北京奧美廣告

1、&奧 美奧美傳播集團(tuán)總部設(shè)于美國紐約市，由世界廣告業(yè)先驅(qū)大衛(wèi)奧格威(David Ogilvy)創(chuàng)立于1948年, 目前是全球五大傳播集團(tuán)之一。奧美集團(tuán)的全球年營業(yè)額達(dá)88億美元，目前在世界上 97個國家設(shè)立333個分公司，有10,000名員工以50種語言作業(yè)。奧美是目前亞太區(qū)規(guī)模最大的行銷傳播服務(wù)集團(tuán)。于區(qū)內(nèi)16個國家設(shè)有64家公司，6家聯(lián)營機(jī)構(gòu)。屬下的3,000名員工，組成一支以18 種語言運(yùn)作的強(qiáng)大隊伍。奧美亞太區(qū)奧美在中國1986 年就已在北京成立奧美北京辦事處1991年在上海, 我們與上海廣告公司成立上海奧美廣告有限公司北京奧美于1993年開始正式提供客戶全面的傳播及行銷服務(wù)奧美目前在

2、中國發(fā)展的現(xiàn)狀奧美整合傳播集團(tuán)的各分公司廣告： 4公共關(guān)系：3促銷：2直效行銷：1醫(yī)藥保健顧問：2企業(yè)管理行銷顧問：1傳立由奧美與智威湯遜投資成立獨(dú)立的媒介服務(wù)公司我們的目標(biāo)對最珍惜品牌的人而言，奧美是最被重視的代理商我們的優(yōu)勢整合行銷傳播的能力豐富的產(chǎn)業(yè)知識企管行銷的策略規(guī)劃能力市場調(diào)研的經(jīng)驗深且廣客戶的型態(tài)多元化消費(fèi)品零售業(yè)醫(yī)藥保健品服務(wù)業(yè)家電業(yè)高科技相關(guān)產(chǎn)業(yè)國際化, 本地化并重. 為國內(nèi)最大的外商傳播集團(tuán) 客戶服務(wù) 24創(chuàng)意 27調(diào)研 6財務(wù)10行政 6其它 6合計79北京奧美各部門員工品牌管家建立品牌的獨(dú)有工具品牌管家是一個完整的作業(yè)過程,以確保所有活動能反映、建立、并忠于品牌的核心價

3、值與精神建立今日的品牌 (短期銷售)忠于品牌核心價值與精神使品牌持入不墜(長期銷售) 行銷策略規(guī)劃廣告統(tǒng)籌 直效行銷公共關(guān)系Internet活動與網(wǎng)站的規(guī)劃 促銷活動 公司識別及包裝設(shè)計服務(wù)范圍我們嚴(yán)謹(jǐn)?shù)淖鳂I(yè)流程 廣告的誕生 客戶提出廣告任務(wù)書(簡報) 廣告公司收集相關(guān)市場資料及進(jìn)行必要調(diào)研 (產(chǎn)品概念測試) 廣告策略發(fā)展媒介策略計劃（提交客戶確認(rèn)） 創(chuàng)意策略(提交客戶通過) 創(chuàng)意發(fā)展(提案、客戶通過） 廣告制作 托 播廣告效果追蹤測試策略檢討北京奧美的主要IT客戶IBM, Lotus, Tivoli1995年，IBM與全球50多家廣告代理商解除廣告合約，將全球廣告交于奧美國際集團(tuán)，成為廣告業(yè)

4、內(nèi)的一段佳話。今天北京奧美IT組服務(wù)中國IBM已有三年，涉及IBM軟、硬件所有產(chǎn)品的廣告, 公關(guān)宣傳, 直效行銷, 網(wǎng)站規(guī)劃與設(shè)計, 及IBM子公司Lotus與Tivoli的全部廣告。用友集團(tuán)從1998年3月開始，北京奧美IT組開始服務(wù)于中國最大的軟件企業(yè)之一 用友軟件集團(tuán)，為企劃部及G、M、S三部門提供廣告及直效行銷等相關(guān)傳播活動的服務(wù)。北京奧美的主要客戶肯德基家鄉(xiāng)雞金佰利（舒而美、高潔絲、好奇）中美史克 (泰胃美、必理通、百多邦)天美（果珍) 世界黃金協(xié)會大韓航空青島海爾西安太陽食品 （阿香婆辣椒醬，太陽鍋巴）統(tǒng)一食品企業(yè) （多個品牌方便面產(chǎn)品）美福樂減肥茶巨能鈣內(nèi)蒙日升公司（伊利）199

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