2022白酒品牌會(huì)員體驗(yàn)活動(dòng)策劃方案

xx之春

觀湖攬春踏青拾趣-2022XXX薈會(huì)員春季會(huì)員體驗(yàn)活動(dòng)-目錄CONTENS活動(dòng)概述01

傳播亮點(diǎn)02布置規(guī)劃03活動(dòng)流程04

01PART活動(dòng)概況春季踏青活動(dòng)背景創(chuàng)意策略策略落腳點(diǎn)主題闡述活動(dòng)概述

場(chǎng)地推薦活動(dòng)亮點(diǎn)EventBackgroundCreativeExplanationCampaignKeywordsEventOverviewThemeelaborationVenueRecommendationActivityhighlights

陽(yáng)春三月，春意盎然，當(dāng)X湖人文風(fēng)光與千年XX相遇，一場(chǎng)極致的X湖文化春意拾趣之旅就此開啟。XXX傳承了郭懷玉遵循自然的傳統(tǒng)釀制技藝，創(chuàng)研“萬(wàn)年母槽，續(xù)槽配料，泥窖生香，密封發(fā)酵，看花摘酒，窖藏老熟”的釀酒技藝，XXXX窖池也成為世界釀酒史上的“活文物”，是你能品味的歷史。

活動(dòng)結(jié)合X湖人文山水和文化風(fēng)貌，將萬(wàn)千江城山水文脈藏于XX老酒中。多維度體驗(yàn)展開，品嘗千年文化共性和X湖雅薈靈秀風(fēng)光....取境X湖人文底蘊(yùn)

藏于XX老酒之中活動(dòng)背景EventBackground

InMarch,springisinfullbloom,whentheEastLakehumanisticsceneryandthethousand-year-oldcellarmeet,anultimateEastLakeculturespringpickingtripisopened.GuojiaoXinheritedGuoHuaiyufollowthenaturaltraditionalbrewingtechniques,thecreationoftheresearch"tenthousandyearsmothertrough,renewthetroughingredients,mudcellar,sealedfermentation,seetheflowerspickwine,cellaraging"brewingtechniques,GuojiaoXcell

youcantaste.TheeventcombinesthehumanisticlandscapeandculturallandscapeofEastLake,hidingthousandsofJiangcheng'slandscapecultureintheoldwineofGuojiao.Themulti-dimensionalexperienceunfolds,tastingthecommonalityofmillenniumcultureandthespiritualsceneryofEastLakeAloe....創(chuàng)意策略CreativeExplanation樂享生活XX時(shí)光在春天萬(wàn)物復(fù)蘇的時(shí)刻，XX打造親子外出時(shí)光，忘卻工作的繁忙，和生活的煩憂，感受春天的新氣象，一起樂享生活。陪伴親子戶外出游親子踏青春光俏，享露營(yíng)、放風(fēng)箏、游X湖，傳遞春天帶來(lái)的魅力，陪伴踏青，追逐美好風(fēng)景。

Parentsandchildrentrekkinginspringisbeautiful,enjoyingcamping,kiteflying,touringEastLake,passingthecharmbroughtbyspring,accompanyingtrekkingandchasingbeautifulscenery.Inthespringwheneverythingisreviving,thenationalcellartocreateaparent-childtimeout,forgetthebusywork,andlife'sworries,feelthenewspringweather,enjoylifetogether.

戶外親子/露營(yíng)帳篷/沙灘音樂/燈光美食/美酒非遺

活動(dòng)關(guān)鍵詞策略落腳點(diǎn)Strategylandingpoint

XX時(shí)光|親子出游XX湖露營(yíng)NationalCellarTime|Parent-ChildOutingXEastLakeCamping本次春季會(huì)員活動(dòng)著重打造一場(chǎng)家庭式出游踏青，貼合三類人的體驗(yàn)進(jìn)行設(shè)計(jì)，基于品牌文化內(nèi)涵打造重在體驗(yàn)的活動(dòng)。通過(guò)開展親子露營(yíng)，非遺手作體驗(yàn)等趣味的春季活動(dòng)，感受親子間無(wú)間的歡樂時(shí)光的同時(shí)融入了非遺等手作體驗(yàn)，呼應(yīng)XX非遺工藝，進(jìn)行品牌文化內(nèi)涵的傳播。Thisspringmembershipcampaignfocusesoncreatingafamily-styleoutingtothegreenery.Itisdesignedtofittheexperienceofthethreetypesofpeopleandisbasedontheculturalconnotationofthebrandtocreateactivitiesthatfocusonexperience.Bycarryingoutfunspringactivitiessuchasparent-childcampingandnon-traditionalhandicraftexperience.thenationalcellarnon-foreignheritagecrafts,thebrandculturalconnotationofthedissemination._觀湖攬春踏青拾趣_

主題闡述Themeelaboration

觀湖攬春·踏青拾趣—2022XXX薈會(huì)員春季會(huì)員體驗(yàn)活動(dòng)—Watchingthelakeinspringandenjoyingthegreenery主題解析：“觀湖覽春，踏青拾趣”結(jié)合XX的酒文化與XX湖的地緣特色，打造充滿春季大型記憶點(diǎn)的拾趣體驗(yàn)活動(dòng)，以湖畔春景為媒，XX品牌文化為底蘊(yùn)，特色非遺體驗(yàn)為亮點(diǎn)，濃墨重彩的描繪四季之首——春色X湖之游，為后期具有特色的季節(jié)性的系列會(huì)員活動(dòng)打響名片！ThemeAnalysis:"Watchingthelakeandexploringthespring,pickingupthefun"combinedwiththewinecultureofthenationalcellarandthegeopoliticalcharacteristicsofWuhanEastLake.Createalargespringmemoryfulloffunexperienceactivities.Withthelakesidespringsceneryasthemedium,thenationalcellarbrandcultureasthebackground,thespecialexperienceasthehighlight.Thefirstofthefourseasons-thespringtouroftheEastLake,forthelaterseasonalseriesofmemberactivitieswithcharacteristicsofthebusinesscard!_觀湖攬春踏青拾趣_活動(dòng)概述EventOverview活動(dòng)概況

活動(dòng)主題：觀湖攬春·踏青拾趣

——2022XXXX薈會(huì)員春季會(huì)員體驗(yàn)活動(dòng)活動(dòng)時(shí)間：2022年3月活動(dòng)地點(diǎn)：XXXX風(fēng)景區(qū)活動(dòng)規(guī)模：每場(chǎng)30人以內(nèi)活動(dòng)形式：春季X湖文化主題體驗(yàn)，消費(fèi)者互動(dòng)體驗(yàn)+用餐活動(dòng)目的：實(shí)現(xiàn)品牌曝光及媒體傳播，全城曝光，迅速集結(jié)人氣，為后續(xù)銷售奠定基礎(chǔ)

Themeoftheevent:Watchingthelaketogatherthespring-pickingupinterestinthegreenery--2022WuhanNationalCellarAloemembersspringmembershipexperienceactivitiesActivitytime:March2022Venue:WuhanEastLakeScenicAreaScaleofactivity:within30peoplepersessionActivityformat:SpringEastLakeculturalthemeexperience,consumerinteractiveexperience+diningPurposeoftheactivity:toachievebrandexposureandmediacommunication,city-wideexposure,quicklygatherpopularityandlaythefoundationforsubsequentsales

活動(dòng)亮點(diǎn)Activityhighlights

長(zhǎng)在城市里的沙灘—XXXX的“馬爾代夫”XX/沙灘/露營(yíng)獨(dú)屬于春日的三重奏！X湖看海，不是一句玩笑話，白浪追逐沙灘，漫卷巖石，水底斑斕清澈。全新營(yíng)地，花樣親水設(shè)施，踩水上自行車，劃網(wǎng)紅透明船，登湖心島拍攝大片，蕩著水上秋千看夕陽(yáng)。體驗(yàn)絕美沙灘、帳篷、烤肉、透明船等舒適愜意.....這才是居家出行的首選，一起醞釀一整個(gè)春天。

Thetrioofnationalcellar/beach/campingbelongstospringalone!EastLaketoseethesea,isnotajoke,whitewaveschasingthebeach,roamingtherocks,thewaterundertheglitteringclear.Brandnewcampground,fancywater-friendlyfacilities,pedalwaterbikes,rowingnetredtransparentboats.Climbingthelakeislandtoshootabigpicture,swingingonthewaterswingtowatchthesunset.Experiencethebeautifulbeach,tents,barbecue,transparentboatsandothercomfortableandcozy.....Thisisthefirstchoiceforhometravel,brewawholespringtogether.

_觀湖攬春踏青拾趣_活動(dòng)亮點(diǎn)Activityhighlights

XXXXX派藝術(shù)蔑扎紙鳶—放飛湖畔春意XXXX藝術(shù)蔑扎與XXXX窖池有異曲同工之妙，雙方作為非物質(zhì)文化，都是一種文化標(biāo)識(shí)！現(xiàn)場(chǎng)打造非遺蔑扎體驗(yàn)區(qū)，以傳統(tǒng)文化進(jìn)行碰撞，動(dòng)靜皆宜，蔑扎將現(xiàn)代工筆畫技藝融入到傳統(tǒng)的風(fēng)箏制作工藝中，畫面五彩繽紛、儀態(tài)萬(wàn)千，盡現(xiàn)XXX風(fēng)箏特色，具有濃郁的荊楚韻味。

TheartofHanpaiissimilartothecellarofGuojiaoX.Asintangibleculture,bothsidesareaculturalidentity!Thesitecreatesanon-heritagescabbardtyingexperiencearea,collidingwithtraditionalculture,movingandstill.Thekitetyingincorporatesmodernbrushpaintingtechniquesintothetraditionalkitemakingprocess.ThecolorfulandgracefulimagesshowthecharacteristicsofWuhankitesandhaveastrongflavorofJingchu.

WuhanNon-ForeignArtofHanSchoolScornedPaperKite-FlyingtheSpringbytheLake_觀湖攬春踏青拾趣_活動(dòng)亮點(diǎn)Activityhighlights

XX特別定制款春季酒釀—VIP紀(jì)念版展現(xiàn)尊貴XX與X湖聯(lián)名特別定制春季酒釀——春季版櫻花酒釀。不同“酒花”形態(tài)代表不同酒精濃度，“酒花”的出現(xiàn)都有各自的乾坤，以釀酒工藝展開，融入定制的東湖櫻花泡白酒的調(diào)酒區(qū)域，用櫻花釀制出來(lái)的酒有清新的花香味，可以解除疲勞，增進(jìn)食欲，強(qiáng)身健體，來(lái)賓可在此DIY櫻花酒帶走，為來(lái)賓打造定制屬性的酒展現(xiàn)VIP會(huì)員的尊貴。

NationalCellarandEastLakeco-brandedspecialcustomspringbrew-EastLakespringversionofcherryblossombrew.Different"hop"formsrepresentdifferentalcoholconcentrations,andtheappearanceofthe"hops"havetheirownfunctions.Thebrewingprocesswillbedeveloped,andtheblendingareawillbeintegratedwiththecustom-madeEastLakecherryblossombrewedwhitewine.Thewinemadefromcherryblossomshasafreshfloralfragrance,whichcanrelievefatigue,enhanceappetiteandstrengthenthebody.GuestscanDIYcherryblossomwineheretotakeaway,forgueststocreatecustomattributesofwinetoshowtheVIPmembersofthedignity.

NationalCellar'sSpecialCustomizedEastLakeSpringBrew-VIPCommemorativeEditionShowingPrestige_觀湖攬春踏青拾趣_活動(dòng)亮點(diǎn)Activityhighlights

X湖之心—湖心島上的音樂會(huì)夕陽(yáng)西下，伴隨一場(chǎng)美不勝收的日落晚霞，乘船前往湖心小島。360°臨湖美景，帳篷和天幕、鮮花和美食，拋開城市喧囂，盡享醉美一刻！夜晚降臨，在湖心島上BBQ，聽一場(chǎng)浪漫愜意的時(shí)光音樂會(huì)，邀請(qǐng)優(yōu)質(zhì)樂團(tuán)來(lái)此為大家表演，在城市中心，與XX一起享受輕慢生活。

Asthesunsets,takeaboattotheislandinthecenterofthelakewithabeautifulsunset,a360°viewofthelake,tentsandcanopy,flowersandfood.Leavebehindthehustleandbustleofthecityandenjoythebeautifulmoment!Atnight,InvitingWuhan'slocalqualityorchestratoperformhereforeveryone.Intheheartofthecity,enjoyalightandslowlifetogetherwiththenationalcellar.

_觀湖攬春踏青拾趣_HeartofEastLake-ConcertonLakeIsland

02PART傳播亮點(diǎn)春季踏青

一、活動(dòng)倒計(jì)時(shí)動(dòng)態(tài)精美海報(bào)，三天前預(yù)告以X湖美景制作充滿特色的動(dòng)態(tài)活動(dòng)海報(bào)，引發(fā)關(guān)注。傳播亮點(diǎn)Activityhighlights

_觀湖攬春踏青拾趣_A,thecountdowntotheeventEastLakedynamicbeautifulposters,threedaysbeforethepreviewCreatedynamiceventpostersfulloffeatureswiththebeautyofEastLaketogenerateattention二、活動(dòng)現(xiàn)場(chǎng)精彩照片直播活動(dòng)進(jìn)行期間，開通活動(dòng)照片直播鏈接進(jìn)行推送，吸引更多的人關(guān)注，持續(xù)發(fā)酵熱度。傳播亮點(diǎn)Activityhighlights

_觀湖攬春踏青拾趣_三、15s精華集錦視頻+借勢(shì)營(yíng)銷——爆點(diǎn)植入：XX非遺藝人/漢版“馬爾代夫”/XX與XX聯(lián)名酒釀VIP專享——活動(dòng)完成后剪輯15s-30s精華視頻，由專業(yè)攝影師執(zhí)掌航拍，投放抖音，快手，小紅書，微博及微信公眾號(hào)，微信視頻號(hào)等，多渠道宣傳，引流熱點(diǎn)，植入名人勢(shì)能和場(chǎng)景，提升活動(dòng)的文化深度與格調(diào)，多維度呈現(xiàn)XX美景與XX美酒互相交融的特色亮點(diǎn)！傳播亮點(diǎn)Activityhighlights

_觀湖攬春踏青拾趣_新聞報(bào)道：PC端、APP端新聞報(bào)道呈現(xiàn)和訊網(wǎng)——全國(guó)知名財(cái)經(jīng)類媒體和訊網(wǎng)創(chuàng)立于1996年，從中國(guó)早期金融證券資訊服務(wù)脫穎而出，建立了中國(guó)第一個(gè)財(cái)經(jīng)資訊垂直網(wǎng)站，始終保持高端財(cái)經(jīng)用戶排名第一。財(cái)經(jīng)深耕，服務(wù)決策，和訊APP下載用戶2億，影響超60億財(cái)富決策。媒體報(bào)道鋪排

MediaCoverageLayout

03PART布置規(guī)劃春季踏青

氛圍布置—沙灘布置

Atmospheresetting

簽到區(qū)

在沙灘浴場(chǎng)打造簽到區(qū)，嘉賓到場(chǎng)后，采用彩砂簽到契合活動(dòng)場(chǎng)地調(diào)性，匯聚成XXLOGO或者主題理念，為活動(dòng)注入春天的繽紛色彩。Inthebeachbathtocreateasign-inarea,guestsarrive,theuseofcoloredsandsign-intofitthetoneoftheeventsite,convergeintothenationalcellarLOGOorthemeconcept,fortheeventintothecolorfulcolorsofspring.Watchingthelaketogatherthespring-pickingupinterestinthegreeneryWuhanNationalCellarAloemembersspringmembershipactivities氛圍布置—沙灘布置

Atmospheresetting

DP點(diǎn)

在沙灘浴場(chǎng)打造大型DP點(diǎn)位，現(xiàn)場(chǎng)放置XX的酒瓶輪廓，和大型的發(fā)光落地字，放大活動(dòng)品牌和現(xiàn)場(chǎng)氛圍。InCreatealargeDPspotinthebeachbath,withtheoutlineofthebottleofplacedonsite,andlargeluminousfloorletterstobrandoftheevent.Watchingthelaketogatherthespring-pickingupinterestinthegreeneryWuhanNationalCellarAloemembersspringmembershipactivities氛圍布置—沙灘布置

Atmospheresetting

Watchingthelaketogatherthespring-pickingupinterestinthegreeneryWuhanNationalCellarAloemembersspringmembershipactivities合影區(qū)

在沙灘浴場(chǎng)打造合影區(qū)，簽到入場(chǎng)后可在合影區(qū)領(lǐng)取合影手舉牌打卡，合影區(qū)采用異性結(jié)構(gòu)打造場(chǎng)景化的空間，搭配花藝和發(fā)光立體字進(jìn)行點(diǎn)綴，由專業(yè)攝影師為嘉賓拍照，留下精彩瞬間。Thegroupphotoareaiscreatedinthebeachbathingarea.Aftersigningin,youcangetagroupphototokeninthegroupphotoareatopunchacard.Thegroupphotoareaadoptsheterosexualstructuretocreateascenicspace,withfloralartandluminousthree-dimensionalcharacterstocreateatmosphere,andaprofessionalphotographerwilltakephotosforthegueststoleaveawonderfulmoment.冷餐區(qū)

在沙灘浴場(chǎng)打造冷餐區(qū)，來(lái)賓可自助食用，并且邀請(qǐng)專業(yè)調(diào)酒師進(jìn)行調(diào)酒表演，并且用XXX為來(lái)賓定制DIY雞尾酒，為來(lái)賓提供專屬性的服務(wù)。Inthebeachbathtocreateacolddiningarea,guestscanhelpthemselvestofood,andinviteprofessionalbartenderstoperformbartending,andusethenationalcellarforgueststocustomizeDIYcocktails,toprovideguestswithexclusiveservices.Watchingthelaketogatherthespring-pickingupinterestinthegreeneryWuhanNationalCellarAloemembersspringmembershipactivities氛圍布置—沙灘布置

Atmospheresetting

帳篷區(qū)

在沙灘浴場(chǎng)的帳篷上定制XX的LOGO進(jìn)行昭示，晚上同樣投射LOGO燈，在活動(dòng)場(chǎng)景的各個(gè)地方植入XXLOGO進(jìn)行宣傳，打造專屬性活動(dòng)。InthebeachbathingtentcustomizednationalcellarLOGOtoindicate,thesameprojectionLOGOlightsatnight,invariousplacesoftheeventsceneimplantednationalcellarLOGOforpublicity,tocreateexclusiveactivities.Watchingthelaketogatherthespring-pickingupinterestinthegreeneryWuhanNationalCellarAloemembersspringmembershipactivities氛圍布置—沙灘布置

Atmospheresetting

互動(dòng)區(qū)

打造非遺漢派藝術(shù)蔑扎和XXX技藝展示區(qū)，來(lái)賓可在此自行體驗(yàn)非遺漢派藝術(shù)蔑扎紙鳶及染色和釀酒工藝，感受文化的傳承與匠心。InthebeachbathingtentcustomizednationalcellarLOGOtoindicate,thesameprojectionLOGOlightsatnight,invariousplacesoftheeventsceneimplantednationalcellarLOGOforpublicity,tocreateexclusiveactivities.Watchingthelaketogatherthespring-pickingupinterestinthegreeneryWuhanNationalCellarAloemembersspringmembershipactivities氛圍布置—沙灘布置

Atmospheresetting

現(xiàn)場(chǎng)體驗(yàn)

活動(dòng)現(xiàn)場(chǎng)提供水上項(xiàng)目，水上自行車，透明劃艇等，還有水上秋千可自行體驗(yàn)，適合家庭和小朋友一起體驗(yàn)玩耍，感受體驗(yàn)春天的氛圍。Theeventsiteprovideswaterprojects,waterbikes,transparentboats,etc.Therearealsowaterswingstoexperienceontheirown,suitableforfamiliesandchildrentoexperienceplaytogether,feeltheexperienceofspringatmosphere.Watchingthelaketogatherthespring-pickingupinterestinthegreeneryWuhanNationalCellarAloemembersspringmembershipactivities氛圍布置—沙灘布置

Atmospheresetting

氛圍布置—湖心島布置

Atmospheresetting

舞臺(tái)布置

在湖心島上搭建舞臺(tái)，舞臺(tái)采用圓形設(shè)計(jì)，背景用LOGO和花藝進(jìn)行搭配裝飾。StagearrangementThestagewasbuiltonthelakeislandwithacirculardesign,andthebackgroundwasdecoratedwithLOGOandfloralarrangements.Watchingthelaketogatherthespring-pickingupinterestinthegreeneryWuhanNationalCellarAloemembersspringmembershipactivities氛圍布置—湖心島布置

Atmospheresetting

露營(yíng)燒烤

夕陽(yáng)西下，乘船前往湖心島，欣賞360°臨湖美景的同時(shí)來(lái)一場(chǎng)美味盛宴，精心準(zhǔn)備的BBQ燒烤，來(lái)賓既可以欣賞美景也可以享用美食，在帳篷下露營(yíng)燒烤欣賞美景和浪漫的夜空。Atsunset,takeaboattothelakeisland,enjoythe360°beautyofthelakewhilehavingadeliciousfeast,well-preparedBBQ,guestscanenjoyboththebeautyandthefood,campingandbarbecueunderthetenttoenjoythebeautyandromanticnightsky.Watchingthelaketogatherthespring-pickingupinterestinthegreeneryWuhanNationalCellarAloemembersspringmembershipactivities氛圍布置—湖心島布置

Atmospheresetting

露天電影

在湖心島上面打造一個(gè)露天電影場(chǎng)，露營(yíng)吃烤肉的同時(shí)看一場(chǎng)露天電影，微風(fēng)徐來(lái)給人一種舒適愜意的感覺。Createanopen-aircinemaontopofthelakeisland,campingandeatingbarbecuewhilewatchinganopen-airmovie,thebreezegivespeopleacomfortableandcozyfeeling.Watchingthelaketogatherthespring-pickingupinterestinthegreeneryWuhanNationalCellarAloemembersspringmembershipactivities氛圍布置—湖心島布置

Atmospheresetting

時(shí)光音樂會(huì)

舞臺(tái)區(qū)域打造一個(gè)時(shí)光音樂會(huì)，一場(chǎng)治愈系音樂聚會(huì)，扔掉生活總的煩惱，聽著音樂聊天談心，盡情享受當(dāng)下，邀請(qǐng)XXX本土樂隊(duì)和歌手現(xiàn)場(chǎng)演奏，烘托現(xiàn)場(chǎng)氛圍。Createatimemusicfestival,ahealingmusicparty,throwawaylife'stotalworries,listentomusicchattingandtalking,enjoythemoment,inviteWuhanlocalbandsandsingerstoplaylive,tosetthesceneatmosphere.Watchingthelaketogatherthespring-pickingupinterestinthegreeneryWuhanNationalCellarAloemembersspringmembershipactivities

04PART活動(dòng)流程春季踏青

流程規(guī)劃

ProcessPlanning

|活動(dòng)時(shí)間|活動(dòng)項(xiàng)目|活動(dòng)內(nèi)容16:30—18:00嘉賓簽到+打卡拍照+水上體驗(yàn)來(lái)賓進(jìn)行簽到，外場(chǎng)水上項(xiàng)目體驗(yàn)，非遺手作互動(dòng)，DIY調(diào)酒，自助冷餐，18:00—18:10乘船前往湖心島引導(dǎo)嘉賓前往湖心島用餐18:10—18:15主持人開場(chǎng)主持人致開場(chǎng)白，歡迎領(lǐng)導(dǎo)嘉賓，介紹活動(dòng)18:10—18:15XXX領(lǐng)導(dǎo)致辭XXX領(lǐng)導(dǎo)致辭歡迎來(lái)賓，品牌講述18:15—18:45晚宴開始露營(yíng)帳篷下自助BBQ烤肉18:45—18:55表演環(huán)節(jié)邀請(qǐng)XXX脫口秀演員進(jìn)行表演，帶動(dòng)現(xiàn)場(chǎng)氣氛18:55—19:05時(shí)光音樂會(huì)樂隊(duì)和歌手現(xiàn)場(chǎng)演奏，一場(chǎng)治愈系音樂聚會(huì)19:05—19:20游戲環(huán)節(jié)擬聲傳聲筒，《王牌》經(jīng)典節(jié)目，以家庭為單位進(jìn)行互動(dòng)比賽，獲勝者贈(zèng)送禮品19:20—19:30時(shí)光音樂會(huì)樂隊(duì)和歌手現(xiàn)場(chǎng)演奏，一場(chǎng)治愈系音樂聚會(huì)19:30—19:45游戲環(huán)節(jié)聽歌猜曲，準(zhǔn)備符合40+年代的歌曲，與嘉賓互動(dòng)，贈(zèng)送禮品19:45—19:55時(shí)光音樂會(huì)樂隊(duì)和歌手現(xiàn)場(chǎng)演奏，一場(chǎng)治愈系音樂聚會(huì)19:55—20:10游戲環(huán)節(jié)你比劃我猜，以家庭為單位進(jìn)行互動(dòng)比賽，獲勝者贈(zèng)送禮品19:00—露天電影露天電影開場(chǎng)，來(lái)賓邊吃烤肉邊看電影20:10—活動(dòng)淡出時(shí)光音樂會(huì)繼續(xù)，至活動(dòng)淡出|春季·踏青walkonthegreenerySpring簽到入場(chǎng)

Signinforadmission

入場(chǎng)簽到

嘉賓到場(chǎng)后，采用彩砂簽到契合活動(dòng)場(chǎng)地調(diào)性，匯聚成XXXLOGO或者主題理念，為活動(dòng)注入春天的繽紛色彩。Inthebeachbathtocreateasign-inarea,guestsarrive,theuseofcoloredsandsign-intofitthetoneoftheeventsite,convergeintothenationalcellarLOGOorthemeconcept,fortheeventintothecolorfulcolorsofspring.互動(dòng)體驗(yàn)1InteractiveExperience

互動(dòng)體驗(yàn)

將現(xiàn)代工筆畫技藝融入到傳統(tǒng)的風(fēng)箏制作工藝中，畫面五彩繽紛、儀態(tài)萬(wàn)千，盡現(xiàn)XXX風(fēng)箏特色，來(lái)賓可在非遺手工藝人帶領(lǐng)下體驗(yàn)蔑扎風(fēng)箏制作流程。Thepictureiscolorfulandgraceful,showingthecharacteristicsofWuhankitesandhavingastrongJingchucharm.Lguestscanexperiencetheproductionprocessofmizhakite(intheformofminikite)undertheleadershipofintangibleculturalheritagecraftsmen互動(dòng)體驗(yàn)2InteractiveExperience

互動(dòng)體驗(yàn)

以釀酒工藝展開，融入定制的東湖櫻花泡白酒的調(diào)酒區(qū)域，用櫻花和XXX聯(lián)合釀制出酒，來(lái)賓可在此DIY櫻花酒帶走。ThewinemakingprocessunfoldedintoacustomEastLakecherryblossominfusedliquorblendingarea,withcherryblossomsandnationalcellarjointlybrewedwine,whereguestscanDIYcherryblossomwinetotakeaway.互動(dòng)體驗(yàn)3InteractiveExperience

互動(dòng)體驗(yàn)

水上自行車，透明劃艇等，還有水上秋千可隨意體驗(yàn)，適合家庭和小朋友一起體驗(yàn)玩耍，感受親子之間的親密時(shí)光，體驗(yàn)東湖美景和春天的氛圍。Waterbicycles,transparentrowingboats,etc.,andwaterswingscanbeexperiencedatwill,suitableforfamiliesandchildrentoexperienceplaytogether,feeltheintimatetimebetweenparentsandchildren,experiencethebeautyofEastLakeandtheatmosphereofspring.流程環(huán)節(jié)

Processlinks

主持人開場(chǎng)

主持人上場(chǎng)，介紹活動(dòng)信息及到場(chǎng)領(lǐng)導(dǎo)嘉賓，并向到場(chǎng)支持的會(huì)員表示感謝。Theholdercameonthestage,introducedtheleadersandguestspresent,andexpressedhisgratitudetothesupportingmemberspresent.流程環(huán)節(jié)

Processlinks

領(lǐng)導(dǎo)致辭

XXX品牌領(lǐng)導(dǎo)登臺(tái)為活動(dòng)致辭，歡迎各位來(lái)賓。傳遞XXXX酒品的知識(shí)和文化底蘊(yùn)，讓來(lái)賓更近一步了解XXXX的醇正和背后的故事，晚宴正式開始。Statecellarbrandleaderstookthestagetodeliveraspeechfortheeventandwelcomeallguests.PassingontheknowledgeandculturalheritageofGuocellarXwine,allowinggueststogetacloserlookatthemellownessofGuocellarXandthestorybehindit,thedinnerofficiallybegan.流程環(huán)節(jié)

Processlinks

節(jié)目表演

邀請(qǐng)XXX本土優(yōu)秀脫口秀演員，現(xiàn)場(chǎng)進(jìn)行表演，活躍現(xiàn)場(chǎng)氣氛，為活動(dòng)增添悠閑放松的氛圍。Wuhanlocaloutstandingstand-upcomediansareinvitedtoperformonthespottolivenuptheatmosphereandaddaleisurelyandrelaxingatmospheretotheevent.流程環(huán)節(jié)

Processlinks

游戲互動(dòng)

默契傳聲筒，邀請(qǐng)臺(tái)下嘉賓朋友上臺(tái)進(jìn)行互動(dòng)，第一個(gè)人負(fù)責(zé)演出指定動(dòng)作或標(biāo)簽名詞，并傳遞到后面的成員，最后面的人需要猜出劇情內(nèi)容或者詞，答對(duì)即送上獎(jiǎng)品。（可以自行組隊(duì)或以家庭為單位）Anodynemegaphone,inviteguestfriendsonstageforinteraction,thefirstpersonisresponsibleforperformingthespecifiedactionortagnounandpassittothemembersbehind,thelastpersonneedstoguessthecontentoftheplayortheword,therightanswerissenttotheprize.(Youcanformyourownteamorasafamilyunit)流程環(huán)節(jié)

Processlinks

游戲互動(dòng)

高歌猛進(jìn)，邀請(qǐng)臺(tái)下嘉賓朋友上臺(tái)進(jìn)行猜歌名游戲，隨機(jī)播放歌曲，聽前奏猜歌曲名字，爭(zhēng)奪“小曲庫(kù)”的稱號(hào)，帶動(dòng)現(xiàn)場(chǎng)氛圍。（準(zhǔn)備符合嘉賓年代的大眾歌曲，可以自行組隊(duì)或以家庭為單位）Thesongwillbeplayedrandomly,listentotheintroandguessthesongname,andcompeteforthetitleof"LittleSongLibrary"todrivetheatmosphere.(Preparesongsthatmatchtheeraoftheguests,youcanformyourownteamorfamilyasaunit)流程環(huán)節(jié)

Processlinks

游戲互動(dòng)

心有靈犀，兩人為一組進(jìn)行游戲，事先準(zhǔn)備好題目，一人說(shuō)出這個(gè)詞的標(biāo)簽或者形容的話語(yǔ)，猜對(duì)即可積分，積分高的小組獲勝。（可以自行組隊(duì)或以家庭為單位）Hearttoheart,agroupoftwopeopletoplaythegame,preparedinadvancethetopic,onepersontosaythewordlabelordescriptionofthewords,guessrightcanbepoints,theteamwithhighpointswins.(Youcanformyourownteamorasafamilyunit)流程環(huán)節(jié)

Processlinks

時(shí)光音樂會(huì)

邀請(qǐng)XXX本土樂隊(duì)和歌手現(xiàn)場(chǎng)演奏，一場(chǎng)治愈系音樂聚會(huì)，扔掉生活總的煩惱，聽著音樂聊天談心，盡情享受當(dāng)下，烘托現(xiàn)場(chǎng)氛圍。Lo