2022精裝建材年報(bào)：建材規(guī)模隨大盤波動(dòng)、競爭格局常態(tài)化穩(wěn)定-10正式版

AVC-建材 房地產(chǎn)精裝修商品住宅市場全國監(jiān)測數(shù)據(jù)分析報(bào)告2022年1瓷磚市場配套規(guī)模分析2022年精裝修市場瓷磚配套項(xiàng)目個(gè)數(shù)2001個(gè)，同比下降42.5%；配套規(guī)模為145.17萬套，同比下降49.2%2022年精裝修瓷磚配套項(xiàng)目個(gè)數(shù)及同比2022年精裝修瓷磚配套項(xiàng)目套數(shù)及同比項(xiàng)目個(gè)數(shù)（個(gè)）同比項(xiàng)目套數(shù)（萬套）同比配套率71.7%36483730100.0%99.9%325.37324.7399.9%99.5%348399.8%99.8%285.63252.75272633.8%59.5%17.0%36.9%28.7%20012.2%158.51145.171588-6.6%-0.2%-12.0%-42.5%-49.2%201720182019202020212022201720182019202020212022www.數(shù)據(jù)來源：奧維云網(wǎng)（AVC）地產(chǎn)大數(shù)據(jù)2瓷磚配套品牌份額情況2022年精裝修瓷磚市場TOP5品牌的市場份額合計(jì)為64.4%，同比上升4.1%，與去年同期相比，斯米克、簡一進(jìn)入了TOP排名，而宏宇、歐美退出了TOP品牌。2022年精裝修市場瓷磚配套品牌結(jié)構(gòu)2021年2022年19.3%馬可波羅蒙娜麗莎18.1%17.8%蒙娜麗莎馬可波羅17.7%8.7%歐神諾冠珠11.1%7.4%東鵬諾貝爾10.5%7.1%諾貝爾東鵬7.0%6.9%冠珠歐神諾4.1%3.0%宏宇薩米特3.9%2.8%薩米特簡一2.0%2.6%歐美斯米克1.8%2.0%亞細(xì)亞亞細(xì)亞1.8%22.3%OthersOthers21.8%www.

2022年精裝修市場瓷磚配套TOP5品牌份額走勢31.2%蒙娜麗莎馬可波羅21.8%22.1%20.2%19.3%17.9%18.1%17.8%冠珠17.7%13.7%15.3%13.4%10.2%11.1%諾貝爾10.5%7.7%8.2%77.4%7.1%7.0%6.3%5.6%6..9%1%5.0%4.4%東鵬3.4%2.5%2.9%1.2%201720182019202020212022數(shù)據(jù)來源：奧維云網(wǎng)（AVC）地產(chǎn)大數(shù)據(jù) 3瓷磚配套樓盤售價(jià)結(jié)構(gòu)分析2022年精裝修市場瓷磚配套項(xiàng)目中，2.1-3萬/㎡的配套量達(dá)到39.94萬套，份額達(dá)到27.5%，占比最大；從規(guī)模同比來看，8.1-10萬/㎡樓盤售價(jià)增長最快，同比增長89.8%2022年精裝修瓷磚配套樓盤售價(jià)結(jié)構(gòu)變化 2022年精裝修瓷磚配套樓盤售價(jià)規(guī)模及同比20172018201920202021202210萬以上0.1%0.2%0.3%0.4%0.4%1.2%8.1-10萬0.3%0.3%0.4%0.5%0.4%1.4%6.1-8萬0.8%0.7%0.7%1.1%1.4%4.0%5.1-6萬0.8%1.3%1.4%1.6%1.8%3.4%4.1-5萬1.6%2.1%2.0%3.1%3.3%5.9%3.1-4萬3.5%3.9%4.6%6.9%7.9%13.1%2.1-3萬11.2%12.3%13.8%17.5%20.2%27.5%1.6-2萬14.6%16.7%15.1%15.4%17.8%16.2%1-1.5萬36.8%34.6%30.9%27.8%24.7%17.1%1萬以下30.3%28.0%30.9%25.7%22.1%10.2%規(guī)模（萬套）規(guī)模同比89.8%39.9461.1%42.1%24.7623.57-3.0%-8.0%-15.5%19.0014.77-30.9%-53.8%-64.9%8.59-76.6%4.985.752.011.79下以萬1萬5.1-1萬2-6.1萬3-1.2萬4-1.3萬5-1.4萬6-1.5萬8-1.6萬10-1.8上以萬10www. 數(shù)據(jù)來源：奧維云網(wǎng)（AVC）地產(chǎn)大數(shù)據(jù) 4木地板市場配套規(guī)模分析2022年精裝修市場木地板配套項(xiàng)目個(gè)數(shù)1878個(gè)，同比下降42.9%；配套規(guī)模為135.31萬套，同比下降50.1%2022年精裝修木地板配套項(xiàng)目個(gè)數(shù)及同比2022年精裝修木地板配套項(xiàng)目套數(shù)及同比項(xiàng)目個(gè)數(shù)（個(gè)）同比項(xiàng)目套數(shù)（萬套）同比配套率351495.8%97.0%307.1630594..0%9194.9%92.8%74.6%343994.2%3290271.30245.44264161.6%30.2%32.4%25.1%12.9%1878151.852.2%135.311513-0.4%-6.4%-11.3%-42.9%-50.1%201720182019202020212022201720182019202020212022www.數(shù)據(jù)來源：奧維云網(wǎng)（AVC）地產(chǎn)大數(shù)據(jù)5木地板配套品牌份額情況2022年精裝修木地板市場TOP5品牌的市場份額合計(jì)為57.6%，同比下降4.1%，與去年同期相比，水墨江南、揚(yáng)子進(jìn)入了TOP排名，而和邦盛世、現(xiàn)代筑美家居退出了TOP品牌。2022年精裝修市場木地板配套品牌結(jié)構(gòu)2021年2022年19.6%圣象圣象20.3%17.4%訂制書香門地14.9%10.7%大自然大自然9.2%8.6%書香門地訂制8.0%5.4%德爾德爾5.2%5.2%現(xiàn)代筑美家居生活家5.1%4.8%世友世友5.0%3.5%和邦盛世肯帝亞3.8%3.5%生活家水墨江南2.9%2.8%肯帝亞揚(yáng)子2.4%18.6%OthersOthers23.2%www.

2022年精裝修市場木地板配套TOP5品牌份額走勢22.5%圣象20.5%20.2%20.7%19.6%20.3%19.0%19.0%18.0%17.6%17.4%書香門地13.9%14.9%12.3%12.7%大自然11.1%10.7%8.6%9.2%8.0%訂制5.4%5.4%5.2%4.5%5.1%3.4%3.1%3.8%德爾2.2%2017 2018 2019 2020 2021 2022數(shù)據(jù)來源：奧維云網(wǎng)（AVC）地產(chǎn)大數(shù)據(jù) 6精裝修市場樓盤裝標(biāo)結(jié)構(gòu)分析2022年精裝修市場木地板配套項(xiàng)目中，中標(biāo)裝標(biāo)樓盤為主力，份額達(dá)69.3%；在各檔裝修標(biāo)準(zhǔn)中，2000-2999元/㎡的份額最高，達(dá)到39.3%；從規(guī)模同比來看，7000-7999元/㎡樓盤裝標(biāo)增長最快，同比增長253.6%2022年精裝修木地板配套樓盤裝標(biāo)結(jié)構(gòu)變化 2022年精裝修木地板配套樓盤裝標(biāo)規(guī)模及同比201720182019202020212022高標(biāo)9000元以上0.3%0.3%0.3%0.4%0.2%0.3%高標(biāo)8000-8999元0.4%0.3%0.2%0.1%0.2%0.2%高標(biāo)7000-7999元0.4%0.2%0.2%0.2%0.1%0.8%高標(biāo)6000-6999元1.2%0.5%0.8%0.6%0.5%1.4%高標(biāo)5000-5999元2.9%2.4%2.3%1.6%2.3%2.7%中標(biāo)4000-4999元4.2%4.4%4.2%3.9%3.9%7.3%中標(biāo)3000-3999元16.3%21.1%20.0%20.1%16.3%22.7%中標(biāo)2000-2999元32.9%35.6%32.1%31.6%36.4%39.3%低標(biāo)1000-1999元38.1%32.4%38.0%38.9%37.9%23.6%低標(biāo)1000元以下3.3%2.9%1.9%2.6%2.1%1.8%規(guī)模（萬套）規(guī)模同比29.28253.6%17.58 16.905.0%5.45-27.7%-39.2%-45.8%-57.9%1.98-55.6%-45.2%1.33-67.5%-75.7%1.040.560.160.22下以元1000元1999-1000元2999-2000元3999-3000元4999-4000元5999-5000元6999-6000元7999-7000元8999-8000上以元9000www. 數(shù)據(jù)來源：奧維云網(wǎng)（AVC）地產(chǎn)大數(shù)據(jù) 7開關(guān)插座市場配套規(guī)模分析2022年精裝修市場開關(guān)插座配套項(xiàng)目個(gè)數(shù)2001個(gè)，同比下降42.6%；配套規(guī)模為145.14萬套，同比下降49.2%2022年精裝修開關(guān)插座配套項(xiàng)目個(gè)數(shù)及同比2022年精裝修開關(guān)插座配套項(xiàng)目套數(shù)及同比項(xiàng)目個(gè)數(shù)（個(gè)）同比項(xiàng)目套數(shù)（萬套）同比配套率71.8%3736326.18324.903659100.0%100.0%100.0%99.8%100.0%99.5%3487285.90253.03272834.1%59.6%17.0%36.9%28.9%20012.1%158.51145.141588-6.7%-0.4%-12.0%-42.6%-49.2%201720182019202020212022201720182019202020212022www.數(shù)據(jù)來源：奧維云網(wǎng)（AVC）地產(chǎn)大數(shù)據(jù)8開關(guān)插座配套品牌份額情況2022年精裝修開關(guān)插座市場TOP5品牌的市場份額合計(jì)為77.5%，同比上升1.4%，與去年同期相比，博聯(lián)、ABB、德力西進(jìn)入了TOP排名，而飛雕、美的、昇輝退出了TOP品牌。2022年精裝修市場開關(guān)插座配套品牌結(jié)構(gòu)2021年2022年25.7%TCL-羅格朗TCL-羅格朗26.8%18.4%西門子西門子17.0%15.5%西蒙西蒙14.3%10.3%施耐德施耐德13.4%6.2%公牛良信6.0%5.3%良信公牛5.7%1.8%松下德力西1.6%1.7%美的ABB1.5%1.6%飛雕博聯(lián)1.1%1.5%昇輝松下1.0%11.8%OthersOthers11.8%www.

2022年精裝修市場開關(guān)插座配套TOP5品牌份額走勢33.1%TCL-羅格朗27.8%27.4%26.8%25.7%西門子23.6%22.4%21.1%20.2%19.0%19.7%18.4%17.5%17.0%西蒙16.4%15.5%14.9%14.8%14.3%13.4%11.4%11.0%10.3%施耐德5.2%5.3%6.0%4.1%3.1%良信1.8%201720182019202020212022數(shù)據(jù)來源：奧維云網(wǎng)（AVC）地產(chǎn)大數(shù)據(jù) 9開關(guān)插座配套規(guī)模TOP開發(fā)商分析2022’精裝修開關(guān)插座配套規(guī)模TOP開發(fā)商中，保利發(fā)展高居榜首，規(guī)模達(dá)到8.21萬套，項(xiàng)目個(gè)數(shù)105個(gè)，萬科次席，規(guī)模7.61萬套，項(xiàng)目個(gè)數(shù)84個(gè)2022年精裝修開關(guān)插座配套規(guī)模TOP10開發(fā)商 2022年精裝修開關(guān)插座配套規(guī)模TOP5開發(fā)商走勢規(guī)模（萬套）同比保利發(fā)展萬科中海地產(chǎn)華潤置地招商蛇口項(xiàng)目數(shù)105846358525844453938150.3%139.1%128.0%8.21100.5%7.6116.9%74.5%69.8%-3.6%69.7%71.0%-15.1%49.1%56.6