圖書(shū)館的公共關(guān)系活動(dòng)Library Public Relations課件

1、圖書(shū)館的公共關(guān)系活動(dòng)Library Public Relations主講人:宋曼玲美國(guó)加州佛利蒙市圖書(shū)館前任館長(zhǎng)公共關(guān)系 Public RelationsThe business of inducing the public to have understanding for and goodwill toward a person, firm, or institution促進(jìn)對(duì)一個(gè)機(jī)構(gòu)的了解與好感圖書(shū)館公關(guān) Library Public RelationsCommunications between the library and library customers 圖書(shū)館與顧客的溝通 I

2、ntroduce and promote library services and resources介紹推進(jìn)圖書(shū)館資源與服務(wù) Position Library as communitys educational and cultural center 鞏固圖書(shū)館為社區(qū)文化教育中心的地位圖書(shū)館公關(guān)Library Public RelationsRaise awareness of Librarys achievement and contribution to the community民眾知曉圖書(shū)館的成就與貢獻(xiàn)Generate funding and political support in

3、 the community增加民眾在政治和經(jīng)費(fèi)上支持圖書(shū)館Collect information for service evaluation and budget allocation收集服務(wù)審討及經(jīng)費(fèi)運(yùn)用資料Forestall bad news預(yù)防負(fù)面公關(guān)情況圖書(shū)館形象Library Image and PR圖書(shū)館網(wǎng)站 Librarys web page員工服務(wù)態(tài)度 Staff interaction with customers建筑 Building館藏 Collection政策規(guī)條 Policies and regulations活動(dòng)節(jié)目 Programming特殊的公關(guān)活動(dòng) Spe

4、cific PR activities圖書(shū)館網(wǎng)站 Librarys web page第一印象 First impression友好 Welcoming ，User friendly容易使用 Easy to navigate合時(shí)正確 Up-to-date圖書(shū)館員工 Staff每位員工都代表圖書(shū)館 Represents the library面對(duì)面，在電話(huà)，網(wǎng)路上交往都以顧客為中心 Customer-centered in person, on the telephone, on the web勝任負(fù)責(zé) Competent了解文化差異 Culturally sensitive圖書(shū)館建筑 Build

5、ing美觀(guān)實(shí)用 Functional, aesthetic 設(shè)計(jì)合理 Design and layout標(biāo)志明顯 Signage看書(shū)作功課的地方 Study area青少年中心 Teen center兒童部門(mén) Childrens room電腦中心 Computer center會(huì)議廳 Meeting room展覽場(chǎng)地 Display area家俱 Furnishing館藏 Collections暢銷(xiāo)品或古典名著 Popular or classics電子資源，印刷品，非 印刷品 Balance of digital, print, and non-print materials合適一直流動(dòng)改變

6、的社會(huì)需求 Needs of a changing community外語(yǔ)及不同文化的資源 Language and culture specific collection舊書(shū)淘汰與資源管理 Weeding and maintenance政策與規(guī)條 Policies and regulations 定時(shí)檢查修正 Updated regularly用字深入簡(jiǎn)出 Easy to understand便利員工處理困難情況時(shí)使用 Easy to use when dealing with emergency and problem patrons活動(dòng)節(jié)目 Programming促進(jìn)提倡讀書(shū)樂(lè) Prom

7、ote the joy of reading and literacy for all ages介紹推進(jìn)圖書(shū)館資源與服務(wù) Introduce library resources and services吸引新顧客 Attract new customers利用藝術(shù)，音樂(lè)，保健，理財(cái)，教育 活動(dòng)節(jié)目來(lái)團(tuán)結(jié)社區(qū) Build community with art, music, health, business, educational forums 建立伙伴的良機(jī) Best opportunity for partnership building 特殊公關(guān)活動(dòng)Specific PR activit

8、ies宣傳資料 PR materials (brochures, banners, bookmarks, media package, etc.)兒童故事時(shí)間，培訓(xùn)班 Story time/ Workshops/ Training 音樂(lè)會(huì)，電影欣賞會(huì) Concerts, movies讀書(shū)會(huì)和節(jié)慶 Book clubs and festivals籌款大會(huì) Fundraising event社區(qū)慶典活動(dòng)，游行 Community events, parades圖書(shū)館立法日 Library Legislative Day 特殊公關(guān)活動(dòng) 游行PR Activities book truck drill

9、籌劃 Planning上級(jí)支持 Administrative commitment經(jīng)費(fèi)充足 Sufficient budget溝通管道明顯 Transparent communication channel員工合作 Staff buy-in and commitment內(nèi)部評(píng)估 Internal Assessment收集資料 Collect qualitative and quantitative data籌劃 Planning有效策略 Effective strategies顧客為主 Customer centered活動(dòng)節(jié)目滿(mǎn)足顧客需要 Develop messages and progr

10、ams based on needs assessment應(yīng)用新技術(shù) Use new technology; Web, Facebook推銷(xiāo)計(jì)劃 Marketing Plan與社區(qū)民間機(jī)構(gòu)團(tuán)體合作 Partnerships with groups, agencies, schools行動(dòng)計(jì)劃 Action Plan計(jì)劃步驟 Structure a process選擇目標(biāo) Identify a unique need成立小組 Form a committee訂立實(shí)際目標(biāo) Set clear reachable goals and measurable objectives建立明確信息 Const

11、ruct key messages鼓勵(lì)全體員工參與 Involve all staff to increase ownership and learning不斷支持與檢討 Ongoing commitment and evaluation公共關(guān)系活動(dòng)負(fù)責(zé)人 Who will do it 館長(zhǎng)及行政主管 Director and administrators公關(guān)部主任發(fā)言人 Director of public relations and designated spokesperson指定的職員 Assigned staff (Childrens, YA, ADA, Senior, Minori

12、ty Services)圖書(shū)館委員會(huì)委員，執(zhí)事，圖書(shū)館之友Commissioners, Trustees, Friends志愿者義工 Volunteers人人有份 Everybody 團(tuán)隊(duì) Team Approach成立小組 Form a PR Committee分工合作 Division of labor指定職員與固定社區(qū)團(tuán)體保持聯(lián)系 Assign staff liaison to specific groups for networking建立正式和定時(shí)溝通管道 Establish formal, regular communication with groups, organizatio

13、ns與社區(qū)團(tuán)體在館藏資源發(fā)展，職員培訓(xùn)，行動(dòng)節(jié)目，和網(wǎng)路出版方面合作 Cooperate with organizations in collection development, staff training, programming, and publishing統(tǒng)計(jì)資料 Data人口調(diào)查資料 Demographics校區(qū)學(xué)生資料報(bào)告 School district reports, 大學(xué)課程表 College course work, 圖書(shū)館資源借出統(tǒng)計(jì) Circulation Statistics 民調(diào) Surveys圖書(shū)館資源使用調(diào)查 User Patterns資源 Resource

14、s財(cái)力 Funding for personnel, programs, supplies人材 Expertise and ability of staff and volunteers館內(nèi)館外良好合作關(guān)系 Partnerships, Cooperation and Support from both inside and outside of library伙伴 Allies and Partners政府機(jī)構(gòu)民間團(tuán)體領(lǐng)袖 Leaders of government, community groups圖書(shū)館委員會(huì)及基金會(huì)委員 Library Board and Foundation membe

15、rs圖書(shū)館之友 Friends of Library圖書(shū)館 義工 Library volunteers社區(qū)非營(yíng)利公益團(tuán)體 Community non-profit organizations伙伴 Allies and Partners各種族裔組成的民間團(tuán)體 Ethnic groups大中小及成人學(xué)校 Schools商會(huì) Chamber of Commerce醫(yī)院及衛(wèi)生組織 Hospitals and Health Organizations文化藝術(shù)團(tuán)體 Arts and cultural groups 宗教團(tuán)體 Religious groups 媒體Media伙伴的益處Benefits of

16、partnership 人力 Manpower財(cái)力 Financial support特長(zhǎng) Expertise融入社會(huì)團(tuán)體 Community participation and engagement增加新發(fā)展機(jī)會(huì) Opening a new window of opportunity 良好的攝影機(jī)會(huì) Photo ops主要價(jià)值當(dāng)品牌Core values as branding Alameda County Library Core Values - Accessibility, Community involvement, Customer service, Diversity, Exce

17、llent library collections, Friendly, comfortable libraries, Intellectual freedom, Library staff and volunteers 主要價(jià)值 方便溶入社區(qū)顧客服務(wù)多元性最好的館藏友善舒適求知自由員工和義工。佛利蒙青少年 教耆英電腦 Intergenerational Program本報(bào)記者周佛利蒙報(bào)導(dǎo)】身處資訊時(shí)代，許多耆英都希望學(xué)習(xí)一些基本的電腦使用技能，但是子女又往往沒(méi)有時(shí)間教他們。佛利蒙圖書(shū)館在今年暑期推出青少年與耆英互動(dòng)項(xiàng)目，由高中學(xué)生幫助耆英學(xué)習(xí)使用電腦。主辦單位表示，透過(guò)這一項(xiàng)目，既可使得耆英

18、掌握基本的電腦使用技能，又可使青少年獲得社會(huì)服務(wù)經(jīng)驗(yàn)，還可增強(qiáng)他們的人際交流能力。 佛利蒙圖書(shū)館館長(zhǎng)宋曼玲 (Angela Yang)14日表示，這一由阿拉米達(dá)縣圖書(shū)館主導(dǎo)的青少年與耆英互動(dòng)項(xiàng)目，已經(jīng)被美國(guó)圖書(shū)館協(xié)會(huì)評(píng)選為五個(gè)獲獎(jiǎng)項(xiàng)目之一，將在2008年於南加州舉行的美國(guó)圖書(shū)館協(xié)會(huì)大會(huì)上接受頒獎(jiǎng)。 ( 鼓勵(lì)更多長(zhǎng)者做義工(文/記者鄭琳嘯) 由菲蒙市人文部門(mén)和三連市耆英聯(lián)盟合作在今年二月舉辦了一場(chǎng)研討會(huì)，請(qǐng)來(lái)本地社區(qū)、縣政府和醫(yī)療機(jī)構(gòu)的代表，共商如何鼓勵(lì)更多50歲以上的人士參與成為義工，全天的探討活動(dòng)還特別關(guān)注了不同族裔對(duì)於義工工作的參與。 來(lái)自菲蒙圖書(shū)館的館長(zhǎng)宋曼玲從組織華裔義工的角度也談了她

19、的經(jīng)驗(yàn)，該圖書(shū)館在不同的活動(dòng)中獲得了不少義工的投入。 (立法機(jī)構(gòu)拜訪(fǎng)日Legislative Day拜會(huì) Visit and Networking報(bào)告并希望影響立法 Provide input to influence policy making宣傳 Public Relations爭(zhēng)取支援 Advocate for support 加州圖書(shū)館學(xué)會(huì)州議會(huì)拜訪(fǎng)日California Library Legislative Day參加者CLA Legislative Day社區(qū)領(lǐng)袖 Community leaders圖書(shū)館委員會(huì)委員 Library Commissioners圖書(shū)館圖書(shū)館之友 Friends of Library 關(guān)心圖書(shū)館的居民 Concerned citizens of all ages圖書(shū)館員工 Staff準(zhǔn)備 CLA Legis