市場(chǎng)調(diào)研工作匯報(bào)完整架構(gòu)版模板課件

2021市場(chǎng)調(diào)研工作匯報(bào)PPT承辦人：***公司目錄行業(yè)分析及行業(yè)細(xì)分闡述當(dāng)前行業(yè)現(xiàn)狀及行業(yè)增長趨勢(shì)市場(chǎng)典型產(chǎn)品分析市場(chǎng)所有產(chǎn)品研究分析，自有產(chǎn)品的競業(yè)優(yōu)勢(shì)市場(chǎng)用戶分析用戶群體分析，用戶畫像分析，用戶痛點(diǎn)，用戶需求公司競業(yè)優(yōu)勢(shì)分析自有產(chǎn)品分類，占比份額，改進(jìn)方向，投入比例01020304新機(jī)會(huì)與風(fēng)險(xiǎn)新產(chǎn)品的機(jī)會(huì)與風(fēng)險(xiǎn)提示，新產(chǎn)品實(shí)現(xiàn)方案05結(jié)論與解決方案報(bào)告結(jié)論與擬解決方案06CONTENT導(dǎo)言導(dǎo)言是市場(chǎng)調(diào)查報(bào)告的開頭部分，一般說明市場(chǎng)調(diào)查的目的和意義，介紹市場(chǎng)調(diào)查工作基本概況，包括市場(chǎng)調(diào)查的時(shí)間、地點(diǎn)、內(nèi)容和對(duì)象以及采用的調(diào)查方法、方式。這是比較常見的寫法。也有調(diào)查報(bào)告在導(dǎo)言中，先寫調(diào)查的結(jié)論是什么，或直接提出問題等，這種寫法能增強(qiáng)讀者閱讀報(bào)告的興趣。行業(yè)分析及行業(yè)細(xì)分01行業(yè)概況市場(chǎng)規(guī)模盈利情況增長態(tài)勢(shì)行業(yè)細(xì)分行業(yè)概況行業(yè)概況行業(yè)領(lǐng)導(dǎo)者在做什么、用什么模式、發(fā)展動(dòng)向如何行業(yè)其他傳統(tǒng)企業(yè)怎么做是否有創(chuàng)業(yè)團(tuán)隊(duì)在該領(lǐng)域做的不錯(cuò)國外該領(lǐng)域的發(fā)展情況有哪些衍生品如周邊產(chǎn)品或同類產(chǎn)品（智能硬件）等行業(yè)壁壘與進(jìn)入門檻市場(chǎng)規(guī)模市場(chǎng)規(guī)模:說明整個(gè)盤子有多大，以論證該領(lǐng)域的分量。市場(chǎng)占有率市場(chǎng)規(guī)模25%75%Nothingisimpossibletoawillingheart.Wherethereisawillthereisaway.Thelongestjourneybeginswiththefirststep.Everylittlehelps.Morehaste,lessspeed.Nothingisimpossibletoawillingheart.Wherethereisawillthereisaway.Thelongestjourneybeginswiththefirststep.Everylittlehelps.Morehaste,lessspeed.盈利情況盈利情況。能不能賺錢、能賺多少、怎么賺的。側(cè)重論證盈利能力及穩(wěn)定性。800406020系列1系列2系列3系列4系列5系列6系列7系列8系列9系列10系列11系列12100WRITEHERESOMETHINGABOUTNothingisimpossibletoawillingheart.Wherethereisawillthereisaway.Thelongestjourneybeginswiththefirststep.Everylittlehelps.Morehaste,lessspeed.增長態(tài)勢(shì)增長態(tài)勢(shì)。論證產(chǎn)品成長空間和盈利空間，十分重要。2008Nothingisimpossibletoawillingheart.Wherethereisawillthereisaway.Thelongestjourneybeginswiththefirststep.2019Nothingisimpossibletoawillingheart.Wherethereisawillthereisaway.Thelongestjourneybeginswiththefirststep.2017Nothingisimpossibletoawillingheart.Wherethereisawillthereisaway.Thelongestjourneybeginswiththefirststep.2005Nothingisimpossibletoawillingheart.Wherethereisawillthereisaway.Thelongestjourneybeginswiththefirststep.2013Nothingisimpossibletoawillingheart.Wherethereisawillthereisaway.Thelongestjourneybeginswiththefirststep.2020Nothingisimpossibletoawillingheart.Wherethereisawillthereisaway.Thelongestjourneybeginswiththefirststep.行業(yè)細(xì)分行業(yè)細(xì)分兩大原則：1）細(xì)分市場(chǎng)足夠大且有利可圖、通過自身經(jīng)營可高效觸達(dá)的市場(chǎng)；2）真正的細(xì)分市場(chǎng)，有自身特點(diǎn)、和最大行業(yè)里其他細(xì)分形成有效區(qū)隔。每個(gè)行業(yè)細(xì)分領(lǐng)域都要按照市場(chǎng)規(guī)模、盈利情況、增長態(tài)勢(shì)這三個(gè)步驟方法進(jìn)行分析；另外還包括：細(xì)分市場(chǎng)特點(diǎn)、市場(chǎng)和產(chǎn)品所處的生命周期、行業(yè)的主要競爭因素。行業(yè)1行業(yè)2行業(yè)3行業(yè)4行業(yè)5行業(yè)6市場(chǎng)典型產(chǎn)品分析02宏觀分析指標(biāo)微觀分析指標(biāo)產(chǎn)品優(yōu)劣勢(shì)分析產(chǎn)品關(guān)系分析分析指標(biāo)選擇相關(guān)系數(shù)指標(biāo)1指標(biāo)2指標(biāo)3指標(biāo)4指標(biāo)5指標(biāo)60.440.230.140.080.040.01根據(jù)自身行業(yè)和市場(chǎng)特征，盡可能多的挑選數(shù)據(jù)指標(biāo)，將多個(gè)指標(biāo)按照宏觀和微觀兩個(gè)大類區(qū)分，并確定行業(yè)和市場(chǎng)盈利指標(biāo)，根據(jù)數(shù)據(jù)分析統(tǒng)計(jì)兩者之間的相關(guān)性。由相關(guān)性確定統(tǒng)計(jì)指標(biāo)，分析行業(yè)典型產(chǎn)品的盈利性及增長性。分析指標(biāo)選擇根據(jù)自身行業(yè)和市場(chǎng)特征，盡可能多的挑選數(shù)據(jù)指標(biāo)，將多個(gè)指標(biāo)按照宏觀和微觀兩個(gè)大類區(qū)分，并確定行業(yè)和市場(chǎng)盈利指標(biāo)，根據(jù)數(shù)據(jù)分析統(tǒng)計(jì)兩者之間的相關(guān)性。由相關(guān)性確定統(tǒng)計(jì)指標(biāo)，分析行業(yè)典型產(chǎn)品的盈利性及增長性。指標(biāo)1相關(guān)系數(shù)0.54指標(biāo)2相關(guān)系數(shù)0.25指標(biāo)3相關(guān)系數(shù)0.10指標(biāo)6指標(biāo)5指標(biāo)7指標(biāo)4宏觀分析指標(biāo)不同品類市場(chǎng)占有率分布狀的餅圖該品類整年銷量或銷售額柱狀圖YourtextClickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.YourtextClickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.YourtextClickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.YourtextClickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.YourtextClickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.微觀分析指標(biāo)品類分價(jià)格段銷量柱狀圖分月銷量柱狀圖產(chǎn)品核心優(yōu)劣勢(shì)分析YourtextYourtextYourtextYourtext1234Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.各產(chǎn)品間的關(guān)系分析04關(guān)系010203TitletextadditionTheusercandemonstrateonaprojectororcomputer,orprintthepresentationandmakeitfilmTitletextadditionTheusercandemonstrateonaprojectororcomputer,orprintthepresentationandmakeitfilmTitletextadditionTheusercandemonstrateonaprojectororcomputer,orprintthepresentationandmakeitfilmTitletextadditionTheusercandemonstrateonaprojectororcomputer,orprintthepresentationandmakeitfilm精益畫布YourtextClickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.YourtextClickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.YourtextClickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.YourtextClickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.YourtextClickheretoadd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