多美滋項(xiàng)目結(jié)案報(bào)告

辣媽幫多美滋結(jié)案報(bào)告LOGO推廣媒體：辣媽幫推廣時(shí)間：2016年4月21日-2016年4月22日投放目的：針對(duì)辣媽投資需求，推廣多美滋致粹奶粉，通過(guò)口碑相傳，引導(dǎo)購(gòu)買推廣形式：硬廣項(xiàng)目概括LOGO推廣排期LOGO媒介位置形式購(gòu)買形式預(yù)估單位瀏覽量預(yù)估單位點(diǎn)擊量19202122232425辣媽幫開機(jī)大屏（外鏈）大屏CPD

5,000,00035,000

1

辣媽幫7.0孕育首頁(yè)廣告位4輪播CPD

5,000,00040,000

11

福利首頁(yè)辣媽活動(dòng)精選廣告4輪播CPD

10,000,00040,000

11

福利首頁(yè)辣媽優(yōu)惠送不停廣告bannerCPD

10,000,00020,000

1

2個(gè)月寶寶幫banner1/2CPD

1,000,00010,000

11

5個(gè)月寶寶幫banner1/2CPD

1,000,00010,000

11

寶寶教育辣媽幫banner1/2CPD

1,500,00020,000

11

大雜燴辣媽幫banner1/2CPD

1,000,00010,000

11

物品求購(gòu)幫banner1/2CPD

1,000,00010,000

11

愛敗曬貨辣媽幫banner1/2CPD

1,000,00010,000

11

1個(gè)月寶寶幫banner1/2CPD

1,000,00010,000

11

3個(gè)月寶寶幫banner1/2CPD

1,000,00010,000

11

7個(gè)月寶寶幫banner1/2CPD

1,000,00010,000

1

8個(gè)月寶寶幫banner1/2CPD

1,000,00010,000

1

11個(gè)月寶寶幫banner1/2CPD

1,000,00010,000

11

1-2歲寶寶辣媽幫banner1/2CPD

1,000,00010,000

11

投放數(shù)據(jù)顯示LOGO多美滋H5數(shù)據(jù)報(bào)告日期/點(diǎn)位廣告位置預(yù)估曝光量實(shí)際曝光量預(yù)估點(diǎn)擊量實(shí)際點(diǎn)擊量2016/4/21開機(jī)大屏

5,000,000

5,147,841

35,000

40,685孕育首頁(yè)banner

5,000,000

5,071,490

40,000

46,222福利首頁(yè)辣媽活動(dòng)精選廣告

10,000,000

10,656,639

40,000

45,755福利首頁(yè)辣媽優(yōu)惠送不停廣告

10,000,000

10,320,991

20,000

23,4072個(gè)月寶寶幫

1,000,000

1,757,239

10,000

11,9385個(gè)月寶寶幫

1,000,000

1,653,238

10,000

11,415寶寶教育辣媽幫

1,500,000

2,070,811

20,000

22,849大雜燴辣媽幫

1,000,000

1,881,794

10,000

11,299物品求購(gòu)幫

1,000,000

1,744,371

10,000

11,695愛敗曬貨辣媽幫

1,000,000

1,803,564

10,000

11,5191個(gè)月寶寶幫

1,000,000

1,798,731

10,000

11,5803個(gè)月寶寶幫

1,000,000

1,669,135

10,000

11,9077個(gè)月寶寶幫

1,000,000

1,847,007

10,000

11,7868個(gè)月寶寶幫

1,000,000

1,791,089

10,000

11,81811個(gè)月寶寶幫

1,000,000

1,898,648

10,000

11,3811-2歲寶寶辣媽幫

1,000,000

2,015,757

10,000

12,9572016/4/22孕育首頁(yè)banner

5,000,000

5,035,471

40,000

44,741福利首頁(yè)辣媽活動(dòng)精選廣告

10,000,000

10,588,107

40,000

45,2162個(gè)月寶寶幫

1,000,000

1,750,829

10,000

11,0565個(gè)月寶寶幫

1,000,000

1,782,251

10,000

11,028寶寶教育辣媽幫

1,500,000

2,110,670

20,000

22,790大雜燴辣媽幫

1,000,000

1,877,601

10,000

11,356物品求購(gòu)幫

1,000,000

1,749,212

10,000

11,722愛敗曬貨辣媽幫

1,000,000

1,602,881

10,000

10,7531個(gè)月寶寶幫

1,000,000

1,781,450

10,000

11,7173個(gè)月寶寶幫

1,000,000

1,792,235

10,000

11,68211個(gè)月寶寶幫

1,000,000

1,613,848

10,000

10,8411-2歲寶寶辣媽幫

1,000,000

1,926,656

10,000

12,061合計(jì)

68,000,000

86,739,556

455,000

523,176投放數(shù)據(jù)總結(jié)LOGO曝光預(yù)估數(shù)是68,000,000,實(shí)際數(shù)是86,739,556超額完成預(yù)估的128%，點(diǎn)擊預(yù)估數(shù)是455,000,實(shí)際數(shù)是523,176

完成超出114%

。整體實(shí)際完成率達(dá)100+%，超出預(yù)期，效果理想！從以上數(shù)據(jù)可以看出：LOGO辣媽幫開機(jī)大屏孕育頻道banner項(xiàng)目概況截圖辣媽活動(dòng)精選辣媽優(yōu)惠送不停LOGO寶寶教育幫banner大雜燴辣媽幫banner項(xiàng)目概況截圖物品求購(gòu)幫banner愛敗曬貨幫bannerLOGO1個(gè)月寶寶幫banner2個(gè)月寶寶幫banner項(xiàng)目概況