模塊四第一單元公開課

AdvertisementsM4U1

惠振堅祁門第一中學(xué)Blank-filling____________(advertise)areanimportantpartoflife.Theyuselotsof______(attract)picturesand_______(excite)languagestosellproductsorservices.________(general)speaking,therearetwomaintypes:______(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldbe________(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcareful

PSAsorcommercialads?Whatcanyoulearnfromtheseadvertisements?Everybreathyoutakewilleventuallydestroyyourfuture.PSAsorcommercialads?NeverdeleteGreenKeepitForever!Enjoyyourmusic,EnjoyyourSony!Cherishyourlife!Video1Video2Video3Video4video5Whatkindofproductorideaisbeingadvertised?Fast-reading1.Whatisanadvertisement?2.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.Anadvertisementuseswordsandpicturestopersuadepeopletobuya

productorserviceortobelieveinanidea.Readingstrategy:readingexpositorywriting（說明文）introductionofthesubjectsupportingdetailsconclusionasubjectPara1-2Para3-4Para5IntroductionofsubjectPara1-21.Whereareadvertisementsusuallyfound?2.

Howmany

maintypesofadvertisementsarethere?TwotypesCA－－CommercialAdvertisementPSA－－PublicServiceAdvertisementdifferencessimilaritiesCA:______________PSA:______________Provide_______________Use___________________Placesfound____________paidfortoadevrtiseforfreetoeducateinformationattractivepicturesandcleverlanguage

newspapers,magazines,theInternet,radioandtelevision

Wemustnotfallforthiskindoftrick.AtoothpasteadAgroceryfoodadEvenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.supportingdetailsPara3Subject:Supportingdetails:Conclusion:2.Commercialadscanoftengiveusvaluableinformationabouthowtolivehealthylives.3.AnadwarningpeopleagainstsmokingisanexampleofaPSA.4.PSAsaremeanttosellusthings.Trueorfalse

1.Alladvertisementsplaytricksonus.TFNotalladsFPSAsFteachusandhelpusleadbetterlives.supportingdetailsPara4Translationofslogans1.Yestolife,notodrugs.2.Whenyousmokecigarettes,youareslowlykillingyourself3.希望工程－－讓孩子們都上學(xué)．4.知識改變命運．珍惜生命，遠(yuǎn)離毒品．吸煙等于慢性自殺．ProjectHope–educatingeverychild.Knowledgechangeslife.supportingdetailsPara4同一個世界，同一個夢想。Oneworldonedream!分享青春，共筑未來。Sharethegamesshareourdreams!IfourclassisgoingtohaveashowintheEnglishFestivalofourschool,pleasedesignan

advertisementandwriteaslogan(標(biāo)語)forourclassandgiveusyourexplanations.Practice:GroupworkWhenwewanttobuytheproductorservicethead_____,wemustalluseour________andnotbea_____tothemintelligenceconclusionPara5slaveAuthor’ssuggestions:promotesThestructureoftheTextWhatareadsanditstypesIntroductionofsubjectSupportingdetailsexamplesorfactscommercialadsPSAsConclusion

adviceWhatweshoulddo(Para1—2)(Para3)(Para4)(Para5)

Advertisements,whichoftenusewordsandpicturestop______peopletobuyaproduct,ortobelieveinanidea,playanimportantp_____inourlives.Wecanfindthemalmostw_______wego.Therearetwomaint_____ofads.Oneiscalledc_________advertisements,whicharemeanttoa______aproductors____.Buttheydon’ttellcustomersthec______truth.TheotheroneiscalledPSAs,whichusea_______picturesandc_______language,areoftenrunforf______.Theyaremadeto___________thepublic.Althoughnotalladsplayt_____onus,whenitcomestoads,weshouldbei_______.ypesommercialerviceompletettractiveleverreeserve/benefitdvertiseartSummaryhereverersuadericksntelligentWhatpositiveandnegativeeffectsdoadvertisementshaveonourlife?Usefulexpressions

agoodwayto…tellpeopletokeepawayfrom…belikelytobeinfluencedby…educatepeopleabout…affectpublicwelfareawasteofstimulatecompetition(刺激競爭)…Criticalthinking

1.We’velearnedhowtoreadexpository

writing.2.We’velearnedsomethingaboutadvertisements,especiallythesimilaritiesanddifferencesbetweencommercialad