香腸項(xiàng)目技術(shù)創(chuàng)新管理

香腸項(xiàng)目技術(shù)創(chuàng)新管理xxx集團(tuán)有限公司目錄第一章行業(yè)背景分析第二章企業(yè)戰(zhàn)略類型一、基本競(jìng)爭(zhēng)戰(zhàn)略................................................................................................6二、國(guó)際化經(jīng)營(yíng)戰(zhàn)略..........................................................................................11第三章監(jiān)督機(jī)構(gòu)............................................................................................21一、監(jiān)事會(huì)制度..................................................................................................21二、有限責(zé)任公司的監(jiān)督機(jī)構(gòu)..........................................................................23第四章市場(chǎng)營(yíng)銷(xiāo)概述....................................................................................26一、市場(chǎng)營(yíng)銷(xiāo)管理的任務(wù)..................................................................................26二、市場(chǎng).............................................................................................................28第五章市場(chǎng)營(yíng)銷(xiāo)組合策略.............................................................................30一、促銷(xiāo)策略......................................................................................................30二、產(chǎn)品策略......................................................................................................33第六章生產(chǎn)作業(yè)控制....................................................................................39一、生產(chǎn)進(jìn)度控制..............................................................................................39二、在制品控制..................................................................................................40第七章技術(shù)貿(mào)易與知識(shí)產(chǎn)權(quán)管理.................................................................44一、技術(shù)貿(mào)易......................................................................................................44二、知識(shí)產(chǎn)權(quán)管理..............................................................................................57第八章績(jī)效考核............................................................................................64一、績(jī)效考核的含義與功能..............................................................................64二、績(jī)效考核的步驟與方法..............................................................................66第九章財(cái)務(wù)管理的基本價(jià)值觀念.................................................................75一、貨幣的時(shí)間價(jià)值觀念..................................................................................75二、風(fēng)險(xiǎn)價(jià)值觀念..............................................................................................76第十章國(guó)際貨物運(yùn)輸....................................................................................79一、國(guó)際航空貨物運(yùn)輸......................................................................................79二、國(guó)際海洋貨物運(yùn)輸......................................................................................88第一章行業(yè)背景分析相