贊數(shù)選擇前10名，每人將獲得桂花糕一份。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事活

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傳倒計時海報倒計時海報的發(fā)布起到了對客戶提醒的作用，能夠吸引目標受眾的注意力，勾起足夠的興趣，達到有效的預(yù)熱，更使活動得到持續(xù)曝光。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B885734541EFFD57CDD81682DACF05A0020CCBBC635EB145E4E4F07AD5502B12DCF0CE68175DD17BE7255B0AFB9A5B7D61FDB2F527CD38D0AF9C268AD39C4483B07F0A6BDE秋逢.桂事活

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安排活動日期活動內(nèi)容第一周（10.14-10.15）桂食：桂花藕粉羹桂事：桂花香囊制作第二周（10.21-10.22）桂食：桂花九曲紅梅桂事：桂花香氛蠟燭第三周（10.28-10.29）桂食：桂花糕桂事：桂花滴膠畫第四周（11.4或11.5）桂宴e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C