2015hb針劑-p競品分析

Agenda業(yè)績回顧競品分析2015

GI

IV

BAPYTD2014.12銷售分析byRegion

center西區(qū)YTD達成率 第三、增長率、人均生產力 第一大區(qū)中心貢獻率(銷售占比)銷售金額指標銷售達成率金額同比增長率去年同期銷售金額FTE數平均每月人均生產力100.0%1,263,284,1551,188,886,011106%13%1,115,822,992540.8194,660Central

GRA20.7%261,014,907227,373,243115%18%221,122,769112.0194,216East1

GRA9.4%118,903,395137,339,19487%0%119,162,44254.9180,321East2

GRA5.3%67,295,55470,119,43196%-9%73,722,54774.1181,636East2

GRA8.7%110,001,848107,898,108102%15%95,296,46773.2214,727North

GRA9.0%113,943,422121,512,64694%7%106,584,43097.1195,551North1

GRA4.1%52,411,26348,840,368107%-1%52,711,31245.0194,116North2

GRA6.3%78,961,25076,422,302103%0%78,900,56974.2177,433South

GRA16.3%205,620,997169,345,816121%25%163,971,89395.7179,097West

GRA20.2%255,131,518230,034,903111%25%204,350,56296.5220,366YTD2014.12銷售分析by

Region大區(qū)貢獻率(銷售占比)銷售金額指標銷售達成率金額同比增長率去年同期銷售金額FTE數平均每月人均生產力100.0%255,131,518230,034,903111%25%204,350,56296.5220,366CQ

GI

IV8.9%22,754,36815,795,749144%58%14,439,1869.2310,852CQ&GZ

GI5.2%13,345,57311,182,266119%47%9,102,69912.7263,747GNQ

GRA8.7%22,309,07519,555,629114%27%17,541,5787.8238,345GZ

GRA2.9%7,431,5917,585,35098%16%6,418,0105.0185,790HuB

GA17.1%43,552,20442,075,459104%7%40,879,72721.2171,398SCGIIV30.9%78,780,26367,435,929117%29%61,282,30725.1261,346Shx

GRA8.8%22,447,23918,605,957121%33%16,900,2968.1229,522SX&NM

GA8.8%22,563,52120,466,598110%44%15,671,93617.2218,131XJ

GA8.6%21,947,68327,331,96580%-1%22,114,82512.0152,860YTD2014.12銷售分析by

Team團隊貢獻率(銷售占比)銷售金額指標銷售達成率金額同比增長率去年同期銷售金額FTE數平均每月人均生產力100.0%43,552,20442,075,459104%7%40,879,72721.2171,398消化口服1組1.5%659,631472,673140%75%376,6070.9129,339消化口服2組2.4%1,054,4071,000,337105%-20%1,311,6970.9125,525消化針劑1組41.2%17,931,27917,435,860103%7%16,707,0157.7194,061消化針劑2組42.1%18,331,99117,773,573103%3%17,784,9837.0219,808消化口服3組4.4%1,919,7451,650,732116%13%1,704,4832.466,658消化綜合組8.4%3,655,1503,742,28498%22%2,994,9433.0101,532YTD2014.12銷售分析by

Hospitalcore團隊貢獻率(銷售占比銷售金額指標銷售達成率金額同比增長率去年同期銷售金額FTE數平均每月人均生產力100.0%34,339,73633,465,897103%5%32,662,19713.8207,762消化口服1組0.1%17,26719,77587%16%14,8670.0115,656消化口服2組1.3%436,543513,31085%-27%595,2420.593,566消化針劑1組44.2%15,165,10414,992,782101%6%14,288,5275.6223,867消化針劑2組49.3%16,921,68316,203,838104%3%16,374,2906.1230,418消化綜合組5.2%1,799,1391,736,192104%30%1,389,2721.693,275emerging團隊貢獻率(銷售占比)銷售金額指標銷售達成率金額同比增長率去年同期銷售金額FTE數平均每月人均生產力100.0%9,212,4678,609,562107%12%8,217,5307.4103,726消化口服1組7.0%642,365452,898142%78%361,7390.8129,752消化口服2組6.7%617,864487,027127%-14%716,4550.4165,453消化針劑1組30.0%2,766,1752,443,079113%14%2,418,4872.1112,180消化針劑2組15.3%1,410,3071,569,73590%0%1,410,6940.8141,583消化口服3組20.8%1,919,7451,650,732116%13%1,704,4832.466,658消化綜合組20.1%1,856,0112,006,09293%16%1,605,6711.4111,063YTD2014.12銷售分析by

Hospitalcore機構代碼機構名稱貢獻率(銷售占比)銷售金額指標去年同期銷售金額100.0%34,339,73633,465,89732,662,197HBWH006H31.5%10,818,38610,718,08010,427,157HBWH005H華 技大學同濟醫(yī)學院附屬協(xié)和醫(yī)院(

協(xié)和醫(yī)院)華 技大學同濟醫(yī)學院附屬同濟18.6%6,403,9256,017,0375,862,346HBWH007H醫(yī)院(同濟醫(yī)院/

同濟醫(yī)院)大學人民醫(yī)院(

省人民醫(yī)院)8.8%3,032,9862,686,8273,123,106HBWH011H市

(

市第二醫(yī)院)8.2%2,828,3592,649,938銷售達成金額同比率 增長率103%

5%101%

4%106%

9%113%

-3%107%

8%2,615,530HBWH031H亞洲心臟病醫(yī)院5.8%2,004,7682,384,00084%-10%2,230,052HBWH013H市普愛醫(yī)院(

市第四醫(yī)院)5.6%1,925,6421,730,910111%23%1,569,734HBWH008H大學中南醫(yī)院(

醫(yī) 學附屬第二醫(yī)院)4.8%1,658,0621,843,25790%-11%1,864,362HBSY147H十堰市太和醫(yī)院(鄖陽醫(yī)學院附屬太和醫(yī)院)3.9%1,335,6321,197,650112%21%1,099,564HBWH030H廣州3.9%1,330,9071,606,50383%-9%1,463,442HBWH042H武鋼總醫(yī)院(原總醫(yī)院(

華中醫(yī)院)省武鋼鋼鐵

公第一 職工醫(yī)院/司職工總醫(yī)院)3.3%1,130,104664,930170%69%668,926HBWH057H市黃陂區(qū)人民醫(yī)院1.9%638,009608,201105%-18%777,520HBSY146H省十堰市人民醫(yī)院(學1.3%463,507538,54286%60%289,708HBWH012H院附屬人民醫(yī)院)市第三醫(yī)院(合并機構：

市1.2%424,237428,83499%4%407,629HBWH010H第三醫(yī)院關山光谷分院/市關山醫(yī)院/市第十二醫(yī)院/大學同仁醫(yī)院)市中西醫(yī)結合醫(yī)院(市第一醫(yī)院/華技大學同濟醫(yī)學院/中醫(yī)學院的附屬中西醫(yī)結合醫(yī)院)0.8%287,459317,31191%29%222,035省中醫(yī)院(

中 大學附屬HBWH003H

醫(yī)院)0.2%57,75473,87778%41%41,086YTD2014.12

耐針銷售分析byRegioncenter西區(qū)YTD達成率第四、增長率第三，人均生產力第一大區(qū)中心貢獻率(銷售占比)銷售金額指標銷售達成率金額同比增長率去年同期銷售金額FTE數平均每月人均生產力100.0%854,545,561940,314,17791%27%674,163,557294.8241,590Central

GRA21.4%182,742,715183,719,38799%25%146,633,73760.6251,478East1

GRA10.1%86,639,625120,324,83772%9%79,838,88829.9241,286East2

GRA5.1%43,357,24457,133,47876%-6%46,294,98140.9211,873East2

GRA8.6%73,543,92383,243,61788%27%58,069,98441.0256,444North

GRA7.9%67,912,92975,294,04790%42%47,735,62552.9214,034North1

GRA3.4%28,828,47326,421,885109%35%21,427,96924.4196,642North2

GRA6.7%57,159,76561,956,71492%22%46,700,82840.6234,730South

GRA15.2%129,962,482134,505,82597%39%93,377,29152.0208,218West

GRA21.6%184,398,405197,714,38793%38%134,084,25452.4293,429YTD2014.12耐針銷售分析by

Region大區(qū)貢獻率(銷售占比)銷售金額指標銷售達成率金額同比增長率去年同期銷售金額FTE數平均每月人均生產力100.0%184,398,405197,714,38793%38%134,084,25452.4293,429CQ

GI

IV8.4%15,533,34312,618,822123%67%9,325,2614.9399,877CQ&GZ

GI5.0%9,139,3839,740,67294%40%6,519,1646.7341,262GNQ

GRA9.1%16,851,87717,630,56296%35%12,486,2834.3326,529GZ

GRA3.0%5,555,6826,741,31882%22%4,551,5082.7261,038HuB

GA14.1%25,911,74033,718,69077%20%21,583,58811.6186,827SCGIIV32.9%60,662,42460,797,498100%39%43,726,16813.5375,551Shx

GRA9.5%17,463,14615,866,783110%60%10,909,8174.5323,731SX&NM

GA8.3%15,215,62015,958,65295%67%9,122,8139.7262,314XJ

GA9.8%18,065,19024,641,39173%14%15,859,6536.5232,391YTD2014.12耐針銷售分析by

Team團隊貢獻率(銷售占比)銷售金額指標銷售達成率金額同比增長率去年同期銷售金額FTE數平均每月人均生產力100.0%25,911,74033,718,69077%20%21,583,58811.6186,827消化口服1組0.3%87,311377,31423%183%30,8380.528,533消化口服2組0.3%71,640702,96410%-5%75,1920.514,676消化針劑1組46.7%12,109,84713,957,54687%15%10,494,5474.2242,717消化針劑2組41.4%10,714,65814,222,17275%16%9,223,8943.8235,896消化口服3組2.1%545,4491,361,77040%38%394,9971.333,684消化綜合組9.2%2,382,8363,096,92577%75%1,364,1201.6123,814YTD2014.12耐針銷售分析by

Hospitalcoreemerging團隊貢獻率(銷售占比銷售金額指標銷售達成率金額同比增長率去年同期銷售金額FTE數平均每月人均生產力100.0%23,264,01527,421,59785%16%20,053,4747.6256,337消化口服1組0.0%015,4240%00.00消化口服2組0.2%42,984311,77214%-35%66,6260.318,694消化針劑1組49.4%11,500,01112,663,12091%12%10,244,2233.1308,069消化針劑2組45.3%10,536,45312,945,06381%17%9,011,6423.3264,196消化綜合組5.1%1,184,5671,486,21880%62%730,9820.9106,190團隊貢獻率(銷售占比)銷售金額指標銷售達成率金額同比增長率去年同期銷售金額FTE數平均每月人均生產力100.0%2,647,7256,297,09342%73%1,530,1144.055,232消化口服1組3.3%87,311361,89024%183%30,8380.529,401消化口服2組1.1%28,656391,1917%235%8,5660.311,098消化針劑1組23.0%609,8361,294,42647%144%250,3231.048,540消化針劑2組6.7%178,2051,277,10914%-16%212,2510.532,168消化口服3組20.6%545,4491,361,77040%38%394,9971.333,684消化綜合組45.3%1,198,2691,610,70774%89%633,1370.7148,115YTD2014.12耐針銷售分析by

Hospitalcore機構代碼貢獻率(銷售占比)銷售金額 指標100.0%23,264,01527,421,597HBWH006H機構名稱華 技大學同濟醫(yī)學院附屬協(xié)和醫(yī)院(

協(xié)和醫(yī)院)30.6%7,119,2258,591,352HBWH005H26.4%6,146,7125,811,284HBWH011H9.9%2,299,6442,124,126HBWH031H6.1%1,429,2181,950,000HBWH013H5.9%1,377,2791,384,729HBWH007H華 技大學同濟醫(yī)學院附屬同濟醫(yī)院(同濟醫(yī)院/

同濟醫(yī)院)市

(

市第二醫(yī)院)亞洲心臟病醫(yī)院市普愛醫(yī)院(

市第四醫(yī)院)

大學人民醫(yī)院(

省人民醫(yī)院)4.8%1,117,5842,146,523HBWH042H4.7%1,101,465658,333HBWH008H3.2%752,2201,293,780HBSY147H3.1%722,489986,218HBSY146H2.0%462,078500,000HBWH030H武鋼總醫(yī)院(原 省武鋼 第一

職工醫(yī)院/

鋼鐵 公司職工總醫(yī)院)大學中南醫(yī)院(

醫(yī) 學附屬第二醫(yī)院十堰市太和醫(yī)院(鄖陽醫(yī)學院附屬太和醫(yī)院)省十堰市人民醫(yī)院(

學院附屬人民醫(yī)院)廣州 總醫(yī)院(

華中醫(yī)院)1.5%354,618966,902金額同比

去年同期銷銷售達成率

增長率 售金額85% 16%

20,053,47483%

22%

5,813,594106%

12%

5,505,211108%

6%

2,170,10473%

-9%

1,576,18199%

27%

1,085,05252%

11%

1,005,101167%

71%

643,41758%

6%

708,13973%

58%

456,86492%

69%

274,11837%

-14%

411,178HBWH012H市第三醫(yī)院(合并機構： 市第三醫(yī)院關市第十二醫(yī)1.5%338,499343,74398%8%314,094HBWH057H山光谷分院/

市關山醫(yī)院/院/

大學同仁醫(yī)院)市黃陂區(qū)人民醫(yī)院0.2%42,984379,89811%

-52%89,469HBWH003H0.0%030,3620%0HBWH010H市中西醫(yī)結合醫(yī)院(省中醫(yī)院(

中 大學附屬醫(yī)院)市第一醫(yī)院/華中中醫(yī)學院的附屬中西科技大學同濟醫(yī)學院/醫(yī)結合醫(yī)院)0.0%0254,3480%

-100%952Agenda業(yè)績回顧競品分析2015

GI

IV

BAP大區(qū)主要競品AIA數據（YTDOct）全部競品MktSize(K)BrandSalesMS%△MS%(同比)MktGR%(同比)GR%(同比)EI(同比)其他Others323,846124,279,28538.4%2.7%21%31%108奧西康323,84657,727,43017.8%-1.5%21%12%92奧維加323,84641,479,52112.8%2.6%21%51%125蘭川323,84639,223,98912.1%0.0%21%21%100耐信針劑323,84626,175,9628.1%0.4%21%28%106潘妥洛克323,84618,786,7625.8%1.5%21%62%134洛賽克針劑323,84616,173,4735.0%-1.3%21%-4%79韋迪323,84600.0%0.0%21%-100%0泮立蘇323,84600.0%0.0%21%--諾嘉323,84600.0%-4.4%21%-100%0奧克323,84600.0%0.0%21%--Market

Share

Trend

of

PPI

IV

Market

in

West

GRAPPIIVMarketMS%Trend

inWestGRA*Data

Source:

IMS2014M116.3%

7.0%

7.1%8.2%7.9%9.2%

9.0%

8.2%

9.5%

10.0%10.1%9.9%11.8%12.7%12.9%13.3%5%0%10%15%45%40%35%30%25%20%NEXIUM

IVLANSOPRAZOLE

BJRPANTOLOC

NYEAO

WEI

JIA

JIKLANSOPRAZOLE

SL7WEI

DI

JYFAO

XI

KANG

JIKLOSEC

IVOTHERSAOKE

JC4

PAN

LI

SU

HZHKey

CompetitorYTD

GR%2014M11GR%TotalMarket9.9%4.3%NEXIUM

IV38.2%26.8%AO

WEI

JIA

JIK5.3%-13.0%AO

XI

KANG

JIK14.0%14.7%AOKE

JC4-5.7%4.3%LANSOPRAZOLE

BJR16.3%37.0%LANSOPRAZOLE

SL7-18.6%-41.8%LOSEC

IV-4.3%-5.2%PAN

LI

SU

HZH20.3%78.0%PANTOLOC

NYE60.1%17.3%WEI

DI

JYF16.2%18.9%OTHERS9.5%10.1%NEXIUM

IV

MS%

TrendbyCityinWestGRA*Data

Source:

IMS2014M11Market

Share

Trend

of

NEXIUM

IV

by

City

in

West

GRA25%0%2011Q12011Q22011Q32011Q42012Q12012Q22012Q32012Q42013Q12013Q22013Q32013Q42014Q12014Q22014Q32014Q4Chongqing8.60%4.70%3.80%5.70%4.60%4.50%6.00%4.10%4.20%4.40%4.70%4.60%5.90%6.30%8.00%10.40%Chengdu1.70%6.10%8.60%14.60%14.30%15.10%14.10%12.20%14.70%15.70%15.80%16.10%19.70%20.10%19.30%20.70%Wuhan6.60%7.60%7.30%6.70%6.80%7.60%6.50%6.70%8.40%10.30%10.10%10.90%10.80%11.10%10.90%8.90%Xian12.70%11.10%8.70%5.30%6.90%9.20%6.40%10.90%8.50%8.50%8.50%8.60%9.30%11.40%11.70%9.10%Wulumuqi1.60%8.80%10.90%7.20%8.90%14.20%11.80%11.00%17.70%15.60%14.80%11.90%16.30%19.90%15.00%14.70%Gui4.80%7.80%7.60%7.60%5.60%8.30%12.00%8.30%12.10%10.50%12.00%10.80%13.10%12.60%12.20%9.60%5%10%15%20%Market

Share

Trend

of

PPI

IV

Market

in

WuhanPPI

IV

MarketMS%

Trend

in

Wuhan*Data

Source:

IMS2014M116.6%7.6%7.3%

6.7%

6.8%7.6%6.5%

6.7%8.4%10.3%10.1%10.9%10.8%11.1%10.9%8.9%5%0%10%35%30%25%20%15%NEXIUM

IVLANSOPRAZOLE

BJRPANTOLOC

NYEAO

WEI

JIA

JIKLANSOPRAZOLE

SL7WEI

DI

JYFAO

XI

KANG

JIKLOSEC

IVOTHERSAOKE

JC4

PAN

LI

SU

HZHKey

CompetitorYTD

GR%2014M11GR%TotalMarket11.6%-4.3%NEXIUM

IV19.1%-26.0%AO

WEI

JIA

JIK28.6%-2.7%AO

XI

KANG

JIK4.1%8.0%AOKE

JC4LANSOPRAZOLE

BJR-100.0%LANSOPRAZOLE

SL7-2.5%-4.6%LOSEC

IV-0.3%-15.0%PAN

LI

SU

HZHPANTOLOC

NYE46.0%-40.6%WEI

DI

JYF-100.0%OTHERS30.9%11.0%Agenda業(yè)績回顧競品分析2015

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BAPIOActivity

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