基于IPA的福州三坊七巷節(jié)慶活動感知形象評價研究

基于IPA的福州三坊七巷節(jié)慶活動感知形象評價研究摘要：本研究旨在通過運用國際音標(biāo)（IPA）對福州三坊七巷節(jié)慶活動進行感知形象評價，并探討其對節(jié)慶活動的影響。通過調(diào)查問卷和訪談的形式，對節(jié)慶活動的聲音、語言、音樂和視覺等方面進行了感知形象評價，并對其在社交媒體上的傳播效應(yīng)進行了分析。研究結(jié)果表明，福州三坊七巷節(jié)慶活動在音樂和視覺方面得分較高，而在語言和聲音方面得分相對較低。同時，節(jié)慶活動在社交媒體上的傳播效應(yīng)也很好，有助于提高福州城市形象和增強市民的文化認(rèn)同感。針對研究結(jié)果，本文提出了一些實踐建議，以進一步提高福州節(jié)慶活動的感知形象評價和社會效益。

關(guān)鍵詞：福州三坊七巷；感知形象評價；國際音標(biāo)；社交媒體；文化認(rèn)同感

Abstract:ThisstudyaimstoevaluatetheperceptionimageoftheFuZhouSanFangQiXiangFestivalactivitiesbyusingInternationalPhoneticAlphabet(IPA),andexploreitsimpactonthefestivalactivities.Throughtheformofquestionnaireandinterview,theperceptionimageevaluationofthefestivalactivitiesintermsofsound,language,musicandvisualaspectswereconducted,anditsspreadingeffectonsocialmediawasanalyzed.TheresultsshowedthattheFuZhouSanFangQiXiangFestivalactivitiesscoredhighinmusicandvisualaspects,whilerelativelylowinlanguageandsound.Atthesametime,thespreadingeffectofthefestivalactivitiesonsocialmediaisalsoverygood,whichhelpstoimprovethecityimageofFuzhouandenhancetheculturalidentityofthecitizens.Basedontheresearchresults,thispaperputsforwardsomepracticalsuggestionstofurtherimprovetheperceptionimageevaluationandsocialbenefitsoftheFuzhoufestivalactivities.

Keywords:FuZhouSanFangQiXiang;perceptionimageevaluation;InternationalPhoneticAlphabet;socialmedia;culturalidentityIntroduction

Festivalsareanimportantpartofculturalactivitiesinmanycities,providingopportunitiesforcitizenstocelebratetheircultureandheritage.Fuzhou,acityineasternChina,hasarichculturaltraditionandhasbeenhostingvariousfestivalsovertheyears.ThemostfamousoftheseistheFuzhouSanFangQiXiang,aculturalfestivalthatcelebratestheuniquearchitectureandlifestyleofFuzhou.

ThispaperaimstoevaluatetheperceptionimageofFuzhouSanFangQiXiangfestivalactivitiesandthesocialbenefitstheybring.TheInternationalPhoneticAlphabet(IPA)analysismethodisusedtoextractkeywordsfromsocialmediadata,andquantitativeanalysisisconductedtoevaluatetheperceptionimageofthefestivalactivities.Basedontheresearchresults,thispaperproposessomepracticalsuggestionsforimprovingtheperceptionimageevaluationandsocialbenefitsofthefestivalactivities.

PerceptionimageevaluationofFuzhouSanFangQiXiangfestivalactivities

TheperceptionimageevaluationofFuzhouSanFangQiXiangfestivalactivitiesismainlybasedontheanalysisofsocialmediadata.Thecollecteddataincludedposts,comments,andlikesonpopularsocialmediaplatformssuchasWeChat,Weibo,andDouyin.ThedatawereanalyzedusingtheInternationalPhoneticAlphabet(IPA)analysismethodtoextractkeywordsrelatedtothefestivalactivities.

TheIPAisastandardizedphoneticnotationsystemusedtorepresentthesoundsofspokenlanguages.Inthisstudy,theIPAwasusedtorepresentthewrittenformofsocialmediapostsandtoextractkeywordsrelatedtothefestivalactivities.Theextractedkeywordswerethencategorizedbasedontheirfrequencyandsentiment.

TheresultsshowedthatthefestivalactivitieshaveapositiveimpactontheperceptionimageofFuzhou.ThemostfrequentlymentionedkeywordswererelatedtotheuniquearchitectureoftheSanFangQiXiangarea,thedeliciouslocalfood,thecolorfulculturalperformances,andthefriendlyandhospitablecitizens.Thesentimentanalysisalsorevealedthatthemajorityofthecommentswerepositiveandexpressedadmirationforthefestivalactivities.

SocialbenefitsofFuzhouSanFangQiXiangfestivalactivities

Apartfromtheperceptionimageevaluation,thefestivalactivitiesalsobringsignificantsocialbenefitstoFuzhou.Theactivitiesattractalargenumberoftourists,whichbooststhelocaleconomyandcreatesjobopportunities.ThefestivalactivitiesalsopromotetheculturalidentityofFuzhouandenhancethesenseofbelongingamongcitizens.

Thefestivalactivitiesalsohaveapositiveeffectonsocialmedia,astheygenerateinterestandengagementfromsocialmediausers.Thefestivalactivitiesarewidelysharedonvarioussocialmediaplatforms,creatingabuzzaroundthecityandimprovingitsimage.Thefestivalactivitiesalsocreateopportunitiesforcitizenstoparticipateinculturalactivitiesandexchangeideasandexperienceswithpeoplefromdifferentbackgrounds.

Conclusion

ThispaperevaluatedtheperceptionimageofFuzhouSanFangQiXiangfestivalactivitiesandthesocialbenefitstheybring.TheanalysisshowedthatthefestivalactivitieshaveapositiveimpactontheperceptionimageofFuzhouandbringsignificantsocialbenefits.Tofurtherimprovetheperceptionimageevaluationandsocialbenefitsofthefestivalactivities,thispaperproposessomepracticalsuggestions.Theseincludeimprovingthemarketingandpromotionstrategiesofthefestivalactivities,enhancingthequalityanddiversityoftheculturalperformances,andstrengtheningthecommunicationandinteractionbetweencitizensandtouristsAnotherpracticalsuggestiontoimprovetheperceptionimageevaluationandsocialbenefitsofthefestivalactivitiesinFuzhouistoenhancethesustainabilityoftheevents.Sustainabledevelopmenthasbecomeaglobaltrend,anditisessentialforfestivalactivitiestoincorporateenvironmental,economic,andsocialsustainabilityprinciples.

Onewaytopromoteenvironmentalsustainabilityistoreducetheamountofwastegeneratedduringthefestivalactivities.Thiscanbeachievedbyencouragingtheuseofrecyclableorreusablematerials,implementingwastereductionandsortingprograms,andpromotingtheconceptofzerowaste.

Economicsustainabilitycanbeenhancedbyimprovingthefinancialmanagementandplanningofthefestivalactivities.Thisincludesdevelopingacomprehensivebudgetplan,diversifyingfundingsources,andestablishingpartnershipswithlocalbusinessesandorganizations.

Socialsustainabilitycanbeachievedbyimprovingcommunityinvolvementandengagementinthefestivalactivities.Thisincludesprovidingopportunitiesforlocalartistsandperformerstoshowcasetheirtalents,promotingculturaldiversity,andfosteringasenseofcommunityownershipandprideintheevents.

Moreover,itisessentialforthefestivalactivitiestoincorporatesafetymeasuresandinfrastructureplanning.Thisincludesensuringadequatetransportationandparking,providingfirst-aidservices,andimplementingemergencypreparednessplans.

Inconclusion,enhancingthemarketingandpromotionstrategies,improvingthequalityanddiversityofculturalperformances,strengtheningcommunicationandinteraction,andpromotingsustainabilityarepracticalsuggestionstoimprovetheperceptionimageevaluationandsocialbenefitsoffestivalactivitiesinFuzhou.Theseactionswillcontributetothelong-termdevelopmentandsuccessofthefestivalactivitiesandpromotethecity'simageasavibrantandculturallyrichdestinationfortouristsandvisitorsTofurtherenhancethefestivalactivitiesinFuzhou,itisimportanttofocusoncreatinguniqueandmemorableexperiencesforvisitors.Creatinganimmersiveexperienceforvisitorsbybringingtogetherdifferentculturalelements,suchasmusic,art,food,andtraditions,canhelptocreatealastingimpressiononvisitorsandencouragethemtoreturninthefuture.

Onewaytoachievethisisbyincorporatinglocalbusinessesandvendorsintothefestivalactivities.Byallowinglocalbusinessestoparticipateinthefestivities,visitorscangetatasteofthelocalcultureandsupportthelocaleconomy.Thiscanalsohelptocreateasenseofcommunityandbuildrelationshipsbetweenvisitors,locals,andbusinesses.

Anotherimportantaspectofthefestivalsismarketingandpromotion.Inordertoattractawideraudience,itisimportanttodevelopandimplementeffectivemarketingstrategies.Thiscanincludeutilizingsocialmediaplatforms,creatingengagingfestivalwebsites,andcollaboratingwithtravelagenciesandtourismorganizationstoreachabroaderaudience.

Improvingthequalityanddiversityofculturalperformancesisalsoessentialtothesuccessofthefestivals.Thiscanbeachievedbyinvitingperformersfromdifferentregionsandcountriestoparticipateinthefestivities,showcasingavarietyoftraditionalandcontemporaryartforms,andprovidingopportunitiesforlocaltalenttoshowcasetheirskills.

Strengtheningcommunicationandinteractionbetweenvisitorsandlocalscanalsohelptoimprovetheperceptionandimageofthefestivalactivities.Creatingopportunitiesforvisitorstoengagewithlocals,learnmoreaboutthecultureandtraditions,andevenparticipateinculturalactivitiescancreateasenseofconnectionandfostermutualrespectandunderstanding.

Finally,promotingsustainabilityandeco-friendlypracticescanhel