冰雪奇緣電影介紹英文

冰雪奇緣電影介紹英文第1頁/共10頁

WhenWaltDisneyCEOandChairmanBobIgershowedupatthepremiereoffilmFrozenonNov.27,hewasalreadysurethattheanimatedmusicalabouttwosisterswassomethingspecial,areturntothemagicalessencethatmadeDisney,well,Disney.Bythetimehegottothecredits,hehadchokedup."IwasgladIwaswearing[3-D]glasses,"hesays."ItwasmyproudestmomentastheCEOoftheWaltDisneyCompany."第2頁/共10頁

Thetaleoftwoestrangedsisterprincesseswhomustcometogethertode-icetheirhomeland,Frozenisrackingupthebignumbers.ItwastheNo.1all-timeDisneyanimationdebut,anditisexpectedtosoonpassTheLionKinginoverallboxoffice;it'sbeennominatedfortwoGoldenGlobesandmaygetanOscarnod;it'stheNo.1albumonbothAmazonandiTunes.第3頁/共10頁FrozenalsohaswhatDisney(DIS)calls"franchise"potential,whichmeansthatitscharactersandthemeswilltranslateacrossthecompanytoeverythingfromtoystothemeparkridestointeractivecharacters.It'sabigdeal,becausethereareonlyarelativehandfuloffranchisebrandsatDisney."They'renotjustmakingmoneyinsideofthatfilmwindow,"saysTonyWible,seniormediaandentertainmentanalystatJanneyCapitalMarkets."InthatDisneyfashion,theysetitupacrossthewholespectrum."第4頁/共10頁ThencameFrozen,basedlooselyonHansChristianAndersen'sTheSnowQueen,anideathathadkickedaroundDisneysincethe1940s.Lasseter,whosefirstjobwasatDisneyAnimation,rememberedaseriesofpaintingsofafrozenworldanddugthemoutofstoragewhenhecameback."Ineverforgotthosepaintings,"hesays."Theyweresoincrediblybeautiful."LassetershowedthemtoChrisBuck,thedirectorofTarzan,whohadleftDisneyinthedarkyears,andhelpedconvincehimtocomeback.Later,hebroughtinJenniferLee,ascreenwriteronWreck-it-RalphwhoisalsothefirstwomantodirectananimatedDisneyfeature.Frozen'sstoryisbothtimeless,asaclassicDisneytaleshouldbe,andmodern(bothsistersarestrongprotagonistswithamodernsensibilityratherthanpassivefemalesawaitingaman).第5頁/共10頁Frozen'simpactgoesfarbeyondthemovietheater,makingitakeyexampleofthesynergyIgerhasbecomeknownforduringhisDisneytenure.AnnaandElsa,theleadcharactersinthemovie,havealreadybecometop-sellingtoys,ashasOlafthesnowman,andaFrozenattractionatDisney'sthemeparkswouldbeanotherlogicalstep.Itsmusic,writtenbyRobertLopezandKristenAnderson-Lopez,isanaturalforBroadway.Inmyhouse,forexample,themovie'ssongs,suchas"LetItGo,"and"DoYouWantToBuildASnowman?"havebecomethesoundtracktoourlives,thankstomydaughters.第6頁/共10頁

InhisinterviewwithFortune,IgerconfirmedforthefirsttimethatDisneyisindiscussionstodevelopashow,thoughthereisnosettimeframe."We'renotdemandingspeed,"hesays."We'redemandingexcellence."第7頁/共10頁Whatthismeansformorale,saysIger,ishardertoquantify,butalsoimportant.DisneyAnimationisnolongerthefrumpysecondfiddletoPixar."IwasveryluckythatIcameintoanenvironmentwherethenumberonecreativeprocessisthestory,"Leesays."Itwaslikeastartupbecauseofthiscreativefreedomandthisenergy."Althoughtheimpactofonefilmwon'trockDisney'sgargantuanbottomline--especiallysinceESPNcontributessomuchoftheprofit--animationis,andwillalwaysbe,theemotionalcoreofthebusiness.SaysIger:"IfyouthinklongtermaboutwhatDisneyi