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跨境電商交際英語(yǔ)

CommunicationEnglishforCross-BorderE-commerceUnit2AskingaboutProductsHethatcanhavepatiencecanhavewhathewill.—BenjaminFranklin惟堅(jiān)忍者始能遂其志?!惶m克林Lesson1Lesson2Lesson3Lesson4BasicInformationaboutProductsProducts’AttractionsOverall

IntroductionWriting

WorkshopLesson1BasicInformationaboutProductsIVIVIIIIIPartIWarming-upCircle

the

phrases

that

are

new

to

you

and

look

them

up

in

the

dictionary.

Readthem

aloudandwritetheChinesemeaning.1)available 2)outer

material_________________________ _________________________3)pattern 4)vacuumbottle_________________________ _________________________5)winered 6)lateststyle_________________________ _________________________有的,可夠得的外層材料圖案,款式真空保溫瓶(杯)酒紅色最新款式

IVIVIIIII7)real/genuineleather 8)unitconversion

_________________________ _________________________9)referto 10)chart_________________________ _________________________11)ziphoodie 12)inmulticolor_________________________ _________________________真皮單位轉(zhuǎn)換參考,參照表格PartIWarming-up

IVIVIIIII

拉鏈連帽衫多色PartIWarming-up

IVIVIIIII1)Ifyouwanttoorderavacuumbottleonline,whatquestionswouldyouaskabouttheproduct?Possiblequestions:Iwouldliketoasksomeofthefollowingquestionstolearnmoreaboutthevacuumbottle.Whatkindofmaterialisused?Howmanycolorsarethere?Whatisthecapacity?Whatisthesizeofthebottle?Whatisthebrand?1.Workwithyourpartnerandcompletethefollowingtasks.PartIWarming-up

IVIVIIIII2)Workwithyourpartnerandsearchforvacuumbottlesandtalkabouttheirprices,colors,sizesandfunctions.Expressionsforreference:MostofthevacuumbottlesonAmazonaresoldatthepriceof……colorsareavailable.Thecapacityis…oz(…ml).Itkeepsyourcolddrinksperfectlychilledforupto12hours.

PartIISituationalDialogsIVIVIIIIIProductsDialog1Dialog2Dialog3Dialog4Dialog5T-shirtLeggingsSuitHatsPantiesListening1.Listentofiveshortdialogsandmarktheproductthatistalkedaboutineach

dialog

with

a

tick

(√).√√√√√A.Thisoneinredweighs400g,andtheotherisonlyaround120g.B.Theoutermaterialismadeof65%wooland35%polyesterfiber.C.Wehavemanyotherdesignsforourhats,likestars,animals,leopardprints,flowers,etc.D.Allsizesareavailable,includingS,M,LandXL.E.I’dliketoknowifyouhaveblack,red,whiteandpinkT-shirts.PartIISituationalDialogsIVIVIIIIIListening2.Listentothedialogsagainandmatchtheinformationabouttheproductswith

the

corresponding

dialogs.3.

Role-play

the

dialogs.

If

you

need

help,

please

refer

to

the

Scripts.PartIISituationalDialogsIVIVIIIIIPartIISituationalDialogsSpeaking1.Answerthefollowingquestions.1)Whatisthebuyeraskingabout?____________________________2)IfajacketisMinsize,what’sitssizeintheUS?____________________________3)Howmanydesignsarethereforthejacketsinmulticolor?__________________________

__IVIVIIIIIHeisaskingaboutthebasicinformationofthemotorcyclejackets.ThesizeMformen’sclothingissize38or40intheU.S.Therearefourdesigns,includingrockets,eagles,lettersandnumbers.PartIISituationalDialogsSpeaking2.Practiceasking

about

the

productsin

thegiven

situations,usingtheinformationinthefollowingtable.Example:Buyer:I’minterestedinyourmen’sjacket.

Seller:Happytohearthat.It’safullziphoodie,madeof80%cottonand20%polyester.Asyoucanseefromourwebsite,thereare10colorstochoosefrom,includingblack,navy,white,etc.Itfeelsverysoftandisverysuitableforsports.IVIVIIIIIPartIIISupplementaryMaterials1.Wehaveseveralkindsofcookingpots,madefromdifferentmaterials.我們有好幾種鍋,由不同原料制成。

2.Ilikethepreviousmodelofthetoyplane.Doyoustillhavetheminstock?我喜歡以前那種型號(hào)的玩具飛機(jī),你們還有庫(kù)存嗎?

Translatetheseusefulsentencesandtrytorememberthem!IVIVIIIII3.Canyoutellmewhattheleggingsaremadeof,artificialleatherorgenuineleather?請(qǐng)問(wèn)這款打底褲用的是什么材料,人造皮革還是真皮?4.Our

sports

shoeshavedifferentstylesand

sizes,andtheyareallcurrentlyavailable.

我們有不同風(fēng)格和尺碼的運(yùn)動(dòng)鞋,目前都有售。PartIIISupplementaryMaterialsIVIVIIIII5.There

are

foursizes:XL,L,MandS.Whatsizewouldyoulike?

我們有四個(gè)尺碼:特大號(hào)、大號(hào)、中號(hào)和小號(hào)。您想要哪個(gè)尺碼?6.Thematerialissilk,soitfeelsverysmooth.材質(zhì)是真絲,手感很順滑。7.Thispairofleggingsweighs400g,butthatoneisjustabout120g.這條打底褲重400克,但是那條只有120克。

8.Wehavedifferentwatchbandswithvariouscolorsanddesigns.我們店有各種顏色、各種圖案的表帶。PartIIISupplementaryMaterialsIVIVIIIIIPartIVMoreActivitiesRole-playIVIVIIIIICreate

a

dialog

with

your

partner

according

to

the

given

situation,

using

the

information

in

the

box

as

well

as

the

expressions

in

the

previous

model

dialogs.

The

first

three

lines

have

been

done

for

you.PartVVocabularyandStructure

IVIVIIIII1.Completethedialogswiththesentencepattern“Don’tyouthinkit’s”andthephrasesinthebox.1)A:B:Yes,maybeabit.Havetheygotanythinginabrightercolor?2)A:B:No,Idon’tthinkso.You’llseelotsofyoungmenwearingthingslikethat.3)A:B:No,notreally.It’squiteagoodvaluefortheprice.It’sofverygoodquality.Don’tyouthinkit’sabittoodark?Don’tyouthinkit’sabittooold-fashioned?Don’tyouthinkit’sabittooexpensive?PartVVocabularyandStructure4)A:B:No,notatall.Shelooksgoodinthingsthatareabitskinnyandsexy.5)A:B:Yes,maybeyou’reright.Perhapsamini-skirtdoesn’tfityou!IVIVIIIIIDon’tyouthinkit’sabittoosmall?Don’tyouthinkit’sabittootrendy?PartVVocabularyandStructure2.Completethesentenceswiththecorrectwords.1)Which__________ofthewigsdoyouprefer,theoneinwhiteorinblack?2)Iwantthisshirt.Doyouhaveoneinmy______XL?3)I’mwonderingwhat_______________isusedinthisskirt.4)Large_______________ofhatsareorderedfromourstoreeveryday.5)Allofourearringsareoffine__________andbeautifulindesign.6)Inbusiness,wesaythat“the_____________isalwaysright”.IVIVIIIIIcolorsizematerialquantityqualitycustomerPartVVocabularyandStructureBuyer:你們的V字領(lǐng)T恤有哪些顏色?(V-neckT-shirt)WhatcolorsdoyouhavefortheV-neckT-shirts?orWhatcolorsareavailablefortheV-neckT-shirts?2)Buyer:這些短褲尺碼齊嗎?(panties)

Arethepantiesavailableinallthesizes?

IVIVIIIII3.TranslatetheChinesesentencesintoEnglish.PartVVocabularyandStructure3)Buyer:我想買(mǎi)竹纖維打底褲。有什么推薦的款式嗎?I’dliketobuysomeleggingsmadefrombamboofibers.Canyourecommendsomepatterns?4)Buyer:我想了解這款山地自行車(chē)是否有白色?(mountainbike)

Iamwonderingifthisstyleofmountainbikeisavailableinwhite.5)Seller:這些是我們店最新款的手機(jī)殼。(phonecase)

Thesearethelateststylesofphonescasesatourstore.IVIVIIIIIIVIVIIIIIProducts’AttractionsLesson2PartIWarming-up1.

Circlethewords

and

phrasesthatarenewtoyouandlookthemupinthedictionary.

ReadthemaloudandwritetheChinesemeaning.1)phonecase 2)postthenew

design_________________________ _________________________3)beimpressedby 4)foldingchair_________________________ _________________________5)unusual

style 6)besuperiorto_________________________ _________________________手機(jī)殼,手機(jī)套上傳新款對(duì)……印象深刻折疊椅風(fēng)格別致比……更好,比……優(yōu)越IVIVIIIII7)manufacturer 8)largequantities

of

_________________________ _________________________9)topquality 10)wrapthescarf_________________________ _________________________11)recommendsomeitems 12)recycledplastic_________________________ _________________________廠商大量質(zhì)量?jī)?yōu)良把圍巾包在……PartIWarming-up

IVIVIIIII推薦商品再生塑料PartIWarming-up2.Answerthefollowingquestion.Discusswithyourpartnerifnecessary.

The

following

pictures

are

for

your

reference.IVIVIIIIIWhenyouareinasupermarketandwanttochooseatoothbrush,whatfactorswillaffectyourdecision?WhenIneedtochoosefromtwoormoresimilararticles,Iusuallyaskthefollowingquestions:Whichoneismorepopular?Whosepriceismorecompetitive?Whosequalityismorereliable?PartIISituationalDialogsListening√√√√√IVIVIIIIIDialogueOneDialogueTwoDialogueThreeDialogueFourDialogueFiveA.There’sagreatdemandforitinEurope.B.Thelatestdesignisverypopularandhasalreadysoldout.C.Itislight,easytouseandportable.D.Thechairwiththehighbackisverycomfortabletositin.E.Themachinehasanewfunctionforcleaningdirtycarpets.PartIISituationalDialogslisteningIVIVIIIII2.Listentothedialogsagainandmatch

the

products’

special

attractions

with

corresponding

dialogs.3.

Role-play

the

dialogs.

If

you

need

help,

please

refer

to

the

Scripts.PartIISituationalDialogsIVIVIIIIIPartIISituationalDialogsSpeaking1)Whydoesthebuyerhesitatetoplaceanorder?_________________________________________________________2)Howdoesthesellersuggestthatthescarvesarepopular?________________________________________________________3)Whyarethescarvessuitableforwinter?______________________________________________________________________1.Answerthefollowingquestions.IVIVIIIIIThisisherfirstvisittothestore,sosheisnotsureabouttheitemquality.Bystatingthere’salargenumberofordersforthescarves.Becausetheyaremadeofthickcottonthatwillkeepthecustomer’sneckverywarm.PartIISituationalDialogsSpeakingIVIVIIIIIProductsAttractionswigfeelsandlookssimilartorealhumanhair;comfortableenoughtowear

dailyandwon'tdamageyourownhairglovesprovidesten-fingerfunctionality;worksbrilliantlyonsmartphones,tablets

andmoreEarbud(耳塞)comfortablefit;lightweightandwiderfrequencyresponseforlistening

enjoymentbasketballsoftrubberbasketballwithNBAlogo;ultra-durable2.Practicemakingdialoguesaboutspecialattractionsoftheproductsaccording

to

the

givensituation,usingtheinformation

inthefollowingtable.PartIISituationalDialogsSpeakingExample:Buyer:Ifoundmanysimilartoyplanesincludingyours.Canyoutellmewhatisspecialaboutyourplanes?Seller:Our

US-madetoyplaneismadeentirelyfromrecycledplasticandoffersimaginative,eco-friendlyfun.IVIVIIIIIPartIIISupplementaryMaterialsTranslatetheseusefulsentencesandtrytorememberthem!1.Whatisthesleevelessdressmadefrom?Velvet?Cotton?Itlookssoskinny,anditmightbemadefromvelvet.

這款無(wú)袖連衣裙是什么材質(zhì)做的?天鵝絨?純棉?它看起來(lái)非

常緊身,也許是天鵝絨做的。2.Therainpantsareverywaterproofbutnotverythickandtheywill

keepyourlegsdry.

雨褲防水性能很好,而且不厚,能防止你的腿不被

弄濕。IVIVIIIIIPartIIISupplementaryMaterials3.Thesesportpantsareniceandlight,buttheyarealittletightinthehiparea.

這些運(yùn)動(dòng)褲很輕薄、很好,只是臀部有點(diǎn)緊。

4.Thisbackpackisahigh-qualityproduct.Thematerialisvery

durableandthezippersarehugeandstrong.

這背包質(zhì)量好,材質(zhì)耐用,拉鏈頭大而且牢固。

IVIVIIIIIPartIIISupplementaryMaterials5.Thecampchair,

whichhasahighbackandstrong

legs,canbeeasily

foldedandfitsnicelyintothebag.It’seasytouseandcarry.這野營(yíng)椅的椅背高,椅腿結(jié)實(shí),便于折疊放入背包,攜帶輕便。6.It’sasmart-lookingwatchwitharubberystrap.It’seasyforyoung

kidstowear.手表外觀精美,而且是橡膠表帶,便于小孩佩戴。IVIVIIIIIPartIIISupplementaryMaterials7.Our

goods

are

superior

in

qualityto

thosemadebyothermanufacture.

和其他廠商生產(chǎn)的相比,我們的產(chǎn)品質(zhì)量更勝一籌。

8.Thisdesignisthemost

popularofalltheovercoatsatmystore.

這是我店里所有大衣中最受歡迎的一款。

IVIVIIIIIPartIVMoreActivities1.Rearrangethefollowing

wordstoformmeaningfulsentences.1)customers,most,of,from,are,my,and,America,Russia(.)_____________________________________________2)are,a,nice,friend,you(.)_______________________________________3)you,from,are,America(?)______________________________________4)your,customers,from,are,where(?)______________________________________5)can,me,you,give,a,discount,20%(?)________________________________IVIVIIIIIMostofmycustomersarefromAmericaandRussia.Youareanicefriend.AreyoufromAmerica?Whereareyourcustomersfrom?Canyou

giveme

a20%discount?PartIVMoreActivities6)you,give,me,can,your,address,email(?)_____________________________________________________7)can,how,I,the,best,find,products(?)______________________________________________________8)getup,usually,I,9:00,at,in,morning,the(.)_____________________________________________________9)quality,poor,sell,I,do,not,products(.)______________________________________________________10)partner,my,does,not,sometimes,to,come,office,early,very(.)_________________________________________________IVIVIIIIICanyougivemeyoure-mailaddress?HowcanIfindthebestproducts?Iusuallygotupat9:00inthemorning.Idon’tsellpoorqualityproducts.Sometimesmypartnerdoesnotcometoofficeveryearly.2.Makenewsentenceswiththegiventimeadverbials.PartIVMoreActivitiesIVIVIIIII1)Iplaceanorder.(justnow)

_____________________________________________________2)Theparcelsfromyouarrive.(lastweek)______________________________________________________3)Theywantmetogivealowerprice.(yesterday)______________________________________________________4)Wetrytofindsomenicegiftsforyou.(anhourago)______________________________________________________5)Themanufacturerstopsproducingtheshapewear.(lastmonth)________________________________________________________________Iplacedanorderjustnow.Theparcelsfromyouarrivedlastweek.Theywantedmetogivealowerpriceyesterday.Wetriedtofindsomenicegiftsforyouanhourago.Themanufacturersstoppedproducingtheshapewearlastmonth.2.Makenewsentenceswiththegiventimeadverbials.PartIVMoreActivitiesIVIVIIIII6)Isendamessagetoyou.(5minutesago)__________________________________________________7)Iamabitworriedaboutthematerial.(in2014)______________________________________________________8)Doyoustayup?(lastnight)______________________________________________________9)Wheredoyougetmynumber?(atthattime)______________________________________________________10)Doeshebuyalotmobilephonecases?(afewdaysago)________________________________________________________________Isentamessagetoyou5minutesago.Iwasabitworriedaboutthematerialin2014.Didyoustayuplastnight?Wheredidyougetmynumberatthattime?Didhebuyalotmobilephonecasesafewdaysago?2.This

part

consists

of

five

sentences

and

there

is

one

mistake

in

each

sentence.

Underlinethemistakesandwritethecorrectwordsinthebrackets.PartIVMoreActivitiesIVIVIIIIIHeiscomefromtheUSA. ()2)Youbuyedalotofsocksfrommeyesterday. ( )3)Shedoesn’tlikesthedesigns. ( )4)Doesyourbrotherliveswithyou? ( )5)Imaywrong. ( )_____________________去除comeboughtlike

livemay

be

PartIVMoreActivities1)它們比市場(chǎng)上任何類(lèi)似產(chǎn)品更耐用。(durable)______________________________________________________________2)這一款三天前賣(mài)光了。(besoldout)______________________________________________________________3)充一次電可以可用好幾個(gè)星期。(charge,last)______________________________________________________________

IVIVIIIII4.TranslatethefollowingsentencesintoEnglish.Theyaremoredurablethananyothersimilarproductinthemarket.Thepatternwassoldoutthreedaysago.Asinglechargewilllastseveralweeks.PartIVMoreActivities4)這條防水褲在上次旅行的時(shí)候幫了我很大忙。(waterproof)__________________________________________________________________5)我們不銷(xiāo)售質(zhì)量低劣的產(chǎn)品。(poorquality)______________________________________________________________

IVIVIIIIIThepairofwaterproofpantshelpedmealotduringmylasttrip.Wedon’tsellproductswithpoorquality.A.暢銷(xiāo)貨B.上衣C.流行的D.值……E.全新的F.領(lǐng)先的,主要的G.平常的H.瀏覽I.包裹1)

worth2)

leading3)

best

seller4)

brand-new5)

tops6)

common7)

popular8)

Parcel9)browsePartVVocabularyandStructureIVIVIIIII1.

Match

each

word

or

phrase

in

the

left

column

with

its

Chinese

meaning

in

the

right.PartVVocabularyandStructure2.Fillintheblankwiththewordsand

phrases

inTask1.Changetheformifnecessary.IVIVIIIII1)Thebuyersusually__________morethanonestorebeforeplacinganorder.2)Low-waist(低腰的)jeansarevery__________withyoungladiesrecently.3)Hewasimmenselysurprisedthatthepaintingonthekitchenwallwas_______20millionyuan.4)Youjustwant__________,notincludingtrousers?5)Thesestylesaretoo__________.Doyouhavemorefashionableones?6)Thisisthe__________ofourstoreinsummer.I’msureyourcustomerswilllikeit.7)OnaverageIsend50__________everyday.8)Ourcooperativemanufacturersareall__________companiesinChina.9)Purchasingfromusbringsyoua__________experienceofonlineshopping.browsepopularworthtopscommonbestsellerparcelsleadingbrand-newPartVVocabularyandStructureIVIVIIIII2.TranslatetheChinesesentencesorexpressionsineachdialogintoEnglish.1)Seller:Thebackpackisagoodqualityproductwithagreatamountof_____________(存儲(chǔ)空間)andithasquiteafew_________(口袋).2)Buyer:Don’tworry.(由于它們是最近上傳的新款,很多顧客都

下單了)________________________________________________________________________________________________storagespacepocketsTheyarelateststylespostedrecently.Manycustomershaveplacedorderswithus.PartVVocabularyandStructureIVIVIIIII3)Buyer:DoAmericanslikethepanties?Seller:Yeah,________________________________________(它們?cè)诿绹?guó)和英國(guó)很受歡迎).4)Buyer:Canyourecommendsomeitemstome?Seller:(我剛發(fā)給您的這些款式都是冬季的暢銷(xiāo)品)___________________________________________________________________________________theyarereallypoplarintheU.S.A.andtheU.K.ThestylesIsentyoujustnowarethebestsellersinwinter.IVIVIIIIILesson3OverallIntroduction1)specializein

2)

trustworthy__________________________________________________3)5-starrating

4)

flash-drive_________________________ _________________________PartIWarming-up1.

Circlethephrasesthatarenewtoyouandlookthemupinthedictionary.

ReadthemaloudandwritetheChinesemeaning.專(zhuān)營(yíng)值得信賴的五星好評(píng)閃盤(pán),U盤(pán)IVIVIIIII5)transferafile

6)pluginto _________________________ _________________________7)HDvideo 8)

reliability_________________________ _________________________傳送文件插入高清視頻

可靠,可信賴PartIWarming-upIVIVIIIII1.smartwatches2.makeupsets3.charger4.skirts5.basketball6.wallpapers7.necklaces8.printers9.suits10.babycarriage11.hoodies2.Look

at

the

product

categories

from

the

homepage

of

AliExpress.

Matchthespecificproductsintherightcolumnwiththecategoriesintheleftcolumn.PartIWarming-upIVIVIIIIIPartIISituationalDialogsListening√√√√√IVIVIIIIIDialogueOneDialogueTwoDialogueThreeDialogueFourDialogueFiveA.Wehavemanystoreswhosestaffisfriendlyandhelpful.B.Wehavesoldourproductstomanycountriesandregionsandtheyareverypopular.C.Therearemanyoptionsforyoutochoosefrom.D.Weareaprofessionalcompanyinthefield.E.Manycustomersgiveus5-starratings.PartIISituationalDialogslisteningIVIVIIIII2.Listentothedialogsagainandmatch

the

store

introductions

with

the

corresponding

dialogs.PartIISituationalDialogsSpeaking1.Answerthefollowingquestions.1)Whereisthebuyerprobablyfrom?___________________________________________________2)Whenwasthestorestarted?___________________________________________________3)Whatcanbestoredonthisflash-drive? ___________________________________________________ The

buyerisprobablyfromMaldives.IVIVIIIIIThestorewasstartedthreeyearsago.Variousdatacanbestoredsuchasphotos,musicandfiles.PartIISituationalDialogsSpeakingExample:Buyer:Hello.IthinkI'veheardenoughabouttheproduct.Couldyougivemesomeintroductionaboutyourstore?/Couldyoupleasetellmeaboutyourstore?Seller:Mypleasure.Wespecializeinthemanufacturingandsellingofswimsuits.2.Practiceintroducingonlinestorestocustomers,usingtheinformationinthefollowingtable.IVIVIIIIIPartIIISupplementaryMaterialsTranslatetheseusefulsentencesandtrytorememberthem!1.Wehave4-yearbusinessexperienceinbags,shoesandtheiraccessoriesinChina,andwerun

our

ownfactorywithmorethan100employees.我們?cè)谥袊?guó)經(jīng)營(yíng)鞋包及配飾已有四年了,擁有自己的工廠,有100多名員工。2.Althoughmystoredoesn’thavemanypositivefeedbacksatAliExpress,we’vebeendoingbusinessonebayformanyyearsandwearequiteconfidentaboutourproducts.雖然我們?cè)谒儋u(mài)通的好評(píng)還不多,但是我們一直在ebay做業(yè)務(wù),對(duì)于我們的產(chǎn)

品很有信心。IVIVIIIIIPartIIISupplementaryMaterials3.BecauseChristmasiscoming,webelievethatSantahatshavealargemarketpotential.Wehavealargestockofthehats.Pleaseclickonthefollowinglinktocheckthemout.隨著圣誕節(jié)的來(lái)臨,圣誕帽市場(chǎng)前景廣闊。我們有大量圣誕帽現(xiàn)貨,請(qǐng)點(diǎn)擊

下面鏈接查看。4.Weofferdrop

shipping

service.Youcansimplyspecifytheshippingaddress,andwewilldelivertheordertoyourdesignatedaddress.我們提供代發(fā)服務(wù),只要提供郵寄地址,我們就會(huì)將貨品發(fā)至指定地址。IVIVIIIIIPartIIISupplementaryMaterials5.Ourtowelscomeinavarietyofsizesandprints,soyoucanchooseatowelthat’sjustrightforyouandyourfamily.我們生產(chǎn)各種尺寸和花紋的毛巾,你總能為自己和家人選

到一條合適的。6.Dearcustomers,wehavepostedourlatestdesigns.You’rewelcometovisitourstore.親愛(ài)的顧客,我們已上新款,歡迎進(jìn)店選購(gòu)。IVIVIIIIIPartIIISupplementaryMaterials7.Ourstorehasbeenawarded3diamonds,whichmeanswehavereceivedmorethan2,000feedbacksfromourcustomersaroundtheworld.我們店的信譽(yù)已達(dá)到了三鉆,這意味著我們已經(jīng)收到了來(lái)自全

球兩千多名顧客的評(píng)價(jià)反饋。8.Morethan800customershaveaddedourstoretotheirMyFavoritestab.已有八百多名顧客把本店添加到收藏夾里。IVIVIIIIIPartIVMoreActivitiesCultureCorner產(chǎn)品描述產(chǎn)品描述除了能告知產(chǎn)品的基本事項(xiàng)以外,還能起到消除售后顧慮、促進(jìn)購(gòu)買(mǎi)的作用,它直接影響著點(diǎn)擊量向訂單轉(zhuǎn)化的程度。1.品牌介紹可以對(duì)產(chǎn)品的品牌、質(zhì)量、服務(wù)等做一個(gè)簡(jiǎn)單介紹,既可以給買(mǎi)家信心,又可以為自己的店鋪加分。IVIVIIIIIPartIVMoreActivitiesCultureCorner產(chǎn)品描述2.產(chǎn)品說(shuō)明簡(jiǎn)潔真實(shí)地說(shuō)明產(chǎn)品材料、尺寸規(guī)格、顏色、保存方法、效果、產(chǎn)地等信息,除文字之外,建議配上能體現(xiàn)產(chǎn)品賣(mài)點(diǎn)、特色和功能的實(shí)景圖,圖片比文字更能吸引客戶的注意力。在描述產(chǎn)品的時(shí)候要充分考慮顧客的感受,如對(duì)于特大號(hào)的女裝,中文中有“加大加肥碼”的說(shuō)法,如果直接翻譯成fat

size或fatlady,容易引起顧客反感。移動(dòng)購(gòu)物應(yīng)用Wish就因?yàn)閷⒋蟠a女士服裝描述為fatlady,從而引起過(guò)眾多買(mǎi)家的不滿。加大碼可以譯為plus-size。IVIVIIIIIPartIVMoreActivitiesCultureCorner產(chǎn)品描述3.目標(biāo)客戶群定位產(chǎn)品要賣(mài)給誰(shuí),適合哪些人群使用,將產(chǎn)品的特點(diǎn)有針對(duì)性地給出些具體解釋?zhuān)梢栽黾涌尚哦取?.購(gòu)買(mǎi)的益處突出產(chǎn)品的優(yōu)點(diǎn),重要的是要突出這些優(yōu)點(diǎn)會(huì)帶給買(mǎi)家什么樣的益處,從而進(jìn)一步激發(fā)買(mǎi)家的潛在需求,還可通過(guò)價(jià)格、價(jià)值等方面的對(duì)比來(lái)體現(xiàn)產(chǎn)品的優(yōu)質(zhì)和物超所值。IVIVIIIIIPartVVocabularyandStructureIVIVIIIII1.MatcheachwordintheleftcolumnwithitsChinesemeaningintheright.A.資料,數(shù)據(jù)B.坦率的C.發(fā)布,上傳D.指定的E.配件,輔料F.有信心的G.總體的H.肯定地PartVVocabularyandStructure2.FillintheblankswiththewordsinTask1.Changetheformifnecessary.1)OneofmycustomersfromtheMaldives__________UPSastheexpresscompanyforhisparcels.2)Ineedthecustomertoprovidesome_________,butIcannotgetaholdofhim.3)“Whenwillyou__________thelatestdesign?”Mycustomer

asked.4)Whentherearesomeinquiries,Iusuallygivea(n)__________introductionofmystore.designatesIVIVIIIIIdatapostoverallPartVVocabularyandStructure5)IfoundthatthereisabigmarketinYiwuspecializinginthesalesofgarmentsand__________.6)Wearevery_________thatthesegloveswillbequitepopularwithyounggirls,especiallybeforeChristmas.7)Tobe________withyou,ourideasarenotacceptedbyourboss.8)__________youwillcomeacrosssomedifficultieswhenyouoperateanonlineshop.accessoriesIVIVIIIIIconfidentfrankDefinitelyPartVVocabularyandStructure3.TranslatethefollowingsentencesintoEnglish.1)我們店鋪已經(jīng)收到了一千多條好評(píng)。(positivefeedback)________________________________________________________

2)客服人員十分樂(lè)意為您效勞。(atone’sservice)________________________________________________________3)我們專(zhuān)門(mén)經(jīng)營(yíng)牛仔褲。(specializein)________________________________________________________Ourstorehasreceivedmorethan1,000positivefeedbacks.Wespecializeinthesaleofjeans.IVIVIIIII

Ourcustomerservicestaffisalwaysatyourservice.PartVVocabularyandStructure4)您可以將我們的店鋪添加到您的收藏夾,以便了解我們最新款

的高跟鞋。(one’sfavorite)________________________________________________________————————————————————————————5)比起其他店鋪,我們更有競(jìng)爭(zhēng)力,因?yàn)槲覀兊膬r(jià)格十分公道。(competitive,reasonable)________________________________________________________————————————————————————————Youcanaddmystoreto“myfavorites”soyoucanfindournewdesignsofhighheels.IVIVIIIIIComparedwithotherstores,wearemorecompetitive,forourpriceisveryreasona

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