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Unit2ColoursStudyskills&TaskScanning(尋讀,查讀,
掃讀)meansmovingoureyesquicklyoverthetexttolookforspecificinformationsuchasnamesornumbers.Wedonotneedtoreadeveryword.Instead,welookforthekeyinformationthatwillanswerourquestions.ScanningScanningisoftenusedwhenweread:somepartslike“What’sonTV”inthe
newspaper.abus/traintimetable.aguidebook.ScanningBlue
for
boys
and
pinkforgirlsInmanyplaces,babyboysaredressedinblueandbabygirlsinpink.Whythedifference?Scientistsnowthinkthisstartedmanyyearsago.Whenmostmenworkedinthefields,theweatherwasveryimportanttothem.Iftheskywasblue,itmeantgoodweather.Sowhenthementhoughtofblue,theywereveryhappy.Inthepast,women’smainjobwastolookforfoodfortheirfamily.Theylikedpinkandredbecausethesewerethecoloursofhealthyfood,suchasstrawberriesandapples.Peoplewerealsoinfluencedbyoldstories.Thecolourbluewasoncebelievedtohavethepowertodriveevilspiritsaway,sopeopledressedbabyboysinblue
inthehopethatboyswould
beprotected.Babygirlsweredressedinpinkbecause,accordingtoaEuropeanstory,girlswereborninsidepinkroses.TaskColourTherapyYourfirstimpressionofthewoman'sclothes?smartprettycolourfulfashionable...redwhitepowerstrengthcalmpeaceredwhiteCompletethereportWhatisMillie’sfirstimpressionofthecolours?awhitehandbagareddressWhatisthewomanwearing?Focus(焦點):fromprimarytosecondarycoloursOrder:(從主到次)apairof
white
shoesinterestingWhatdoesredandwhiterepresent?redwhitepowerandstrengthcalmandpeacefeelsweakwantstomakeherselflookmorepowerfulhelpshercalmdowncolourcolourmoodsmoodsInMillie’sopinion,whydoesthewomanchooseredandwhite?HowdoesMilliethinkofthetwocolourstogether?Redandyellowareagoodmatch.Somecolourscanbalanceeachother.Somecoloursareagainsteachother.Thewomaninthispictureiswearingareddressandapairofwhiteshoes.Sheiscarryingawhitebagtoo.Thisisinterestingbecauseredandwhiteareverydifferentcolours.Redrepresentspower
andstrength.Maybeshefeelsweakandthatiswhysheiswearingred—shejustwantstomakeherselflookmorepowerful.Whiterepresentscalmandpeace.Shemayhopethatthecolourwhitecouldhelphercalmdown.
Ithinkthewomanmustfeelalittlebitstressed,andshehopesthesecolourswillchangethat.Redandwhiteareagoodmatch,asthepowerfulredbalancesthecalmwhite.whatshewearscoloursandmoodsOpinionsStructure
fruitjuicemobilephonePart.B:Whataretheproductsoftheadvertisements?Inanadvertisement,coloursshouldhighlightthethemematcheachothershoutlouderthanwordsattractcustomerstobuytheproduct點亮主題吸引顧客購買商品相互搭配比文字更有說服力Smallchangesincolourscanmakehuge_______.saleswisdom&successColourRepresentT-shirtSkirtHatShoesMoodsReasonsIsitagoodfruitjuiceadvertisement?Why?greenyellowwhiteblueenergy&naturecalm&peacecalm&sadnessrelaxed,peaceful,warm,bright,energeticItlookslikethewomanisonholiday.Yes.Sunshinemakesyouthirsty.Thejuicelookscool.Afterdrinkingit,youwillbefullofenergy.Themanlooksverybusyandheisrunning.Hemaybedoingsomethingimportant.ColourRepresentshirttrousersglassesShoesMoodsReasonsIsitagoodmobilephoneadvertisement?Why?orangeblueblackwhitewarmth&joysadness&
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