商英101營銷計劃

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MarketingplanofCommercialStreetandQihangsupermarket

Class:BusinessEnglish101

Groupmembers：

黃寶君林丹梅譚碧儀唐少珊王燕和

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Contents

1.Backgroundinformation

2.Analysisofmarketingenvironment

3.Orientationofthecommercialstreet(includingtheQihangsupermarket)4.Thetheme5.TimeandPlace6.Theaims

7.Marketingstrategies

8.Organizationandimplementation9.Promotionbudget10.Feasibilityanalysis

11.Expectation,SupervisionandEmergencyMeasures12.Conclusions

13.Addendum(questionnaire)

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1.Backgroundinformation

TheChristmasDayiscomingandthatwouldactuallybeanopportunityandchallengeforthesellersinthecommercialstreettoincreaserecognitionandsales.Itisverynecessaryandimportanttomakeawonderfulpromotionprogramandcarryitoutsothatwecanattractmoreandmorecustomers.Allinall,whatallwemakeeffortstoachieveistomaximallyimprovethecustomersflowrate,gethigherpopularityandincreasethesalesbasedonconsumers’needs.

2.Analysisofmarketingenvironment

Accordingtothereport(thequestionnaireaboutcommercialstreetandQihansupermarket),wecansafelyconcludethat:thecustomerstendtopurchasepresents,suchasgifts,decorationsandfoodinthecommercialstreetontheChristmasDaytosendtheirfriendsorromanticpartnersorusetheminaparty.Simultaneously,becauseChristmasisinwinter,manystudentsplantobuywinteraccessoriesandthatmakesauniqueopportunityforpromotion.ThispracticealsoenablesstudentstocelebratetheChristmaswarmlyandhappily.Additionally,recentresearchrevealstheacceptablepricerangesfrom10to30Yuan.Strengths:

?appropriatepositionandbigmarket?bigscale

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?largenumberofshops

?improvemanagementandseparateoperation?improveshopformatandrationalbuildingplanningWeaknesses:

?lackofproductsvariety?relativelyhighprice?limitedexpertise?lowefficiency?unsatisfactoryserviceOpportunities:

?Veryclosetothestudents

?TheconsumerdemandofChristmasday.Threats:

?Thecompetitorsoutsidetheschool?Door-to-doorsalesmen

3.Orientationofthecommercialstreet(includingtheQihangsupermarket)

1)Locationofthecommercialstreet:thereasonwhyitexistsisthatfortheconvenienceforpeopletogoshopping.Ourobjectiveistomeetconsumers’needandwhatwedeliberatelydoareforourcustomers.

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2)CorevalueofCommercialStreet:werunourbusinesshonestly.Inotherwords,wewillmakeyouberestassuredanduseourproductscomfortably.Besides,youhaveourwordsthatwewillleaveonelosttenifyoubuythefakeproductsfromourstores.Furthermore,weplantosetupthesuggestionmailboxtocollectadvicesfromcustomersinordertoimproveourmanagement.Lastbutnotleast,wemanagetocarryoutsomespecialpromotionsandprizedraws.

4.Thetheme

CometoCommercialStreetonChristmasday.

5.Thetimeandplace

Time:December24,2023toDecember30,2023.Place：OnthesecondfloorofMultifunctionalBuilding

6.Theaims

?Afterpromotion,wewilladvertisethecommercialstreet’s