學(xué)術(shù)英語(yǔ)(管理)含課后答案-Unit 5課件

E-business(electronicbusiness),atermcoinedbyIBM’smarketingand

Internet

teams

in

1996,

is

defined

as

the

application

ofinformation

and

communication

technologies

in

support

of

businessactivities.

It

enables

companies

to

link

their

internal

and

externaldata

processing

systems

more

efficiently,

to

work

more

closely

withsuppliers

and

partners,

and

to

better

satisfy

the

needs

of

theircustomers.

In

this

unit,

we

will

learn

about

e-business

throughconcreteexamples.?

Listening?

Writing?

SpeakingActivityLead-inUnit5E-BusinessActivityGroup

discussion?

Divideintogroupsof4-5anddiscussthefollowingquestions:Whatise-business?Whatareitsfunctions??

Divisionofthetextintothreepartsaccordingtothetitle.TheFutureof

E-Business:Growth,Opportunities,andChallengesLead-inUnit5E-BusinessActivityListen

to

an

introduction

to

the

concept

of

e-business,and

fill

in

the

blanks

with

the

exact

words

you

hear.collaboratingwithbusinesspartnersIBMpartsandsuppliesdojointresearchE-Business

?

Text

AThe

Future

of

E-Business:

Growth,Opportunities,

and

Challenges?

Specializedvocabulary?

FormalEnglishTextACriticalreadingandthinkingUnit5E-BusinessBackgroundinformationE-Business?

AtermusedtodescribebusinessesrunontheInternet,orutilizingInternettechnologiestoimprovetheproductivityorprofitabilityofabusiness.Inamoregeneralsense,thetermmaybeusedtodescribeanyformofelectronicbusiness—thatistosay,anybusinesswhichutilizesacomputer.Inmostcontextse-businessrefersexclusivelytoInternetbusinesses.TextACriticalreadingandthinkingUnit5E-BusinessOverview—TextanalysisGrowth?

Definition

of

business

modelsAbusinessmodelrepresentsagroupofcommoncharacteristicsandmethodsofdoingbusinesstogeneratesalesrevenuesandreduceexpenses.TextACriticalreadingandthinkingUnit5E-BusinessOverview—Textanalysis?

Two

most

popular

e-business

modelsB2BType1:Focusingonfacilitatingsalestransactionsbetweenbusinessese.g.DellType2:involvingacompanyanditssupplierse.g.GM;FordTextACriticalreadingandthinkingUnit5E-BusinessOverview—TextanalysisB2C?

focusingonindividualconsumers?

understandinghowconsumersbehaveonline?

AfewquestionsforB2Ccompaniestoanswer?

Theimportanceoflong-termrelationshipwithcustomere.g.Barnes&NTextACriticalreadingandthinkingUnit5E-BusinessOverview—Textanalysis?

Other

modelsC2BC2CO2OTextACriticalreadingandthinkingUnit5E-BusinessOverview—TextanalysisOpportunities?

Internetwillcontinuetoexpandalongwithrelatedtechnologies.?

Todate,onlyasmallpercentoftheglobalpopulationusestheInternet.?

Increasinguseofsmartphonesandothermobiledevices?

Firmsthatadaptexistingbusinessmodelstoanonlineenvironmentwillcontinuetodominatedevelopment.TextACriticalreadingandthinkingUnit5E-BusinessOverview—TextanalysisChallenges:adaptingtoenvironmentalforcesType

ofenvironmental

DefinitionforcesFactorsinvolvedTextACriticalreadingandthinkingUnit5E-BusinessOverview—TextanalysisType

ofenvironmental

DefinitionforcesFactorsinvolvedInternalforcesfactorscloselyafirm’splanningassociatedwiththeactionsanddecisionstakingplacewithinafirmactivities,organizationstructure,humanresources,managementdecisions,informationdatabase,availablefinancingExternalforcesfactorsaffectinge-businessplanningthat

demographic,societal,originatefromoutside

economic,competitive,globalization,theorganizationtechnological,andpoliticalandlegalforcesTextACriticalreadingandthinkingUnit5E-BusinessGroupdiscussion?

Listsomefamouse-businessesyouknow.?

Whatarethesee-businessesmostfamousfor??

Whataretheirrespectivebusinessmodels??

Whatistheirgreatestsource(s)ofrevenue?TextALanguagebuilding-upUnit5E-BusinessSpecializedvocabularyTranslatethefollowingtermsfromEnglishintoChineseorviceversa.?

e-businessmodels?

reduceexpenses?

電子商務(wù)模式?

減少開銷?

corporateclients?

企業(yè)客戶?

unsoldinventory?

未售的存貨?

批發(fā)商和零售商?

比較購(gòu)物?

wholesalersandretailers?

comparisonshopping?

buyingpreferences?

individualizedservice?

購(gòu)物偏好?

個(gè)性化服務(wù)TextALanguagebuilding-upUnit5E-BusinessSpecializedvocabularyTranslatethefollowingtermsfromEnglishintoChineseorviceversa.?

創(chuàng)造銷售收入?

簡(jiǎn)化交易程序?

generatesalesrevenues?

facilitatesalestransactions?

標(biāo)價(jià)合理、高品質(zhì)的電腦產(chǎn)品

?

fairlypriced,high-qualitycomputerproducts?

largequantitiesofrawmaterials?

大量的原材料?

increasethevolumeofpurchases?

增加購(gòu)買量?

buildlong-termrelationshipswiththecustomers?

與消費(fèi)者建立長(zhǎng)期的關(guān)系?

broadbandaccesstotheInternet?

因特網(wǎng)寬帶連接?

informationdatabase?

信息數(shù)據(jù)庫(kù)TextALanguagebuilding-upUnit5E-BusinessSpecializedvocabulary?

salesrevenue:

銷售收入Salesrevenue

istheamountrealizedfromsellinggoodsorservicesinthenormaloperationsofacompanyinaspecifiedperiod.Companiescancalculatetheir

salesrevenue

fromaderivednumberbasedonthecostofaunitandthenumberofunitssold.TextALanguagebuilding-upUnit5E-BusinessSpecializedvocabulary?

conductbusiness:

開展業(yè)務(wù)Hesaidhehadto

conductsomebusiness

withthegrainmerchant.?

salestransaction:

銷售，交易Everyday,millionsofpeopletakepartincountless

salestransactionsacrosstheglobe,creatingaconstantflowofvalue.TextALanguagebuilding-upUnit5E-BusinessSpecializedvocabulary?

carryingcosts:

持有成本Inmarketing,

carryingcost

referstothetotalcostofholdinginventory.?

comparisonshopping:

貨比三家Sisa

comparisonshopping

websitethatcomparespricesandproductsatonlinestorestohelpconsumerssavemoney.TextALanguagebuilding-upUnit5E-BusinessSpecializedvocabulary?

long-termrelationships:

長(zhǎng)期關(guān)系Oureffortsarefocusedinbuildingandmaintaining

long-termrelationships.?

buyingpreference:

購(gòu)買傾向Thecompanycouldcarryoutthequestionnairestomakesurethecustomers’

buyingpreference

andtheirhabitsofbuyingtoys.TextALanguagebuilding-upUnit5E-BusinessFormalEnglishThefollowingsentencesareselectedfromTextA.Replacetheunderlinedformalwordswithlessformalones.knowmorethanenoughveryimpressive,extraordinaryTextALanguagebuilding-upUnit5E-BusinessFormalEnglishgiveprotectTextAUnit5E-BusinessSuggestedanswersCompletethefollowingsentenceswiththecorrectformofthetermsinthebox.conductbusinessHumanresourcesTextAUnit5E-BusinessSuggestedanswersCompletethefollowingsentenceswiththecorrectformofthetermsinthebox.buyingpreferencesgeneratesalesrevenue–

Backgroundinformation–

SpeakingTextBBackgroundinformationUnit5E-BusinessAnotherwaytolookate-businessmodels?

Storefront(店面)model?

Auctionmodel?

Portalmodel?

Dynamic-pricingmodel?

AdvertisingTextBBackgroundinformationUnit5E-BusinessStorefrontmodel?

Buyersandsellersinteractdirectly.?

ManyleadingstorefrontmodelcompaniesareB2C?

Theshopping-carttechnology

isthemostcommonlyuesedtool?

Onlineshoppingmalls

gatherawidevarietyofvendorsfortheconvenienceofconsumersTextBBackgroundinformationUnit5E-BusinessAuctionmodel?

Asellerpostsanitemforsell,setsaminimumpriceandadeadlinetoclosetheauction.?

Abidderviewsthecurrentbiddingactivityandplacesabid—usuallyindesignatedincrements.?

Auctionsitesusuallyrequireacommissiononsalesthereverse-auctionmodelallowsthebuyertosetapricethatsellerscompetetomatch,orevenbeat.TextBBackgroundinformationUnit5E-BusinessPortalmodel?

Horizontalportals(水平門戶):orsearchengines,theyaggregateinformationonabroadrangeoftopics?

Verticalportals

(垂直門戶):theyofferinformationonasingleareaofinterestTextBBackgroundinformationUnit5E-BusinessDynamic-pricingmodel?

Name-your-pricemodel:customersstatethepricetheyarewillingtopay,andtheymustmakethepurchasewhensuchapriceisacceptedbybusinesses.(e.g.P)?

Comparison-pricingmodel(e.g.P)?

Demand-sensitivepricingmodel(groupdiscounts)(e.g.G)?

Barteringmodel(以貨易貨):offeroneiteminexchangeforanother(e.g.U)?

Rebates(退款):customersreceivearebateoneverypurchase.(e.g.E)TextBBackgroundinformationUnit5E-BusinessAdvertisingMajorrevenuemodels?

CPM(CostPerMille)orCPT(CostPerThousandImpressions)每千人成本，千人印象成本?

CPV(CostPerVisitor)單個(gè)訪問(wèn)者成本?

CPV(CostPerView)單次瀏覽成本?

CPC(CostPerClick)orPPC(Payperclick)單次點(diǎn)擊成本，按點(diǎn)擊付費(fèi)?

CPA(CostPerActionorCostPerAcquisition)orPPF(PayPerPerformance)單次行動(dòng)成本，按業(yè)績(jī)付費(fèi)?

CPA(CostPerConversion)單次轉(zhuǎn)化成本TextBCriticalreadingandthinkingUnit5E-BusinessTextanalysisCase1:Travelocity?

WhatbusinessmodelshasTravelocityadopted??

OfPorter'sthreegenericcorporatestrategies,whichhasTravelocityadopted??

WhatisTravelocity'sgrowth/expansionstrategy?TextBCriticalreadingandthinkingUnit5E-BusinessTextanalysisTravelocity'sbusinessmodels?

B2C?

shopfrontmodel(shoppingmall:flights,hotels,carrentals,travelpackages)?

verticalportalmodel?

dynamicpricingmodel(comparison-pricing;)TextBCriticalreadingandthinkingUnit5E-BusinessTextanalysisCorporatestrategy?

Startingfromlowcost?

Migratingtowarddifferentiationtobuildcustomerloyalty?

Focusingonthewholetravelexperience?

CustomerBillofRights?

Encouragingcustomerstocall(athighercosts)?

Honorcommitmenttocustomerseveniferroneouslycommitted?

User-friendlywebsiteredesignTextBCriticalreadingandthinkingUnit5E-BusinessTextanalysisGrowth/expansionstrategy?

Fromplaneticketstotravelpackages?

FromB2CtoB2B(corporatetravel)?

FromAmericatointernational(usedtobeaU.K.company)?

FromonewebsitetoseveralTextBCriticalreadingandthinkingUnit5E-BusinessTextanalysisCase2:AWinningformulaforfashionretail?

livechat:在線聊天Live

chat

allowsyourbusinesstointeractwithyourwebsitevisitorsinrealtime.?

rock-bottomprice:

最低價(jià)Hesaid$50.00wasthe

rock-bottom

price.TextBCriticalreadingandthinkingUnit5E-BusinessTextanalysis?

mediacoverage:媒體報(bào)道The2003invasionofIraqinvolvedunprecedentedU.S.media

coverage,particularlybyFOXNews.?

giftcertificate:

禮品券Lookingforlastminutegiftideas?PurchaseAlaskaAirlines

gift

certificates

onlineforfriendsandfamily.TextBCriticalreadingandthinkingUnit5E-BusinessTextanalysis?

travelpackage:旅行套餐Findcheap

travel

packages

anddealsthatmeetyourbudgetandtravelneeds.?

adcampaign:廣告宣傳活動(dòng)Agood

advertising

campaign

willincreasesales.Unit5E-BusinessListeningJeffBezos:BoyBillionaireListen

once

and

answer

the

following

questions.?

AtwhatratewastheInternetgrowingbackintheyear1994??

WhatproductdidJeffexpectthatpeoplewouldmostlikelytobuyontheweb?Andwhy??

WhatdidJeff’smomthinkaboutgivingfamilysavingstoJeffwhenhestartedAmazon??

Why,accordingtoJeff,isn’tafamilygaragethebestplacetolaunchahigh-techcompany??

WhatdidJeffandhisteamhaveinmindasatopprioritywhentheyaddedsomethingontotheirwebsite?Unit5E-BusinessListeningJeffBezos:BoyBillionaireKeys:?

2300%ayear.?

Books.Bookscanbeextensivelycatalogedandareeasytoship.Theyareoneofthethingsyou’vethisadvantageonline—you’veinfiniteshopspace.?

ShethoughttheinvestmentwasnotinAmazon,ayetunnamedcompany.TheinvestmentwasinJeffandtheyhadmadealifetimeoftheirinvestmentsinJeff.?

Itisnotbecauseafamilygaragemightrunoutofroomforpeople,butbecauseitmightrunoutofelectricpower.?

Simplicity.Unit5E-BusinessListeningFill

in

the

blanks

as

you

listen

a

second

time.1.

OriginallycreatedbytheUSDefenseDepartment,theInternethasonlyrecentlybeenopentothepublic.Atfirst,sendemailsandsearchdatabasespeopleuseditto___________________________.2.

Peoplereallyforgethow_________