app醫(yī)療創(chuàng)業(yè)計(jì)劃書

app醫(yī)療創(chuàng)業(yè)計(jì)劃書app醫(yī)療創(chuàng)業(yè)計(jì)劃書app醫(yī)療創(chuàng)業(yè)計(jì)劃書xxx公司app醫(yī)療創(chuàng)業(yè)計(jì)劃書文件編號(hào)：文件日期：修訂次數(shù)：第1.0次更改批準(zhǔn)審核制定方案設(shè)計(jì)，管理制度app醫(yī)療創(chuàng)業(yè)計(jì)劃書篇一：aPP創(chuàng)業(yè)計(jì)劃書

**軟件開發(fā)有限責(zé)任公司

創(chuàng)業(yè)規(guī)劃書

目錄

一、執(zhí)行總結(jié)

公司描述····················································1

公司簡(jiǎn)介·················································1

公司組織結(jié)構(gòu)·············································1

公司戰(zhàn)略目標(biāo)·············································2

企業(yè)文化·················································3

項(xiàng)目及產(chǎn)品服務(wù)介紹··········································3

產(chǎn)品服務(wù)·················································3

技術(shù)描述················································3

電子商務(wù)類型技術(shù)描述····································3地方門戶類型技術(shù)描述····································4服務(wù)行業(yè)類型技術(shù)描述····································5產(chǎn)品展示類型技術(shù)描述····································6

盈利模式介紹·············································7

商業(yè)模式及盈利預(yù)測(cè)··········································7

二、產(chǎn)業(yè)背景·······················································8

三、aPP市場(chǎng)分析

微觀環(huán)境分析···············································8

競(jìng)爭(zhēng)對(duì)手分析···········································8

消費(fèi)者分析············································8

宏觀環(huán)境分析···············································8

市場(chǎng)經(jīng)濟(jì)發(fā)展··········································8

網(wǎng)絡(luò)技術(shù)發(fā)展··········································9

優(yōu)劣勢(shì)分析·················································9

結(jié)論·······················································9

四、競(jìng)爭(zhēng)分析

競(jìng)爭(zhēng)描述····················································9

產(chǎn)品進(jìn)入目標(biāo)市場(chǎng)分析·······································10

主要競(jìng)爭(zhēng)對(duì)手情況···········································10

產(chǎn)品競(jìng)爭(zhēng)··················································10

價(jià)格特點(diǎn)分析···············································11

項(xiàng)目SwoT分析········································12

五、營銷策略

市場(chǎng)定位···················································13

分析····················································13

六、團(tuán)隊(duì)管理······················································15

公司組織結(jié)構(gòu)················································15

公司職員架構(gòu)················································16

七、融資··························································16

八、財(cái)務(wù)

財(cái)務(wù)狀況分析···············································17

投入預(yù)算···················································17

收益預(yù)算···················································17

九、風(fēng)險(xiǎn)及應(yīng)對(duì)策略

財(cái)務(wù)風(fēng)險(xiǎn)···················································18

市場(chǎng)風(fēng)險(xiǎn)···················································18

技術(shù)風(fēng)險(xiǎn)···················································18

管理風(fēng)險(xiǎn)···················································18

經(jīng)營風(fēng)險(xiǎn)···················································19

用戶風(fēng)險(xiǎn)···················································19

第一章執(zhí)行總結(jié)

在移動(dòng)互聯(lián)網(wǎng)高速發(fā)展時(shí)期，aPP軟件開發(fā)已然是時(shí)代發(fā)展的必然趨勢(shì)，眾企業(yè)紛紛睜開慧眼將目光聚焦在aPP營銷上，另一方面也是移動(dòng)智能化年代的必然。由于智能時(shí)代帶來對(duì)傳統(tǒng)行業(yè)的沖擊，單純的門戶商店在市場(chǎng)競(jìng)爭(zhēng)的大環(huán)境下已經(jīng)越來越顯現(xiàn)出一種疲軟的狀態(tài)。實(shí)體店在網(wǎng)絡(luò)時(shí)代已經(jīng)極大的不能夠滿足消費(fèi)者的需求。因此，aPP公司前景也愈加可觀！

隨著智能手機(jī)的普及，帶來新興產(chǎn)品aPP客戶端的問世，aPP應(yīng)用一經(jīng)面世，越來越多的企業(yè)及個(gè)人便意識(shí)到aPP營銷價(jià)值的重要性！

我公司一致認(rèn)為，作為新入這個(gè)行業(yè)的創(chuàng)業(yè)團(tuán)隊(duì)，應(yīng)該“廣撒網(wǎng)，重點(diǎn)捕撈”。即著重從門戶商店入手，先讓客戶掙到更多的利潤，從而占有此類市場(chǎng)的份額。

我們都知道，國內(nèi)的實(shí)體店多且繁雜。并且絕大多數(shù)的實(shí)體店都是千篇一律，不具有特別區(qū)分于其他實(shí)體店的特性，企業(yè)要想脫穎而出，必然要把網(wǎng)絡(luò)這一關(guān)鍵環(huán)境因素考慮在企業(yè)經(jīng)營當(dāng)中，而aPP正是順應(yīng)這種大的宏觀環(huán)境，為企業(yè)量身定做的拓展方案。必將占有未來市場(chǎng)！

公司描述

公司簡(jiǎn)介

賽賽軟件有限公司，創(chuàng)建于20XX年，成立以來，我們公司時(shí)刻關(guān)注著軟

件市場(chǎng)的需求，把開發(fā)適合安陽中小企業(yè)的行業(yè)軟件為目的，滿足不同企業(yè)的需求。賽賽軟件有限公司是一家專門從事企業(yè)軟件的設(shè)計(jì)、開發(fā)和銷售的企業(yè)。公司擁有完整的團(tuán)隊(duì)、先進(jìn)的開發(fā)技術(shù)、領(lǐng)先的設(shè)計(jì)理念及高效的管理模式。意在為用戶提供”高效易用、設(shè)計(jì)精美、安全、易擴(kuò)展”的優(yōu)質(zhì)產(chǎn)品。公司團(tuán)隊(duì)，由一批志同道合、富有行業(yè)經(jīng)驗(yàn)的成員組成；團(tuán)隊(duì)中，從軟件開發(fā)項(xiàng)目的需求調(diào)研、分析、設(shè)計(jì)，到架構(gòu)設(shè)計(jì)、編碼開發(fā)、測(cè)試，到對(duì)用戶的安裝、培訓(xùn)和正式使用的實(shí)施，都有相關(guān)的專業(yè)人員來完成。專業(yè)、高效的團(tuán)隊(duì)，能保障用戶的目標(biāo)在規(guī)定時(shí)間內(nèi)，低成本、安全、優(yōu)質(zhì)的實(shí)現(xiàn)。

技術(shù)優(yōu)勢(shì)：可根據(jù)客戶需求及客戶自身情況，提供不同介入程度的支撐服務(wù)，幫助客戶達(dá)成目標(biāo)、實(shí)現(xiàn)最終共贏價(jià)值。

服務(wù)承諾:誠實(shí)守信恪守承諾，承諾給客戶的東西，一定會(huì)做到，而且做到最好，立身客戶，為客戶提供最適合最優(yōu)質(zhì)的服務(wù)，及時(shí)反饋，保障運(yùn)行，軟件交付后，客戶反饋問題之后，我們會(huì)快速反應(yīng)，立即組織人力解決，維護(hù)客戶權(quán)益。

公司組織結(jié)構(gòu)

篇二：大學(xué)aPP創(chuàng)業(yè)策劃書

揚(yáng)遠(yuǎn)科技

股份有限公司

學(xué)院：理學(xué)院

班級(jí)：信息13-1班

小組成員：王鐿嬴彭曉易白傲雪

禹晴張旭魯王滿良

寫作分工

第一部分執(zhí)行概要cEo：王鐿嬴第二部分產(chǎn)品和服務(wù)cEo：王鐿嬴

第三部分環(huán)境分析環(huán)境部部長：彭曉易第四部分

第五部分

第六部分

第七部分

第八部分

第九部分

第十部分

市場(chǎng)分析營銷組合企業(yè)發(fā)展企業(yè)競(jìng)爭(zhēng)企業(yè)經(jīng)營與管理財(cái)務(wù)狀況風(fēng)險(xiǎn)分析市場(chǎng)部部長：營銷部部長：發(fā)改部部長：發(fā)改部部長：管理部部長：財(cái)務(wù)部部長：管理部部長：張旭魯彭曉易白傲雪王滿良王滿良張旭魯禹晴

公司介紹---------------------------------------------------------------------------------------------1

產(chǎn)品及服務(wù)------------------------------------------------------------------------------------------1

管理團(tuán)隊(duì)---------------------------------------------------------------------------------------------1

商業(yè)戰(zhàn)略---------------------------------------------------------------------------------------------1

目標(biāo)市場(chǎng)---------------------------------------------------------------------------------------------1

投資與財(cái)務(wù)------------------------------------------------------------------------------------------2第二部分：產(chǎn)品和服務(wù)--------------------------------------------------------------------------------------2

產(chǎn)品背景---------------------------------------------------------------------------------------------2

產(chǎn)品概述---------------------------------------------------------------------------------------------2

計(jì)劃實(shí)施---------------------------------------------------------------------------------------------3

市場(chǎng)競(jìng)爭(zhēng)力------------------------------------------------------------------------------------------3第三部分：環(huán)境分析-----------------------------------------------------------------------------------------4

微觀環(huán)境分析---------------------------------------------------------------------------------------4

競(jìng)爭(zhēng)對(duì)手分析------------------------------------------------------------------------------4

客戶分析----------------------------------------------------------------------------4

宏觀環(huán)境的分析------------------------------------------------------------------------------------4

市場(chǎng)經(jīng)濟(jì)的發(fā)展----------------------------------------------------------------------------4

網(wǎng)絡(luò)技術(shù)發(fā)展-------------------------------------------------------------------------------5

第四部分：市場(chǎng)分析-----------------------------------------------------------------------------------------5

市場(chǎng)定位----------------------------------------------------------------------------------------------5

市場(chǎng)前景----------------------------------------------------------------------------------------------5

市場(chǎng)前期------------------------------------------------------------------------------------6

市場(chǎng)穩(wěn)定------------------------------------------------------------------------------------6

總結(jié)----------------------------------------------------------------------------------------------------6第五部分營銷組合-------------------------------------------------------------------------------------------6

營銷目標(biāo)---------------------------------------------------------------------------------------------6

市場(chǎng)細(xì)分和目標(biāo)市場(chǎng)選擇------------------------------------------------------------------------7

營銷組合策略---------------------------------------------------------------------------------------7

產(chǎn)品策略------------------------------------------------------------------------------------7

渠道策略------------------------------------------------------------------------------------8

價(jià)格策略------------------------------------------------------------------------------------8

促銷策略------------------------------------------------------------------------------------8

第六部分企業(yè)發(fā)展-------------------------------------------------------------------------------------------9

網(wǎng)絡(luò)技術(shù)發(fā)展---------------------------------------------------------------------------------------9

我們的優(yōu)劣勢(shì)-------------------------------------------------------------------------------------10

結(jié)論-------------------------------------------------------------------------------------------------10第七部分企業(yè)競(jìng)爭(zhēng)-----------------------------------------------------------------------------------------10

競(jìng)爭(zhēng)描述-----------------------------------------------------------------------------------------10

產(chǎn)品進(jìn)入目標(biāo)市場(chǎng)分析--------------------------------------------------------------------------11

主要競(jìng)爭(zhēng)對(duì)手情況--------------------------------------------------------------------------------11

產(chǎn)品競(jìng)爭(zhēng)-------------------------------------------------------------------------------------------12

潛在威脅-------------------------------------------------------------------------------------------12

分析----------------------------------------------------------------------------------------12

公司組織機(jī)構(gòu)-------------------------------------------------------------------------------------13

各部門職責(zé)------------------------------------------------------------------------------------

----14第九部分財(cái)務(wù)狀況---------------------------------------------------------------------------------------16

股本結(jié)構(gòu)-------------------------------------------------------------------------------------------16

投資使用計(jì)劃及進(jìn)度----------------------------------------------------------------------------16

資金投向----------------------------------------------------------------------------------16

項(xiàng)目建設(shè)進(jìn)度----------------------------------------------------------------------------17

融資方式-------------------------------------------------------------------------------------------17

其他資金來源-------------------------------------------------------------------------------------17

資金退出-------------------------------------------------------------------------------------------17

投資收益與風(fēng)險(xiǎn)分析----------------------------------------------------------------------------17

工資福利-------------------------------------------------------------------------------------------20

綜合財(cái)務(wù)評(píng)價(jià)-------------------------------------------------------------------------------------20

相關(guān)報(bào)表-------------------------------------------------------------------------------------------20第十部分風(fēng)險(xiǎn)分析-----------------------------------------------------------------------------------------24

風(fēng)險(xiǎn)分析應(yīng)對(duì)措施-------------------------------------------------------------------------------------------25

第一部分執(zhí)行概要

公司介紹

填報(bào)志愿aPP是一個(gè)由遼寧科技大學(xué)理學(xué)院六名學(xué)生發(fā)起設(shè)立的，以第三方平臺(tái)（ioS平臺(tái)、安卓平臺(tái)）為依托，以遼寧省高考考生為主要客源的創(chuàng)業(yè)公司。公司性質(zhì)為有限責(zé)任公司，坐落于遼寧省鞍山市高新區(qū)千山中路。

產(chǎn)品及服務(wù)

填報(bào)志愿aPP是一個(gè)依托第三方平臺(tái)（ioS平臺(tái)、安卓平臺(tái)），針對(duì)考生，聚合所要填報(bào)院校及其大學(xué)周邊衣食住行等信息，分類集中發(fā)布，方便考生讀大學(xué)過程中學(xué)習(xí)生活的應(yīng)用軟件。

管理團(tuán)隊(duì)

團(tuán)隊(duì)領(lǐng)導(dǎo)層由六位責(zé)任心強(qiáng)且有熱情的在讀大學(xué)生組成，具有彼此互補(bǔ)的愛好與特長，聰明好學(xué)塌實(shí)肯干，均具有服務(wù)經(jīng)營經(jīng)驗(yàn)，結(jié)合特定的能力和奮斗精神，足以執(zhí)行本項(xiàng)目的創(chuàng)業(yè)計(jì)劃；團(tuán)隊(duì)具有卓越的創(chuàng)新能力和市場(chǎng)營銷能力，六位核心領(lǐng)導(dǎo)關(guān)系緊密，感情深厚。同時(shí)，在一些核心環(huán)節(jié)，我們將通過關(guān)系請(qǐng)教顧問、聘請(qǐng)專業(yè)人士和外包咨詢公司等方式來增強(qiáng)力量。

商業(yè)戰(zhàn)略

前期：大量宣傳，采用低價(jià)滲透策略，逐步建立銷售網(wǎng)絡(luò)，讓消費(fèi)者盡快了解并接受該款aPP的性能。

中期：鞏固現(xiàn)有市場(chǎng)，擴(kuò)大客源市場(chǎng)，完善和健全銷售網(wǎng)絡(luò)，進(jìn)一步開發(fā)、完善符合高考學(xué)生心中理想的報(bào)考院校具體信息。

后期：利用本公司多年來樹立的品牌形象及完善的銷售渠道，開發(fā)衍生產(chǎn)品。

目標(biāo)市場(chǎng)

遼寧高考考生是主要目標(biāo)市場(chǎng)，隨著公司逐步發(fā)展和成熟，再選擇進(jìn)入其他行業(yè)，拓展填報(bào)志愿aPP的業(yè)務(wù)范圍。

篇三：app大學(xué)生創(chuàng)業(yè)計(jì)劃書

app大學(xué)生創(chuàng)業(yè)計(jì)劃書

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（此文檔為

目錄

第一部分執(zhí)行概要-------------------------------------------------------------------------------------------1

公司介紹---------------------------------------------------------------------------------------------1

產(chǎn)品及服務(wù)------------------------------------------------------------------------------------------1

管理團(tuán)隊(duì)---------------------------------------------------------------------------------------------1

商業(yè)戰(zhàn)略---------------------------------------------------------------------------------------------1

目標(biāo)市場(chǎng)---------------------------------------------------------------------------------------------2

投資與財(cái)務(wù)------------------------------------------------------------------------------------------2第二部分：產(chǎn)品和服務(wù)--------------------------------------------------------------------------------------2

產(chǎn)品背景---------------------------------------------------------------------------------------------2

產(chǎn)品概述---------------------------------------------------------------------------------------------3

計(jì)劃實(shí)施---------------------------------------------------------------------------------------------5

市場(chǎng)競(jìng)爭(zhēng)力------------------------------------------------------------------------------------------5第三部分：環(huán)境分析-----------------------------------------------------------------------------------------6

微觀環(huán)境分析---------------------------------------------------------------------------------------6

競(jìng)爭(zhēng)對(duì)手分析------------------------------------------------------------------------------6

客戶分析----------------------------------------------------------------------------6

宏觀環(huán)境的分析------------------------------------------------------------------------------------7

市場(chǎng)經(jīng)濟(jì)的發(fā)展----------------------------------------------------------------------------7

網(wǎng)絡(luò)技術(shù)發(fā)展-------------------------------------------------------------------------------7第四部分：市場(chǎng)分析-----------------------------------------------------------------------------------------8

市場(chǎng)定位----------------------------------------------------------------------------------------------8

市場(chǎng)前景----------------------------------------------------------------------------------------------9

市場(chǎng)前期------------------------------------------------------------------------------------9

市場(chǎng)穩(wěn)定------------------------------------------------------------------------------------9

總結(jié)----------------------------------------------------------------------------------------------------9第五部分營銷組合-----------------------------------------------------------------------------------------10

營銷目標(biāo)-------------------------------------------------------------------------------------------10

市場(chǎng)細(xì)分和目標(biāo)市場(chǎng)選擇-----------------------------------------------------------------------11

營銷組合策略--------------------------------------------------------------------------------------11

產(chǎn)品策略-----------------------------------------------------------------------------------11

渠道策略----------------------------------------------------------------------------------12

價(jià)格策略----------------------------------------------------------------------------------13

促銷策略----------------------------------------------------------------------------------13第六部分企業(yè)發(fā)展-----------------------------------------------------------------------------------------15

網(wǎng)絡(luò)技術(shù)發(fā)展-------------------------------------------------------------------------------------15

我們的優(yōu)劣勢(shì)-------------------------------------------------------------------------------------16

結(jié)論-------------------------------------------------------------------------------------------------16第七部分企業(yè)競(jìng)爭(zhēng)-----------------------------------------------------------------------------------------16

競(jìng)爭(zhēng)描述-----------------------------------------------------------------------------------------16

產(chǎn)品進(jìn)入目標(biāo)市場(chǎng)分析-------------------------------------------------------------------------17

主要競(jìng)爭(zhēng)對(duì)手情況-------------------------------------------------------------------------------18

產(chǎn)品競(jìng)爭(zhēng)-------------------------------------------------------------------------------------------19

潛在威脅-------------------------------------------------------------------------------------------20

分析----------------------------------------------------------------------------------------20第八部分企業(yè)經(jīng)營與管理--------------------------------------------------------------------------------21

公司組織機(jī)構(gòu)-------------------------------------------------------------------------------------21

各部門職責(zé)----------------------------------------------------------------------------------------22第九部分財(cái)務(wù)狀況---------------------------------------------------------------------------------------27

股本結(jié)構(gòu)-------------------------------------------------------------------------------------------27

投資使用計(jì)劃及進(jìn)度----------------------------------------------------------------------------27

資金投向----------------------------------------------------------------------------------27

項(xiàng)目建設(shè)進(jìn)度----------------------------------------------------------------------------27

融資方式-------------------