中職英語(yǔ)-基礎(chǔ)模塊下冊(cè)-Unit-9-課文翻譯課件

Unit9AdvertisingUnit9Advertising1Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.Advertisingisanimportan2

Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.廣告是商品交易中一種重要的促銷(xiāo)手段。Advertisingisanimportan3Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.什么是廣告？Advertisingisanimportan4Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.廣告被用來(lái)向公眾傳遞一些產(chǎn)品和服務(wù)的信息。Advertisingisanimportan5IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.Ifafashionshowistobe6

IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.如果在周六要舉行一場(chǎng)時(shí)裝秀Ifafashionshowistobe7IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.而你畫(huà)了一個(gè)寫(xiě)有“周六將在展覽中心上演一場(chǎng)時(shí)裝秀”的牌子，Ifafashionshowistobe8IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.那就是一個(gè)廣告。Ifafashionshowistobe9IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.如果你把這個(gè)牌子放在一頭大象背上，Ifafashionshowistobe10IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.牽著它進(jìn)城，Ifafashionshowistobe11IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.那就意味著你在進(jìn)行廣告促銷(xiāo)。Ifafashionshowistobe12Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures,flyersormails,showingpostersornewspaperads,makingradio,TVortheInternetcommercialsandsoon.Advertisingisbringingprod13Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures,flyersormails,showingpostersornewspaperads,makingradio,TVortheInternetcommercialsandsoon.通過(guò)發(fā)送宣傳冊(cè)、傳單或信函廣告，展示廣告牌、報(bào)紙廣告，做收音機(jī)、電視或互聯(lián)網(wǎng)商業(yè)廣告等途徑，使某些產(chǎn)品或服務(wù)引起潛在的以及現(xiàn)有的客戶的注意。Advertisingisbringingprod14Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.Brochurescancontainagr15

Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.如果設(shè)計(jì)得好的話，宣傳冊(cè)可包含大量信息。Brochurescancontainagr16Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.郵寄廣告可以直接寄到經(jīng)過(guò)選擇的客人手里。Brochurescancontainagr17Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.大多數(shù)成年人都讀報(bào)紙，Brochurescancontainagr18Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.所以報(bào)紙上刊登廣告是一種常見(jiàn)的廣告途徑。Brochurescancontainagr19Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.Posterscanbeverypowerf20

Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.在顧客看到的地方，招貼廣告的作用是有力度的。Posterscanbeverypowerf21

Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.多彩有趣的招貼畫(huà)會(huì)使路人耳目一新。Posterscanbeverypowerf22Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.Amajoradvantageofradioann23Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.收音機(jī)里的廣告的主要優(yōu)點(diǎn)是它們比電視廣告便宜，Amajoradvantageofradioann24Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.很多人仍然聽(tīng)收音機(jī)廣播，Amajoradvantageofradioann25Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,for

example,whentheyareintaxiesorintheirowncars.比如當(dāng)他們?cè)诔鲎廛?chē)上或者在開(kāi)車(chē)的時(shí)候Amajoradvantageofradioann26TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular.TVcommercialsareusually27

TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular.電視廣告通常很貴，TVcommercialsareusually28TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffect

becauseTVisbecomingmoreandmorepopular.但是據(jù)說(shuō)電視廣告效果很好，TVcommercialsareusually29TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular.因?yàn)殡娨曌兊迷絹?lái)越流行。TVcommercialsareusually30Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.Adscanmoreorlessmakecons31Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.廣告或多或少能改變顧客對(duì)一些產(chǎn)品和服務(wù)的態(tài)度。Adscanmoreorlessmakecons32Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.廣告在商業(yè)中起著很重的作用。Adscanmoreorlessmakecons33However,itisknownthatsomeadsgivefalseinformationtomisleadconsumers.Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis.However,itisknownthat34

However,itisknownthatsomeadsgivefalseinformationtomisleadconsumers.Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis.然而，眾所周知，一些廣告也會(huì)傳遞虛假的信息來(lái)誤導(dǎo)消費(fèi)者。However,itisknownthat35However,itisknownthatsomeadsgivefalseinformationtomisleadconsumers.Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis.一些名人會(huì)出現(xiàn)在廣告里，說(shuō)某產(chǎn)品是如何地好，However,itisknownthat36Theyhelptomakeusbelievethatifwebuytheirproducts,wewillbehappier,healthier,moreattractive,morepopular,moresuccessful,etc.Theyhelptomakeusbelievet37Theyhelptomakeusbelievethatifwebuytheirproducts,wewillbehappier,healthier,moreattractive,morepopular,moresuccessful,etc.他們幫助（商家）使我們相信，如果買(mǎi)了他們的產(chǎn)品，Theyhelptomakeusbelievet38Theyhelptomakeusbelievethatifwebuytheirproducts,wewillbehappier,healthier,moreattractive,morepopular,moresuccessful,etc.我們就會(huì)更快樂(lè)，更健康，更吸引人，更出名，或者更成功等等。Theyhelptomakeusbelievet39Infact,whattheywantisjusttomakeuspaymoremoney.So,itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads.Infact,whattheywantisjus40Infact,whattheywantisjusttomakeuspaymoremoney.So,itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads.事實(shí)上，他們只不過(guò)是想讓我們付更多的錢(qián)。Infact,whattheywantisjus41Infact,whattheywantisjusttomakeuspaymoremoney.So,itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads.因此，確認(rèn)廣告中什么是真的，什么是假的就十分必要了。Infact,whattheywantisjus42usefulexpressions:1.beusedtodo2.thepublic3.fashionshow4.towalksbtowalk動(dòng)物5.bring…totheattentionof被用來(lái)公眾，大眾時(shí)裝表演，時(shí)裝秀帶領(lǐng)某人走趕著，牽著使……引起……的注意usefulexpressions:被用來(lái)公眾，大眾時(shí)裝表436.bymeansof7.agreatdealof8.moreorless9.playanimportantrole10.itisknownthat11.makesure借助于，通過(guò)大量的或多或少起重要的作用眾所周知確認(rèn)，保證6.bymeansof借助于，通過(guò)大量的或多或少起重要44LanguageStudy(P811.)Thismuseumwillbeopentothe___________nextweek.2)Readingpracticehasaverygood____________onourEnglishstudy.3)Thedoorsinthisbuildingwill______________white.4)Thispopstar______________ontelevisioneverySunday.publiceffectbepaintedappearsLanguageStudy(P811.)publicef455)________youare,youmustdoyourbest.6)She________awhitesilkskirtfortheparty.7)Weshouldpaymore_____________tothenewwordsinthetextbook.8)Thenewclassroombuildingwhich_________byayoungengineeristhehighestbuildingonthecampus.Whereverselectedattentionwasdesigned5)________youare,youmu462.(P81)１）或多或少２）起重要作用３）借助于４）大量的５）實(shí)際上６）確認(rèn)，保證moreorlessplayanimportantrolebymeansofagreatdealofInfactmakesure2.(P81)moreorlessplayanim47Unit9AdvertisingUnit9Advertising48Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.Advertisingisanimportan49

Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.廣告是商品交易中一種重要的促銷(xiāo)手段。Advertisingisanimportan50Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.什么是廣告？Advertisingisanimportan51Advertisingisanimportantwayofpromotionincommercialbusiness.Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.廣告被用來(lái)向公眾傳遞一些產(chǎn)品和服務(wù)的信息。Advertisingisanimportan52IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.Ifafashionshowistobe53

IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.如果在周六要舉行一場(chǎng)時(shí)裝秀Ifafashionshowistobe54IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.而你畫(huà)了一個(gè)寫(xiě)有“周六將在展覽中心上演一場(chǎng)時(shí)裝秀”的牌子，Ifafashionshowistobe55IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.那就是一個(gè)廣告。Ifafashionshowistobe56IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.如果你把這個(gè)牌子放在一頭大象背上，Ifafashionshowistobe57IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.牽著它進(jìn)城，Ifafashionshowistobe58IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.那就意味著你在進(jìn)行廣告促銷(xiāo)。Ifafashionshowistobe59Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures,flyersormails,showingpostersornewspaperads,makingradio,TVortheInternetcommercialsandsoon.Advertisingisbringingprod60Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures,flyersormails,showingpostersornewspaperads,makingradio,TVortheInternetcommercialsandsoon.通過(guò)發(fā)送宣傳冊(cè)、傳單或信函廣告，展示廣告牌、報(bào)紙廣告，做收音機(jī)、電視或互聯(lián)網(wǎng)商業(yè)廣告等途徑，使某些產(chǎn)品或服務(wù)引起潛在的以及現(xiàn)有的客戶的注意。Advertisingisbringingprod61Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.Brochurescancontainagr62

Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.如果設(shè)計(jì)得好的話，宣傳冊(cè)可包含大量信息。Brochurescancontainagr63Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.郵寄廣告可以直接寄到經(jīng)過(guò)選擇的客人手里。Brochurescancontainagr64Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.大多數(shù)成年人都讀報(bào)紙，Brochurescancontainagr65Brochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.所以報(bào)紙上刊登廣告是一種常見(jiàn)的廣告途徑。Brochurescancontainagr66Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.Posterscanbeverypowerf67

Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.在顧客看到的地方，招貼廣告的作用是有力度的。Posterscanbeverypowerf68

Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.多彩有趣的招貼畫(huà)會(huì)使路人耳目一新。Posterscanbeverypowerf69Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.Amajoradvantageofradioann70Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.收音機(jī)里的廣告的主要優(yōu)點(diǎn)是它們比電視廣告便宜，Amajoradvantageofradioann71Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.很多人仍然聽(tīng)收音機(jī)廣播，Amajoradvantageofradioann72Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,for

example,whentheyareintaxiesorintheirowncars.比如當(dāng)他們?cè)诔鲎廛?chē)上或者在開(kāi)車(chē)的時(shí)候Amajoradvantageofradioann73TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular.TVcommercialsareusually74

TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular.電視廣告通常很貴，TVcommercialsareusually75TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffect

becauseTVisbecomingmoreandmorepopular.但是據(jù)說(shuō)電視廣告效果很好，TVcommercialsareusually76TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular.因?yàn)殡娨曌兊迷絹?lái)越流行。TVcommercialsareusually77Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.Adscanmoreorlessmakecons78Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.廣告或多或少能改變顧客對(duì)一些產(chǎn)品和服務(wù)的態(tài)度。Adscanmoreorlessmakecons79Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices.Advertisingplaysanimportantroleinthecommercialbusiness.廣告在商業(yè)中起著很重的作用。Adscanmoreorlessmakecons80However,itisknownthatsomeadsgivefalseinformationtomisleadconsumers.Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis.However,itisknownthat81

However,itisknownthatsomeadsgivefalseinformationtomisleadconsumers.Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis.然而，眾所周知，一些廣告也會(huì)傳遞虛假的信息來(lái)誤導(dǎo)消費(fèi)者。However,itisknownthat82However,itisknownthatsomeadsgivefalseinformationtomisleadconsumers.Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis.一些名人會(huì)出現(xiàn)在廣告里，說(shuō)某產(chǎn)品是如何地好，However,itisknownthat83Theyhelptomakeusbelievethatifwebuytheirproducts,wewillbehappier,healthier,moreattractive,morepopular,moresuccessful,etc.Theyhelptomakeusbelieve