2022年江蘇省淮安市大學英語6級大學英語六級知識點匯總（含答案）

2022年江蘇省淮安市大學英語6級大學英語六級知識點匯總（含答案）學校:________班級:________姓名:________考號:________

一、2.ReadingComprehension(SkimmingandScanning)(20題)1.

Howistheflowrateofahydroelectricpowerstationquantified?

A.Thedepthofthewater.

B.Volumeovertime.

C.Speedovertime.

D.Thewidthofthewater.

2.

AsinthestoryofMickey,AmyandJoey,agossipmaycause______tothegossiped.

3.

NationalNegroBusinessLeagueexistsfrom______.

4.

Thepsychologistfoundthatmanypeoplefelt______whentheyarrivedattheiroffice.

5.

AsapartofDHS'sMetropolitanMedicalResponseSystem,acitycanobtain______indevelopingplans.

6.

Theactualconditioniscontrarytothepopularbeliefintermsof_______.Whenitcomestotheaffluenceoftheincomeonthedemand.

7.

Thereisnotmuchchangeintheweatherinthetropicalrainforestsalltheyearround.

A.YB.NC.NG

8.Whenreservingahotelroomwithyourcheckcard,youhavetodecidehowmuchmoneyinyouraccounthastobeonhold.

9.

ValMacDonaldhelpsadultchildrenwiththeiragingparentissuesthrough______.

A.amagazineB.theInternetC.phonecallsD.homevisiting

10.

100caloriesinacanofsodaequalsto______.

A.200,000regularcalories

B.200kilocalories

C.100kilocalories

D.4,184joules

11.

AccordingtoWinston,themethodsof"leveraging"canhelppeople_______.

12.

Sofar,thereseemstobenosolutioninsightastohowthehydrogencanbestored.

A.YB.NC.NG

13.

YoucangetevacuationdetailsthroughthewaysprovidedbythewebsiteofLasVegasthoughitdoesn'tdisclosethedetailsdueto______.

14.

Forstudentsmajoringincomputerscience,schoolstudyisnotenoughbecause______.

A.aworkingknowledgeofdatasecurityiscritical

B.thosejobsinvolveotherskillsbesidestechnology

C.adegreewillnotguaranteeasuccessfullanding

D.deepskillsarerequiredtomovefluidlywiththejob

15.

Peoplehadbettergiveprioritytotheretirementsavings,becausetheywillnot______whentheyareold.

16.Tolimitwrongdoing,governmentshavelongbeentryingtocontrol______.

17.HereTheyCome

Mostoftheimmigrantscamebecausetheywerehungry—hungryformorebreadandforbetterbread.Americaofferedthat.Europewasold;Americawasyoung.Europeansoilhadbeenfarmedformanyyears;Americansoilwaspracticallyuntouched.InEuropethelandwasinthehandsofafewpeople,theupperclasses;inAmericathelandwasavailabletoall.InEuropeitwasdifficulttogetwork;inAmericaitwaseasytogetwork.InEuropethereweretoomanylaborerslookingforthefewavailablejobs,sowageswerelow;inAmericathereweren'tenoughlaborerstofilltheavailablejobs,sowageswerehigh.

Abiggerandbetterloafofbread,then,attractedmostoftheinpouringhordesofpeopletoAmerica.Butmanycameforotherreasons.Onewasreligiouspersecution.IfyouwereaCatholicinaProtestantcountry,oraProtestantinanotherkindofProtestantcountry,oraJewinalmostanycountry,youwereoftentimesmadeveryuncomfortable.Youmighthavedifficultyingettingajob,oryoumightbelaughedat,orhavestonesthrownatyou,oryoumightevenbemurdered—justforhavingthewrong(thatis,different)religion.YoulearnedaboutAmericawhereyourreligiondidn'tmakesomuchdifference,whereyoucouldbewhatyoupleased,wheretherewasroomforCatholic,Protestant,Jew.ToAmerica,then!

Orperhapsyouhadtherightreligionbutthewrongpolitics.Perhapsyouthoughtafewpeopleinyourcountryhadtoomuchpower,orthatthereshouldbenokings,orthatthepoorpeoplepaidtoomuchtaxes,orthatthemassesofpeopleshouldhavemoretosayaboutgoverningthecountry.Then,oftentimes,yourgovernmentthoughtyouweretooradicalandtriedtogetholdofyoutoputyouintoprison,whereyourideasmightnotupsetthepeople.Youdidn'twanttogotoprison,soyouhadtoleavethecountrytoavoidbeingcaught.Wheretogounderthecircumstances?Someplacewhereyoucouldbeafreeman,whereyouweren'tclappedintojailfortalking.ProbablyyouturnedtotheplaceJosephdescribedinhislettertohisbrother."Michael,thisisagloriouscountry;youhavelibertytodoasyouwill.Youcanreadwhatyouwish,andwritewhatyoulike,andtalkasyouhaveamindto,andnoonearrestsyou."OfftoAmerica!

ForseveralhundredyearsAmericawasadvertisedjustasLuckyStrikecigarettesandBuickcarsareadvertisedtoday.ThewondersofAmericaweretoldinbooks,pamphlets,newspapers,pictures,posters—andalwaysthisadvicewasgiven,"CometoAmerica."ButwhyshouldanyonebeinterestedinwhetherornotPatrickMcCarthyorHansKnoblochmovedfromhisEuropeanhometoAmerica?Thereweretwogroupsinterestedatdifferenttimes,butforthesamereason—businessprofits.

Intheverybeginning,overthreehundredyearsago,tradingcompanieswereorganizedwhichgothugetractsoflandinAmericafornothingoralmostnothing.Thatland,however,wasvaluelessuntilpeoplelivedonit,untilcropswereproduced,oranimalskilledfortheirfurs.Thenthetradingcompanywouldstepin,buythingsfromthesettlersandsellthingstocompanywouldstepin,buythingsfromthesettlersandsellthingstothem—ataprofits.TheDutchWestIndiaCompany,theLondonCompany,andseveralothersweretradingcompaniesthatgaveawaylandinAmericawiththeideaofeventuallymakingmoneyoncargoesfromthecolonists.Theywantedprofits—neededimmigrantstogetthem—advertised—andpeoplecame.

Inlateryears,from1870on,othergroupsinterestedinbusinessprofitstriedtogetpeopletocometoAmerica.TheCunardline,theWhiteStarline,theNorthGermanLloyed,andseveralothersearnedmoneyonlywhenpeopleusedtheirships.TheythereforesentadvertisementstoallpartsoftheworldtogetpeopletotraveltoAmerica—intheirships.Theysentnotonlyadvertisements,butalsoage

A.YB.NC.NG

18.

Peoplefacingchallengesareunlikelytoachievecreativeideas.

A.YB.NC.NG

19.Blackwomenare______percentmorelikelytobeobesethanMexican-Americanwomen.

20.

Peoplewithsnoringproblemscangettreatedthroughdifferentsurgeryprocedures，suchasUPPP,LAUP，Somnoplastyand______.

二、3.ListeningComprehension(20題)21.SectionC

Directions:Inthissection,youwillhearapassagethreetimes.Whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanksnumberedfrom36to43withtheexactwordsyouhavejustheard.Forblanksnumberedfrom44to46youarerequiredtofillinthemissinginformation.Fortheseblanks,youcaneitherusetheexactwordsyouhavejustheardorwritedownthe

TheUniversityLibraryisoneofthelargest【B1】______librariesinthecountry,witha【B2】______ofsometwomillionvolumes.Thereisanactivecollectionforallsubjectswhicharetaughtorresearchedat【B3】______levelintheUniversity.TheLibraryalso【B4】______asanationalresourcecenterincertainsubjectareas.

For【B5】______researchinthehumanities,andinthehistoryofthesocial,naturalandphysicalsciences,theUniversityLibraryhas【B6】______impressivespecialcollectionsof【B7】______andrareprimarymaterials,bothmanuscript.andprinted,which【B8】______scholarsfromallovertheworld.【B9】______

TheUniversityLibraryishighlyautomated,andthebenefitsofthisforreadersareespeciallyevidentandamicrocomputerclusterforfreestudentused.

【B10】______.Theseincludereferenceandenquiryservices,individualandgrouptrainingintheeffectiveuseofinformationtechnologyandothersources,interlibraryloans,librarypublications,photocopyingandotherreprographicservices,andbindingandconservation.

【B11】______.Thereareseparatelibraries,administeredbytheMainLibrary,forfinearts,music,literatureandearlymodernstudies,education,law,chemicalengineering,electronicandelectricalengineering,socialsciences,andmedicineandlifesciences.

【B1】

22.(40)

23.(26)

A.Yes,shewill.

B.Shehasnotmadeherdecisionyet.

C.No,shewon't.

D.Itisnotknown.

24.聽力原文：W:MybrotheriscomingthisweekendandIthoughtthreeofuscouldgoouttodinnerSaturdaynight.Anysuggestions?

M:It'suptoyou.Idon'tknowtherestaurantsaroundherethatwell.Soyouknowabetterplacetogothanme.

Q:Whatdoesthemanmean?

(16)

A.Hisbrotheriscoming.

B.Hecouldgoouttodinner.

C.Heknowabetterplacetogo.

D.Thewomanmaymakethedecision.

25.(13)

A.Jackvacuumedthelivingroombutnotthebathroom.

B.Jackcleanedthebathroombutnotthelivingroom.

C.Jackcleanedneitherthelivingroomnorthebathroombecauseheisexhausted.

D.Jackcleanedboththelivingroomandthebathroom.

26.SectionA

Directions:Inthissection,youwillhear8shortconversationsand2longconversations.Attheendofeachconversation,oneormorequestionswillbeaskedaboutwhatwassaid.Boththeconversationandthequestionswillbespokenonlyonce.Aftereachquestiontherewillbeapause.Duringthepause,youmustreadthefourchoicesmarkedA,B,CandD,anddecidewhichisthebestanswer.

(12)

A.Mary'sEnglishteacherisMark.

B.Mary'sChineseteacherisMark.

C.MaryandMarkaregoodfriends.

D.MaryandMarkareofficecolleagues.

27.【B8】

28.(32)

A.BecausetheywereforcedtodosobytheBritishgovernment.

B.Becauseitbestservestheneedsofitsnativespeakers.

C.Becauseitistheeasiestlanguageforinternalandinternationalcommunication.

D.Becausewithmultilingualpopulationstheyneeditforinternalcommunication.

29.(31)

A.HowmanynativespeakersithadinShakespeare'stime.

B.Thenumberofpeoplewithanadequateworkingknowledgeofit.

C.Thesituationswhereacommonlanguageisneeded.

D.Thepurposesforpeopletolearnasecond,language.

30.(34)

A.Hesentsurgeonstoserveinthearmy.

B.Heprovidedsoldierswithmedicalsupplies.

C.Herecruitedvolunteerstocareforthewounded.

D.Hehelpedtofleetheprisonersofwar.

31.【B4】

32.SectionC

Directions:Inthissection,youwillhearapassagethreetimes.Whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanksnumberedfrom36to43withtheexactwordsyouhavejustheard.Forblanksnumberedfrom44to46youarerequiredtofillinthemissinginformation.Fortheseblanks,youcaneitherusetheexactwordsyouhavejustheardorwritedownthe

聽力原文：Peoplehavedreamedoftravelinginspaceforthousandsofyears.Butitwasnotuntil1957thatitbecameareality.OnOctober4,1957Russialaunchedthefirstman-madesatelliteintospace.ItwascalledSputnikI.

OnApril12,1961theRussiancosmonautYuriGagarinbecamethefirstmantoorbittheEarth.ThefirstspacewomanintheworldwasValentinaTereshkova.Shemade48orbitsin1963inherVostok6.OnJuly20,1969theAmericanastronautNeilArmstrongbecamethefirstmantosetfootontheMoon.In1986theRussianspacestationMirwaslaunched.

ScientistsarealreadyatworkontheInternationalSpaceStation,a"cityofspace".Itwillbethesizeofafootballfieldandwillweighover200tons.Ateamof10-15spacemenwillprobablybeabletoliveandworkattheInternationalSpaceStationin2005.

Thenextstepwillbethefirstmoonbase.20or30scientistswillliveinsideadomewithanartificialatmosphere.Thiswillmakeitpossibleforthemtoliveandworkwithoutspacesuits.Italsomeansthattheywillbeabletogrowfood.

ThenextgreatstepwillbelandingpeopleonournearestplanetMars.Scientistssaythattheplanetoncehadwateronitssurface.Ifthatwaterisnowfrozenunderground,humanswillbeabletouseitsomeday.Bytheendofthe21stcentury,scientistshope,itwillbepossibletoturntheplanetintoanearthlikeplacewithairandwater.

Peoplehavedreamedoftravelinginspaceforthousandsofyears.Butitwasnotuntil1957thatitbecamea(36)______.OnOctober4,1957Russia(37)______thefirstman-madesatelliteintospace,ItwascalledSputnikI.

OnApril12,1961theRussian(38)______YuriGagarinbecamethefirstmantoorbittheEarth.ThefirstspacewomanintheworldwasValentinaTereshkova.Shemade48(39)______in1963inherVostok6.OnJuly20,1969theAmerican(40)______NeilArmstrongbecamethefirstmantosetfootontheMoon.In1986theRussianspacestationMirwaslaunched.

Scientistsarealreadyatworkonthe(41)______SpaceStation,a"cityofspace".Itwillbethesizeofafootballfieldandwill(42)______over200tons.Ateamof10—15spacemenwill(43)______beabletoliveandworkattheInternationalSpaceStationin2005.

Thenextstepwillbethefirstmoonbase.20or30scientistswillliveinsideadomewithanartificialatmosphere.(44)____________.Italsomeansthattheywillbeabletogrowfood.

(45)____________.Scientistssaythattheplanetoncehadwateronitssurface.Ifthatwaterisnowfrozenunderground,humanswillbeabletouseitsomeday.Bytheendofthe21stcentury,scientistshope,(46)____________.

33.

【B9】

34.SectionB

Directions:Inthissection,youwillhear3shortpassages.Attheendofeachpassage,youwillhearsomequestions.Boththepassageandthequestionswillbespokenonlyonce.Afteryouhearaquestion,youmustchoosethebestanswerfromthefourchoicesmarkedA,B,CandD.

聽力原文：BritishColumbiaisthethirdlargestCanadianprovince,bothinareaandpopulation.Itisnearly1.5timesaslargeasTexas,andextends800miles(1280kin)northfromtheUnitedStatesborder.ItincludesCanada'sentirewestandtheislandsjustoffthecoast.

MostofBritishColumbiaismountainous,withlong,ruggedrangesrunningnorthandsouth.Eventhecoastalislandsaretheremainsofamountainrangethatexistedthousandsofyearsago.DuringthelastIceAge,thisrangewasscouredbyglaciersuntilmostofitwasbeneaththesea.Itspeaksnowshowasislandsscatteredalongthecoast.

Thesouthwesterncoastalregionhasahumidmildmarineclimate.SeawindsthatblowinlandfromtheWestarewarmedbyacurrentofwarmwaterthatflowsthroughthePacificOcean.Asaresult,wintertemperaturesaverageabovefreezingandsummersaremild.Thesewarmwesternwindsalsocarrymoisturefromtheocean.

Inlandfromthecoast,thewindsfromthePacificmeetthemountainbarriersofthecoastalrangesandtheRockyMountains.Astheyrisetocrossthemountains,thewindsarecooled,andtheirmoisturebeginstofallasrain.Onsomeofthewesternslopesalmost200inches(500cm)ofrainfalleachyear.

MorethanhalfofBritishColumbiaisheavilyforested.Onmountainslopesthatreceiveplentifulrainfall,hugeDouglasfirsriseintoweringcolumns.Thereforestgiantsoftengrowtobeasmuchas300feet(90m)tall,withdiametersuptoI0feet(3m).MorelumberisproducedfromthesetreesthanfromanyotherkindoftreeinNorthAmerica.Hemlock,redcedarandbalsamfirareamongtheothertreesfoundinBritishColumbia.

(27)

A.Itspeople.B.Itsculture.C.Itsgeography.D.Itshistory.

35.(15)

A.Themanenjoyedthemovieverymuch.

B.ThemansawahorrormovielastSaturday.

C.Thewomanaskedthemantobecarefulatnight.

D.Thewomanwenttotheshowwiththeman.

36.(21)

A.Speed.B.Concentration.C.Strength.D.Agility.

37.(42)

38.

【B3】

39.(46)

40.(25)

A.Designingvariousquestionnaires.

B.Makingsurveysinfactories.

C.Makinganalysisonstatistics.

D.Writingreportsaboutquestionnaires.

三、4.ReadingComprehension(ReadinginDepth)(20題)41.

Olestraisdifferentfromordinaryfatsinthat______.

A.itpassesthroughtheintestineswithoutbeingabsorbed

B.itfacilitatestheabsorptionofvitaminsbythebody

C.ithelpsreducetheincidenceofheartdisease

D.itpreventsexcessiveintakeofvitamins

42.

【C3】

43.

Accordingtotheresearchers,______issignificantlydifferentfromonedrinktoanother.

44.

【C8】

45.SectionB

Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Youshoulddecideonthebestchoice.

Ibelievelisteningispowerfulmedicine.

Studieshaveshownittakesaphysicianabout18secondstointerruptapatientafterhebeginstalking.

ItwasSunday.Ihadonelastpatienttosee.Iapproachedherroominahurryandstoodatthedoorway.Shewasanolderwoman,sittingattheedgeofthebed,strugglingtoputsocksonherswollenfeet.Icrossedthethreshold,spokequicklytothenurse,scannedherchartnotingshewasinstablecondition.Iwasalmostintheclear.

Ileanedonthebedraillookingdownather.SheaskedifIcouldhelpputonhersocks.Instead,Ilaunchedintoamonologuethatwentsomethinglikethis:"Howareyoufeeling?Yoursugarsandbloodpressurewerehighbutthey'rebettertoday.Thenursementionedyou'reanxioustoseeyoursonwho'svisitingyoutoday.It'snicetohavefamilyvisitfromfaraway.Ibetyoureallylookforwardtoseeinghim."

Shestoppedmewithastern,authoritativevoice."Sitdown,doctor.Thisismystory,notyourstory."

Iwassurprisedandembarrassed.Isatdown.Ihelpedherwiththesocks.Shebegantotellmethatheronlysonlivedaroundthecornerfromher,butshehadnotseenhiminfiveyears.Shebelievedthatthestressofthiscontributedgreatlytoherhealthproblems.Afterhearingherstoryandputtingonhersocks,IaskediftherewasanythingelseIcoulddoforher.Sheshookherheadnoandsmiled.Allshewantedmetodowastolisten.

Eachstoryisdifferent.Somearedetailed;othersarevague.Somehaveabeginning,middleandend.Otherswanderwithoutaclearconclusion.Somearetrue;othersnot.Yetallthosethingsdonotreallymatter.Whatmatterstothestorytelleristhatthestoryisheard--withoutinterruption,assumptionorjudgment.

Listeningtosomeone'sstorycostslessthanexpensivediagnostictestingbutiskeytohealinganddiagnosis.

Ioftenthoughtofwhatthatwomantaughtme,andIremindedmyselfoftheimportanceofstopping,sittingdownandtrulylistening.And,notlongafter,inanunexpectedtwist,Ibecamethepatient,withadiagnosisofmultiplesclerosisatage31.Now,20yearslater,Isitallthetime-inawheelchair.

ForaslongasIcould,Icontinuedtoseepatientsfrommychair,butIhadtoresignwhenmyhandswereaffected.Istillteachmedicalstudentsandotherhealthcareprofessionals,butnowfromtheperspectiveofphysicianandpatient.

ItellthemIbelieveinthepoweroflistening.ItellthemIknowfirsthandthatimmeasurablehealingtakesplacewithinmewhensomeonestops,sitsdownandlistenstomystory.

Bysayingthat"listeningispowerfulmedicine",theauthorismostlikelytoadvisethat______.

A.patientsshouldlistentothedoctors

B.patientsshouldinterruptthedoctors

C.doctorsshouldlistentothepatients

D.doctorsshouldinterruptthepatients

46.AsStanleysaid,ifyouwenttoknowhow.whenorwhyHerakleionandEasternCanopusdisappeared,therewas/were______toreferto.

47.【S9】

48.

WhatinfluencesthebirthratemostintheUnitedStatesis______.

A.highlypaidjobs

B.women'sdesireforindependence

C.expensesofchildraising

D.highdivorcerate

49.ManyAsiantouristsdarenotgotoThailandsincethetsunamiin2004becauseoftheir______.

50.

MichaelLewisinthispassageholdsthat______.

A.OPEC'scuttingdownstrategyisgenerallysuccessful

B.therewillbenomoredeclineonoilprice

C.OPEC'scuttingdownleadstohigherpricewithnoexception

D.worldeconomyisnotasseriousasitwasinthelasttimes

51.SectionB

Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Youshoulddecideonthebestchoice.

Auctions(拍買)arepublicsalesofgoods,conductedbyanofficiallyapprovedauctioneer.Heaskedthecrowdtogatherintheauctionroomtobidforvariousitemsonsale.Heencouragesbuyerstobidhigherfiguresandfinallynamesthehighestbidderasthebuyerofthegoods.Thisiscalled"knockingdown"thegoods,forthebiddingendswhentheauctioneerbangsasmallhammeronaraisedplatform.

TheancientRomansprobablyinventedsalesbyauctionandtheEnglishwordcomesfromtheLatin"autic",meaning"increase".TheRomansusuallysoldinthiswaythespoilstakeninwar;thesesaleswerecalled"subhasta",meaning"underthespear",aspearbeingstuckinthegroundasasignalforacrowdtogather.InEnglandintheeighteenthandnineteenthcenturiesgoodswereoftensold"bythecandle";ashortcandlewaslitbytheauctioneerandbidscouldbemadewhileitwasburning.

Practicallyallgoodscanbesoldbyauction.Amongthesearecoffee,skins,wool,tea,cocoa,furs,fruit,vegetablesandwines.Auctionsalesarealsousualforlandandproperty,antiquefurniture,pictures,rarebooks,oldchinaandworksofart.TheauctionroomsatChritie'sandSotheby'sinLondonandNewYorkareworld-famous.

Anauctionisusuallyadvertisedbeforehandwithfullparticularsofthearticlestobesoldandwhereandwhentheycanbeviewedbythebuyers.Iftheadvertisementcannotgivefulldetails,cataloguesareprinted,andeachgroupofgoodstobesoldtogether,calleda"lot",isusuallygivenanumber.Theauctioneerneednotbeginwithlotoneandcontinuethenumericalorder;hemaywaituntilhenoticesthefactthatcertainbuyersareintheroomandthenproducethelotstheyarelikelytobeinterestedin.Theauctioneer'sservicesarepaidforintheform.ofapercentageofthepricethegoodsaresoldfor.Theauctioneerthereforehasadirectinterestinpushingupthebidding.

Auctionedgoodsaresold_______.

A.forthehighestpriceoffered

B.atfixedprices

C.atpriceslowerthantheirtruevalue

D.atpricesofferedbytheauctioneer

52.

Thewaterproofsuperglueoriginatesin______.

A.themussel'stongue-shapedfoot

B.someglandsinthemussel'sbody

C.thethreadgivenoffbythemussel

D.thechannelofthemussel'sfoot

53.

Thefavorableeffectofacrucibledependsonwhetheraleader______.

A.proveshim/herselftobeanewlyemergentone

B.acceptsitasausefulexperienceforprogress

C.shrinksbackfromtiringandtryingexperiences

D.drawsimportantlessonsforhis/herfollowers

54.

InwhatwaydoesBoliviaincreasebarrierstodoingbusiness?

55.

Wherehavetheprofitsofglobalizationgone?

A.Inrichcountrieswithstricttariffbarriers.

B.InChinaandVietnam.

C.Inthehandsofsmartwomen.

D.Inthehandsofrichermembersofthesociety.

56.

Whatdophilosophersoflanguagetendtobelieveaccordingtothepassage?

57.Themostimportantstepindevelopinganeffectivecampaign,andthestepwhichmustcomebeforeallothers,istodefinetheobjectivesofthecampaignwithgreatestpossibleclarity.Doesthecompanywishtoattractnewinvestors?Doesitseektoacquireacompanyabroad?Isanewproducttobeintroduced?Arenewgovernmentregulationsthreateningthecompany'sprofitability?Onlyafterthefundamentalneedsofacorporationhavebeenestablishedcanthebasicobjectiveforacorporateprogrambeisolated;withoutsuchaclearlydefinedobjectivethecampaignwillhavelittleeffect.

Notethatwehavespokenof"anobjective,"notasetofobjectives.Onecannotcreateafavorableclimateamongthefinancialcommunity,emphasizeone'sconcernfortheenvironment,seektoattractnewemployeesbythecreationofaprogressiveimage,givedirectsupporttosalesstaff,andemphasizesocialresponsibility,allinasinglecampaign.Ascatteringofdiversemessageswillconfusethereaderandintheendhewillabsorbnothing.

Aftertheprimereasonforinvestmentinthecampaignhasbeendecidedupon,thesecondstepistocollectalltheinformationthatonewishestoconveytotheselectedaudiences.Sincethereisonlyobjectivefortilecarnpaign,oneassumestrialtileaudiencehasclearlybeenclearlyidentifiedduringtheselectionoftheobjective.

Thethirdstepinvolvestheselectionofthebestpossiblemediatobeusedinthecampaign.Itisalarminghowmanyadvertisingexpertsfirstcreatethecampaignandthenselectthemedia.Theprintmediaarequitedistinctfromsuchmediaasradioandtelevisionintheiradvertisingcapabilities.Evenwithintheprintmediatherearecriticaldifferencesinstyle.andapproachwhichmustbenotedbyanyonedesigninganadvertisementforprintinginanewspaperasopposedtoamagazine.Magazineadvertisinginturnisnotoneunifiedfield,fortherearemanydifferenttypesofmagazinesandjournalsdirectedtoentirelydifferentaudiences.

Thefourthandlaststepistofindasuitablecreativeapproach.Iftheobjectiveistodevelopareceptiveclimateamongthefinancialcommunity,forexample,itwouldbeamistaketoworkwithtoomuchillustrationandtoofewdetaileddata,toomanycleverwordsandtoofewfactsandfigures.Inacampaignaimedatfixingintheconsciousnessofthegeneralpublicanimageofthecompanyasaprogressiveandinnovativeleaderinitsfield,ontheotherhand,itmightbeappropriatetoemphasizedramaticillustrationsandnottakethechanceofboringtheaudiencewithfacts.

Accordingtotheauthor,themostimportantstepindevelopinganeffectivecampaignis______.

A.toselectthebestpossiblemedia

B.tocreateagoodenvironment

C.tocollectsomeinformation

D.todefinetheobjectives

58.

【C6】

59.

What'sthecauseoftheproblemtalkedabout?

60.

AccordingtoBleakley,beforebuyingausedcaralltheinspectionworkcan______.

A.bedonebyamechanictogetherwiththedealer

B.onlybedonebyaqualifiedmechanic

C.bedonebythebuyerhimself

D.bedonebyaqualifiedmechanictogetherwiththebuyer

四、5.ErrorCorrection(5題)61.

【S2】

62.

【S9】

63.

【S10】

64.

【S6】

65.(72)

五、6.Translation(5題)66.Hewillsucceedoneday,for______(沒有什么能阻止他實現(xiàn)雄心壯志).

67.Theyalldislikehim,because____________________(他向他們發(fā)號施令，就好像是對他的仆人似的).

68.Whenyoumakeadecision,_______(你需要把一切可能的因素考慮在內(nèi)).

69.Thecustomercomplainedthatnosooner______(他剛試著使用這臺機器，它就不運轉(zhuǎn)了)．

70.______(很明顯，退休是一