牛津高中英語模塊四unit1-project名師優(yōu)質(zhì)課獲獎市賽課一等獎?wù)n件

Project

Developinganadcampaign第1頁Advertisementsareanimportantpartinourdailylife.第2頁Answerthefollowingquestions.Fastreading:Whatisanadcampaign?Whatmediacanyouuseinanadcampaign?3.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?4.Whydoyouneedtodoresearchonyouraudience?5.Whatarethemajorquestionsyoumustfirstconsider?第3頁Whatisanadcampaign?2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?3.Whatmediacanyouuseinanadcampaign?4.Whydoyouneedtodoresearchonyouraudience?Aplannedprogramofadsusingvariouskindsadstoreachacertainaudience.Poster,newspaper,magazines,radioandtelevision.AclearaimandanaudienceBecausetherightmessageneedstobecreatedfortherightperson.第4頁Readthepassageagainandfillinthenumberedblanks.Carefulreading:

第5頁

1_________________anadcampaign2________Aplannedprogramofadsusing3.________adstoreachacertainaudience.4.______________foranadcampaignPoster,newspaper,magazines,5_________________6____________foryoutoconsider.Decideyour7

____________Explorewhattheythink.Createtherightmessageforthem.Decidewhatyouwantyouraudiencetoknow.Tryto8___________theaudiencetogetthemreact.Gatherinformationfromyourresearchby9__________________Decidethe10

__________

tousetoreachyouraudienceDependonyouraudience.Dependonthekindsofads.HowtobuildDefinitionvariouskindsofMediaradioandtelevisionMajorquestionstargetaudienceappealtoaskingyourselfquestionsapproaches第6頁Whydoessmokingresultinmillionofpeople’sdeatheveryyear?2.Whatisthemainaimoftheiranti-smokingadcampaign?3.Onwhichdaywillthecampaignbestarted?4.Whatisthesloganofthecampaign?5.WhydotheychoosethepictureonP19astheirlogo?Becauseitcanresultinlungcancerandheartdisease.Todiscourageyoungpeoplefromsmoking.Becausemanypeopledon’tknowthedamagesmokingdoestotheirhealth.On31May,WorldNoTobaccoDay.Smokingkills第7頁Languagepoints第8頁Usefulphrasesinpassage1have…inmind

figureoutgetsbtodosthinordertodoinadvanceappealtosb/sthcareabout…beconcernedwith/about…getsthacrossdependon…記住…(L4)搞清楚，弄懂(L4)讓某人做某事(L5)為了做某事(L10)提前(L11)吸引，引發(fā)興趣(L18)關(guān)心，在意(L22)對…關(guān)注/感興趣(L22)把…表示清楚(L26)取決于，依賴于(L28)第9頁1.

Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.

1)Thegirlwhoisstandingthereisaclassmateofmine.Thegirl_______thereisaclassmateofmine.2)Thebuildingwhichwascompletedlastyearisourlibrary.Thebuilding________lastyearwasourlibrary.

Difficultsentencesstandingcompleted第10頁2.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.

getsb.todosth.讓某人做某事eg:我將讓我叔叔幫我處理這個問題。

Iwill_________________mesolvetheproblem.

同義短語：make/havesb.dosth.getmyuncletohelp第11頁3.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.inorderto表示“為了、方便”，后接動詞原形inorderthat/sothat表示“方便，為了”，后接句子，普通不放句首。

eg:為了賺更多錢，他工作到很晚。___________________________,heworkedlateintothenighteverynight.InordertoearnmoremoneyHeworkedlateintonighteverynightinorderthathecanmakemoremoney.第12頁4.Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.

Itistime(forsb)todo...

是該做…時候了

eg:十二點(diǎn)了，我們該去食堂吃午飯了。Itistwelvenow,so______________________________________________itistimeforustogotothecanteenforlunch.第13頁1.對…造成損害(L4)2.勸阻某人不做某事(L8)3.關(guān)注，擔(dān)心4.說服某人做某事(L14)5.敦促某人做某事(L17)6.戒煙(L17)7.為…提供(L19)8.充分認(rèn)識到(L13)9.警醒某人做某事(L27)10.太快(L28)causedamagetodiscouragesbfromdoing

beconcernedaboutconvincesbtodosth

urgesbtodosthgiveupsmoking

providesbwithsthbefullyawareof…shocksbintodoingsthalltoosoonUsefulphrasesinpassage2第14頁Theglobalwarminghasbecomeaseriousproblempeople_____________(關(guān)心）duetoagrowingnumberofcarsonroads.Themoreuseofcars,theworsequalityofair,which_________________(造成損害)thewelfareofpeople.Fortunately,thegovernmenthastakenmeasuresto_________________________（勸戒人們不要開車出行）。AndmanypublicpeopleserviceadsonTValso__________________(督促人們乘公共汽車）。Allthesemeasuresareaimedto___________________(警醒人們）thattoomanycarsonroadsarenotgoodfortheenvironmenta