關(guān)于全國廣播電視大學(xué)英語專業(yè)學(xué)生優(yōu)秀項(xiàng)目設(shè)計(jì)(商務(wù)方向)評(píng)選課件

1、關(guān)于全國廣播電視大學(xué)英語專業(yè)學(xué)生優(yōu)秀項(xiàng)目設(shè)計(jì)（商務(wù)方向）評(píng)選的幾個(gè)問題對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)黃震華2006年10月于福建邵武關(guān)于全國廣播電視大學(xué)英語專業(yè)學(xué)生優(yōu)秀項(xiàng)目設(shè)計(jì)（商務(wù)方向）評(píng)關(guān)于全國廣播電視大學(xué)英語專業(yè)學(xué)生優(yōu)秀項(xiàng)目設(shè)計(jì)（商務(wù)方向）評(píng)選的幾個(gè)問題評(píng)選的總體情況回顧課程的性質(zhì)和目的要求回顧對(duì)商務(wù)項(xiàng)目設(shè)計(jì)書的要求推薦設(shè)計(jì)書的優(yōu)點(diǎn)存在的問題幾點(diǎn)建議關(guān)于全國廣播電視大學(xué)英語專業(yè)學(xué)生優(yōu)秀項(xiàng)目設(shè)計(jì)（商務(wù)方向）評(píng)評(píng)選的總體情況一等獎(jiǎng)一名，二等獎(jiǎng)三名，三等獎(jiǎng)六名，優(yōu)秀獎(jiǎng)十六名。比上次抽查的情況有明顯進(jìn)步。各有所長，綜合評(píng)比，相對(duì)平衡。重點(diǎn)看最后的定稿，由于教師修改的度有所不同，因此排在前面的學(xué)生實(shí)際水平不一定

2、比后面的高。評(píng)選的總體情況一等獎(jiǎng)一名，二等獎(jiǎng)三名，三等獎(jiǎng)六名，優(yōu)秀獎(jiǎng)十六回顧課程的性質(zhì)和目的要求電大英語專業(yè)（ 商務(wù)方向?qū)？破瘘c(diǎn)本科）的實(shí)踐和論文環(huán)節(jié)對(duì)商務(wù)項(xiàng)目設(shè)計(jì)有較全面的認(rèn)識(shí)學(xué)會(huì)進(jìn)行調(diào)查研究和材料匯總了解項(xiàng)目設(shè)計(jì)書的格式用流暢正確的英語撰寫設(shè)計(jì)書最后文稿回顧課程的性質(zhì)和目的要求電大英語專業(yè)（ 商務(wù)方向?qū)？破瘘c(diǎn)本科回顧成績?cè)u(píng)定標(biāo)準(zhǔn)核心小組座談：5%顧客狀況分析： 5%SWOT分析：10%項(xiàng)目實(shí)施流程圖：5%項(xiàng)目框架圖：10%風(fēng)險(xiǎn)分析：5%項(xiàng)目計(jì)劃書：60%回顧成績?cè)u(píng)定標(biāo)準(zhǔn)核心小組座談：5%回顧對(duì)最后文本的要求l它大體應(yīng)包括：附信、封面、摘要、介紹、正文、預(yù)算、申請(qǐng)人資歷與經(jīng)驗(yàn)、附錄等部分。正

3、文是其中的重點(diǎn)。但附信和摘要也很重要。 附錄可包括項(xiàng)目涉及過程中的階段成果和素材，如調(diào)查會(huì)記錄等?；仡檶?duì)最后文本的要求l它大體應(yīng)包括：附信、封面推薦設(shè)計(jì)書的優(yōu)點(diǎn)選題新穎與本職工作相關(guān)摘要清晰圖表設(shè)計(jì)吸引人語言得當(dāng)、正確教師輔導(dǎo)和修改認(rèn)真檔案材料齊全推薦設(shè)計(jì)書的優(yōu)點(diǎn)選題新穎選題Shrimp feed production lineTraining center (4)Railway department expansionRenting centerService promotionTranslation servicesShop expansion10 out of the other 16

4、on shops and training centers選題Shrimp feed production line與本職工作相關(guān)蝦飼料水產(chǎn)飼料公司單證制作培訓(xùn)中心銀行港口鐵路擴(kuò)展集裝箱碼頭漢語培訓(xùn)中心培訓(xùn)中心南方電大普遍在商務(wù)方向的項(xiàng)目設(shè)計(jì)比較好。與本職工作相關(guān)蝦飼料水產(chǎn)飼料公司摘要清晰Example One：Duck feed：high cost and low selling price Shrimp feed: low cost and high selling priceWhen the production line is completed, it can produce 3 t

5、ons of shrimp feed per hour. The annual production capacity is 12,000 tons.The investment is 4 million RMB yuan, All the funds will be borrowed from C&B Group Co. Ltd., taking the shrimp feed equipment as the collateral. Repayment of capital and interest will be 272,000 yuan per year. The repayment

6、period will be fifteen years.摘要清晰Example One：摘要清晰Example Two:On We Go English Training Center will be set up in Chenghai District and Chaoyang District, Shantou, to offer flexible styles of teaching by a team of native-speaking and non-native speaking English language teaching professionals.It will

7、occupy 1,000 square meters in downtown Chenghai District and Chaoyang District respectively.The project will allow us to gain a revenue of 1,440,000 yuan and a profit of 180,000 yuan in the first year after the plan is accomplished. These figures will be raised by 15% in the next two years.The total

8、 investment of the project is 600,000 yuan. 摘要清晰Example Two:圖表設(shè)計(jì)吸引人進(jìn)程圖清晰；彩色線形圖表示價(jià)格、收益走向；彩色條形圖表示市場(chǎng)需求與生產(chǎn)能力對(duì)比；彩色餅形圖表示市場(chǎng)份額、顧客構(gòu)成等；利潤預(yù)測(cè)表包括：銷售量；銷售收入；銷售折扣；凈銷售收入；生產(chǎn)成本（原料，包裝，制造費(fèi)用）；毛利；銷售費(fèi)用（管理成本，借貸支出）；稅前利潤。有的還附了地圖。圖表設(shè)計(jì)吸引人進(jìn)程圖清晰； 語言得當(dāng)正確Example：We plan to set up On We Go English Training Center in Chenghai Distric

9、t and Chaoyang District, Shantou within three months, offering flexible styles of teaching by English language teaching professionals, both Chinese and English native speakers. The business goal of the center is to provide training in communicative English. There are four reasons to launch this trai

10、ning center. First, as the world is becoming a global village, English, as an international language, is increasingly important. In addition, Chinas accession to the WTO and Beijings success in bidding for the 2008 Olympics have also boosted the enthusiasm of leaning English in the country. 語言得當(dāng)正確Ex

11、ample： 語言得當(dāng)正確Example (contd)Second, there are so many industrial companies and household workshops exporting their products to foreign countries in Chenghai District and Chaoyang District. According to the Shantou Human Resources Website, the demand for foreign trade professionals with good English

12、proficiency in these two districts is over 20,000, much more than the supply. Third, there is only one language training center in Chenghai District, while in Chaoyang District, there is none. Last but not the least, vocational English training is a newly emerging market offering the potential for a

13、 good return of the capital. 語言得當(dāng)正確Example (contd)教師輔導(dǎo)和修改認(rèn)真內(nèi)容，文字，建議。Your outline looks great! You have already done a lot of work. It is important to be very clear as to what your project is. I know from your “Discussion” sheet that you are expanding the feed line, but in your summary you will have

14、to make it clear whether you are adding another line in this old building or you are shutting down and doing a renovation. If you are using an old building and equipment, did you have to buy it or did it belong to your company? If you have to shut down to renovate the existing plant, this is also a

15、financial cost that must be considered.教師輔導(dǎo)和修改認(rèn)真內(nèi)容，文字，建議。檔案材料齊全畢業(yè)設(shè)計(jì)冊(cè)的使用各階段的原始材料調(diào)查表的設(shè)計(jì)和反饋電子文本有的還附了調(diào)查會(huì)的照片和錄音有的還附上參考文獻(xiàn)目錄檔案材料齊全畢業(yè)設(shè)計(jì)冊(cè)的使用存在問題程序不夠規(guī)范“借用”較多語言質(zhì)量問題內(nèi)容方面的問題教師指導(dǎo)力度存在問題程序不夠規(guī)范程序不夠規(guī)范Covering letter 不齊全；教師評(píng)語和輔導(dǎo)記錄有的有后補(bǔ)的跡象；報(bào)送材料的項(xiàng)目不一致；各校對(duì)答辯要求不一致，一般都很簡(jiǎn)單；有的答辯記錄只記錄了問題，沒有記錄學(xué)生的回答。程序不夠規(guī)范Covering letter 不齊全；“借

16、用”較多不少選題與教材比較接近；因此文字也與教材比較接近；SMART （specific, measurable, agreed, realistic, time-bound)分析“借用”課文。“借用”較多不少選題與教材比較接近；語言質(zhì)量問題文體問題 （hereinafter, 省略形式等）This project will seemingly qualify .Therefore 的用法不完整句主謂語不一致非謂語動(dòng)詞時(shí)態(tài)語態(tài)介詞詞性名詞單復(fù)數(shù)語言質(zhì)量問題文體問題 （hereinafter, 省略形式等內(nèi)容方面的問題 缺covering letter； SWOT 分析不夠詳細(xì)； 內(nèi)容前后矛盾；