2023年全國公共英語四級考試模擬練習(xí)及解析

2023年全國公共英語四級考試模擬練習(xí)及解析

Advertiserstendtothinkbigandperhapsthisiswhytheyrealwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.Itsiniquitous，theysay，thatthisentirelyunproductiveindustry(ifwecancallitthat)shouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydonttheystopadvertisingandreducethepriceoftheirgoods?Afterall，itstheconsumerwhopays

Thepooroldconsumer!Hedhavetopayagreatdealmoreifadvertisingdidntcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceofoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachine，itismorethanlikelyyouwouldobtaindetailsregardingperformance，price，etc.，fromanadvertisement.

Lotsofpeoplepretendthattheyneverreadadvertisements，butthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenare，too!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.Wouldyouenjoygazingatablankwallorreadingrailwaybyelawswhilewaitingforatrain?Wouldyouliketoreadonlycloselyprintedcolumnsofnewsinyourdailypaper?Acheerful，wittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.

Wemustnotforget，either，thatadvertisingmakesapositivecontributiontoourpockets.Newspapers，commercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaper，orcanenjoysomanybroadcastprogrammesisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!

Anotherthingwemustntforgetisthesmallads.whichareinvirtuallyeverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns.Forinstance，youcanfindajob，buyorsellahouse，announceabirth，marriageordeathinwhatusedtobecalledthehatch，matchanddispatchcolumnbutbyfarthemostfascinatingsectionisthepersonaloragonycolumn.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.Itsthebestadvertisementforadvertisingthereis!

1.Whatismainideaofthispassage?

A.Advertisement.

B.Thebenefitsofadvertisement.

C.Advertisersperformausefulservicetocommunities.

D.Thecostsofadvertisement.

2.Theattitudeoftheauthortowardadvertisersis

A.appreciative.

B.trustworthy.

C.critical.

D.dissatisfactory.

3.Whydothecriticscriticizeadvertisers?

A.Becauseadvertisersoftenbrag.

B.Becausecriticsthinkadvertisementisa"wasteofmoney'。

C.Becausecustomersareencouragedtobuymorethannecessary.

D.Becausecustomerspaymore.

4.WhichofthefollowingisNotTrue?

A.Advertisementmakescontributiontoourpocketsandwemayknoweverything.

B.Wecanbuywhatwewant.

C.Goodqualityproductsdontneedtobeadvertised.

D.Advertisementmakesourlifecolorful.

5.Thepassageis

A.Narration.

B.Description.

C.Criticism.

D.Argumentation.

Vocabulary

1.comeinfor(sth.)是某事物的對象，吸引(某事物)，獲得

2.flair天資，天分

3.escalator極邪惡的，極不公正的

4.drab單調(diào)的，乏味的

5.subsist活下去，生存下去，維持下去

6.hatch孵化(指生孩子)

7.match匹配，婚姻

8.dispatch派遣，發(fā)送

9.ElDorado極大苦痛，煎熬

10.agonycolumn(報(bào)刊中關(guān)于個人疑難問題征詢意見的)

答案詳解

1.C.廣告對社會的服務(wù)很有用。從三方面來敘述廣告作用：其次段點(diǎn)出假如廣告不為產(chǎn)品開拓廣闊的市場，我們就得付出許多錢，正是由于大量的廣告費(fèi)用，消費(fèi)者的商品才會那么廉價。廣告除銷售商品外，其重要的功能在通知/告知信息，有關(guān)家用商品的很多只是來自廣告，還有新產(chǎn)品的介紹。第三段講了美化環(huán)境功能。假如火車站的墻上和報(bào)上沒有廣告，那會怎么樣。一幅悅?cè)诵哪?，機(jī)靈的'廣告將轉(zhuǎn)變一切。第四段講了它為我們省錢：別忘了廣告對我們口袋作出樂觀的貢獻(xiàn)。報(bào)紙、電臺、電視臺公司沒有這筆收入很難生存。我們的報(bào)紙，我們付給很少，或者說，我們能享受那么多的節(jié)目完全是由于廣告商花的錢。假如要我們付報(bào)紙的全價，那我們要花多少錢!最終一段講了各種專欄的功能。人們可以在這些欄目找工作、買賣房子、宣布婚喪嫁娶信息。這些都圍著一個中心：廣告對社會服務(wù)的有用性。

A.廣告。太籠統(tǒng)。

B.廣告之優(yōu)點(diǎn)。文章不是講優(yōu)點(diǎn)，而是講服務(wù)于社會的功能。

D.廣告費(fèi)用。

2.A.觀賞/欣賞。從上述解釋也可推知是A項(xiàng)。最重要的，提出種種功能，是為了反對第一段內(nèi)提到的論點(diǎn)：完全是非生產(chǎn)企業(yè)每年汲取幾百萬鎊，這說明這些大公司利潤有多高。最重要的是消費(fèi)者付的廣告費(fèi)等。反對更說明白A項(xiàng)對。

B.值得信任。

C.批判。

D.不滿足。

3.A.由于廣告商經(jīng)常愛吹。見難句譯注1