精美社會化傳媒商務(wù)模板Social media b2

1、Social Media Marketing for B2BWhy Social Media?Social media is highly effective in the middle of the purchase funnelTo improve brand or product consideration Used to gather opinions and listening to word of mouth. Social media endorsements have been a great influence on purchase intent.Why for B2B?D

2、irect interaction with ClientsB2B buyers rely heavily on 3rd party Feed BackThe target Customers are looking to build online network, share insights, and find solutionsLeads from Leadership Cost EffectiveFacilitates Faster Sales cyclesSocial Media EngagementSocial Media Engagement affects every Step

3、 of Decision making Process. Fundamental Concepts Choosing Your Social Media IdentitySocial Media MonitoringTwiter SearchFacebook Search LinkedIn SearchSearch Engines Alerts Social Media Monitoring SoftwareSocial SharingHow it Works? ProcessWhere are the Conversations Happening?SearchTypes of Search

4、Twitter & FaceBook SearchFacebook and Twitter are quickly replacing Google amongst core users as their primary source for searchWhat is a Social Object ?The pictures in FlickrVideos on YouTubeEvents in LinkedInUpdates in FacebookBookmarks in DeliciousVotes in DiggFourSquare check-insThe docs in Scri

5、bdThoughts shared in the comment of a blog or the post itself, etc. CHECKLIST Is Your Company Ready for Social Media?My company has clear goals for social media.We have the human resources to commit to social mediaWe produce enough quality content to sustain social media conversations We know which

6、social media sites are popular with our prospects and customersOur company website is prepared for social media attention.Were ready to incorporate social media strategies throughout the buying processSocial Media TacticsBloggingMicro bloggingCommentingSocial networksOnline videoPresentation & Docum

7、ent sharingWidgetsBookmarkingPhoto sharingMetricsNetworksTwitterFaceBookLinkedInYouTubeTwitterCreating the AccountTwitter Following Find people by importing contact databasesFollow back everyone following you Read the tweets of those you follow and search for tweets on keywords Interacting with Pros

8、pects and Followers on Twitter Twitter Check listBe authentic: Write with a human voiceListen: Pay attention to what people are sayingConverse: Talk to others even when theyre not talking to youBe responsive: Monitor Twitter at least dailyQuality over quantityAvoid link spamStick aroundFaceBook Usin

9、g FaceBook Status updatesAdding PictureCreating GroupsUsing FaceBook EventsSearching for Status UpdatesCreating Fan pageBuilding Fan BaseEmbed Widgets on Your WebsiteMake a Compelling Welcome screenUse Facebook AppsRun a ContestLink to TwitterAdd a Badge/Button to Your ProfileUse the Share ButtonUse

10、 the TagAutograph Posts on Other WallsAutograph Other Fan Pages Use “Suggest To Friends”Keeping Fans EngagedRegular UpdatesCreate pollsCreate EventsDevelop interactive applicationsEncourage fan participationSpark ongoing engagement via the Discussions tabLinkedInUsers want to connect only with peopl

11、e they already know in their networkThe primary goal of LinkedIn is to connect people who already know each other personally to create a network based on “trusted relationships.”There are many restrictions in LinkedIn to prevent potential spamming.LinkedIn StatsLinkedIn has a huge database of more t

12、han 60 million professionals 45% of LinkedIn users are business decision makersLinkedIn has Executives from each and every Fortune 500 companyAverage household income of LinkedIn users is $100,000.LinkedIn Dos & Donts Make sure your profile is as complete as possible Try to get recommendations from

13、others that include positive comments Pay attention to the network updates Dont Try to connect with People you dont know Aim to send an invitation to connect with a person soon after your conversationLinkedIn for LeadsLinkedIn Q & A SectionJoin Groups Where Your Potentials ArePromote Events for Free

14、Creating Company ProfileYouTube - More Insights More InteractionsTo increase awarenessDemonstrate thought leadership Drive new businessImprove your SEO. Get into video viral marketing. YouTube For CompaniesProduct demosCustomer testimonialsUser generated contentVideo blog entriesPower of Views, Rati

15、ngs, Favorites and CommentsYouTube Tips and TricksUse share optionInvite to subscribeAdd friendsUse Other Social Networks for PromotionToolsGoogle AlertsSocial MentionTweet DeckRSS FeedsYahoo PipesHoot SuiteCo tweetCHECKLIST Pitfalls to Avoid in Social Media Marketing Dont dive into social media unl

16、ess youre ready Dont be a big brag Dont be afraid to try social media Dont use social media sites as advertising opportunity Dont assume every social media site is good for your businessMeasuring SuccessBuzz and sentimentInfluence ReachViralityConclusionSocial Media is not about the tools; its about your audience and the relationship you establish with themYour objectives sh