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高等學校商務(wù)英語專業(yè)四級樣題高等學校商務(wù)英語專業(yè)四級樣題高等學校商務(wù)英語專業(yè)四級樣題高等學校商務(wù)英語專業(yè)四級樣題ModuleIListeningComprehension(35%)SectionOneInthissectionyouwillheareverythingONCEONLY.Listencarefullyandanswerthe
questionsthatfollow.Markthecorrectanswertoeachquestion.Question1to5arebasedonaninterview.Attheendoftheinterviewyouwillbe
given10secondstoanswereachofthefollowingfivequestions.Nowlistentotheinterview.WhatisthespecificfieldofstudyforJohn’sdissertation?A.thecurrentstateofuniversitiesinSanFranciscoB.westernphilosophyC.philosophywithanemphasisonBuddhiststudiesD.easternreligionsWhichisNOTTrueaboutSuenMok?A.Ithasgotaverygoodprogramfortendaymeditationretreats.B.Theirmeditationprogramsteachonlyforeigners.C.Theirmeditationprogramsteachmeditationtechniques.D.ItisnottheonlytempleJohnstudies.WhatissospecialaboutTamKrabok?A.Itteachespeopletomeditateandovercometheirdrugaddiction.B.Itorganizesmeditationretreatsforforeigners.C.ItorganizesworkshopstopromoteThailand’sversionofBuddhism.D.ItteachespeopletheessenceofTheravada.HowmanypeoplehavebeencuredinTamKrabok?A.aboutonehundredB.aboutonethousandC.aboutonehundredthousandD.morethanonehundredthousandWhichofthefollowingstatementisNotTrueaccordingtotheinterview?A.OpiumwasillegalinThailanduntil1959.B.OpiumwaslegalinThailanduntil1959.C.Drugaddictionisabigprobleminmanydifferentcountries.D.InJohn’sunderstanding,Buddhismbasicallytriestohelppeoplelivebetterlives.SectionTwoInthissectionyouwillheareverythingONCEONLY.Listencarefullyandfillin
blanksthatfollow.Questions6to10arebasedonanewsbroadcast.Attheendofthenewsbroadcast
youwillbegiven10secondstofillineachofthefollowingfiveblanks.Nowlistentotheinterview.ThenumberofnewhomesbeingconstructedacrossAustraliaroseby15percent
intheDecemberquarter,whichissince2001.DepartmentstoreownerDavidJonessayssalesareexpectedtoslowoverthe
nextfewmonthsastaxpayerhandoutsandthedryup.TheWorldBankhaswarnedChina'sfacingabigproblem.TheWorldBankrevisedupitsforecastsforChina'sfrom8.7to9.5percentthis
year.TheWorldBank’squarterlyChinareportsuggestedthathighermigrant
wagescouldhelpboostruralincomesandreducethebetweenruralandcity
lifestyles.SectionThreeInthissectionyouwillheareverythingONCEONLY.Listencarefullyandanswerthe
questionsthatfollow.Questions11to13arebasedonaninterview.Attheendoftheinterviewyouwill
begiven5minutestoanswerthefollowingthreequestions.Nowlistentotheinterview.Describetheimpactoftheeconomicdownturnonteenagerswholeftschool
withoutcompletingyear12in2008.DescribethecurrenteconomicdownturninAustralia.Howdidtheretailindustryperforminthiseconomicdownturn?ModuleIIBusinessReadingandWriting40%(50minutes)SectionA5%Directions:Readthefollowingpassage.FillinBlanks14-18withthebestanswer
fromthefourchoicesmarkedA,B,CandD,andmarkthecorrespondingletteron
theAnswerSheets.Americasoundsincreasinglydeterminedtopushitsexports,anditsattitudeto
Chinahas14.MrObamahassetagoalof15exportsinfiveyearsandhas
promisedto“getmuchtougher”overwhatitregardsasunfaircompetitionfrom
China.SpeculationisrisinginWashington,DC,thattheTreasurywillbrandChinaa
currency“manipulator”initsnextWithAmerica’s
unemploymentat9.7%andthemid-termelectionsapproaching,theappealof
China-bashingisrisinginCongress,too.Severalsenatorsrecentlyreviveda
mothballeddemandthattheCommerceDepartmentshouldinvestigateChina’s
currencyregimeasanunfairtrade16.Beijing,inturn,showslittlesignofbudgingontheyuan,eventhoughthelatest
figuresshowsurprisinglystrongexportgrowthandhigher-than-expected17.
ZhouXiaochuan,theheadofChina’scentralbank,causedabriefflurryincurrency
marketswhenhearguedonMarch6ththatkeepingtheyuanstableagainstthe
dollarwas“partofour18ofpoliciesfordealingwiththeglobalfinancialcrisis
fromwhichChinawouldexit“soonerorlater”.ButhemadeitquiteclearthatChina
wouldbecautiousandgavenohintthatsuddenexitwasimminent.Inrecentdays
variousotherChineseofficialshaveputevenmoreemphasisonthestabilityofthe
currency,bristledatoutsidepressuretohurryupanddenouncedAmerican
“politicisation”ofthe.14.A.stabledB.hardenedC.toughedD.firmed15.A.twoB.twiceC.doublingD.double16.A.surplusB.allowanceC.helpD.subsidy17.A.inflationB.appreciationC.depreciationD.stagflation18.A.parcelB.packageC.bundleD.seriesSectionB5%Directions:Lookatthetablesandgraphsbelow.Foreachtableorgraph,thereare
oneortwostatementsdescribingit.Choosethebestanswerfromthefourchoices
markedA,B,CandD.ThenmarkthecorrespondingletterontheAnswerSheet.Question19isbasedonthefollowinggraph.19.WhendidHongKonginflationrateriseto2.9%?A.June,2010B.August2010C.November2010D.January2011Questions20-21arebasedonthefollowinggraph.InwhichmonthdidChina’sMonthlyPassengerVehicleSalesdroptoabout63%onayear-on-yearbasis?A.August2009B.October2009C.February2010D.March201021.WhichofthefollowingstatementsisCORRECT?A.growthrateofChina’smonthlypassengervehiclesalesfellmostnotablyinFebruary2010.B.China’smonthlypassengervehiclesalesclimbedtothepeakattheendof2009.C.FromAugust2009toDecember2009,themonthlypassengervehiclesales
continuedtoincreaseinnumber.D.Intermsofthemonthlysalesvolume,June2010witnessedthelowestsales
volume.Questions22-23arebasedonthefollowinggraph.Accordingtothegraph,inwhichyeardoesthegrowthratedropmost
dramatically?A.2008B.2009C.2010D.201123.WhichofthefollowingstatementisINCORRECT?A.ThesalesvolumeofChina’sonlinegameindustryin2008addedupto20.78billionYuan.B.Theyear-on-yeargrowthrateofChinaryisestimatedtodropto9.7%in2012.C.Thegrowthrateonayear-on-yearbasisdropped9.8%in2010thanthatofthe
year2009.D.ThesalesvolumeofChina’sonlinegameindustryin2014willclimbtoanestimated46.11billionYuan.SectionC10%Directions:Readthefollowingtwopassages.Choosethebestanswerforeach
statementorquestionfromthefourchoicesmarkedA,B,CandD,andmarkthe
correspondingletterontheAnswersheet.Questions24-28arebasedonthefollowingpassage.PassageOneThereissomethingaptaboutasocialnetworkingwebsitewinningapopularity
contest.Accordingtoindustrydata,FacebookovertookGoogleamongUSinternet
userslastweek,withmorevisitstoitspagesthantothesearchengine.Itisa
momenttoconsidertherapidgrowthofasitewhose400m-plususersoutnumber
thepopulationofanysinglecountryexceptIndiaandChina.Theindustrydatacomewithafewcaveats.Thefiguresexcludevisitstoother
Googleservices,suchasYouTubeandGoogleMail.Theyomitsearchescarriedoutin
aboxonabrowsertoolbar.Also,thenumberofvisitsisjustonemeasureofinternet
take-up:countinguniqueusersvisitorsratherthanvisitsgivesadifferentprofile.
Still,ithighlightsthemomentumbehindFacebookasitdisplacesGoogle.fromthe
weeklyleadithascommandedonthismeasuresinceSeptember2007.AdvertisersfindFacebookappealingtoo.Itenablesthemtoreachamassaudience,
astelevisiondoes,butwiththeextrabenefitofmuchgreatertargeting.Consumer
brandscouldeasilyextendtheirpresencebeyondthefanpagesthatalreadyexist.
Moreover,asocialsiteprovidesconsumerswhovisitformuchlongerthanthey
woulduseasearchengine.Soincreasedadvertising,andperhapswaystoallow
userstoshopthroughthesite,shouldenableFacebooktomovefrompositivecash
flowtomakingprofits.Itwillneedtotreadcarefully.Thereisariskforadvertisersandforthesiteif
Facebookmovestobecomecommercialinawaythatusersresent.Inamongst
personalinformation,advertisementsaremorelikelytostrikeajarringnote.Thehigh-growthphasemeansthatFacebookcantakeitstimedevelopingwaysto
increaserevenues.Thekeymustbetofindwaysthatbringpracticalbenefitsto
thosewhovisitthesite.Thereisanintrinsicstickinessaboutasitewhereusers
haveassembledtheirownmaterial,butifpeoplestopupdatingtheirpagesand
socialnetworkingtakesanewform,thenwinningusersbackisahardtask.Whatthedatadonotshowisthatsearchengineshavehadtheirday.Google'score
searchadvertisingbusinessreboundedinthefinalquarterof2009,andthegroupis
preparingforrenewedgrowth.Moreover,thereisastraightforwardreminderof
howfragilethefortunesofsocialnetworkingsitescanbe:thesitethatGoogle
overtookin2007tobecomemostpopularintheUSwasMySpacewhichisnow
seekinganewroleassocialusershavemovedelsewhere.24.WhatisthereasonforMySpacedrawnassocialnetworkingsite?A.ItisovertookbyothersocialnetworkingsitelikeFacebook.B.Ithaslostitssocialusers.C.Ithasintroducedintoomanyadvertisements.D.Ithasbecomeaprofit-makingsite.25.WhichofthefollowingisNOTtrue?A.FacebookusersoutnumberthatofGoogle.B.YourtubeisoneofGoogleservices.C.Beforethisweek,Googlehadleadallotherwebsitesonthemeasureofvisits
since2007.D.Facebookisasocialnetworkingsite.26.Theword“stickiness”inthepenultimateparagraphprobablymeansA.Thewebsiteisdirtyandmakingusersfeeluncomfortable.B.Thewebsiteoftenbringsitsusersintosituationembarrassing.C.Thewebsite,inessence,isdifficulttotacklewith.D.Thewebsiteisattractiveandmakesuserswanttolookatitforalongperiodof
time27.WhichofthefollowingisnotthereasonthatAdvertisersfindFacebook
appealing?A.Facebookcanattractalotofaudience.B.Facebookcanhelptotargetcustomers-to-be.C.Facebookallowsmorechancesfortheadstobenoticed.D.Facebookisabletomovefrompositivecashflowtomakingprofits.28.Theauthor’sattitudetowardthedevelopmentofFacebookis.A.positiveB.negativeC.objectiveD.InformationisnotenoughQuestions29-33arebasedonPassageTwo.PassageTwoASEXECUTIVESfromToyota,includingthefirm’sboss,AkioToyoda,squirmed
beforetheirtormentorsinAmerica’sCongressthisas
gloatingfromrivalcarmakers.AlthoughitisToyotathatiscurrentlyinthedock
afteracrushingseriesofsafety-relatedrecallsacrosstheworld,competitorsare
onlytooawarethatitcouldbetheirturnnext.Afterall,thereisnotasinglebigcarmakerthathasnotmodelleditsmanufacturingandsupply-chainmanagementonToyota’s“l(fā)eanproduction”system.Thatsaid,thereisawidespreadbeliefwithintheautomotiveindustrythatToyota
istheauthorofmostofitsownmisfortunes.InhistestimonytotheHouseoversight
committeeonFebruary24th,MrToyodaacknowledgedthatinitspursuitofgrowth
hisfirmstretcheditsleanphilosophyclosetobreakingpointandinsodoing
became“confused”aboutsomeoftheprinciplesitgreat:itsfocuson
puttingcustomersatisfactionaboveallelse,anditsability“tostop,thinkan
improvements”.JamesWomack,oneoftheauthorsof“TheMachinethatChangedtheWorld”,
aboutToyota’sinnovationsindatestheoriginofitspresentwoesto
2002,whenitsetitselfthegoalofraisingitsglobalmarketsharefrom11%to15%.Thetargetwas“totallyirrelevanttoanycustomer”andwas“justdrivenbyeg
says.Therapidexpansion,hebelieves,“meantworkingwithalotofunfamiliarsupplierswhodidn’thaveadeepunderstandingofToyotaculture.”BythemiddleofthedecaderecallsofToyotavehicleswereincreasingata
sufficientlyalarmingrateforMrToyoda’spredecessor,Watanabe
demandarenewedemphasisonqualitycontrol.Butnothingwasallowedtogetin
thewayofanother(albeitundeclared)goal:overtakingGeneralMotorstobecome
theworld’sbiggestcarmaker.EvenasToyotasweptpastGMin2008,thequality
problemsandrecallsweremounting.ThemajorityofthoseproblemsalmostcertainlyoriginatednotinToyota’s
factories,butinthoseofitssuppliers.Theautomotiveindustryoperatesasa
complexweb.Thecarmakers(knownasoriginalequipmentmanufacturers,or
OEMs)sitatitscentre.Nextcomethetier-onesuppliers,suchasBosch,Delphi,
Denso,Continental,ValeoandTenneco,whodeliverbigintegratedsystemsdirectly
totheOEMs.Fanningoutfromthemarethetier-twosupplierswhoprovide
individualpartsorassembledcomponentseitherdirectlytotheOEMortotier-one
suppliers.(CTSCorp,themakerofthethrottle-pedalassembliesthatToyotahas
identifiedasoneofthecausesof“unintendedacceleration”insomeofitsveh
atier-twosupplierwhoseautomotivebusinessaccountsforaboutathirdofits
sales.)Ontheouterringofthewebarethetier-threesupplierswhooftenmakejusta
singlecomponentforseveraltier-twosuppliers.Althoughthereareliterally
thousandsoftier-twoandtier-threesuppliersaroundtheworld,theirnumbers
havebeenculledoverthelastdecadeastheOEMsandthetier-onefirmshave
workedtoconsolidatetheirsupplychainsbyconcentratingbusinesswithasmaller
numberofstrongercompanies.Toyotarevolutionisedautomotivesupply-chainmanagementbyanointingcertain
suppliersasthesolesourceofparticularcomponents,leadingtointimate
collaborationwithlong-termpartnersandasenseofmutualbenefit.Incontrast,
Westerncarmakerstendedeithertosourcein-houseorawardshortcontractstothelowestbidders.ThequalityToyotaanditssuppliersachievedmadepossiblethe
“justintime”approachtodeliveringcomponentstotheassemblyplant.Inhisbook,
MrWomackquotesaToyotasupplier:“Weworkwithoutasafetynet,sowecan
affordtofalloffthehighwire.Wedon’t.”Mostbigcarfirmsnowoperateinasimilarway.Ford,forexample,willoftenwork
withatier-onesupplierforuptothreeyearsbeforeanewmodelcomesoffthe
productionlinetoensurethatthedesignandmanufacturingofimportant
componentsissound.So-calledcross-functionalteamsfrombothfirmsstriveto
eliminatedefects.Ratherthanalwaysgoingforthelowbid,carmakersnowlookat
thetotalcostofacomponent,includingpotentialinterruptionstoproductionand,
furtherdowntheline,customerwarrantyclaimsifqualityisnotuptoscratch.Byandlarge,therelationshipsbetweentheOEMsandthetier-onesuppliersrun
smoothly.Whenproblemsdocropup,itisusuallywiththetier-twoandtier-three
firms.Aseniorpurchasingexecutiveatonecarmakersaysthatconsolidation,the
needtotrimcapacityandtheshocktodemandthatbeganinmid-2008haveputthe
weakerpartsofthesupplychainundergreatstrain:“Someofthesearequitefragile
businesses.There’saneedforvisibility,butwedon’talwayshaveit.Ifsomethi
goeswrong,weneedtransparencyandspeedofcommunicationtomakesureit
doesn’tgettothecustomer.”AconsequenceofToyotaskneckexpansionwasthatitbecameincreasingly
dependentonsuppliersoutsideJapanwithwhomitdidnothavedecadesof
workingexperience.NordidToyotahaveenoughoftheseniorengineers,knownas
sensei,tokeepaneyeonhownewsupplierswereshapingup.YetToyotanotonly
continuedtotrustinitssole-sourcingapproach,itwentevenfurther,gaining
unprecedentedeconomiesofscalebyusingsinglesuppliersforentirerangesofits
carsacrossmultiplemarkets.Aseniorexecutiveatabigtier-onesupplierarguesthatalthoughToyota-’ssingle
supplierphilosophyserveditwellinthepast,ittookittopotentiallyriskyextremes,
especiallywhencombinedwithhighlycentraliseddecision-makinginJapan.“There’sa”hesays.“Ifyoudon’twantduplicationofsupplyyouhaveto
haveveryclosemonitoring,youhavetolistentoyoursupplybaseandyouhaveto
havetransparency.Thatmeansdelegatingtolocalmanagers.WithToyota,itworks
wellattheshop-floorlevel,butthingsbreakdownhigherup.”IntheaftermathofToyota’scrisis,theindustryisnowaskingitselfsole
sourcinghasgonetoofar.“Itmaybesafernottohaveallyoureggsinonebasket,
buttohavemaybethreesuppliersformajorcomponentswhocanbenchmarkeach
other,”saysanotherpurchasingmanager.Untilveryrecently,Toyotawasthe
peerlessexemplar.Fornow,atleast,itisseenasanawfulwarning.29.Whichofthefollowingbestdefines“l(fā)eanproductionsystem”?A.Theproductionsystemislesswastefulandmoreefficient.B.Theproductionsystemisnotduplicated.C.Theproductiondependssolelyononebigsupplier.D.Alloftheabove.30.AccordingtoJamesWomack,whichofthefollowingwasdiscoveredtobethecauseofToyota’scrysis?A.Itlacksclosemonitoring.B.Itisdrivenbyitsgoalsofexpansion.C.Itisself-complacent.D.Itdependsononesupplier.31.WhendidToyotavehiclerecallbegintoalarmitsleaders?A.2010B.2002C.2009D.200532.Withrespecttothecrisis,whataretheadvantagesofToyota-chain’ssupmanagement?A.Moreefficientintime.B.Moresecuredinquality.C.Withanetoftrustandsafety.D.Moremoneysaving.33.Whatisthepossiblemeaningof“tradeoff”inthepenultimateparagraph?A.Buyandsell.B.Sellaway.C.Exchange.D.Abalancebetweentwoopposingthings.
SectionBBusinessWriting20%(20minutes)YouareMichaelLeung.Youbought2010CamrythreeweeksagofromToyota,and
nowyoufoundyourcarwasintherecalllist.SowriteacomplaintlettertoToyota
andtellthepersonconcernedthis:1)Describetohimtheitemyoubought.2)Tellhimwhat’swrongandwhattroublesthisrecallhasbroughttoyou.3)Saywhatyouwantdonetoremedythesituation,forexample,arefundorrepair,
oratemporarycar.Write100-120words.WriteonyourAnswerSheet.ModuleIIIBusinessKnowledgeandTranslation25%(30minutes)SectionA10%Directions:TranslatethefollowingbusinessterminologiesintoChineseandbriefly
definethetermsinEnglish.FOB(shipping)TranslationDefinition:DirectinvestmentTranslationDefinitionL/CTranslationDefinitionDumpingTranslationDefinitionDividendsTranslationDefinitionSectionB15%Directions:TranslatethefollowingpassageintoEnglishandwritetheEnglish
versionontheAnswerSheet.中國官方統(tǒng)計數(shù)據(jù)顯示,中國2月份房子銷售價錢同比上升10.7%,漲幅較1月份的9.5%有所擴大??墒俏以诤偷呐笥迅嬖V我,典型單元房價錢的年漲幅在50%以上,甚至可能達到100%。高等學校商務(wù)英語專業(yè)四級樣題答案ModuleISectionOneCBACASectionTwothebiggestrise7.Government'sstimulus8.inflation9.grossdomestic
product(GDP)10.inequalitySectionThreeMorethanhalftheteenagerswholeftschoolwithoutcompletingyear12in
2008didn'tfindafull-timejobandtheydidn'tgetaplaceinfurtherstudy.orMore
thanhalfthepeoplewholeftschoolin2008withoutmatriculatingcouldn'tfindfull-
timeworkoraplaceinfurtherstudy.It'samildereconomicdownturnthantherecessionsoftheearly'90sandthe
early'80s,butitshowsalarger,morecomplex,moretroublesomepicture.And
theimpactofitonthelabormarketmightnotyetbeover.ABSstudyshowsthattheretailsectorfaredworseinthismilddownturnthan
itdidinthequitesevererecessionoftheearly1990s.ModuleIIReadingComprehensionandWriting14.B15.C16.D17.A18.B19.C20.A21.A22.B23.C24.B25.A26.D27.D28.C29.D30.B31.D32.A33.DSectionBBusinessWritingSample:March21,2010DearSir/Madam,Mycaris2010CamreyandIboughtitjustthreeweeksago.Itisnowontherecalllist.I’mscaredtodriveitnow,especiallythatIhavetwochildrenundertheageof5.Asthiscarwasmyonlymodeoftransportation,itwascripplingformetobe
withoutacar.SoI’mwritingtoaskifthedealershipwhereImyc
givemeatemporarycar(thatisnotontherecalllist),whiletheyfixmyCamry.If
thiscannotbedone,Ihopethatyourcompanywillreimbursethecostand
inconveniencethatsucharecallbringstome.Ilookforwardtohearingfromyou.YoursfaithfullyMichaelLeungMichaelLeungModuleIIIBusinessknowledgeandTRANSLATIONSectionAFOB:FreeonBoard裝運港船上交貨FOBstandsfor"FreeOnBoard",andisalwaysusedinconjunctionwithaportof
loading.[1]Indicating"FOBport"meansthatthesellerpaysfortransportationofthe
goodstotheportofshipment,plusloadingcosts.Thebuyerpayscostofmarine
freighttransport,insurance,unloading,andtransportationfromthearrivalportto
thefinaldestination.Thepassingofrisksoccurswhenthegoodspasstheship'srail
attheportofshipment.DirectInvestment直接投資Investmentinwhicharesidentofonecountryobtainsalastinginterestin,anda
degreeofinfluenceover,themanagementofabusinessenterpriseinanother
country.信用證Astandard,commercialletterofcreditisadocumentissuedmostlybyafinancial
institution,usedprimarilyintradefinance,whichusuallyprovidesanirrevocable
paymentundertaking.熱銷Thewordisnowgenerallyusedonlyinthecontextofinternationaltradelaw,where
dumpingisdefinedastheactofamanufacturerinonecountryexportingaproduct
toanothercountryatapricewhichiseitherbelowthepriceitchargesinitshome
marketorisbelowitscostsofproduction.盈余/股息Dividendsarepaymentsmadebyacorporationtoitsshareholdermembers.Itisthe
portionofcorporateprofitspaidouttostockholders.SectionB(sampletranslation)TheChineseofficialstatisticssaythattheaverageriseinpropertypriceswas10.7
percentinFebruary.Theincreaseisacceleratingfromayear-on-yearriseof9.5per
centinJanuary.However,myfriendsinShanghaiandBeijingsaytherateofprice
increasesoftypicalhousingunitsisabove50percentayearandmayreach100per
cent.高等學校商務(wù)英語專業(yè)考試(四級)口試一試題=================================================================
====高等學校商務(wù)英語專業(yè)考試(四級)TESTFORBUSINESSENGLISHMAJORS(BandFour)(TBEM-4)SPEAKINGSectionAAnsweringquestions(2minutes)Goodmorning/afternoon,mayIhaveyourmarksheetsplease?Mynameis?,andthisismycolleague?Sheisnotgoingtoaskyouanyquestions,insteadshewillbejustlisteningtous.Soyouare??Andyouare?Firstofall,we’dlikeingofsomeknowledgeininternationalbusinessandtrade.SoI’mgoingtoaskyousomequestionsaboutit.(Interlocutorchooses2-3questionsforeachcandidate)(Toastudent)●Wheredoyouprefertowork,aforeign-fundedenterpriseorastate-runenterprise?Why?●WhatshouldChinesepeoplebecarefulaboutwhencommunicatingwithforeigners?Canyougiveusanexample?●Howdoyoufeelaboutproducts“madeinChina”?Why?●Howwouldyoupromoteanewproductfocusingonyoungpeople?(Toanadult)●Doyouliketakingbusinesstrips?Why?●WhatshouldChinesepeoplebecarefulaboutwhencommunicatingwithforeigners?Canyougiveusanexample?●WouldyouexplainwhysomeluxuriousproductsarecheaperabroadthaninChina?●Howwouldyoupromoteanewproductfocusingonmiddle-agedpeople?SectionBPresentation(4minutes)Inthissection,I’llgiveeachofyouonetopic,andI’dlikeyoutomakepresentationofyourideasonthistopicforabout2minutes.Thisisforyou,CandidateA,andthisisforyou,CandidateB.Youhave2minutestoprepare.CardforCandidateASupposeyouareanassistantmanagerinanadvertisingcompanyandyourbossRon
Millerwouldliketofindanewofficesiteandrentitforoneyear.Heassignedyouto
findasuitablelocationandmakeapresentationaccordingly.Thestatisticsyouget
areasfollows.Table1CivilSquarevs.GardenSquareLocationFeaturesCostspermonthNetrentOperatingcostParkingcostCivilSquareinCBD;convenient$300$100$50transportationGardennearapark;quiet$250$80$40
SquareCardforCandidateBSupposeyouareanassistantmanagerinadairymanufacturingcompanyandyour
bossJohnSmithwouldliketoknowthesalesofdairyproductsthisyearsohecan
arrangenextyear’sproduction.Heassignedyoutodoamarketresearchandmake
apresentationaccordingly.Thestatisticsyougetareasfollows.Table1SalesofDairyProductsTypeSalesMarketshareTrendFullmilk35%lastyearitwas50%Skimmedmilk28%lastyearitwas20%Yogurt22%lastyearitwas20%Fruitmilk15%lastyea
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