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Unit11Lesson3TheAdvertisingGameUnit11TheMediaLesson3TheAdvertisingGameCanyoulistsomeplaceswhereyouhaveseenadvertising?inthestreetatbusstationonthebusadvertisementonTVadvertisementinthemagazineadvertisementontheInternet“Whatproductisitfor?”Lookandenjoywhattheadvertisementsintroducetous.Justdoit.只管去做吧!(耐克)
Thetasteisgreat.味道好極了。(雀巢咖啡)Thechoiceofanewgeneration.
新一代的選擇(百事可樂)Let’smakethingsbetter.
讓我們做得更好。(飛利浦電子)Obeyyourthirst.
服從你的渴望。(雪碧)
只溶在口,不溶在手(M&M巧克力)M&Msmeltinyourmouth,notinyourhand.PublicAdvertisementsprotecttheenvironmentReadthetextandthenmatchthetopicswitheachparagraphs.Paragraph1.
a.Aboutthepublicads.Paragraph2.
b.
Thereasonofmakingpeopleforgettheexistenceofads.
Paragraph3.
c.ClassicadvertisementParagraph4.
d.Thenewandgeneralneedof
advertisements
inthemarketParagraph5.
e.Thecombinationofdesignandnewideas
Fastreading2.Readthetextandanswerthefollowingquestions.Whendoesthesimplesttypeofadvertisementwork?whenthereisnotmuchcompetition.2)Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.3)Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?Theyusehumor,surpriseandnewandunusualideasinmodernadvertisements.4)Whathasthegovernmentdoneduringthelastdecade?ThegovernmenthasworkedhardatusingpublicadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.subjectaimcontentstheclassicadsgiveinformationaboutfinding______________a.thenameofa_________b.whatthecompanies____c.wheretheyare_______andthe_______namesParagraph1companysellbrandlocatedcertainproductsCarefulreadingtheclassicadsbrandnameproductcompanynamelocationParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic___________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjecttheadsinthemarketParagraph3aimcontentsmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectmodernadshigheststandardsofvisualdesignlightthinParagraph4aimcontentsthetopAdsoftoday_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprise
aswellasnewand________ideascreatefascinatinghumourunusualsubjectthetopadsoftodayhumour,surpriseaswellasnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.Paragraph5aimcontentsthepublicadsmake___________tosocietyencourage________to__________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubject1.Doyouthinkadvertisingactuallyworks?2.Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?VoiceyouropinionFindthesewordsinthetextandmatchthemwiththemostsuitabledefinitions.approach,boom,budget,classic,concept,consistof,contemporary,corporation,neighborhood,suitableHomeworka)traditional,typicalb)companyc)rightforsomethingd)containclassiccorporationsuitabl
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