Unit5 packaging物流專業(yè)英語 包裝

Unit5PackagingText1IntroductionofPackagingDialogue1PackingofSilkStockingText2FunctionsofPackagingDialogue2thePackagingofBeerText1IntroductionofPackaging【Para1】TheroleofPackaging（包裝的重要性）

Packagingpreparesgoodsfortransport,distribution,storage,sale,anduse.Thankstopackagingitispossibleforproductstobeavailableanytimeanywherethatgivestheconsumeragreatfreedomofchoice.Oneofitsbasicpurposesofpackingistoprotectthecontents.Thisisimportantbecausetheitemhavetowithstandalotofhandlingbetweenthefactoryandtheconsumer.Text1IntroductionofPackaging

Asecondpurposeistomakeitemlookappealingtothebuyer,especiallythroughtheuseofappealingcolors.Inrecentyears,thesignificanceofpackinghasbeenincreasinglyrecognized,andtodaythewidespreaduseofpackingistrulyamajorcompetitiveforceinthestruggleformarkets.Soundpackingwillhelppromotethesales,whilebadorinsufficientpackingaffectssales.Inpractice,peopleareoftenconfusedwiththesewords:package,packagingandpacking.Text1IntroductionofPackaging【Para2】Package（包裝）

Aprimarypackageprovidesmeansofprotectionandhandlingtoaproduct.Generaltermforthetotalofthemeansandproceduresisappliedbythepackagingeconomytofulfillthetaskofpackaging.Manyterms:i.e.acknowledgedpackage,permanentpackage,one-waypackage,exportpackage,customarypackage,consumerpackage,storagepackage,multi-waypackage,multiusepackage,standardpackage,sea-worthypackage,transportpackage.Text1IntroductionofPackaging【Para3】Packaging（包裝方法）

Packagingisthetechniqueofpreparinggoodsfordistribution.Creationofapackorapackagingunitbycombinationofproductwiththepackage,applyingmethodsofpackagingusingpackagingmachinesordevicesbyhand.Tomostpeoplepackagingmeansthecarton,bag,jar,canetc.,whichenableaproducttobehandledandused.Text1IntroductionofPackaging【Para4】Packing（包裝）

Packing,theselectionorconstructionoftheshippingcontainerandtheassemblingofitemsorpackagestherein,includesanynecessaryblocking,bracing,orcushioning,weatherproofing,exteriorstrapping,andmarkingofshippingcontainerforidentificationofcontents.Text1IntroductionofPackaging【Para5】TypesofPackaging（包裝類型）

Therearetwobasickindsofpackages:theconsumerpackageandtheindustrialpackage.Theconsumerpackageisalsoreferredtoastheinterior,ormarketingpackage,becauseitiswhatthecustomerseeswhentheproductisontheshelf.Itisdesignedtoappealtoandinformthefinalcustomer.Text1IntroductionofPackagingTheindustrialpackageisalsoknownastheexteriorpackage,andisprimarilyalogisticsresponsibility.Thispackageisdiscardedbeforetheproductsareplacedontheshelf,socustomermayneverseethismaterial.Text1IntroductionofPackagingNewWordsandPhraseswithstandv.抵抗，經(jīng)受住appealingadj.吸引人的significancen.意義，重要性widespreadadj.分布廣泛的，普遍的insufficientadj.不足的，不夠的confusev.搞亂，使糊涂Text1IntroductionofPackagingproceduren.程序，手續(xù)fulfillv.履行，實(shí)現(xiàn)，完成

（計(jì)劃等）combinationn.

結(jié)合，聯(lián)合，合并，

化合物thereinadv.在那里，在其中，在那一點(diǎn)上weatherproofadj.

防風(fēng)雨的，抗風(fēng)化的identificationn.辨認(rèn)，鑒定，證明，

視為同一Text1IntroductionofPackaginginterioradj.內(nèi)部的，內(nèi)的exterioradj.外部的，外在的，

表面的discardv.丟棄，拋棄Text1IntroductionofPackagingNotes1．Thankstopackagingitispossibleforproductstobeavailableanytimeanywherethatgivestheconsumeragreatfreedomofchoice.

由于包裝的存在，使得產(chǎn)品能在任何時(shí)候和任何地方都可得到，這給消費(fèi)者極大的自由選擇。Text1IntroductionofPackaging2．Inrecentyears,thesignificanceofpackinghasbeenincreasinglyrecognized,andtodaythewidespreaduseofpackingistrulyamajorcompetitiveforceinthestruggleformarkets.

近年來，包裝的重要性逐漸被認(rèn)可，今天，廣泛使用的包裝已成為產(chǎn)品市場(chǎng)競(jìng)爭(zhēng)的主要競(jìng)爭(zhēng)點(diǎn)。Text1IntroductionofPackaging3．Generaltermforthetotalofthemeansandproceduresisappliedbythepackagingeconomytofulfillthetaskofpackaging.

所有有關(guān)包裝方法和程序的一般術(shù)語都被應(yīng)用于包裝作業(yè)中。Text1IntroductionofPackaging4．Packagingisthetechniqueofpreparinggoodsfordistribution.Creationofapackorapackagingunitbycombinationofproductwiththepackage,applyingmethodsofpackagingusingpackagingmachinesordevicesbyhand.

包裝是為貨物配送準(zhǔn)備貨物的技術(shù)，就是應(yīng)用手工或機(jī)器的包裝方法，通過貨物包裝把貨物合并處理成一個(gè)包裹或一個(gè)包裝單位。Text1IntroductionofPackaging5.Packing,theselectionorconstructionoftheshippingcontainerandtheassemblingofitemsorpackagestherein,includinganynecessaryblocking,bracing,orcushioning,weatherproofing,exteriorstrapping,andmarkingofshippingcontainerforidentificationofcontents.

包裝就是選擇或構(gòu)建貨運(yùn)包裝并在其中裝上所需運(yùn)輸?shù)呢浳?，包括任何必需的分隔、支撐或緩沖材料以及外部捆綁材料，并在貨運(yùn)包裝上標(biāo)明所運(yùn)送的貨物。Dialogue1PackingofSilkStocking（Mr.SmithabusinessmanfromAmerica,istalkingaboutthesubjectofpackagingwithMr.Lin,themarketingmanagerofacompanyinChina.）Smith：Whatareyourconditions,Mr.Lin,asfaraspackagingisconcerned?Lin：Well,asyouknow,wehavedefinitewaysofpackingsilkstockingsforseashipment.Asarule,weusepolythenewrapperforeacharticle,allreadyforshelfselling.Dialogue1PackingofSilkStockingSmith：Good.Awrappingthatcatchestheeyewillcertainlyhelppushsales.Withkeencompetitionfromsimilarsilkstockingproducers,themerchandisemustnotonlybeofnicequality,butalsolookattractive.Lin：Right.We'llseetoitthatthesilkstockingsappealtotheeyeaswellastothepurse.Smith：Whatabouttheouterpacking?Dialogue1PackingofSilkStockingLin：Wewillpackthemsixsilkstockingseachwithadifferentcolorinabox,tenboxesinacarton.Smith：Canyouusewoodencasesinstead?Lin：Whywoodencases?Dialogue1PackingofSilkStockingSmith：I'mafraidthecardboardboxesarenotstrongenoughforseatransportation.Lin：Noneedtoworryaboutthat.Thecartonsarelinedwithwaterproofplasticsheets,andasthecartonsaremadeofcardboard,theyshallbehandledwithcare.Smith：Ok,butIamconcernedthatincaseofdamageorpilferage,theinsurancecompanywillrefusecompensationonthegroundofimproperpacking,orpackingunsuitableforseavoyage.Dialogue1PackingofSilkStockingLin：Well,wewillusewoodencasesifyouinsist,butthechargeforthatkindofpackingwillbeconsiderablyhigher,anditalsoslowsdowndelivery.Smith：Then,Iwillcablehomeimmediatelyforinstructiononthematter.Lin：Pleasedo.Iwillbewaitingforyoursoonestreply.Dialogue1PackingofSilkStockingSmith：Iwillcallyouuptomorrow.Good-bye,Mr.Lin.Lin：Good-bye,Mr.Smith.Dialogue1PackingofSilkStockingNewWordsandPhrasespolythenen.聚乙烯wrappern.

包裝材料，包裝紙keenadj.強(qiáng)烈的，熱心的，渴

望的competitionn.競(jìng)爭(zhēng)attractiveadj.吸引人的，有魅力的cardboardn.紙板Dialogue1PackingofSilkStockingwaterproofadj.防水的pilferagen.

行竊，偷盜insurancen.保險(xiǎn)，保險(xiǎn)單，保險(xiǎn)

業(yè)，保險(xiǎn)費(fèi)compensationn.補(bǔ)償，賠償voyagen.

航程，航空silkstocking絲襪Dialogue1PackingofSilkStockingNotes1．Withkeencompetitionfromsimilarsilkstockingproducers,themerchandisemustnotonlybeofnicequality,butalsolookattractive.

絲襪市場(chǎng)的激烈競(jìng)爭(zhēng)要求商品不僅要有好的質(zhì)量，而且包裝要有吸引力。Dialogue1PackingofSilkStocking2.Thecartonsarelinedwithwaterproofplasticsheets,andasthecartonsaremadeofcardboard,theyshallbehandledwithcare.

紙箱都內(nèi)襯防水的塑料布，而且一般他們?cè)谔幚砑埾鋾r(shí)，都會(huì)相當(dāng)小心的。Dialogue1PackingofSilkStocking

Tips：1.Howareyougoingtopackourorder?2.Forthiskindofproductweexport,eachitemisindividuallypackedin...3.…arepackedinapapercartonbeforeshipping.4.I'mafraidthepapercartonsarenotstrongenoughfor....5.We’vegotanexcellentrecordonmakingdeliveriestoourcustomers.Dialogue1PackingofSilkStocking6.Allourcartonsarelinedwithshockproofcardboardsandarewrappedupwithpolyethylenesheets.7.Iwillcablehomeimmediatelyforinstructiononthematter.8.I’llbewaitingforyourreply.Exercise消費(fèi)包裝________packaging工業(yè)包裝________packaging綜合物流________logistics勞動(dòng)效率labor_________目的港portof__________射頻識(shí)別RadioFrequency__________裝運(yùn)認(rèn)證________verification通用產(chǎn)品代碼Universal____________ExerciseWarehousesanddistributioncenterswouldbelessefficientiftransportpackageslackedlabelsorcarriedincompletedetails.

如果運(yùn)輸包裝上沒有標(biāo)簽或標(biāo)簽的細(xì)節(jié)信息不完整，倉庫和配送中心的工作效率就會(huì)受到影響。

2.Packagingtakesthegoodsprotectionsfromdamageinthewarehouseoronthewayoftransportationandkeepssecurityfromtamperingorcontaminationbyotherproducts,orshieldingfromweather.

包裝為倉庫中和路上運(yùn)輸中的貨物免受損壞提供了保護(hù)，也使貨物免受其他貨物的影響和污染，同時(shí)防止貨物受天氣的影響。

Exercise3.Today,improvedprotectivepackagingsystemsallowformoreefficienttransportation.Forexample,lessspaceandmorecontentmeansfewertrucksontheroads.如今，改進(jìn)的保護(hù)性包裝系統(tǒng)保證了更有效的運(yùn)輸，比如，更少的空間及更多的容量意味著在旅途中使用更少的卡車。

4.Goodpackaginginterfaceswellwiththeorganization’smaterialshandlingequipmentandallowefficientutilizationofstoragespaceaswellastransportationcubeandweightconstraints.好的包裝能與企業(yè)的物資搬運(yùn)設(shè)備匹配，有助于更有效的利用倉儲(chǔ)空間和運(yùn)輸空間以及符合重量限制。Text2FunctionsofPackagingWhentransportationgoodsfromsourcetocustomer,packagingisanessentialfeatureoftheproductandtheformthistakesisoftenconsideredapartofthelogisticsprocess.Industrialpackagingshouldperformthefollowingfunctiontomeetintegratedlogisticsrequirements.Morespecifically,packagingperformsfourfunctions.Text2FunctionsofPackaging【Para1】Containment（包裝商品）

Productsmustbecontainedbeforetheycanbemovedfromoneplacetoanother.Tofunctionsuccessfully,thepackagemustcontaintheproduct.Ifthepackagebreaksopen,theitemcanbedamagedorlost,orevencauseenvironmentalpollution.Text2FunctionsofPackaging【Para2】Protection（保護(hù)商品）

Packagingplaysavitalroleinprotectingproductsastheygofromthemanufacturertotheconsumer.Packagingisdesignedtoensurethattheproductreachestheconsumeringoodcondition.Itshouldprotectthegoodsfromdamageduringhandling,storingandtransportation.Damagescausedbyvibration,impact,punctureorcompressioncanhappenwheneverapackageisbeingtransported.Hence,packagedesignandmaterialmustcombinetoachievethedesiredlevelofprotection.Text2FunctionsofPackaging【Para3】ImprovingtheLogisticsEfficiency（提高物流效率）

Packagingplaysasignificantrolewithinlogisticsanditsoptimaldesignisimportantfortheefficientfunctioningofthewholelogisticssystem.Text2FunctionsofPackagingPackagingaffectsnotonlymarketingandproductionbutalsointegratedlogisticsactivities.Forexample,thesize,shapeandtypeofpackagingmaterialinfluencethetypeandamountofmaterialhandlingequipment.Likewise,packageandsizeandshapeaffectloading,unloadingandthetransportingofaproduct.Theeasieritistohandleaproduct,thelowerthetransportationrate.Therefore,ifthepackageisdesignedforefficientlogisticalprocessing,overallsystemperformancewillbenefit.Text2FunctionsofPackaging【Para4】Communication（信息傳遞）

Theimportantlogisticalpackagingfunctioniscommunicationorinformationtransfer.Theinformationcontainedonthepackagetellstheconsumerwhattheproductisandhowtouseit.Theinformationprovidedonpackagingallowstheconsumertodecisionsontheproduct’spurchaseanduse.Text2FunctionsofPackagingApackagemustprotectwhatitsellsandsellwhatitprotects.Modernmethodsofconsumermarketingwouldfailwereitnotforthemessagescommunicatedonthepackage.Itisnotonlythesalespackagethatmustcommunicate.Warehousesanddistributioncenterswouldbelessefficientiftransportpackageslackedlabelsorcarriedincompletedetails.Wheninternationaltradeisinvolvedanddifferentlanguagesarespoken,theuseofclear,readilyunderstoodsymbolsonthetransportisessential.Text2FunctionsofPackagingToidentifypackagecontentsofreceivingandshippingisthemostobviouscommunicationroleofpackaging.Typicalinformationincludesmanufacturer,product,containertypeandcount.Thecommunicationroleoflogisticspackagingistoprovideinstructionofhowtopreventpossibledamage.Text2FunctionsofPackagingNewWordsandPhrasesfunctionn.

功能，職責(zé)sourcen.來源，出發(fā)地performv.履行，完成integratedadj.整體的，綜合的，完

全的requirementn.

需要，需求specificallyadv.特別地，具體地，明

確地Text2FunctionsofPackagingcontainmentn.包含，包括，容納manufacturern.制造商，生產(chǎn)商consumern.消費(fèi)者，用戶vibrationn.

振動(dòng)，動(dòng)搖impactn.沖擊，擠壓，壓緊puncturen.

刺穿，穿孔compressionn.壓縮，壓制combinev.使結(jié)合，綜合，整合optimaladj.最佳的，理想的Text2FunctionsofPackaginginfluencev.

影響，改變lackv.缺乏，不足labeln.

標(biāo)簽identifyv.

識(shí)別，確認(rèn)containern.

集裝箱，容器distributioncenter配送中心Text2FunctionsofPackagingNotes1．Industrialpackagingshouldperformthefollowingfunctiontomeetintegratedlogisticsrequirements.

工業(yè)包裝通過履行特定功能來滿足物流整合的需求。Text2FunctionsofPackaging2．Ifthepackagebreaksopen,theitemcanbedamagedorlost,orevencauseenvironmentalpollution.

如果包裝破裂，商品可能會(huì)損壞、丟失、甚至造成環(huán)境污染。3．Itshouldprotectthegoodsfromdamageduringhandling,storingandtransportation.

在貨物搬運(yùn)、儲(chǔ)存和運(yùn)輸過程中，包裝可以保護(hù)貨物不受損壞。Text2FunctionsofPackaging4．Hence,packagedesignandmaterialmustcombinetoachievethedesiredlevelofprotection.

因此必須綜合利用包裝設(shè)計(jì)和原材料兩方面，以此實(shí)現(xiàn)滿意的保護(hù)水平。5．Packagingaffectsnotonlymarketingandproductionbutalsointegratedlogisticsactivities.

包裝不僅影響市場(chǎng)銷售和產(chǎn)品而且影響物流活動(dòng)的整合。Text2FunctionsofPackaging6．Theeasieritistohandleaproduct,thelowerthetransportationrate.

貨物處理越容易，運(yùn)輸費(fèi)用就越低。7．Modernmethodsofconsumermarketingwouldfailwereitnotforthemessagescommunicatedonthepackage.

如果包裝上沒有相關(guān)信息，現(xiàn)代的營(yíng)銷手段將不起作用。Text2FunctionsofPackaging8．Warehousesanddistributioncenterswouldbelessefficientiftransportpackageslackedlabelsorcarriedincompletedetails.

如果運(yùn)輸包裝上沒有標(biāo)簽或標(biāo)簽上的細(xì)節(jié)信息不完整，倉庫和配送中心的工作效率就會(huì)受影響。Dialogue2thePackagingofBeer（Mr.LinisamarketingmanagerofTsingtaoBreweryGroupinChina.PeterisabusinessmanfromEuropeanUnion.NowMr.LinisdiscussingthepackagingofBeerwithPeter）Peter:Mr.Lin,I’mverygladwe’vesettledthetermsforthetransactionof500casesofTsingtaoBeeringeneral,andIwouldliketoknowwhat’syourpackingfortransportation.Dialogue2thePackagingofBeerLin:Asarule,whenpackingthesesmallbottlesofbeer,wepackthemsixbottlesinonecarton,andfourcartonsinonebox.Besides,alltheseboxesshouldbelinedwithshockproofcardboardfrominsideandreinforcedwithstrapsfromoutside.Peter:That’sok.ButIstillwanttodiscussthematterofpackingthebeer.Willyouhearmycomments?Dialogue2thePackagingofBeerLin:Certainly.Wewarmlywelcomeyourcommentsandsuggestions.Peter:Yourpresentpackingisinglassbottlesoftwosizes–largeandsmall.Onelargebottlesistoomuchforanordinarypersontoconsumeatonetime,whilethesmallsizeseemsjustright.Lin:Thiscommentofyoursisverygood.Weshouldconsiderthenormalquantitythatanordinarypersonconsumesatonetime,whenwedecideonthesizeofthebeerbottle.Dialogue2thePackagingofBeerPeter:Idon’tthinkglass-bottlesarepopularnowadaysforliquids.Theshortcomingsareobvious:first,theyareeasilybrokenintransiteventhoughyouput24bottlesinawell-linedbox;second,glass-bottlesaretooheavyanditwouldincreasethecostoffreight;third,itisnotconvenienttoconsumethebeerpackedinbottlesbecauseyouhavetouseabottle-openertoopenthem.Lin:Yes,alltheseshortcomingexistasamatteroffact.Doyouhaveanygoodideas?Dialogue2thePackagingofBeerPeter:Liquidsarenowpackedintins,whichhavebeengainingpopularityontheworldmarket.Manyleadingcompaniesofbeverage,suchasCocaCola,theypacktheirliquidsintins.Ithinkyoucouldusesimilarpackingandincorporateanopeneronthetopofeachtin.Lin:Asfarasyouknow,whenwepackourexportliquidsintins,itwillgreatlyincreasethecostofpacking.Nowwearemakingeffortstoreducetheproductioncostoftins.Dialogue2thePackagingofBeerPeter:Icanunderstandthat.ButIhopethatyouwillspeedupyoureffortsinthatdirection.InfactI’vealreadyseensomegoodresults.Lin:Isthatso?What’sthat?Peter:AtthelastGuangzhouFair,Itastedblackteaready-made,andpackedinpapercartons.Thatpackingwouldgreatlyreducethecostofthegoods.Dialogue2thePackagingofBeerLin:Thepapertinscanonlybeusedtopackliquidsliketeaandmilk,butnotbeerperhaps,becausethereissomegasaswellasthepressurefrominsideofthecontainerwhenthecontainerisopened.So,I’mafraidpapertinscannotstandthepressure.Peter:Youareright.YouseeI’veforgottenthedifferencebetweenbeerandsoftdrinks.Dialogue2thePackagingofBeerLin:Yourthoughtsareveryhelpful.I’lltransferyourvaluableproposalsmentionedtodaytoourproductiondepartmentforstudysoastoimproveourpacking.Thankyouverymuch.Dialogue2thePackagingofBeerNewWordsandPhrasesbeern.

啤酒TsingtaoBreweryGroup青島啤酒集團(tuán)transportationn.

運(yùn)輸，運(yùn)送reinforcev.加強(qiáng)，增援，加固strap

n.帶，皮帶liquidn.液體，流體shortcomingn.

缺點(diǎn)，短處Dialogue2thePackagingofBeertransitn.搬運(yùn)，運(yùn)輸，運(yùn)輸線bottle-opener啟瓶器beveragen.飲料CocaCola可口可樂incorporatev.(使)合并，并入，合

編GuangzhouFair廣州商品交易會(huì)Dialogue2thePackagingofBeerNotes1．Asarule,whenpackingthesesmallbottlesofbeer,wepackthemsixbottlesinonecarton,andfourcartonsinonebox.Besides,alltheseboxesshouldbelinedwithshockproofcardboardfrominsideandreinforcedwithstrapsfromoutside.

一般來說，我們?cè)诎b這些小瓶啤酒時(shí)，6瓶為一盒，4盒裝一箱。并且，這些箱子都需要里面內(nèi)襯防震板，外加加固條。Dialogue2thePackagingofBeer2．Idon’tthinkglass-bottlesarepopularnowadaysforliquids.Theshortcomingsareobvious:first,theyareeasilybrokenintransiteventhoughyouput24bottlesinawell-linedbox;second,glass-bottlesaretooheavyanditwouldincreasethecostoffreight;third,itisnotconvenienttoconsumethebeerpackedinbottlesbecauseyouhavetouseabottle-openertoopenthem.

我認(rèn)為現(xiàn)在用玻璃瓶子裝飲料已不太時(shí)興，其缺陷是很明顯的：第一，運(yùn)輸途中易破，即使你在紙箱里裝上24瓶，襯墊得很好，也會(huì)是這樣；第二，玻璃太重，這必然增加運(yùn)費(fèi)；第三，酒裝在瓶子中喝起來不方便，因?yàn)槟愕糜靡话褑⑵科鱽黹_瓶蓋子。Dialogue2thePackagingofBeer3．Thepapertinscanonlybeusedtopackliquidsliketeaandmilk,butnotbeerperhaps,becausethereissomegasaswellasthepressurefrominsideofthecontainerwhenthecontainerisopened.So,I’mafraidpapertinscannotstandthepressure.

紙質(zhì)罐頭殼只能用于茶、牛奶之類的飲料，恐怕對(duì)啤酒不太合適，因?yàn)槠【拼蜷_后要出現(xiàn)氣體，從容器內(nèi)部就產(chǎn)生壓力，紙質(zhì)殼子恐怕經(jīng)受不住吧？Dialogue2thePackagingofBeer

Tips：1.Wehavedefinitewaysofpacking…2.Astosilkblouses,weuse…,allreadyforwindowdisplay.3.Ihopethepackingwillbe….4.Wehavehereasamplepacking…5.DoyoumindifIgiveyoualittlesuggestion?.6.Yourpackingneedsimprovement.Imean...7.Yoursuggestiononpackingiswelcomeaswell.8.What’syourouterpacking?.9.Cardboardboxesarelighttohandleandlessexpensivewhilewoodencasesareclumsyandcostmore.Exercise1.運(yùn)輸標(biāo)志包含了識(shí)別標(biāo)志、識(shí)別號(hào)碼、托運(yùn)商品的總數(shù)，還有到貨地點(diǎn)和港口等。Shippingmarkcontainsidentificationmark,identificationnumber,andtotalnumberofitemsinthecompleteconsignment,andalsotheplaceandportofdestination.2.最佳的包裝會(huì)提高服務(wù)質(zhì)量，減少成本，改善物資搬運(yùn)水平。Thebestpackageincreasesservice,decreasescost,andimproveshandling.Exercise3.包裝不僅影響銷售和生產(chǎn)而且影響整合物流的其他環(huán)節(jié)。

Packagingaffectsnotonlymarketingandproductionbutalsomanyotherintegratedlogisticsactivities.4.

包裝為客戶提供了產(chǎn)品的信息，通過使用各種造型和色彩的包裝對(duì)產(chǎn)品會(huì)產(chǎn)生促銷作用。Packagingprovidescustomerswithinformationabouttheproductandpromotestheproductthroughtheuseofcolorandshape.ExerciseCaseStudy1:包裝Tom:最近怎么樣，Bill？Bill：我現(xiàn)在還好，正在忙我的包裝生意。Tom：最近，包裝越來越吸引消費(fèi)者，這肯定將有助于推動(dòng)銷售，所以你應(yīng)該注意我的商品的包裝。Bill：是的，這是真的，作為這一領(lǐng)域的經(jīng)理，我知道包裝意味著什么。面對(duì)來自生產(chǎn)相同毛巾廠家的劇烈競(jìng)爭(zhēng)，不能只靠質(zhì)量，而且還要漂亮。Tom：對(duì)。我們會(huì)注意使這些毛巾既美觀，價(jià)格又有吸引力。Bill：我們開始包裝我們的產(chǎn)品了。Tom：外包裝怎么樣？ExerciseBill：我們會(huì)在一個(gè)盒子里裝6條不同顏色的毛巾，10盒裝一紙箱。Tom：你能否用木箱？Bill：為什么用木箱？Tom：我恐怕紙板盒裝不利于海上運(yùn)輸。Bill：不必?fù)?dān)心這一點(diǎn)。紙箱內(nèi)襯有防水塑料布，而且由于紙箱是硬紙板的，所以在搬運(yùn)的時(shí)候會(huì)小心處理。Tom：好的，但是我關(guān)心的是，在發(fā)生損害或者失竊，保險(xiǎn)公司將拒絕賠償?shù)牟划?dāng)包裝或不適合海上航程的包裝。Bill：恩，如果你堅(jiān)持，我們將用木箱，但這種收費(fèi)的包裝將是相當(dāng)高的，也放慢了運(yùn)輸。Tom：那么，我立即發(fā)電報(bào)回去，要求此事給予最終確認(rèn)。Bill：好的，我等你的回復(fù)。ExerciseCaseStudy2:選擇包裝的類型Jenny:我研究了10個(gè)備選方案，現(xiàn)在我已經(jīng)縮小到兩個(gè)可能性，我簡(jiǎn)稱為A型和B型。A型接近現(xiàn)行系統(tǒng)。Tom：那么使用他們的成本如何呢？Jenny：根據(jù)我的研究，處理這兩種類型的容器的費(fèi)用與目前在我們的配送中心所使用的是相同的。價(jià)格上B型高于A型。每個(gè)B容器只能用8次，而A型能用10次。Tom：讓我看看。如果我們要降低生產(chǎn)成本，我們最好選擇A型。Dialogue2thePackagingofBeerSupplementaryReadingDevelopmentofPackagingPriortoWorldWarII,packagingwasusedprimarilytosurroundandprotectproductsduringstorage,transportation,anddistribution.Somepackagesweredesignedwithaest