外貿(mào)函電課件第二章商務信函的結(jié)構(gòu)與格式

ChaptertwoTheStructureandtheFormatofBusinessLetters商務信函的結(jié)構(gòu)與格式PartsofaBusinessLetter

EssentialParts必要部分1.Theletterhead信頭2.Thedateline日期3.Theinsidenameandaddress收信人名稱地址4.Thesalutation稱呼5.Thebodyoftheletter信文6.Thecomplimentaryclose結(jié)尾敬語7.Thesignature落款OptionalParts附加部分8.Theattentionline具體收信人9.Thesubjectline事由10.Thereferencenotation案號11.Theenclosure附件12.Thecarboncopynotation抄送13.Thepostscript附言

1.Letterhead(信頭)

Asthefirstandmostobviouspartofacompany'sbusinessletter,hastwofunctions:toidentifywherethelettercomesfrom,andtoformone'simpressionofthewriter'scompany.Itisprintedinthecenterorontheleftmarginatthetopofthepage.TradeMark(公司商標)NameoftheCompany(公司名稱)Address(地址)P.O.Box(郵政信箱)PhoneNo./CellPhone(電話號碼)FaxNumber(傳真號碼)E-mail(電子郵件地址)Website(網(wǎng)址)YearofEstablishment(公司成立年代)LineofBusiness(行業(yè)名稱)HowtoWriteanAddress

英文地址的寫法AirEnvironmentalMechanicalEquipmentLimited2076WestMainStreetDevon,EX140RAU.K.公司名稱門牌號，街道城市，郵編國家2.Date(發(fā)信日期)Whenawriterbeginshisletterwriting,hemustaddthedateafewlinebelowthelastlineoftheletterhead.Thedatelineconsistsofthemonth,dayandyear.AmericanStyle:MonthDate,YearSeptember16,2005BritishStyle:DateMonth,Year16thSeptember,20053.InsideAddress(信內(nèi)住址)SamplesofInsideAddressMr.JohnP.Mohan(姓名)Chairman（職稱）LososAngelesAreaChamberofCommerce（公司名）350S.BixelStreet（街道）LosAngeles,CA90017（城市，郵編）U.S.A.（國家）4.Salutation(稱呼)位置：必須齊頭寫法：對男士（正規(guī)）：DearSir,或DearSirs,或Gentlemen:對女士（正規(guī)）：DearMadam,或DearMesdames,對關(guān)系密切的商業(yè)伙伴：DearJack*一般后接逗號，如果用gentlemen則用冒號。5.BodyoftheLetter(正文)Inthefirstparagraph,considerafriendlyopeningandthenastatementofthemainpoint.Thenextparagraphshouldbeginjustifyingtheimportanceofthemainpoint.Inthenextfewparagraphs,continuejustificationwithbackgroundinformationandsupportingdetails.Theclosingparagraphshouldrestatethepurposeoftheletterand,insomecases,requestsometypeofaction.6.ComplimentaryClose(結(jié)尾敬語)位置：齊頭式靠左對齊，混合式和改良式偏右，簡化式省略。.正規(guī)場合下常用：1.Yoursfaithfully,2.Yourstruly,3.Faithfullyyours,4.Trulyyours,SevenAdditionalParts.

(書信的)英文七個附加部份

(8)ReferenceNumber(參考文號)(9)Attention(承辦人)(10)Subject(事由)(11)DictationInitial(發(fā)信人及打字員姓名縮寫)(12)Enclosure(附件)(13)CarbonCopy(副本抄送)(14)Postscript(附記)信函格式——theFormatandFeaturesofBusinessLettersITheStructureofaBusinessLetterTheindentedstyle(縮行式)Theblockstyle(完全平頭式)Themodifiedblockstyle(改良平頭式)Thesimplifiedstyle（簡單式）Theindentedstyle(縮行式)TheFullBlockFormat(齊頭式)ThemodifiedBlockFormat(改良齊頭式)Thesimplifiedstyle（簡單式）信封格式——theEnvelopesAddressing中國地名的翻譯規(guī)范用漢語拼音直譯;一個地名只大寫第一個字母例如：“山東青島”Qingdao,Shandong.QingDao,ShanDong.常用縮寫:Rd.=Road（路/街）,Fl.=Floor（樓）,Ave=Avenue（大道）寫信人在上，收信人在下

根據(jù)收信人名稱地址的寫法分兩種格式：縮格式：收信人名稱地址逐行右縮

齊頭式：收信人名稱地址左端對齊

練習：將下列句子改為積極語氣（PositiveApproach）1.Wehopeyouwillnotbedisappointedwiththeresults.Wehopeyouwillbepleasedwiththeresults.2.Wecannotprocessyourorderuntilyouhavepaidthebalanceonyouraccount.Wewillbegladtoprocessyourorderonceyourbalancehasbeenpaid.3.YoucannotvisittheplantexceptonSaturday.YoucanvisittheplantonlyonSaturday.4.Donotwalkonthegrass.Stayawayfromthegrass.5.Smokingisnotpermittedanywhereexceptinthelobby.Smok